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Nutra Affiliate · report October 2026 · data Oct 1–31 Source: Spytrend data

Nutra offers on Meta in October 2026: 25% of ads are weight loss

In short: Meta ads for nutra offers — supplements sold through pre-landers — reached 411,288 ads in Meta carousels from Oct 1–31, 2026 in the Spytrend database. Weight loss leads with 25.2%, then prostate (19.2%) and lungs (16.0%). Below: all 26 niches, creatives, geos and pre-landers.

Meta carousels only: Facebook and Instagram Only ads with a recognized offer Dates are ad start dates Data limits
By Gennady Sukhanov, CEO of Spytrend Issue No. 1 · October 2026 Published: 9 min read
Weight Loss: 103,761 ads · 25.2% · 1,242 creativesWeight Loss25.2%Prostate: 78,798 ads · 19.2% · 1,421 creativesProstate19.2%Lungs & COPD: 65,801 ads · 16.0% · 322 creativesLungs & COPD16.0%Liver & Kidney: 24,734 ads · 6.0% · 465 creatives6%Male Potency: 17,775 ads · 4.3% · 1,805 creativesMale Potency4.3%Joint & Back Pain: 17,350 ads · 4.2% · 1,753 creatives4%Parasites & Detox: 15,367 ads · 3.7% · 515 creatives4%Diabetes & Blood Sugar: 15,247 ads · 3.7% · 869 creatives4%Neuropathy: 10,981 ads · 2.7% · 352 creatives3%Hair Loss: 9,630 ads · 2.3% · 208 creativesHair Loss2.3%Hearing & Tinnitus: 9,423 ads · 2.3% · 485 creatives2%Heart & Blood Pressure: 9,041 ads · 2.2% · 329 creatives2%Vision: 8,874 ads · 2.2% · 583 creativesVision2.2%Digestion & Gut: 5,372 ads · 1.3% · 458 creatives1%Other Conditions: 4,028 ads · 1.0% · 157 creativesCancer Cure Claims: 3,803 ads · 0.9% · 114 creativesBladder & Incontinence: 3,101 ads · 0.8% · 232 creativesMemory & Brain: 1,887 ads · 0.5% · 291 creativesOffer Not Shown: 1,337 ads · 0.3% · 699 creativesSkin Conditions: 1,157 ads · 0.3% · 171 creativesAddiction: 1,019 ads · 0.2% · 67 creativesNail & Foot Fungus: 951 ads · 0.2% · 92 creativesHemorrhoids: 667 ads · 0.2% · 82 creativesImmunity: 653 ads · 0.2% · 40 creativesVaricose Veins: 413 ads · 0.1% · 70 creativesPain Relief & CBD: 118 ads · 0.0% · 18 creativesWeight Loss: 103,761 ads · 25.2% · 1,242 creativesWeight Loss25.2%Prostate: 78,798 ads · 19.2% · 1,421 creativesProstate19.2%Lungs & COPD: 65,801 ads · 16.0% · 322 creatives16%Liver & Kidney: 24,734 ads · 6.0% · 465 creatives6%Male Potency: 17,775 ads · 4.3% · 1,805 creatives4%Joint & Back Pain: 17,350 ads · 4.2% · 1,753 creatives4%Parasites & Detox: 15,367 ads · 3.7% · 515 creatives4%Diabetes & Blood Sugar: 15,247 ads · 3.7% · 869 creatives4%Neuropathy: 10,981 ads · 2.7% · 352 creatives3%Hair Loss: 9,630 ads · 2.3% · 208 creatives2%Hearing & Tinnitus: 9,423 ads · 2.3% · 485 creatives2%Heart & Blood Pressure: 9,041 ads · 2.2% · 329 creatives2%Vision: 8,874 ads · 2.2% · 583 creatives2%Digestion & Gut: 5,372 ads · 1.3% · 458 creativesOther Conditions: 4,028 ads · 1.0% · 157 creativesCancer Cure Claims: 3,803 ads · 0.9% · 114 creativesBladder & Incontinence: 3,101 ads · 0.8% · 232 creativesMemory & Brain: 1,887 ads · 0.5% · 291 creativesOffer Not Shown: 1,337 ads · 0.3% · 699 creativesSkin Conditions: 1,157 ads · 0.3% · 171 creativesAddiction: 1,019 ads · 0.2% · 67 creativesNail & Foot Fungus: 951 ads · 0.2% · 92 creativesHemorrhoids: 667 ads · 0.2% · 82 creativesImmunity: 653 ads · 0.2% · 40 creativesVaricose Veins: 413 ads · 0.1% · 70 creativesPain Relief & CBD: 118 ads · 0.0% · 18 creatives
Map of nutra niches: area is the share of ads. Hover for numbers, click to open.
411,288
nutra ads started running from October 1 to 31, 2026
by ad start date, as in the ads section
12,275
unique creatives
27.3 ads per creative, over ads with a recognized creative
2,950
sites hosting nutra landing pages
26 classification subcategories
303,661
nutra ads shown in the US
73.8% of all nutra, per the Countries block of the ads section

