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Tokopedia ads: 3,010 Meta ads, 61 active in the last 14 days

Tokopedia runs 3,010 Meta ads, 61 active in the last 14 days to 13 Nov 2026, in 35 countries. It has raised $3.3B. Last recorded equity round: Corporate round, $840M, Dec 2023. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.

First seen advertising on Meta in March 2026, mostly from its page “ABC Ahlinya Buat Cita Rasa”, with ads that lead to tokopedia.com.

Website
tokopedia.com
Category
Marketplaces and resale
Advertises on
Meta

61 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples

Tokopedia's ad metrics

How many ads does Tokopedia run? 3,010 Meta ads, 61 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to tokopedia.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.

Total ads3,010Meta ads that lead to tokopedia.com, since 1 Mar 2026
Facebook pages
99
Landing sites
4
Unique creatives
244
Longest-lived ad
481 days
First seen Mar 2026 · new ads in 9 of 9 months
  1. Mar
  2. Apr
  3. May
  4. Jun
  5. Jul
  6. Aug
  7. Sep
  8. Oct
  9. Nov
Active in the last 14 days612% of all its ads are active in the last 14 days to 13 NovLaunched+68ads started 7–13 NovCountries35
  1. Indonesia94%
  2. India1%
  3. Spain0%
Share of ad placements · +32 more countriesVideo ads61%Video 1,810Image 1,173
Tokopedia, Meta ads that lead to tokopedia.com · data of 13 Nov 2026
Metric Value What it counts
Total ads 3,010 Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026
Active in the last 14 days 61 Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 2% of all its ads
Launched 68 Launched 7–13 Nov 2026
Unique creatives 244 Different images and videos behind the ads, duplicates matched
Longest-lived ad 481 days From its first to its last launch date in our data
Countries 35 An ad shown in two countries counts in both; 3 countries had ads active in the last 14 days
Video share 61% 1,810 video ads against 1,173 image ads, all ads with stored media
Facebook pages 99 Pages that ran ads leading to Tokopedia's sites, partner pages included
Landing sites 4 Domains and subdomains the ads lead to; tokopedia.com takes the most

What changed in the last 90 days

What changed in Tokopedia's ads over the last 90 days? Last 90 days (16 Aug – 13 Nov) against the 90 days before (18 May – 15 Aug), next to similar companies.

+12 pts video share of new ads · peers −5.1 pts

Tokopedia's video share rose 12 points in 90 days

Video took 68% of its new ads with media, against 56% in the 90 days before. The similar companies moved a median −5.1 points.

How we computed this
FindingVideo took 68% of its new ads with media, against 56% in the 90 days before. The similar companies moved a median −5.1 points.
Check890 ÷ 1,576 = 56.5% → 811 ÷ 1,190 = 68.2%; peer median -5.1 pts
Rulevideo share = video ÷ (video + image); shown when |change − peer median change| >= 5 points and media coverage >= 80 % in both windows
DataMeta ads that lead to tokopedia.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1
0.8× new ads · peers 1.4×

Tokopedia's new ads fell to 0.8× in 90 days

It launched 1,199 new ads between 16 Aug and 13 Nov 2026, against 1,594 in the 90 days before. The 20 similar companies changed by a median 1.4×.

How we computed this
FindingIt launched 1,199 new ads between 16 Aug and 13 Nov 2026, against 1,594 in the 90 days before. The 20 similar companies changed by a median 1.4×.
Check1,199 ÷ 1,594 = 0.75; peer median 1.44; 0.75 ÷ 1.44 = 0.52
Ruleratio = ads(w2) ÷ ads(w1); shown when ratio ÷ peer median ratio >= 1.5 or <= 1/1.5
DataMeta ads that lead to tokopedia.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1

Tokopedia launches 13 new ads a day

How often does Tokopedia launch new ads? 2,793 ads in 180 days, 1,199 in 90 and 364 in the last 30. The busiest single day was 26 May 2026, with 227 new ads.

TokopediaSimilar companies, median (20), scaled to Tokopedia

02040608015 Oct22 Oct29 Oct5 Nov12 Nov

Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to tokopedia.com. Counts of ads, not ad costs.

