Short answer: Advertisers holds the pages behind competitor Facebook page ads: the specific fan pages the ads are launched from. A Facebook page as an ad account: with its own name, creation date, followers, domains and the creatives it runs. A single webmaster can have half a dozen such pages, and each one lives here as a separate card.
Advertisers: pages, not people
The important thing here is not to mix this up with the previous section. Webmasters glues everything into one person hiding behind a pile of entities. Advertisers is those entities themselves, the specific fan pages the ads are launched from. A Facebook page as an ad account: with its own name, creation date, followers, domains and the creatives it runs. A single webmaster can have half a dozen such pages, and each one lives here as a separate card.
With my current filter I have 20,325 advertisers (fan pages). I set the geo to Argentina, the vertical to gambling and sorting by relevance, and got the top pages running the heaviest volume to that country. From there you just read the layout.
Filters
The panel is built for finding pages specifically:
- Category, the vertical.
- All countries, the geo (I have AR set as a separate chip).
- Search by name, search by fan page name.
- Relevance, the sorting (by relevance, volume and so on).
- Hubs, by hubs and networks.
- All platforms, where the page is present.
- Followers: From, To, by follower count. You can cut off the empty shells or, the other way round, find only the built-up pages.
- Founded: Any date, by creation date. An old page with history or a fresh one made for a test, you see it straight away.
What is on an advertiser card
Every card is a dossier on one page. Here are three from my selection.
№1, BetWarrior Argentina, a white brand
This one is not an affiliate but an official bookmaker brand:
- 10.2K followers, founded 23.09.2021 (almost 5 years). The age and the audience give away a legal operator rather than a one-day page.
- Platforms, FB, IG, Messenger, WhatsApp, Threads. The ads run on every platform.
- Category, Gambling and Betting 86%, inside it: Online Casino Slots 51%, Sportsbook 33%, State Restricted Operators 2% and +5 more subniches. You can see this is a mix of slots and sports betting.
- Active: 1,384 · Total ads: 2,834 · 744 launched / 14d. Nearly a thousand and a half active creatives, with 744 new ones run in the last two weeks. The page is alive and pushing constantly.
- Geo, AR 100% with a touch of UY (Uruguay). Cleanly built for Argentina.
- Recent creatives, thumbnails of the latest creatives right there (theirs are on the Argentine Cup theme, football banners).
- Domains, onboarding.betwarrior…, betwarrior.bet.ar, argentina.betwarrior…, mza.betwarrior.bet.ar. All on their own brand domain, as a white operator should.
№2, Argentina Online, the typical affiliate handwriting
- only 206 followers, founded in 2023;
- Gambling 89%, Online Casino Slots 87%, hammering slots narrowly;
- Active: 951 · Total ads: 1,805 · 966 launched / 14d. Look at the numbers: 951 active, and 966 run within 14 days. The page has almost completely refreshed itself in two weeks, the classic aggressive push with fast rotation;
- creatives, Agüero Casino bonuses, "500% + 350 giros gratis", "Reclamar" buttons;
- domains, max-slotvexar.click, trackland.xyz, max-spinvoyagerpro…, max-spinzenpro.click. Cheap .click and .xyz zones, one per bundle. Not a hint of a brand.
№3, Mega Spin, a page built for one bundle
Harsher still:
- 2 followers, an empty shell of a page;
- Gambling 98%, Online Casino Slots 98%, a mono-niche outright;
- Active: 738 · Total ads: 860 · 860 launched / 14d. Everything here is telling: total 860, and 860 launched within 14 days. The page exists purely for the current run, everything on it was pushed within two weeks;
- domains, goldbetty.shop, turbohub-88.shop, mercado.college.
Three cards, three different types of advertiser. A white brand with history and an audience (BetWarrior), a mid-tier affiliate (Argentina Online) and a single-use page built for one bundle (Mega Spin). And all of it is visible from the numbers, without opening a single ad.
How to read these numbers
The main combination for analysis is Total ads / Active / launched within 14 days:
- if launched within 14d is close to Total ads, the page is fresh, built for the current run and may fly into a ban soon;
- if Active is noticeably lower than Total, part of it has already dropped off and rotation is under way;
- a large follower count plus an old founding date means a legal brand, whose general approach you can study but not the bundles (their budget and status are different);
- 2 followers plus a fresh date plus a .click domain means pure affiliate work, and that is exactly where you see which creatives are working right now.
On top of that, the subniche percentages immediately tell you what the page lives on: slots, sportsbook, crash games. You do not need to scroll its creatives to understand the specialisation.
What else you can check
There are two buttons at the bottom of every card:
- View ads, drill into every ad from this specific page (you land in the Ads section with the filter for this advertiser already applied).
- Open FB page, open the page itself on Facebook and look at it live.
Next to them the full list of domains expands, if there are more than the card could fit. You can see how the card is laid out in the demo.
What the section is for
Advertisers is a storefront at the level of fan pages. You set the geo and the vertical, get the top pages actually running traffic in that direction, and for each one you immediately see the full layout: age, followers, platforms, the subniche breakdown, the volume and speed of the push, the domains and the latest creatives.
In effect it is a tool for sorting Facebook page ads into "white brands" and "working affiliates" within a minute, and then diving through View ads into the ads of whoever runs exactly what you need.
FAQ
How is Advertisers different from Webmasters?
Webmasters glues everything into one person hiding behind a pile of entities. Advertisers is those entities themselves, the specific fan pages the ads are launched from. A single webmaster can have half a dozen such pages, and each gets its own card.
What does an advertiser card show?
The page age and follower count, platforms, the category with a subniche breakdown, Active and Total ads, how many were launched within 14 days, geo, the latest creatives and the domains.
How do I tell a white brand from an affiliate?
A large follower count and an old founding date mean a legal brand, whose general approach you can study but not the bundles. 2 followers, a fresh date and a domain in a cheap zone mean pure affiliate work, and that is where you see which creatives are working right now.
What does launched / 14d mean?
How many ads the page has run over the last two weeks. If that number is close to Total ads, the page is fresh and built for the current run.
Which filters does Advertisers have?
Category, geo, search by fan page name, sorting, Hubs, platforms, the Followers From-To range and the Founded date.
How do I see every ad from one page?
With the View ads button at the bottom of the card, it takes you to the Ads section with the filter for this advertiser already applied. Next to it, Open FB page opens the page itself on Facebook.
How to see what ads competitors are running?
Open the Advertisers section, find the competitor's fan page by name or narrow the list by geo and category, then press View ads on its card. You land in Ads with the filter for that page already applied and see everything it is running.
Parts of the Spytrend walkthrough
- Part 1. Dashboard and Ads
- Part 2. Creatives
- Part 3. Webmasters
- Part 4. Advertisers — this page
- Part 5. Hubs
- Part 6. Websites
- Part 7. Trends