Oct 1–31, 2026. Every underlined number opens those ads in the feed, updated daily; without a subscription you sign up for Nutra Affiliate first.

01 — Niches

Which nutra niches get the most ads?

Weight loss, prostate and lungs account for over half of all nutra ads. Volume comes from relaunching the same creatives, while joint pain has the most distinct landing pages.

Where one creative gets relaunched the most

Ads per unique creative.

  • Lungs & COPD190
  • Weight Loss81
  • Liver & Kidney50
  • Hair Loss45
  • Cancer Cure Claims30

Lungs and COPD lead: 190 ads per creative over ads with a recognized creative; the niche has 65,801 ads and 322 creatives in total. The nutra average is 27.3.

Where advertisers test the most landing pages

Distinct landing-page links in each niche's ads over the month.

  • Joint & Back Pain1,740
  • Prostate1,341
  • Liver & Kidney955
  • Weight Loss850
  • Male Potency720

Joint pain: 1,740 links and only 9 ads per creative — lots of tests, few relaunches.

Worth checkingTo see which landing pages joint-pain advertisers are testing, open all 17,350 ads in the niche.
← Scroll the table sideways →
Nutra niches in Meta ads, Oct 1–31, 2026An ad is a Meta Ad Library record; a creative is a unique image or video.
NicheAdsShareCreatives*Per creative (recognized)LinksVideo
Weight Loss103,7611,2428185099%
Prostate78,7981,421231,34197%
Lungs & COPD65,80132219056696%
Liver & Kidney24,7346.0%4655095588%
Male Potency17,7754.3%1,805972039%
Joint & Back Pain17,3504.2%1,75391,74065%
Parasites & Detox15,3673.7%5152137999%
Diabetes & Blood Sugar15,2473.7%8691469047%
Neuropathy10,9812.7%3522633169%
Hair Loss9,6302.3%2084519695%
Hearing & Tinnitus9,4232.3%4851752677%
Heart & Blood Pressure9,0412.2%3292225494%
Vision8,8742.2%5831548796%
Digestion & Gut5,3721.3%458323592%
Other Conditionssleep, thyroid, women’s health, anti-aging4,0281.0%1572415081%
Cancer Cure Claims3,8030.9%1143028795%
Bladder & Incontinence3,1010.8%2321227091%
Memory & Brain1,8870.5%291624837%
Offer Not Shownpage names no product1,3370.3%699212395%
Skin Conditions1,1570.3%171515573%
Addictionsmoking, alcohol1,0190.2%67138884%
Nail & Foot Fungus9510.2%921010985%
Hemorrhoids6670.2%8282298%
Immunity6530.2%40117697%
Varicose Veins4130.1%7056365%
Pain Relief & CBD1180.0%186517%

* Identical images and videos count as one creative; creatives and ads per creative cover ads with a recognized creative. Video is a share of ads.

Breakdown

Where to start: weight loss Facebook ad examples and five more niches

The three biggest, plus three outliers.

Weight loss ads

01
103,761ads · 25.2%
1,242creatives
850links
99%video
  • 81 ads per creative: mostly diet supplement ads, with the same videos running long and wide.

