115 ads · image · first launched 25 May 2026 · newest ad found 12 Nov 2026
Company profile · General merchandise · Advertiser
Fanatics ads: 64,583 Meta ads, 3,106 active in the last 14 days
Fanatics runs 64,583 Meta ads, 3,106 active in the last 14 days to 13 Nov 2026, in 31 countries. It has raised $4.9B. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
Fanatics sells sports team merchandise, and its Meta ads are almost entirely images aimed at fans in the United States. Besides the main Fanatics Page, many team storefront Pages, such as Detroit Lions on Fanatics or Green Bay Packers on Fanatics, run ads of their own. Spytrend has seen 64,583 ads leading to fanatics.com up to 13 Nov 2026, 3,106 of them active in the last fourteen days.
- Website
- fanatics.com
- Category
- General merchandise
- Advertises on
- Meta
3,106 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
Fanatics's ad metrics
How many ads does Fanatics run? 64,583 Meta ads, 3,106 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to fanatics.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads64,583Meta ads that lead to fanatics.com, since 1 Mar 2026
- Facebook pages
- 227
- Landing sites
- 1
- Unique creatives
- 8,629
- Longest-lived ad
- 2,086 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days3,1065% of all its ads are active in the last 14 days to 13 NovLaunched+9,471ads started 7–13 NovCountries31- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- United States100%
- Mexico0%
- Canada0%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 64,583 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 3,106 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 5% of all its ads |
| Launched | 9,471 | Launched 7–13 Nov 2026 |
| Unique creatives | 8,629 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 2,086 days | From its first to its last launch date in our data |
| Countries | 31 | An ad shown in two countries counts in both; 31 countries had ads active in the last 14 days |
| Video share | 3% | 1,611 video ads against 62,536 image ads, all ads with stored media |
| Facebook pages | 227 | Pages that ran ads leading to Fanatics's sites, partner pages included |
| Landing sites | 1 | Domains and subdomains the ads lead to; fanatics.com takes the most |
Fanatics launches 496 new ads a day
How often does Fanatics launch new ads? 62,276 ads in 180 days, 44,626 in 90 and 23,145 in the last 30. The busiest single day was 12 Oct 2026, with 3,734 new ads.
FanaticsSimilar companies, median (19), scaled to Fanatics
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to fanatics.com. Counts of ads, not ad costs.
- New ads
- 23,145
- Per day
- 772
- Busiest day
- 3,270 on 2 Nov
- Days with new ads
- 28 of 30
FanaticsSimilar companies, median (19), scaled to Fanatics
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to fanatics.com. Counts of ads, not ad costs.
- New ads
- 44,626
- Per day
- 496
- Busiest day
- 3,734 on 12 Oct
- Days with new ads
- 82 of 90
FanaticsSimilar companies, median (19), scaled to Fanatics
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to fanatics.com. Counts of ads, not ad costs.
