36 ads · image · first launched 21 Sep 2026 · newest ad found 20 Oct 2026
Company profile · Retail banking · Advertiser
Viva ads: 12,130 Meta ads, 1,783 active in the last 14 days
Viva runs 12,130 Meta ads, 1,783 active in the last 14 days to 13 Nov 2026, in 26 countries. It has raised $98.3M. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “viva.com”, with ads that lead to viva.com.
- Website
- viva.com
- Category
- Retail banking
- Advertises on
- Meta
1,783 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
Viva's ad metrics
How many ads does Viva run? 12,130 Meta ads, 1,783 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to viva.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads12,130Meta ads that lead to viva.com, since 1 Mar 2026
- Facebook pages
- 27
- Landing sites
- 1
- Unique creatives
- 1,764
- Longest-lived ad
- 529 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days1,78315% of all its ads are active in the last 14 days to 13 NovLaunched+422% of the ads active in the last 14 days started 7–13 NovCountries26- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- Greece9%
- Luxembourg7%
- Belgium6%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 12,130 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 1,783 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 15% of all its ads |
| Launched | 42 | Launched 7–13 Nov 2026, 2% of the ads active in the last 14 days |
| Unique creatives | 1,764 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 529 days | From its first to its last launch date in our data |
| Countries | 26 | An ad shown in two countries counts in both; 24 countries had ads active in the last 14 days |
| Video share | 21% | 2,468 video ads against 9,445 image ads, all ads with stored media |
| Facebook pages | 27 | Pages that ran ads leading to Viva's sites, partner pages included |
| Landing sites | 1 | Domains and subdomains the ads lead to; viva.com takes the most |
Viva launches 21 new ads a day
How often does Viva launch new ads? 3,845 ads in 180 days, 1,924 in 90 and 230 in the last 30. The busiest single day was 26 Aug 2026, with 282 new ads.
VivaSimilar companies, median (20), scaled to Viva
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to viva.com. Counts of ads, not ad costs.
- New ads
- 230
- Per day
- 8
- Busiest day
- 38 on 21 Oct
- Days with new ads
- 24 of 30
VivaSimilar companies, median (20), scaled to Viva
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to viva.com. Counts of ads, not ad costs.
- New ads
- 1,924
- Per day
- 21
- Busiest day
- 282 on 26 Aug
- Days with new ads
- 77 of 90
VivaSimilar companies, median (20), scaled to Viva
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to viva.com. Counts of ads, not ad costs.
- New ads
- 3,845
- Per day
- 21
- Busiest day
- 282 on 26 Aug
- Days with new ads
- 142 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 230 | 8 | 38 21 Oct | 24 of 30 |
| 90 days 16 Aug – 13 Nov | 1,924 | 21 | 282 26 Aug | 77 of 90 |
| 180 days 18 May – 13 Nov | 3,845 | 21 | 282 26 Aug | 142 of 180 |
Image makes 78% of Viva's ads
Which formats and buttons does Viva use? The 12,130 Viva ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Image | 9,445 | 78% | 1,357 |
| Video | 2,468 | 20% | 416 |
| No stored media | 217 | 2% | 10 |
Real ad creatives
Its most-used creative carried 36 ads
Which creatives does Viva reuse most? These two carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
22 ads · image · first launched 21 Sep 2026 · newest ad found 21 Oct 2026
Ads ran in 26 countries; Greece has 9% of placements
Which countries do Viva's ads reach? Ads ran in the last 14 days in 24 of the countries shown. A placement is one ad shown in one country. The geography report counts 12,073 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| Greece GR | 9% | 99 |
| Luxembourg LU | 7% | 101 |
| Belgium BE | 6% | 98 |
| Portugal PT | 5% | 64 |
| France FR | 5% | 79 |
| Czechia CZ | 5% | 84 |
| Ireland IE | 4% | 86 |
| Austria AT | 4% | 83 |
| Spain ES | 4% | 62 |
| Croatia HR | 4% | 67 |
| Country | Placements |
|---|---|
| Finland FI | 481 |
| Italy IT | 478 |
| Sweden SE | 476 |
| Poland PL | 454 |
| Hungary HU | 449 |
| Romania RO | 448 |
| Cyprus CY | 436 |
| Germany DE | 427 |
| Denmark DK | 425 |
| Bulgaria BG | 413 |
| Netherlands NL | 380 |
| Malta MT | 376 |
| Norway NO | 262 |
| United Kingdom GB | 239 |
| Morocco MA | 8 |
| India IN | 1 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| Belgium | 222 | 117 | +90% |
| Luxembourg | 133 | 68 | +96% |
| Denmark | 98 | 78 | +26% |
| Portugal | 95 | 116 | −18% |
| Greece | 94 | 273 | −66% |
| Austria | 94 | 91 | +3% |
| France | 87 | 91 | −4% |
| Germany | 85 | 97 | −12% |
| Norway | 77 | 75 | +3% |
| Czechia | 76 | 94 | −19% |
“Lower transaction costs” leads 27% of its ads active in the last 14 days
What do Viva's ad messages say? Spytrend analyzed 436 ads and identified 7 messages. We read the text of 436 Viva ads, which held 295 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Lower transaction costs | The ads urge businesses to stop overpaying payment fees and promote fee reductions through Cashback, DCC and other payment tools. “0% Fees & Get Paid Instantly” | 30% | 27% |
| Better hospitality payment experiences | The ads position simple, reliable payments, flexible digital tipping and international payment options as ways for restaurants and hotels to serve guests better. “Betalingen zonder onderbrekingen met Viva.com” | 18% | 22% |