Prostate

02
78,798ads · 19.2%
1,421creatives
1,341links
97%video
  • More links than weight loss: 1,341 vs 850 — pages rotate faster.

Lungs & COPD

03
65,801ads · 16.0%
322creatives
566links
96%video
  • The most relaunches: 190 ads per creative, over ads with a recognized creative.

Male potency

05
17,775ads · 4.3%
1,805creatives
720links
39%video
  • The most distinct creatives of any niche; more images than video.

Joint & back pain

06
17,350ads · 4.2%
1,753creatives
1,740links
65%video
  • The most landing pages — 1,740 links: tests, not scale.

Diabetes & blood sugar

08
15,247ads · 3.7%
869creatives
690links
47%video
  • Over half of the ads are images: 53%.
02 — Nutra vs gambling

Nutra or gambling: which has more ads in Meta carousels week by week?

Among “Language cloak” carousels there are 1.6 times as many nutra ads as gambling ads. In October, 411,288 ads for nutra and 260,617 for gambling started running: 33.5% and 21.3% of all “Language cloak” carousels that month (1,226,159).

Shares are of all “Language cloak” carousels in the same week.

The largest nutra advertiser in October ran 2,334 ads, 0.6% of nutra; the three largest together ran 5,099, 1.2%.

Nutra leads every week: the gap is smallest on Oct 1–4 (16.5% vs 12.9%) and largest on Oct 19–25 (37.4% vs 20.3%).

The lead does not rest on a couple of big advertisers: without the three largest in nutra, its October share barely moves — 33.3% instead of 33.5%, and gambling is at 21.4% instead of 21.3%.

What follows: “Language cloak” carousels run noticeably more nutra than gambling, and the volume comes from many advertisers, not one or two big ones.

