Which brands run Meta ads with Trybe UGC videos, and where can you see their best UGC ad examples?
Trybe UGC brands: who ran the most UGC ads on Meta in October 2026 — gohaus.com leads
Short answer: Brands launched 432,704 Meta ads with Trybe UGC videos in October 2026, according to Spytrend. They came from 4,591 advertisers and pointed to 3,736 sites. The most ads led to gohaus.com (7,180), chefpreserve.com (6,149) and pammys.com (5,063). One in four ads was in beauty and personal care, and 76% targeted the US.
Which brands use Trybe UGC the most?
gohaus.com tops the list with 7,180 ads, followed by chefpreserve.com (6,149) and pammys.com (5,063). The top 10 sites account for 47,100 ads, or 10.9% of the total, each with between 3,000 and 7,200 ads. Nobody keeps that many ads live just to test: with Trybe, the brand also pays the creator a cut of the ad spend. If a brand keeps scaling anyway, the ads are paying off, so these are the brands to study first.
How we know an ad comes from Trybe
Trybe is a platform where creators make UGC videos for brands: short clips filmed the way a real customer would shoot them. The brand runs the video in its own Meta ads, and the creator earns a percentage of what the brand spends on ads featuring that video.
To track whose video is in which ad, brands add a tag like ?trybe=1b2c3d4e to the ad link. Spytrend reads the link in every ad and uses that tag to attribute ads to Trybe. That's what the “Service: Trybe” filter does. The tag doesn't reveal the creator's name.
| # | Site | Ads | Share |
|---|---|---|---|
| 1 | gohaus.com | 7,180 | 1.7% |
| 2 | chefpreserve.com | 6,149 | 1.4% |
| 3 | pammys.com | 5,063 | 1.2% |
| 4 | runnractive.com | 4,880 | 1.1% |
| 5 | cutsclothing.com | 4,619 | 1.1% |
| 6 | smooche.com | 4,521 | 1.0% |
| 7 | legendlondon.co | 4,243 | 1.0% |
| 8 | altfragrances.com | 3,909 | 0.9% |
| 9 | thenormalbrand.com | 3,474 | 0.8% |
| 10 | shesbirdie.com | 3,062 | 0.7% |
| Top 10 combined | 47,100 | 10.9% | |
| 11 | buy.gainsinbulk.com | 2,903 | 0.7% |
| 12 | tasteflavorco.com | 2,903 | 0.7% |
| 13 | fitsleeps.com | 2,896 | 0.7% |
| 14 | kiauraeyewear.com | 2,794 | 0.6% |
| 15 | spiralbible.com | 2,760 | 0.6% |
| 16 | cleannutra.com | 2,739 | 0.6% |
| 17 | wisprflow.ai | 2,603 | 0.6% |
| 18 | nobltravel.com | 2,554 | 0.6% |
| 19 | tailoredcanvases.com | 2,421 | 0.6% |
| 20 | tryfleur.com | 2,402 | 0.6% |
| 21 | catakor.com | 2,374 | 0.5% |
| 22 | earthbreeze.com | 2,367 | 0.5% |
| 23 | getreviv.com | 2,277 | 0.5% |
| 24 | drinkneubrain.com | 2,264 | 0.5% |
| 25 | cothirtysix.com | 2,154 | 0.5% |
| 26 | rythmhealth.com | 2,088 | 0.5% |
| 27 | histrips.com | 2,000 | 0.5% |
| 28 | tryravine.com | 1,969 | 0.5% |
| 29 | truenutra.com | 1,945 | 0.4% |
| 30 | kingsloot.com | 1,854 | 0.4% |
| 31 | cgk.com | 1,834 | 0.4% |
| 32 | primeprometics.com | 1,818 | 0.4% |
| 33 | physicianschoice.com | 1,812 | 0.4% |
| 34 | mengotomars.com | 1,798 | 0.4% |
| 35 | hoperings.com | 1,791 | 0.4% |
| 36 | tibatoes.com | 1,777 | 0.4% |
| 37 | colourfulrebel.com | 1,750 | 0.4% |
| 38 | freethesheep.com | 1,630 | 0.4% |
| 39 | kingsmanbodybutter.co.za | 1,539 | 0.4% |
| 40 | drmelaxin.uk | 1,527 | 0.4% |
| 41 | nolarauv.shop | 1,513 | 0.3% |
| 42 | promixnutrition.com | 1,512 | 0.3% |
| 43 | nobsroutines.com | 1,511 | 0.3% |
| 44 | penroseskin.com | 1,489 | 0.3% |
| 45 | merodacosmetics.de | 1,481 | 0.3% |
| 46 | humehealth.com | 1,467 | 0.3% |
| 47 | takeultra.com | 1,439 | 0.3% |
| 48 | zipstring.com | 1,434 | 0.3% |
| 49 | moziwash.com | 1,383 | 0.3% |
| 50 | getfurlife.com | 1,381 | 0.3% |
The top 10 is mostly apparel (cutsclothing.com, legendlondon.co, thenormalbrand.com, shesbirdie.com), plus home and kitchen goods, fragrance (altfragrances.com) and activewear (runnractive.com). Below them sit thousands of smaller brands using UGC through Trybe. The full list of 3,736 sites is available with a Spytrend subscription.
