125 ads · image · first launched 4 Mar 2026 · newest ad found 12 Nov 2026
Company profile · Restaurants and delivery · Advertiser
Wolt ads: 18,723 Meta ads, 1,244 active in the last 14 days
Wolt runs 18,723 Meta ads, 1,244 active in the last 14 days to 13 Nov 2026, in 63 countries. It has raised $826.5M. Last recorded equity round: Series E, $535M, Jan 2021. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Wolt Greece”, with ads that lead to wolt.com.
- Website
- wolt.com
- Category
- Restaurants and delivery
- Advertises on
- Meta
1,244 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
Wolt's ad metrics
How many ads does Wolt run? 18,723 Meta ads, 1,244 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to wolt.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads18,723Meta ads that lead to wolt.com, since 1 Mar 2026
- Facebook pages
- 134
- Landing sites
- 8
- Unique creatives
- 4,107
- Longest-lived ad
- 595 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days1,2447% of all its ads are active in the last 14 days to 13 NovLaunched+31725% of the ads active in the last 14 days started 7–13 NovCountries63- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- Greece18%
- Germany13%
- Hungary7%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 18,723 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 1,244 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 7% of all its ads |
| Launched | 317 | Launched 7–13 Nov 2026, 25% of the ads active in the last 14 days |
| Unique creatives | 4,107 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 595 days | From its first to its last launch date in our data |
| Countries | 63 | An ad shown in two countries counts in both; 37 countries had ads active in the last 14 days |
| Video share | 40% | 7,434 video ads against 11,042 image ads, all ads with stored media |
| Facebook pages | 134 | Pages that ran ads leading to Wolt's sites, partner pages included |
| Landing sites | 8 | Domains and subdomains the ads lead to; wolt.com takes the most |
Wolt launches 53 new ads a day
How often does Wolt launch new ads? 8,415 ads in 180 days, 4,779 in 90 and 1,668 in the last 30. The busiest single day was 23 Sep 2026, with 314 new ads.
WoltSimilar companies, median (20), scaled to Wolt
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to wolt.com. Counts of ads, not ad costs.
- New ads
- 1,668
- Per day
- 56
- Busiest day
- 217 on 2 Nov
- Days with new ads
- 29 of 30
WoltSimilar companies, median (20), scaled to Wolt
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to wolt.com. Counts of ads, not ad costs.
- New ads
- 4,779
- Per day
- 53
- Busiest day
- 314 on 23 Sep
- Days with new ads
- 85 of 90
WoltSimilar companies, median (20), scaled to Wolt
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to wolt.com. Counts of ads, not ad costs.
- New ads
- 8,415
- Per day
- 47
- Busiest day
- 314 on 23 Sep
- Days with new ads
- 172 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 1,668 | 56 | 217 2 Nov | 29 of 30 |
| 90 days 16 Aug – 13 Nov | 4,779 | 53 | 314 23 Sep | 85 of 90 |
| 180 days 18 May – 13 Nov | 8,415 | 47 | 314 23 Sep | 172 of 180 |
Image makes 59% of Wolt's ads
Which formats and buttons does Wolt use? The 18,723 Wolt ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Image | 11,042 | 59% | 794 |
| Video | 7,434 | 40% | 450 |
| No stored media | 247 | 1% | 0 |
Real ad creatives
Its most-used creative carried 125 ads
Which creatives does Wolt reuse most? These five carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
117 ads · image · first launched 17 Sep 2025 · newest ad found 12 Nov 2026
80 ads · image · first launched 21 May 2026 · newest ad found 12 Nov 2026
19 ads · video · first launched 10 Sep 2026 · newest ad found 1 Nov 2026
17 ads · video · first launched 10 Sep 2026 · newest ad found 1 Nov 2026
Ads ran in 63 countries; Greece has 18% of placements
Which countries do Wolt's ads reach? One country got its first ads on 10 Sep 2026, and ads ran in the last 14 days in 37 of the countries shown. Showing 60 of 63 countries by placements. A placement is one ad shown in one country. The geography report counts 22,113 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| Greece GR | 18% | 121 |