Nutra, gambling and other share among all “Language cloak” carousels by week — All adsAll ads. Other ads: Oct 1–4 — 70.6%; Oct 5–11 — 41.4%; Oct 12–18 — 41.8%; Oct 19–25 — 42.4%; Oct 26–31 — 43.7%. Gambling: Oct 1–4 — 12.9%; Oct 5–11 — 21.9%; Oct 12–18 — 24.6%; Oct 19–25 — 20.3%; Oct 26–31 — 22.3%. Nutra: Oct 1–4 — 16.5%; Oct 5–11 — 36.7%; Oct 12–18 — 33.6%; Oct 19–25 — 37.4%; Oct 26–31 — 34.0%.0%20%40%60%80%Other ads, Oct 1–4: 70.6%Other ads, Oct 5–11: 41.4%Other ads, Oct 12–18: 41.8%Other ads, Oct 19–25: 42.4%Other ads, Oct 26–31: 43.7%Gambling, Oct 1–4: 12.9%13%Gambling, Oct 5–11: 21.9%22%Gambling, Oct 12–18: 24.6%25%Gambling, Oct 19–25: 20.3%20%Gambling, Oct 26–31: 22.3%22%Nutra, Oct 1–4: 16.5%16%Nutra, Oct 5–11: 36.7%37%Nutra, Oct 12–18: 33.6%34%Nutra, Oct 19–25: 37.4%37%Nutra, Oct 26–31: 34.0%34%Oct 1–4Oct 5–11Oct 12–18Oct 19–25Oct 26–31
NutraGamblingOther ads (dashed)
Nutra, gambling and other by week, Oct 1–31, 2026Shares of all “Language cloak” carousels of the week, summing to 100%. By ad start date.
WeekNutra adsNutra, %Gambling adsGambling, %Other ads, %All “Language cloak” carousels
Oct 1–421,21216.5%16,61912.9%70.6%128,884
Oct 5–11120,95136.7%72,05821.9%41.4%329,256
Oct 12–1888,39133.6%64,90324.6%41.8%263,357
Oct 19–25100,98837.4%54,71920.3%42.4%270,107
Oct 26–3179,74634.0%52,31822.3%43.7%234,555
All of October411,28833.5%260,61721.3%45.2%1,226,159
Nutra, gambling and other share among all “Language cloak” carousels by week — Without the largest nutra advertiserWithout the largest nutra advertiser. Other ads: Oct 1–4 — 70.6%; Oct 5–11 — 41.4%; Oct 12–18 — 41.8%; Oct 19–25 — 42.4%; Oct 26–31 — 43.9%. Gambling: Oct 1–4 — 12.9%; Oct 5–11 — 21.9%; Oct 12–18 — 24.6%; Oct 19–25 — 20.4%; Oct 26–31 — 22.4%. Nutra: Oct 1–4 — 16.5%; Oct 5–11 — 36.7%; Oct 12–18 — 33.6%; Oct 19–25 — 37.2%; Oct 26–31 — 33.6%.0%20%40%60%80%Other ads, Oct 1–4: 70.6%Other ads, Oct 5–11: 41.4%Other ads, Oct 12–18: 41.8%Other ads, Oct 19–25: 42.4%Other ads, Oct 26–31: 43.9%Gambling, Oct 1–4: 12.9%13%Gambling, Oct 5–11: 21.9%22%Gambling, Oct 12–18: 24.6%25%Gambling, Oct 19–25: 20.4%20%Gambling, Oct 26–31: 22.4%22%Nutra, Oct 1–4: 16.5%16%Nutra, Oct 5–11: 36.7%37%Nutra, Oct 12–18: 33.6%34%Nutra, Oct 19–25: 37.2%37%Nutra, Oct 26–31: 33.6%34%Oct 1–4Oct 5–11Oct 12–18Oct 19–25Oct 26–31
NutraGamblingOther ads (dashed)
Nutra, gambling and other by week, Oct 1–31, 2026Shares of all “Language cloak” carousels of the week, summing to 100%. By ad start date.
WeekNutra adsNutra, %Gambling adsGambling, %Other ads, %All “Language cloak” carousels
Oct 1–421,21216.5%16,61912.9%70.6%128,884
Oct 5–11120,95136.7%72,05821.9%41.4%329,256
Oct 12–1888,39133.6%64,90324.6%41.8%263,357
Oct 19–2599,97037.2%54,71920.4%42.4%268,770
Oct 26–3178,43033.6%52,31822.4%43.9%233,143
All of October408,95433.4%260,61721.3%45.3%1,223,410
Nutra, gambling and other share among all “Language cloak” carousels by week — Without the top 3Without the top 3. Other ads: Oct 1–4 — 70.6%; Oct 5–11 — 41.4%; Oct 12–18 — 41.9%; Oct 19–25 — 42.6%; Oct 26–31 — 43.9%. Gambling: Oct 1–4 — 12.9%; Oct 5–11 — 21.9%; Oct 12–18 — 24.7%; Oct 19–25 — 20.5%; Oct 26–31 — 22.4%. Nutra: Oct 1–4 — 16.5%; Oct 5–11 — 36.7%; Oct 12–18 — 33.3%; Oct 19–25 — 36.9%; Oct 26–31 — 33.6%.0%20%40%60%80%Other ads, Oct 1–4: 70.6%Other ads, Oct 5–11: 41.4%Other ads, Oct 12–18: 41.9%Other ads, Oct 19–25: 42.6%Other ads, Oct 26–31: 43.9%Gambling, Oct 1–4: 12.9%13%Gambling, Oct 5–11: 21.9%22%Gambling, Oct 12–18: 24.7%25%Gambling, Oct 19–25: 20.5%20%Gambling, Oct 26–31: 22.4%22%Nutra, Oct 1–4: 16.5%16%Nutra, Oct 5–11: 36.7%37%Nutra, Oct 12–18: 33.3%33%Nutra, Oct 19–25: 36.9%37%Nutra, Oct 26–31: 33.6%34%Oct 1–4Oct 5–11Oct 12–18Oct 19–25Oct 26–31
NutraGamblingOther ads (dashed)
Nutra, gambling and other by week, Oct 1–31, 2026Shares of all “Language cloak” carousels of the week, summing to 100%. By ad start date.
WeekNutra adsNutra, %Gambling adsGambling, %Other ads, %All “Language cloak” carousels
Oct 1–421,21216.5%16,61912.9%70.6%128,884
Oct 5–11120,55836.7%72,05821.9%41.4%328,863
Oct 12–1887,41233.3%64,90324.7%41.9%262,378
Oct 19–2598,57736.9%54,71920.5%42.6%267,206
Oct 26–3178,43033.6%52,31822.4%43.9%233,143
All of October406,18933.3%260,61721.4%45.4%1,220,474
Worth checkingTrack your niche day by day in Nutra Affiliate — here is how it looks.
03 — Formats

Video or image: what do supplement ads use?