New ads
364
Per day
12
Busiest day
62 on 2 Nov
Days with new ads
22 of 30

TokopediaSimilar companies, median (20), scaled to Tokopedia

02550751001251 Sep1 Oct1 Nov

Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to tokopedia.com. Counts of ads, not ad costs.

New ads
1,199
Per day
13
Busiest day
100 on 4 Oct
Days with new ads
65 of 90

TokopediaSimilar companies, median (20), scaled to Tokopedia

01002003001 Jun1 Jul1 Aug1 Sep1 Oct1 Nov

Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to tokopedia.com. Counts of ads, not ad costs.

New ads
2,793
Per day
16
Busiest day
227 on 26 May
Days with new ads
128 of 180
New ads by launch date · window ends 13 Nov 2026 · counts of ads, not ad spend
Period New ads Per day Busiest day Days with new ads
30 days 15 Oct – 13 Nov 364 12 62 2 Nov 22 of 30
90 days 16 Aug – 13 Nov 1,199 13 100 4 Oct 65 of 90
180 days 18 May – 13 Nov 2,793 16 227 26 May 128 of 180

Video makes 60% of Tokopedia's ads

Which formats and buttons does Tokopedia use? The 3,010 Tokopedia ads counted by format and the button they carry, on the same data date, 13 Nov 2026.

Ads by format · all ads since 1 Mar 2026 and ads active in the last 14 days to 13 Nov 2026
Format Total ads Share of all ads Active in the last 14 days
Video1,81060%23
Image1,17339%38
No stored media271%0
Call-to-action buttons · ads that use each, all ads and ads active in the last 14 days to 13 Nov 2026
Button Total ads Active in the last 14 days
Shop now2,85836
See details397
Learn more275
Subscribe87
Get offer70
Sign up20
Real ad creatives

Its most-used creative carried 41 ads

Which creatives does Tokopedia reuse most? These two carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.

Image Tokopedia image ad, used in 41 ads, first launched 30 May 2026, newest ad found 3 Nov 2026

41 ads · image · first launched 30 May 2026 · newest ad found 3 Nov 2026

Open in Ad Research

Image Tokopedia image ad, used in 41 ads, first launched 30 May 2026, newest ad found 3 Nov 2026

41 ads · image · first launched 30 May 2026 · newest ad found 3 Nov 2026

Open in Ad Research

See all 244 Tokopedia creatives with the ads that use them

Ads ran in 35 countries; Indonesia has 94% of placements

Which countries do Tokopedia's ads reach? Ads ran in the last 14 days in 3 of the countries shown. A placement is one ad shown in one country. The geography report counts 3,123 placements.

Top 10 countries by share of placements · all ads since 1 Mar 2026
Country Share of placements Active in the last 14 days
Indonesia ID94%47
India IN1%7
Spain ES0%4
Chile CL0%0
Brazil BR0%0
Canada CA0%0
Argentina AR0%0
Singapore SG0%0
Sri Lanka LK0%0
South Korea KR0%0
25 more countries by placements
Country Placements
Czechia CZ6
Philippines PH6
Albania AL6
Colombia CO5
Norway NO5
Hungary HU5
United Kingdom GB5
France FR5
Latvia LV4
Venezuela VE4
Italy IT4
New Zealand NZ4
Congo CG4
Uzbekistan UZ3
Hong Kong HK1
Tanzania TZ1
Germany DE1
Ukraine UA1
Morocco MA1
Taiwan TW1
Algeria DZ1
Netherlands NL1
Malaysia MY1
Bangladesh BD1
Turkey TR1
New ads by country · the 8 countries with new ads in the last 180 days · last 90 days (16 Aug – 13 Nov 2026) against the 90 days before (18 May – 15 Aug) · an ad shown in two countries counts in both
Country Last 90 days 90 days before Change
Indonesia1,1491,593−28%
Chile110new
India80new
Spain80new
Argentina60new
Singapore10new
Philippines10new
Czechia01−100%

Ad message analysis

Message analysis is not available for this company yet.

