350 ads · image · first launched 10 Dec 2025 · newest ad found 25 Sep 2026
Company profile · Grocery delivery · Advertiser
Zepto ads: 3,557 Meta ads, 277 active in the last 14 days
Zepto runs 3,557 Meta ads, 277 active in the last 14 days to 13 Nov 2026, in 2 countries. It has raised $2B. Last recorded equity round: Series H, $300M, Oct 2025. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Britannia Good Day”, with ads that lead to zepto.com.
- Website
- zepto.com
- Category
- Grocery delivery
- Advertises on
- Meta
277 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
Zepto's ad metrics
How many ads does Zepto run? 3,557 Meta ads, 277 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to zepto.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads3,557Meta ads that lead to zepto.com, since 1 Mar 2026
- Facebook pages
- 62
- Landing sites
- 1
- Unique creatives
- 165
- Longest-lived ad
- 176 days
First seen Mar 2026 · new ads in 8 of 9 months
Active in the last 14 days2778% of all its ads are active in the last 14 days to 13 NovLaunched+21879% of the ads active in the last 14 days started 7–13 NovCountries2- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- India100%
- Taiwan0%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 3,557 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 277 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 8% of all its ads |
| Launched | 218 | Launched 7–13 Nov 2026, 79% of the ads active in the last 14 days |
| Unique creatives | 165 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 176 days | From its first to its last launch date in our data |
| Countries | 2 | An ad shown in two countries counts in both; 1 country had ads active in the last 14 days |
| Video share | 10% | 341 video ads against 3,211 image ads, all ads with stored media |
| Facebook pages | 62 | Pages that ran ads leading to Zepto's sites, partner pages included |
| Landing sites | 1 | Domains and subdomains the ads lead to; zepto.com takes the most |
Zepto launches 21 new ads a day
How often does Zepto launch new ads? 3,239 ads in 180 days, 1,884 in 90 and 474 in the last 30. The busiest single day was 15 Jul 2026, with 740 new ads.
ZeptoSimilar companies, median (20), scaled to Zepto
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to zepto.com. Counts of ads, not ad costs.
- New ads
- 474
- Per day
- 16
- Busiest day
- 159 on 12 Nov
- Days with new ads
- 27 of 30
ZeptoSimilar companies, median (20), scaled to Zepto
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to zepto.com. Counts of ads, not ad costs.
- New ads
- 1,884
- Per day
- 21
- Busiest day
- 581 on 7 Sep
- Days with new ads
- 62 of 90
ZeptoSimilar companies, median (20), scaled to Zepto
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to zepto.com. Counts of ads, not ad costs.
- New ads
- 3,239
- Per day
- 18
- Busiest day
- 740 on 15 Jul
- Days with new ads
- 76 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 474 | 16 | 159 12 Nov | 27 of 30 |
| 90 days 16 Aug – 13 Nov | 1,884 | 21 | 581 7 Sep | 62 of 90 |
| 180 days 18 May – 13 Nov | 3,239 | 18 | 740 15 Jul | 76 of 180 |
Image makes 90% of Zepto's ads
Which formats and buttons does Zepto use? The 3,557 Zepto ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Image | 3,211 | 90% | 200 |
| Video | 341 | 10% | 77 |
| No stored media | 5 | 0% | 0 |
Real ad creatives
Its most-used creative carried 350 ads
Which creatives does Zepto reuse most? These three carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
335 ads · image · first launched 26 May 2026 · newest ad found 25 Sep 2026
6 ads · video · first launched 12 Nov 2026 · newest ad found 13 Nov 2026
Ads ran in 2 countries; India has 100% of placements
Which countries do Zepto's ads reach? Ads ran in the last 14 days in 1 of the countries shown. A placement is one ad shown in one country. The geography report counts 3,343 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| India IN | 100% | 271 |
| Taiwan TW | 0% | 0 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| India | 1,675 | 1,355 | +24% |
| Taiwan | 1 | 0 | new |
“Delivery in minutes” leads 63% of its ads active in the last 14 days
What do Zepto's ad messages say? Spytrend analyzed 580 ads and identified 5 messages. We read the text of 580 Zepto ads, which held 56 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Favourites within reach | The ads put familiar products such as Good Day cookies front and centre and tell viewers they are just a few taps away on Zepto. “Britannia Good Day” | 80% | 33% |
| Delivery in minutes | Zepto promises to deliver groceries, snacks and everyday essentials in minutes, with product listings extending into clothing and personal care. “Highlander Men's Loose Baggy Fit Light Fade Cotton Jeans | Grey | 34” | 13% | 63% |
| Product-specific benefits | Some ads lead with individual products’ benefits, including better nutrition, personal care results, indulgent treats and easier home cooking. “Cook Biryani in 30 Mins” | 4% | 0% |
| Stress-free festive shopping | Zepto positions itself as a way to avoid the festive rush and get celebration supplies, gifts, food and party essentials. “Halonix 46 LED Twinkle String Light | Warm White | 10 m” | 2% | 1% |
| Avoid extra fees | The ads encourage shoppers to stop paying extra by promoting waived delivery and handling fees under different order conditions. “Let's Try Pudina Flavoured Makhana | 100% Groundnut Oil | No Trans Fat | No Palm Oil” | 1% | 3% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| First-order free delivery | “₹0 delivery fees on your 1st order above ₹49” | 73 ads |
| Delivery and surcharge waiver | “₹0 Delivery Fee, ₹0 Handling Fee & ₹0 Rain/Surge Fee” | 3 ads |
| Fee waiver above ₹149 | “₹0 Delivery Fee & ₹0 Handling Fee on orders above ₹149.” | 2 ads |
| Fee waiver above ₹99 | “₹0 Delivery Fee & ₹0 Handling Fee on orders above ₹99.” | 1 ad |
| First-order discount | “Get ₹50 OFF Your First Order!” | 1 ad |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Shop now | 94% |
| See details | 3% |
| Install app | 2% |
What to take from it. New ads rose from 1,355 in the 90 days before to 1,884 in the last 90.