Video runs in 89% of nutra ads but only 60.2% of unique creatives. The gap is duplicates: videos get relaunched more. Male potency and diabetes are the exceptions, with video in 39% and 47% of ads.

Cover type across all nutra

Share of ads by cover type.

VideoImage

We count ads. Among unique creatives, video is 60.2%.

Niches with the most images

Share of ads with video in large niches, lowest first.

    • Male Potency39%
    • Diabetes & Blood Sugar47%
    • Joint & Back Pain65%
    • Neuropathy69%
    • Liver & Kidney88%

Weight loss is the opposite: 99% of its ads use video.

Worth checkingIn male potency, images carry 61% of the ads — more than in any other large niche. Open the 10,912 ads with images and compare them with weight loss, where 99% use video: 103,761 ads.
04 — Landing pages

Which celebrities, brands and tactics do nutra landing pages use?

A typical nutra pre-lander stacks fake reviews (94.5% of ads), a fake TV segment (79.2%) and a scarcity timer (72.0%). The names that show up most are Oprah Winfrey, Elon Musk and Bill Gates; the borrowed look is TODAY Show and NBC News.

Note: celebrities and brands are named because they appear on pre-landers. That is not participation in the ads.

Top 10 celebrities on nutra pre-landers

← Scroll the table sideways →
People on nutra pre-landersMost often appear on pre-landers, without their involvement.
#NameAdsNutra shareSites
01Oprah WinfreyTV host101,07950
02Elon Muskentrepreneur88,893660
03Bill Gatesentrepreneur12,05232
04Ramdevyoga guru5,3851.3%17
05David Muirnews anchor3,6330.9%16
06Sanjay Guptamedical journalist2,1550.5%3
07Barbara O'Neillnaturopath1,7820.4%6
08Canan Karatayphysician and nutrition author, Turkey4380.1%36
09Ben Carsonneurosurgeon, politician3920.1%5
10Lori GreinerTV-show investor3830.1%10

Top 10 marketing tactics on nutra landing pages

Pages stack tactics, so shares don't add up.

← Scroll the table sideways →
Landing-page tactics in nutraNames as in the tactics filter.
#TacticAdsNutra shareSites
01Fake reviews / chat388,7932,483
02Fake TV segment325,5641,335
03Countdown timer / scarcity296,1672,145
04Impersonated authority201,30848.9%1,216
05Fake video player126,96830.9%1,346
06Fake app or platform UI103,94025.3%107
07Fake news article100,68224.5%795
08Fake government program8,2012.0%330
09Callback form8,0772.0%317
10Hand-off to a messenger2580.1%27

Top 10 brands on nutra pre-landers

Whose look the page borrows — in nutra, almost always a news outlet.

← Scroll the table sideways →
Brands on nutra pre-landersMost often appear on pre-landers, without their involvement.
#BrandAdsNutra shareSites
01TODAY Show112,03868
02NBC News87,936476
03Fox News82,662664
04CBS News52,47712.8%175
05ABC News16,6294.0%94
06Patanjali5,3621.3%13
07Ritual Root4,1511.0%6
08World Health Organization1,9200.5%6
09TODAY1,6740.4%12
10Reddit1,4000.3%3
Worth checkingEvery tactic, person and brand is a filter. Start with the TV segment: 325,564 ads with creatives and pages.
05 — Geo

Which countries see nutra ads?

An English-speaking market: the US with 303,661 ads, Canada with 52,299, Australia with 30,954 and the UK with 11,000.