- New ads
- 62,276
- Per day
- 346
- Busiest day
- 3,734 on 12 Oct
- Days with new ads
- 169 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 23,145 | 772 | 3,270 2 Nov | 28 of 30 |
| 90 days 16 Aug – 13 Nov | 44,626 | 496 | 3,734 12 Oct | 82 of 90 |
| 180 days 18 May – 13 Nov | 62,276 | 346 | 3,734 12 Oct | 169 of 180 |
Image makes 97% of Fanatics's ads
Which formats and buttons does Fanatics use? The 64,583 Fanatics ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Image | 62,536 | 97% | 3,099 |
| Video | 1,611 | 2% | 7 |
| No stored media | 436 | 1% | 0 |
Real ad creatives
Its most-used creative carried 115 ads
Which creatives does Fanatics reuse most? These five carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
58 ads · image · first launched 11 Oct 2026 · newest ad found 13 Oct 2026
50 ads · image · first launched 9 Oct 2026 · newest ad found 11 Oct 2026
16 ads · video · first launched 2 Nov 2026 · newest ad found 5 Nov 2026
14 ads · video · first launched 9 Sep 2026 · newest ad found 18 Oct 2026
Ads ran in 31 countries; the United States has 100% of placements
Which countries do Fanatics's ads reach? Ads ran in the last 14 days in 31 of the countries shown. A placement is one ad shown in one country. The geography report counts 64,493 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| United States US | 100% | 3,085 |
| Mexico MX | 0% | 11 |
| Canada CA | 0% | 3 |
| Germany DE | 0% | 7 |
| India IN | 0% | 7 |
| Philippines PH | 0% | 5 |
| South Korea KR | 0% | 5 |
| Argentina AR | 0% | 4 |
| Czechia CZ | 0% | 3 |
| Taiwan TW | 0% | 3 |
| Country | Placements |
|---|---|
| Turkey TR | 3 |
| Malaysia MY | 2 |
| Colombia CO | 2 |
| Belarus BY | 2 |
| Australia AU | 2 |
| Brazil BR | 2 |
| Bangladesh BD | 2 |
| United Kingdom GB | 2 |
| Ukraine UA | 1 |
| Armenia AM | 1 |
| Finland FI | 1 |
| Kazakhstan KZ | 1 |
| Dominican Republic DO | 1 |
| Japan JP | 1 |
| Venezuela VE | 1 |
| United Arab Emirates AE | 1 |
| Djibouti DJ | 1 |
| Uzbekistan UZ | 1 |
| Hungary HU | 1 |
| Palestine PS | 1 |
| Israel IL | 1 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| United States | 44,446 | 17,650 | +152% |
| Mexico | 11 | 4 | +175% |
| Canada | 7 | 4 | +75% |
| Germany | 7 | 0 | new |
| India | 7 | 0 | new |
| Philippines | 5 | 0 | new |
| South Korea | 5 | 0 | new |
| Argentina | 4 | 0 | new |
| Czechia | 3 | 0 | new |
| Taiwan | 3 | 0 | new |
“Show your fandom” leads 58% of its ads active in the last 14 days
What do Fanatics's ad messages say? Spytrend analyzed 582 ads and identified 7 messages. We read the text of 582 Fanatics ads, which held 480 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Show your fandom | The ads encourage fans to express loyalty to their favorite teams and athletes through apparel, accessories, and collectibles. “Preschool Wes & Willy Maroon Texas A&M Aggies V-Neck Pajama Set” | 56% | 58% |
| Seasonal savings | Holiday sales, gifting events, and limited-time promotions give shoppers a reason to buy their favorite gear now. “Fall Savings Event” | 17% | 8% |
| Fashion meets fandom | Collaborations with lifestyle and fashion brands combine team pride with comfort, street style, and chic everyday looks. “lululemon x Fanatics Collection” | 11% | 1% |
| Fresh team looks | New collections, remixed designs, and alternate jerseys offer fans a fresh way to represent their teams. “Detroit Lions | Rivalries Collection” | 9% | 29% |
| Celebrate sporting moments | The ads invite fans to prepare for major sporting events and commemorate championships with official or celebratory gear. “Victory Looks Good in Burnt Orange” | 3% | 0% |
| Honor military service | Military appreciation collections let fans represent their teams while honoring those who serve. “NFL Salute to Service” | 2% | 4% |
| Scarce original drops | Original pieces released through scheduled drops are presented as scarce items that shoppers must secure before they disappear. “Not a throwback. The original.” | 1% | 0% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Half off | “Up to 50% Off” | 110 ads |
| Sale savings | “Up to 60% Off!” | 103 ads |
| Starting price | “Philadelphia Eagles sweatshirts and fleeces starting at $19.99 today!” | 1 ad |
| Nike discount | “Save 20% on Nike jerseys, tees, and more.” | 1 ad |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Shop now | 100% |
| See details | 0% |
| Learn more | 0% |
What to take from it. Fanatics organises its ads around the fan, not the product. Each team gets its own Page and its own stream of image ads, from apparel and streetwear to home decor and toys, and nearly all of them end with Shop now on fanatics.com. Video is rare, and almost nothing runs outside the United States. For a merchandise brand with many sub-audiences the lesson is that one Page per audience, with the same layout and one button, scales cleanly. For anyone reading the numbers, the team Pages are part of Fanatics, not separate advertisers.