Zepto raised $300M in Oct 2025
What financial figures does Zepto disclose? Spytrend Startups records $2B of disclosed funding for Zepto. The last recorded round: Series H, $300M, Oct 2025. Its self-reported valuation is $7B as of Oct 2025.
$2B
Raised in total, the sum of its recorded rounds
$300M
Series H, Oct 2025
$7B
Valuation as of Oct 2025, self-reported
See Zepto on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
Zepto ranks 7th of 9 by ads active in the last 14 days among similar companies
How does Zepto compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Zepto and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Zepto ranks 7th of 9 (277).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Zepto, this page | — | Favourites within reach | 3,557 | 277 | India 100% |
| Blinkit | 29% | Festival sale savings | 7,505 | 1,306 | India 97% |
| Dewey’s Bakery | 23% | Seasonal flavor returns | 775 | 63 | United States 100% |
| Ahead Nutrition | 20% | Guilt-free snacking | 29,626 | 3,473 | Germany 38% |
| Wolt | 20% | Food worth craving | 18,723 | 1,244 | Greece 18% |
| Faire | 19% | Global wholesale connections | 9,609 | 970 | United States 21% |
| Dandelion Chocolate | 19% | A Holiday Ritual | 858 | 176 | United States 100% |
| Flipkart | 17% | Sale event urgency | 65,354 | 3,614 | India 96% |
| Carpe | 17% | Beyond ordinary deodorant | 19,829 | 1,061 | United States 81% |
Why Spytrend shows 3,557 ads where other libraries show fewer
What explains Zepto's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (62 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: zepto.com and its subdomains are one company.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| zepto.com | 3,557 | 277 | before Mar 2026 – 12 Nov 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 23 |
| Mar 2026 | 76 |
| Apr 2026 | 212 |
| May 2026 | 433 |
| Jun 2026 | 43 |
| Jul 2026 | 886 |
| Sep 2026 | 1,051 |
| Oct 2026 | 465 |
| Nov 2026 (to 13 Nov) | 368 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to zepto.com or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | zepto.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about Zepto's ads
How many ads does Zepto run?
Spytrend saw 3,557 Meta ads that lead to zepto.com between 1 Mar 2026 and 13 Nov 2026. 277 of them were active in the last 14 days to 13 Nov 2026.
Is Zepto advertising now?
Yes. 277 ads were active in the last 14 days to 13 Nov 2026, and 218 new ads appeared in the 7 days before that.
Which countries do Zepto's ads target?
The ads ran in 2 countries. India took 100% of placements and Taiwan 0%.
Does Zepto use video ads?
Yes. 10% of its ads with media are video: 341 video ads against 3,211 image ads.
What does Zepto advertise?
Its leading message is “Delivery in minutes” (63% of ads active in the last 14 days to 12 Nov 2026), followed by favourites within reach (33%) and avoid extra fees (3%).
Which companies advertise like Zepto?
By the mix of ad categories, Zepto's closest peers are Blinkit, Dewey’s Bakery, Ahead Nutrition, Wolt and Faire. Zepto ranks 7th of the 9 companies in that set by ads active in the last 14 days.
How much has Zepto raised?
Spytrend Startups records $2B of disclosed funding for Zepto. The last recorded round: Series H, $300M, Oct 2025. Its self-reported valuation is $7B as of Oct 2025.
How fast is Zepto growing?
Spytrend saw 1,884 new Zepto ads in the 90 days to 13 Nov 2026, against 1,355 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to zepto.com or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every Zepto ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 3,557 Zepto ads, with filters for country, format and launch date
- Every one of its 165 creatives, with the ads that use it
- The same view for Blinkit, Dewey’s Bakery, Ahead Nutrition and any other advertiser