Top 10 countries: share of nutra ads shown there

Countries block of the ads section, share of 411,288 ads; one ad can run in several countries, so shares don't add up.

← Scroll the table sideways →
Countries where nutra ads ran, Oct 1–31, 2026Ads shown in the country and their share of all nutra.
#CountryAdsNutra share
01United States303,66173.8%
02Canada52,29912.7%
03Australia30,9547.5%
04United Kingdom11,0002.7%
05India10,0992.5%
06Spain2,8590.7%
07New Zealand2,7920.7%
08Italy2,7000.7%
09Mexico1,6010.4%
10France1,4830.4%
← Scroll the table sideways →
Three largest niches by country, Oct 1–31, 2026Ads shown in the country.
NicheUSUSCanadaCAAustraliaAUUKGBIndia
Weight loss58,87235,35127,4271,8541
Prostate73,847235613816
Lungs & COPD41,55615,9832,4208,437—

One ad runs in several countries, and each niche also runs outside these five, so row sums do not equal the niche total.

Niche by countryThe table shows three niches out of twenty-six. Any niche in any country is available in Nutra Affiliate: vertical → niche → country, and the feed shows only the ads for that pair, with landing pages and launch dates.
Concentration

How many duplicates, and how crowded is nutra?

Nutra volume runs on relaunches: over ads with a recognized creative, each creative runs 27.3 times on average. All of nutra uses 12,275 creatives and 2,950 sites.

27.3
ads per creative on average, over ads with a recognized creative
190
ads per creative in lungs and COPD, the highest of any niche
2,950
sites host landing pages for all of nutra
In the Nutra Affiliate subscription

How do you track nutra offers in real time?

The path: vertical → niche → ad → landing page. That is how Nutra Affiliate by niche works, with ads sorted into the same 26 niches. More cuts: Free data and ad benchmarks.

Nutra Affiliate/Trend · ads by period of the month
Vertical: Nutra Affiliate · All niches · Country: any
045k90kAll ads · Oct 1–4: 21,212 ads · collection not yet at full volumeAll ads · Oct 5–8: 62,064 adsAll ads · Oct 9–12: 74,269 adsAll ads · Oct 13–16: 57,930 adsAll ads · Oct 17–20: 47,237 adsAll ads · Oct 21–24: 62,047 adsAll ads · Oct 25–28: 52,156 ads · data for these days is still coming inAll ads · Oct 29–31: 34,373 ads · 3 days · data for these days is still coming inpeak 74.3kdata for these days is still coming in1–45–89–1213–1617–2021–2425–2829–313 daysOctober, days045k90kAll ads · Oct 1–4: 21,212 ads · collection not yet at full volumeAll ads · Oct 5–8: 62,064 adsAll ads · Oct 9–12: 74,269 adsAll ads · Oct 13–16: 57,930 adsAll ads · Oct 17–20: 47,237 adsAll ads · Oct 21–24: 62,047 adsAll ads · Oct 25–28: 52,156 ads · data for these days is still coming inAll ads · Oct 29–31: 34,373 ads · 3 days · data for these days is still coming inpeak 74.3kdata for these days is still coming in1–45–89–1213–1617–2021–2425–2829–313 daysOctober, days
All ads 411,288
Total in October 411,288Oct 1–4 is lower due to collection: full volume from October 5.
Issue numbers by 4-day period (the last one is the rest of the month), no individual ads. Each point opens that period’s ads.

Nutra Affiliate updates every trend daily: 120,951 ads started in the week of Oct 5.

  1. Pick the vertical and niche

    "Vertical & offer" → Nutra Affiliate → niche, country, dates; shares in the "What's inside" panel.

  2. Open the ad and its page

    Creative, countries, similar ads — all in the ad feed.

Recommended

All of the report's nutra as a live feed

The same 411,288 ads, with creatives and pages. What a card shows: the Nutra Affiliate plan overview.

Open every nutra ad

Paid; without it, sign-up and checkout.

06 — Takeaways

What should you check before a test?

Media buyer

Where is the volume?

Weight loss, prostate and lungs. Before you shoot your own video, see which ones have run the longest.