Fanatics raised $4.9B in disclosed funding
What financial figures does Fanatics disclose? Spytrend Startups records $4.9B of disclosed funding for Fanatics. The last recorded round: Undisclosed round, Aug 2024.
$4.9B
Raised in total
See Fanatics on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
Fanatics ranks 1st of 9 by ads active in the last 14 days among similar companies
How does Fanatics compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Fanatics and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Fanatics ranks 1st of 9 (3,106).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Fanatics, this page | — | Show your fandom | 64,583 | 3,106 | United States 100% |
| Legends | 84% | Everyday Wardrobe Replacement | 5,479 | 453 | United States 100% |
| BlissClub | 56% | Sale savings and urgency | 12,084 | 916 | India 100% |
| Heavy | 52% | Trades and roster changes | 6,514 | 845 | United States 100% |
| XYXX | 48% | Affordable essentials restock | 9,011 | 1,915 | India 100% |
| Minimal Club | 47% | Style without discomfort | 21,302 | 1,811 | Brazil 100% |
| LimeRoad | 44% | Fresh personal style | 5,833 | 615 | India 88% |
| Faire | 43% | Global wholesale connections | 9,609 | 970 | United States 21% |
| Selmo.io | 43% | Shop with ease | 1,568 | 77 | Poland 87% |
Compare the companies below with Fanatics by how much they rely on image ads and a single button, and by whether they split their audience into many Pages the way Fanatics does with teams.
Why Spytrend shows 64,583 ads where other libraries show fewer
What explains Fanatics's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (227 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: fanatics.com and its subdomains are one company.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| fanatics.com | 64,583 | 3,106 | before Mar 2026 – 12 Nov 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 933 |
| Mar 2026 | 435 |
| Apr 2026 | 471 |
| May 2026 | 4,548 |
| Jun 2026 | 5,811 |
| Jul 2026 | 6,057 |
| Aug 2026 | 4,206 |
| Sep 2026 | 6,099 |
| Oct 2026 | 23,004 |
| Nov 2026 (to 13 Nov) | 13,005 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to fanatics.com or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | fanatics.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about Fanatics's ads
How many ads does Fanatics run?
Spytrend saw 64,583 Meta ads that lead to fanatics.com between 1 Mar 2026 and 13 Nov 2026. 3,106 of them were active in the last 14 days to 13 Nov 2026.
Is Fanatics advertising now?
Yes. 3,106 ads were active in the last 14 days to 13 Nov 2026, and 9,471 new ads appeared in the 7 days before that.
Which countries do Fanatics's ads target?
The ads ran in 31 countries. The United States took 100% of placements, Mexico 0% and Canada 0%.
Does Fanatics use video ads?
Yes. 3% of its ads with media are video: 1,611 video ads against 62,536 image ads.
What does Fanatics advertise?
Its leading message is “Show your fandom” (58% of ads active in the last 14 days to 6 Nov 2026), followed by fresh team looks (29%) and seasonal savings (8%).
Which companies advertise like Fanatics?
By the mix of ad categories, Fanatics's closest peers are Legends, BlissClub, Heavy, XYXX and Minimal Club. Fanatics ranks 1st of the 9 companies in that set by ads active in the last 14 days.
How much has Fanatics raised?
Spytrend Startups records $4.9B of disclosed funding for Fanatics. The last recorded round: Undisclosed round, Aug 2024.
How fast is Fanatics growing?
Spytrend saw 44,626 new Fanatics ads in the 90 days to 13 Nov 2026, against 17,650 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to fanatics.com or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
Why does Fanatics run ads from team Pages?
Fanatics keeps a storefront Page for many teams, such as the Pittsburgh Steelers or the Chicago Bears. All of those ads lead to fanatics.com, so Spytrend counts them under Fanatics.
See every Fanatics ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 64,583 Fanatics ads, with filters for country, format and launch date
- Every one of its 8,629 creatives, with the ads that use it
- The same view for Legends, BlissClub, Heavy and any other advertiser