| Germany DE | 13% | 101 |
| Hungary HU | 7% | 53 |
| Romania RO | 6% | 37 |
| Czechia CZ | 5% | 67 |
| Sweden SE | 4% | 53 |
| Finland FI | 4% | 51 |
| Denmark DK | 4% | 26 |
| Austria AT | 3% | 66 |
| Slovakia SK | 3% | 44 |
| Country | Placements |
|---|---|
| Poland PL | 715 |
| Croatia HR | 687 |
| Kazakhstan KZ | 494 |
| Malta MT | 462 |
| Slovenia SI | 431 |
| Cyprus CY | 409 |
| Israel IL | 383 |
| Georgia GE | 376 |
| Bulgaria BG | 372 |
| Norway NO | 353 |
| Azerbaijan AZ | 334 |
| Luxembourg LU | 302 |
| Estonia EE | 270 |
| Latvia LV | 267 |
| Serbia RS | 171 |
| Lithuania LT | 164 |
| Albania AL | 146 |
| Kosovo XK | 115 |
| North Macedonia MK | 89 |
| Iceland IS | 68 |
| France FR | 54 |
| Netherlands NL | 45 |
| Italy IT | 35 |
| Bosnia and Herzegovina BA | 28 |
| Turkey TR | 28 |
| Palestine PSNew | 20 |
| United Kingdom GB | 19 |
| Spain ES | 18 |
| India IN | 12 |
| Zimbabwe ZW | 11 |
| United States US | 10 |
| Bangladesh BD | 5 |
| Montenegro ME | 5 |
| Ukraine UA | 5 |
| Portugal PT | 4 |
| Belarus BY | 4 |
| Mexico MX | 4 |
| Venezuela VE | 4 |
| South Korea KR | 4 |
| Colombia CO | 4 |
| Pakistan PK | 4 |
| Belgium BE | 4 |
| Brazil BR | 3 |
| Singapore SG | 3 |
| Canada CA | 3 |
| Argentina AR | 3 |
| South Africa ZA | 3 |
| Hong Kong HK | 3 |
| United Arab Emirates AE | 3 |
| Vietnam VN | 3 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| Greece | 674 | 815 | −17% |
| Germany | 571 | 382 | +49% |
| Czechia | 414 | 239 | +73% |
| Austria | 267 | 232 | +15% |
| Hungary | 241 | 332 | −27% |
| Israel | 217 | 131 | +66% |
| Finland | 216 | 167 | +29% |
| Slovakia | 208 | 183 | +14% |
| Cyprus | 183 | 183 | +0% |
| Kazakhstan | 172 | 189 | −9% |
“Deals on favourites” leads 30% of its ads active in the last 14 days
What do Wolt's ad messages say? Spytrend analyzed 444 ads and identified 7 messages. We read the text of 444 Wolt ads, which held 382 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Food worth craving | Restaurant ads lead with appetising ingredients, distinctive flavours and freshly prepared dishes to make viewers want to order. “get it delivered!” | 26% | 14% |
| Deals on favourites | Food promotions and Wolt+ member benefits encourage customers to save on favourite orders through discounts, free items and delivery perks. “2 für 1 Deal 🍔🔥” | 26% | 30% |
| Everyday delivery convenience | Customers can get meals, groceries and everyday essentials delivered quickly without visiting a restaurant or shop. “iLunch Gustavs BC | Wolt | Delivery | Riga” | 15% | 14% |
| Flexible courier earnings | Courier recruitment ads promise the freedom to earn by delivering whenever it suits the applicant. “Staň sa partnerským kuriérom Woltu 💙” | 6% | 5% |
| Reach more customers | Wolt helps merchants get discovered, attract nearby shoppers and turn visibility into orders and repeat business. “Reach customers who haven't found you yet” | 5% | 16% |
| Pay for orders | Wolt Ads tells businesses they pay only when customers order, rather than spending on advertising without sales. “Ad spend, meet real results” | 5% | 2% |
| Simple campaign management | Businesses can launch and manage their own ad campaigns quickly, with control over budgets and schedules. “Create ads in 6 clicks” | 2% | 6% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Order discount | “Smarter Deal: 20% Rabatt bei Wolt.” | 82 ads |
| Buy one free | “Buy 1 Get 1 Free” | 26 ads |
| Member discounts | “Neue Deals: bis zu 50% mit Wolt+” | 25 ads |
| Free member delivery | “3 Wochen Mitgliederdeals + 0€ Liefergebühr.” | 13 ads |
| Free subscription trial | “Prøv Wolt+ gratis!” | 3 ads |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Learn more | 44% |
| Sign up | 38% |
| See details | 10% |
| Subscribe | 4% |
What to take from it. New ads rose from 3,636 in the 90 days before to 4,779 in the last 90. Wolt launches 381 ads a week rather than in bursts: 12 weeks with new ads out of 12.