Why volume is such a strong signal here: with Trybe, a brand doesn't pay for a video once. It pays a share of every dollar it spends on ads with that video. Thousands of these ads aren't a test; they're a brand scaling something that already makes money. Spytrend groups identical videos, including re-uploads, and the Most re-uploaded quick filter puts the videos brands relaunch most often at the top. Start there with each leader: those are their proven creatives.
Which categories run the most UGC ads through Trybe?
Beauty and personal care leads with 109,133 ads, followed closely by fashion and apparel with 104,238. Each makes up about a quarter of the total. E-commerce and retail (58,351) and health and wellness (45,990) come next. Trybe ads showed up in 32 of Spytrend's 33 categories.
Top 11 categories — 93.2% of ads; the other 21 categories — 29,425 ads, 6.8%
Not just physical products: Wispr Flow
Apps and software are a small slice: technology and software has 6,244 ads. But one app stands out in the overall ranking: Wispr Flow (wisprflow.ai), an AI voice dictation app, ranks 17th among sites with 2,603 ads and 15th among advertisers. It also leads the tech category by a wide margin.
If you're planning tech UGC for an app or SaaS product, start with Wispr Flow's ads: which videos it keeps relaunching and how creators explain the product on camera.
The blog post on the tracker filter uses a different window, October 9 – November 8, 2026, so its numbers differ.
Categories describe ads, not companies, so one brand's ads can fall into several categories.
Category leaders: top 5 sites in each
Beauty & personal care
Fashion & apparel
E-commerce & retail
Health & wellness
Food & beverage
Home & furniture
Jewelry & watches
Parenting & kids
Sports & fitness
Pets
Top 5: the same “Service: Trybe” filter plus a category. Data as of .
Which countries do Trybe UGC ads target?
The US dominates with 327,762 ads, about 76% of the total. The UK (30,135), Canada (28,328) and Australia (26,828) follow. Five European countries also make the top 10: Germany, the Netherlands, France, Italy and Ireland.
| Country | Ads | Share |
|---|---|---|
| United States | 327,762 | 75.7% |
| United Kingdom | 30,135 | 7.0% |
| Canada | 28,328 | 6.5% |
| Australia | 26,828 | 6.2% |
| Germany | 11,247 | 2.6% |
| Netherlands | 10,173 | 2.4% |
| France | 5,935 | 1.4% |
| Italy | 5,346 | 1.2% |
| New Zealand | 5,259 | 1.2% |
| Ireland | 4,740 | 1.1% |
With three quarters of the ads aimed at the US, the overall feed is mostly American creators, English voiceovers and prices in dollars. If you sell in Europe, set a country filter right away: there are thousands of German, Dutch and French ads, but they get lost in the main feed.
UGC ad examples: how to use this ranking
The ranking shows which brands spend the most on UGC ads through Trybe, and that's a good proxy for whose ads are working. The videos themselves, how often they're relaunched and where they run are all in Spytrend.
Collect UGC examples in your category
Open ads from brands in your category and look at the first few seconds, the angle and the call to action. It's a ready-made library of formats that brands have already paid to prove.