| Earn smarter in season | The ads encourage retailers to make the most of peak trading periods by protecting margins and capturing sales in stores and online. “Greifen Sie in Echtzeit auf Ihre Einnahmen im Einzelhandel zu.” | 14% | 9% |
| Instant access to earnings | The ads promise immediate settlement and access to sales revenue so businesses can improve cash flow without waiting for payouts. “Modtag hurtigt dine betalinger” | 12% | 12% |
| Payments on any device | The ads tell businesses they can accept payments wherever they serve customers, using their existing devices or an iPhone as a terminal. “Acceptez les paiements sur tous vos appareils avec des frais pouvant être réduits jusqu’à 0 % et un accès instantané à vos revenus.” | 11% | 10% |
| European business tech bank | The ads present Viva.com as a pioneering European tech bank that brings business banking and payment acceptance together. “Solution de paiement tout-en-un” | 7% | 10% |
| Keep selling offline | The ads reassure merchants that they can continue accepting payments without an internet connection and avoid losing sales. “Accepteer betalingen offline” | 7% | 9% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Transaction fee reduction | “up to 0% transaction fees” | 260 ads |
| Fee-free payment acceptance | “Accept payments with 0% fees!” | 116 ads |
| Cashback fee reduction | “Jusqu’à 0% de frais avec le cashback” | 20 ads |
| No monthly connection fee | “Χωρίς μηνιαίο κόστος διασύνδεσης με ΑΑΔΕ.” | 5 ads |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Sign up | 98% |
| Learn more | 2% |
| See details | 0% |
Viva raised $98.3M in disclosed funding
What financial figures does Viva disclose? Spytrend Startups records $98.3M of disclosed funding for Viva. The last recorded round: Series B, Jan 2022.
$98.3M
Raised in total, the sum of its recorded rounds
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
Viva ranks 3rd of 9 by ads active in the last 14 days among similar companies
How does Viva compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Viva and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Viva ranks 3rd of 9 (1,783).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Viva, this page | — | Lower transaction costs | 12,130 | 1,783 | Greece 9% |
| Revolut | 99% | Smarter everyday money | 13,600 | 1,920 | United Kingdom 13% |
| U.S. Bank | 76% | Cash back on spending | 3,770 | 345 | United States 27% |
| MoneyGram | 60% | Send money home | 26,938 | 1,889 | United Kingdom 7% |
| Appsflyer | 59% | — | 10,359 | 273 | Poland 9% |
| Rabbit Care | 18% | New customer rewards | 5,882 | 311 | Thailand 100% |
| Capgemini | 17% | — | 13,514 | 202 | United States 58% |
| PayJoy | 16% | Budget friendly payments | 3,925 | 600 | Mexico 30% |
| Bolt | 13% | Work on your terms | 15,634 | 1,350 | Czechia 12% |
A dash in “Main message” means Spytrend has not read that company's top message yet.
Why Spytrend shows 12,130 ads where other libraries show fewer
What explains Viva's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (27 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: viva.com and its subdomains are one company.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| viva.com | 12,130 | 1,783 | before Mar 2026 – 10 Nov 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 4,026 |
| Mar 2026 | 325 |
| Apr 2026 | 1,060 |
| May 2026 | 1,235 |
| Jun 2026 | 141 |
| Jul 2026 | 833 |
| Aug 2026 | 943 |
| Sep 2026 | 700 |
| Oct 2026 | 372 |
| Nov 2026 (to 13 Nov) | 52 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to viva.com or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | viva.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about Viva's ads
How many ads does Viva run?
Spytrend saw 12,130 Meta ads that lead to viva.com between 1 Mar 2026 and 13 Nov 2026. 1,783 of them were active in the last 14 days to 13 Nov 2026.
Is Viva advertising now?
Yes. 1,783 ads were active in the last 14 days to 13 Nov 2026, and 42 new ads appeared in the 7 days before that.
Which countries do Viva's ads target?
The ads ran in 26 countries. Greece took 9% of placements, Luxembourg 7% and Belgium 6%.
Does Viva use video ads?
Yes. 21% of its ads with media are video: 2,468 video ads against 9,445 image ads.
What does Viva advertise?
Its leading message is “Lower transaction costs” (27% of ads active in the last 14 days to 6 Nov 2026), followed by better hospitality payment experiences (22%) and instant access to earnings (12%).
Which companies advertise like Viva?
By the mix of ad categories, Viva's closest peers are Revolut, U.S. Bank, MoneyGram, Appsflyer and Rabbit Care. Viva ranks 3rd of the 9 companies in that set by ads active in the last 14 days.
How much has Viva raised?
Spytrend Startups records $98.3M of disclosed funding for Viva. The last recorded round: Series B, Jan 2022.
How fast is Viva growing?
Spytrend saw 1,924 new Viva ads in the 90 days to 13 Nov 2026, against 1,921 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to viva.com or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every Viva ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 12,130 Viva ads, with filters for country, format and launch date
- Every one of its 1,764 creatives, with the ads that use it
- The same view for Revolut, U.S. Bank, MoneyGram and any other advertiser