Wolt raised $535M in Jan 2021
What financial figures does Wolt disclose? Spytrend Startups records $826.5M of disclosed funding for Wolt. The last recorded round: Series E, $535M, Jan 2021. Its reported valuation is $8.1B.
$826.5M
Raised in total, the sum of its recorded rounds
$535M
Series E, Jan 2021
$8.1B
Valuation
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
Wolt ranks 3rd of 9 by ads active in the last 14 days among similar companies
How does Wolt compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Wolt and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Wolt ranks 3rd of 9 (1,244).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Wolt, this page | — | Food worth craving | 18,723 | 1,244 | Greece 18% |
| iFood | 79% | Food worth craving | 569 | 173 | Brazil 100% |
| Blinkit | 73% | Festival sale savings | 7,505 | 1,306 | India 97% |
| Delivery Direto | 69% | Satisfy sushi cravings | 2,461 | 168 | Brazil 100% |
| Dewey’s Bakery | 67% | Seasonal flavor returns | 775 | 63 | United States 100% |
| Eatigo | 66% | Luxury within budget | 6,878 | 1,262 | Hong Kong 36% |
| Faire | 64% | Global wholesale connections | 9,609 | 970 | United States 21% |
| SevenRooms | 63% | Automate Profitable Growth | 743 | 224 | United States 52% |
| Selmo.io | 60% | Shop with ease | 1,568 | 77 | Poland 87% |
Why Spytrend shows 18,723 ads where other libraries show fewer
What explains Wolt's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (134 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: wolt.com and its subdomains are one company, not eight.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| wolt.com | 8,594 | 408 | before Mar 2026 – 12 Nov 2026 |
| explore.wolt.com | 6,924 | 225 | before Mar 2026 – 12 Nov 2026 |
| merchant.wolt.com | 2,249 | 511 | before Mar 2026 – 12 Nov 2026 |
| careers.wolt.com | 834 | 79 | before Mar 2026 – 6 Nov 2026 |
| corporate.wolt.com | 79 | 21 | 29 Jun – 11 Nov 2026 |
| courier.wolt.com | 30 | 0 | 16 Jul – 29 Sep 2026 |
| life.wolt.com | 11 | 0 | before Mar 2026 – 11 Jun 2026 |
| get.wolt.com | 2 | 0 | before Mar 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 4,081 |
| Mar 2026 | 1,056 |
| Apr 2026 | 932 |
| May 2026 | 1,174 |
| Jun 2026 | 1,172 |
| Jul 2026 | 1,098 |
| Aug 2026 | 1,463 |
| Sep 2026 | 1,956 |
| Oct 2026 | 1,542 |
| Nov 2026 (to 13 Nov) | 740 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to wolt.com or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | wolt.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about Wolt's ads
How many ads does Wolt run?
Spytrend saw 18,723 Meta ads that lead to wolt.com between 1 Mar 2026 and 13 Nov 2026. 1,244 of them were active in the last 14 days to 13 Nov 2026.
Is Wolt advertising now?
Yes. 1,244 ads were active in the last 14 days to 13 Nov 2026, and 317 new ads appeared in the 7 days before that.
Which countries do Wolt's ads target?
The ads ran in 63 countries. Greece took 18% of placements, Germany 13% and Hungary 7%.
Does Wolt use video ads?
Yes. 40% of its ads with media are video: 7,434 video ads against 11,042 image ads.
What does Wolt advertise?
Its leading message is “Deals on favourites” (30% of ads active in the last 14 days to 6 Nov 2026), followed by reach more customers (16%) and food worth craving (14%).
Which companies advertise like Wolt?
By the mix of ad categories, Wolt's closest peers are iFood, Blinkit, Delivery Direto, Dewey’s Bakery and Eatigo. Wolt ranks 3rd of the 9 companies in that set by ads active in the last 14 days.
How much has Wolt raised?
Spytrend Startups records $826.5M of disclosed funding for Wolt. The last recorded round: Series E, $535M, Jan 2021. Its reported valuation is $8.1B.
How fast is Wolt growing?
Spytrend saw 4,779 new Wolt ads in the 90 days to 13 Nov 2026, against 3,636 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to wolt.com or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every Wolt ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 18,723 Wolt ads, with filters for country, format and launch date
- Every one of its 4,107 creatives, with the ads that use it
- The same view for iFood, Blinkit, Delivery Direto and any other advertiser