Find the videos brands keep relaunching
Turn on the Most re-uploaded quick filter. Spytrend groups identical videos, including re-uploads, and shows the most relaunched ones first. If a brand keeps running a video even though it pays the creator a cut of the spend, that video is paying off.
Split by market
The US makes up three quarters of the volume. For Europe, Canada or Australia, add a country filter, or most of your examples will be American.
Start with the biggest spenders
Thousands of Trybe ads are a strong signal: the brand pays the creator a share of the spend and keeps scaling anyway. That's a strong sign the ads are profitable, so break those down first.
Where can you see UGC ad examples from Trybe brands?
All 432,704 ads in this report are in Spytrend's Ads section under the “Service: Trybe” filter. Fresh ads are available on paid plans.
Turn on the service filter
Ads → Service → Trybe.
Set the dates
Ad creation date: Oct 1–31, 2026.
Open Selection analytics
Advertisers, sites, categories and countries: the same breakdowns as in this report.
Sort by most re-uploaded
The Most re-uploaded quick filter groups identical videos and shows the ones brands relaunch most often first.
How we count
We take Meta ads matched by the “Service: Trybe” filter and created between October 1 and 31, 2026, then count them by site, advertiser, category and country. Data was pulled from Spytrend on November 11, 2026.
What's included
An ad is included if it was created in October and Spytrend attributed it to Trybe, mainly through the trybe= tag in the ad link. Ads launched earlier that were still running in October aren't included. The ranking is by site, meaning the domain the ad links to. Categories and countries are breakdowns of the same ads.
Good to know
- The tag shows that an ad is linked to Trybe. It isn't a list of Trybe's clients, contracts or payments, and a brand missing from this report may still work with Trybe.
- Categories come from Spytrend's AI classification, not a manual review of each brand. One ad can run in several countries.
- The ad database keeps growing, so a later recount may differ slightly.
- Brand ad spend isn't visible here; the signal is ad volume. Under Trybe's model, volume is tied directly to spend because the creator earns a percentage of the ad spend on their video.
Trybe UGC: frequently asked questions
Which brands use Trybe for UGC ads?
In October 2026, the most Meta ads with a Trybe tag linked to gohaus.com (7,180), chefpreserve.com (6,149) and pammys.com (5,063). The 10 largest sites together ran 47,100 ads, 10.9% of the total. Because Trybe brands pay creators a share of their ad spend, volume like this signals that the ads are working.
How does Trybe work for brands?
A brand posts a brief, Trybe creators film UGC videos in the style of a real customer, and the brand runs those videos in its own Meta ads. The creator earns a percentage of what the brand spends on ads with their video. So a brand running thousands of these ads keeps paying for the videos, and it would only keep doing that while the ads pay off.
Where can I see UGC ad examples from Trybe brands?
In Spytrend's Ads section: apply the “Service: Trybe” filter, set the dates and, if you like, a category. The Most re-uploaded quick filter groups identical videos and puts the ones brands relaunch most at the top. Those are the best UGC ad examples to brief your own creators with.
How does Spytrend know an ad runs through Trybe?
From a tag in the ad link, a parameter like ?trybe=1b2c3d4e. Brands add it so Trybe knows whose video is in the ad. The links in Meta ads are read for this tag, and the ads that carry it are attributed to Trybe; that's the “Service: Trybe” filter in the Ads section.
Is this a complete list of Trybe's clients?
No. The report covers Meta ads where the Trybe tag appears in the link. It isn't a list of Trybe's clients or contracts, and a brand that isn't in the ranking may still work with the platform.
Can you tell which Trybe creator made a video?
Not from the tag. It links the ad to a video inside Trybe but doesn't reveal the creator's name. What you can see is how often a brand reuses a video: identical videos, including re-uploads, are grouped together, and the Most re-uploaded filter shows which ones a brand runs most.
Which countries see the most Trybe UGC ads?
The US, with 327,762 ads, about 76% of the total. The UK (30,135), Canada (28,328) and Australia (26,828) follow. One ad can run in several countries.
Past and upcoming issues of this report
We update the ranking every month using ads created that month. October 2026 is the first issue. The next one will cover November ads and add a month-over-month comparison.
Open the Ads section with the “Service: Trybe” filter to watch the videos from brands in this ranking. For how ad search by service and tracker works, see our blog post. Plans and pricing are on the pricing page.
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