General merchandise companies: 777 tracked, 2 advertising, $4.9B raised
2 General merchandise companies ran 94,209 Meta ads, including 6,579 active in the last 14 days to 13 Nov 2026. The 2 companies with disclosed funding raised $4.9B between them. Funding from Spytrend Startups, 13 Nov 2026. Compare their countries, creatives and ad activity below, using the same dated counts for every company in this category of the directory.
Data for November 2026 · Updated
What this data is and how we count it · Ad Examples
General merchandise companies on Meta in numbers
How many companies advertise in this category? We track 2 General merchandise companies advertising on Meta. We found 94,209 ads in total. As of 13 Nov 2026, 2 advertisers had a combined 6,579 ads active in the last 14 days.
The Startups catalog counted 777 General merchandise companies on 2 Nov 2026.
Top 2 companies by ads of the last 14 days
Which companies have the most ads active in the last 14 days? The 2 General merchandise companies with the most ads active in the last 14 days as of 13 Nov 2026. Each name opens the company's page with its creatives, countries, messages and similar companies.
| Company | Ads | Last 14 days | Countries |
|---|---|---|---|
| Ahead Nutrition | 29,626 | 3,473 | 7 |
| Fanatics | 64,583 | 3,106 | 31 |
Top 2 companies by funding
How much funding do these companies disclose? Ranked by the total funding Spytrend Startups records as of 13 Nov 2026. 2 of the 2 companies state their funding; the rest are left out, never counted as zero.
| Company | Raised | Round | Ads | Last 14 days | Countries |
|---|---|---|---|---|---|
| Fanatics | $4.9B | Undisclosed round | 64,583 | 3,106 | 31 |
| Ahead Nutrition | $1.5M | Undisclosed round | 29,626 | 3,473 | 7 |
Companies that joined in the last 90 days
Which companies started advertising recently? No companies listed here have a recorded first Meta ad in the last 90 days to 13 Nov 2026.
What General merchandise companies advertise
What they advertise: 60.7% of the ads of General merchandise companies fall into Athletic athleisure, General merchandise and Streetwear.
Video against image: 17.1% of the General merchandise companies' ads with media use video (16,020 video ads, 77,636 image ads).
Where they advertise: the ads of General merchandise companies run most in the United States (61.8%), Germany (14.5%) and Austria (12.3%), by share of ad placements.
The most used button is "SHOP_NOW", on 71.3% of the ads with a known button of General merchandise companies.
Ahead Nutrition has 52.8% of the ads of General merchandise companies active in the last 14 days (3,473 of 6,579).
General merchandise in the catalog
777 General merchandise companies are tracked in the Startups catalog (count of 2 Nov 2026), 2 profiled so far, with ad data as of 13 Nov 2026.
Nearby categories
General merchandise is part of Ecommerce and retail; nearby: Grocery delivery, Electronics and gadgets, Marketplaces and resale.
Every company with its page
The full list of advertising companies, every category, page by page.
What this data is and how we count it
Where do these company ad counts come from? Spytrend collects ads from the Meta Ad Library and matches them to companies by the sites their ads lead to. A company is listed when we have seen at least 100 of its ads and its page passes our data check: at least three of nine indicators, which are ads, creatives, countries, ad messages, offers, money raised (a disclosed total or the amount of the last round), ARR or valuation, site traffic and similar companies. Site traffic is never shown on these pages, so it never counts toward the three.
Ads counts every Meta ad we have seen from the company; the 14-day figure counts the ones active in the last 14 days; countries counts the countries its ads ran in. The data is as of 13 Nov 2026, the date of the newest weekly build.
Money raised, rounds, ARR and valuation come from Spytrend Startups, which records them from filings, company announcements and press reports, as of 13 Nov 2026. A total is the sum of the company's recorded rounds or the total it reported; some rounds are self-reported. Raised is a company's disclosed total and the category's figure adds those totals up; Round is the type of its last recorded round. Estimates are left out. A company without a figure shows none, never a zero.
Track every company's ads with Spytrend Startups
See each company's full ad history, its creatives and countries, and get alerts when a company starts a new campaign.
Frequently asked questions
How many General merchandise companies advertise on Meta?
We track 2 General merchandise companies advertising on Meta. As of 13 Nov 2026, we found 94,209 ads in total, with activity in the last 14 days from 2 of the advertisers.
Which General merchandise company runs the most Meta ads?
Ahead Nutrition runs the most ads in the last 14 days: 3,473 as of 13 Nov 2026, the most among General merchandise companies. It has run 29,626 ads in all.
Which country do General merchandise companies target most?
The United States, with 61.8% of the ad placements of General merchandise companies. A placement is one ad shown in one country, so an ad shown in two countries counts in both.
Do General merchandise companies run more video or image ads?
They have run 16,020 video ads and 77,636 image ads, so 17.1% of the General merchandise companies' ads with media use video.
Which General merchandise companies started advertising in the last 90 days?
No General merchandise company we track ran its first Meta ad in the last 90 days up to 13 Nov 2026.
How does Spytrend count these ads?
We collect ads from the Meta Ad Library and match them to companies by their sites. Ads counts every ad we have seen from a company; the 14-day figure counts the ones active in the last 14 days. The data is as of 13 Nov 2026.