Based on: 25% · 19% · 16% of ads · 190 ads per creative in lungs.

Affiliate network team

Where is the testing?

Joint pain and male potency: many pages and creatives on modest volume, so they are tested hard.

Based on: 1,740 links in joint pain · 1,805 creatives in male potency.

Creative team

What should you produce?

Video with reviews, a TV segment and a timer is standard; images lead in potency and diabetes.

Based on: 89% of ads with video · 95% · 79% · 72% of ads use the top three tactics.

Ad volume signals interest, not profit.

Method

How we counted: what counts as the nutra vertical?

Built on Spytrend data for Oct 1–31, 2026: Meta ads that started running in that period.

What counts as nutra

The nutra vertical in Spytrend has 26 supplement subcategories. An ad is in the report when its link leads to a nutra offer: we open it past the cloak and assign a niche when repeated checks agree.

Ads and creatives

An ad is one Meta Ad Library record. A creative is a unique image or video. Countries and sites match the ads section.

Manual check

We checked 40 random links in each of 7 niches by hand, 280 in all: the niche was wrong for 10 of them (3.6% of the sample), and none belonged to another vertical.

How we see the landing page behind the cloak

An automated visitor follows every ad's link: it opens the landing page that the cloak serves to a regular person from the right geo, and names the product from that page. That is how the report gets product names and niches even where the ad itself leads to an intermediate redirect. Meta Ad Library shows the ad, but not the landing page behind it.

How often it updates

Monthly. Each issue has its own URL; the permanent page shows the latest.

Data limits

  1. Nutra in Meta carousels with a recognized offer, not all nutra on Meta.
  2. Dates are ad start dates, as in the ads filter.
  3. Meta only: Facebook and Instagram. Similar but not identical creatives count as different.

Why editions start in October 2026: carousels since September 3, mass landing checks since September 30, niche classification since October 9, ads-filter niches since October 14, 2026.

FAQ

Nutra advertising: common questions

Which nutra niches get the most ads right now?

Spytrend data for October 1–31, 2026 puts weight loss (25.2%), prostate (19.2%) and lungs and COPD (16.0%) at the top of nutra advertising on Meta. In October 411,288 ads for nutra offers started running; the report's table lists all 26 niches.

Is all of this really nutra?

There is no other vertical in the sample: classification splits nutra into 26 subcategories, and pages with no named product get their own row, 0.3%. In a manual check of 280 links, none turned out to be another vertical.

Which has more ads: nutra or gambling?

Nutra. Among “Language cloak” carousels it has 1.6 times as many ads as gambling: 411,288 ads in October (33.5% of all such carousels) vs 260,617 (21.3%). Nutra leads every week, and the lead holds even without its three largest advertisers. More in the “Nutra or gambling” section.

Aren't these mostly duplicates?

Partly. An ad is one Meta Ad Library record, and advertisers launch one creative many times: over ads with a recognized creative, 27.3 ads per creative on average and 190 in lungs. Format shows it too: video runs in 89% of ads but only 60.2% of unique creatives.

Do these celebrities take part in the ads?

No. Celebrities and brands are named because they appear on pre-landers; that is not participation in the ads. Advertisers use their names and image. The report only counts how often a name shows up on pages: Oprah Winfrey (101,079 ads) and Elon Musk (88,893 ads) top the list.

Which countries do nutra ads target?

Nutra on Meta is an English-speaking market. By the Countries block of the Spytrend ads section, nutra ads most often run in the US (303,661 ads), Canada (52,299), Australia (30,954) and the UK (11,000). One ad can run in several countries.

Issues

Which issues of the report are out?

The latest issue, now October 2026. Issue link: spytrend.com/nutra-ads-report/2026-10/.

The companion report for the same month is the nutra affiliate network ranking: 47 networks. It runs on the same sample: the same 411,288 ads split into 217,279 with a recognized network, 158,153 with no affiliate network and 35,856 with no product name, which adds back up to 411,288. Go there to see which networks sit behind the niches in this report.

See it yourselfOpen Nutra Affiliate, pick a niche and a country, and browse the ads behind these numbers. Pricing and plans