What to take from it. New ads fell from 1,594 in the 90 days before to 1,199 in the last 90. Move new ads toward video, as Tokopedia did: 68% of its recent launches. Tokopedia launches 91 ads a week rather than in bursts: 12 weeks with new ads out of 12.

Tokopedia raised $840M in Dec 2023

What financial figures does Tokopedia disclose? Spytrend Startups records $3.3B of disclosed funding for Tokopedia. The last recorded round: Corporate round, $840M, Dec 2023. Its reported valuation is $1.1B as of Dec 2023.

$3.3B

Raised in total

$840M

Corporate round, Dec 2023

$1.1B

Valuation as of Dec 2023

See Tokopedia on Spytrend Startups

The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.

Tokopedia ranks 9th of 9 by ads active in the last 14 days among similar companies

How does Tokopedia compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Tokopedia and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Tokopedia ranks 9th of 9 (61).

Similar companies by ad-category mix · ads seen and active in the last 14 days to 13 Nov 2026
Company Category mix Main message Total ads Active in the last 14 days Main country
Tokopedia, this page — — 3,010 61 Indonesia 94%
Campo Grande 93% Formerly forbidden pork 7,345 339 United States 100%
Two Brothers Organic Farms 92% Lighter digestion and energy 7,615 322 India 100%
Freja Bone Broth 79% Daily protein boost 2,269 186 United Kingdom 100%
Dandelion Chocolate 35% A Holiday Ritual 858 176 United States 100%
Blinkit 35% Festival sale savings 7,505 1,306 India 97%
Flipkart 30% Sale event urgency 65,354 3,614 India 96%
Beco 28% Effortless stain removal 16,139 471 India 100%
Wolt 27% Food worth craving 18,723 1,244 Greece 18%

Why Spytrend shows 3,010 ads where other libraries show fewer

What explains Tokopedia's ad numbers? These are the measured differences in its ads.

  • We count every ad that leads to the sites, including ads run from partner pages (99 Facebook pages in total), not only the ads of one official page.
  • We count subdomains too: tokopedia.com and its subdomains are one company, not four.
  • We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
Landing sites of Tokopedia's ads · ads that lead to each site · data of 13 Nov 2026
Landing site Ads Active in the last 14 days First and last launch
tokopedia.com 2,630 54 before Mar 2026 – 12 Nov 2026
tk.tokopedia.com 378 7 11 Apr – 11 Nov 2026
vt.tokopedia.com 1 0 18 Aug – 18 Aug 2026
shop-id.tokopedia.com 1 0 15 Sep – 15 Sep 2026
New ads by launch month · Before Mar 2026 – 13 Nov 2026 · counts of ads, not ad spend
Month New ads
Before Mar 2026 31
Mar 2026 24
Apr 2026 12
May 2026 626
Jun 2026 650
Jul 2026 207
Aug 2026 521
Sep 2026 267
Oct 2026 449
Nov 2026 (to 13 Nov) 192

Definitions, data and limits

Definitions

Total ads
Meta ads whose link leads to tokopedia.com or a subdomain, each counted once. Includes ads from partner pages that link there.
Active in the last 14 days
Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
New ads
Ads counted by their launch date in the Meta Ad Library.
Unique creatives
The different images and videos behind the ads, after Spytrend matches duplicates.
Countries
Countries where an ad was shown. An ad shown in two countries counts in both.
Video share
Video ads divided by all ads with stored media.
Key insights
The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.

The data

Sources and dates for this page
Ad data date13 Nov 2026
First ad seen1 Mar 2026
Ad sourceMeta Ad Library, collected by Spytrend. Meta's guide to the Ad Library
Company sitestokopedia.com
Funding, ARR and valuationSpytrend Startups, 13 Nov 2026, from company announcements and press reports
Insight modelinsights-v1

Limits

  • Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
  • The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
  • The page counts ads. It does not show ad spend or impressions.
  • An ad Spytrend did not see is not proof that the company did not advertise.

Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.

Questions about Tokopedia's ads

How many ads does Tokopedia run?

Spytrend saw 3,010 Meta ads that lead to tokopedia.com between 1 Mar 2026 and 13 Nov 2026. 61 of them were active in the last 14 days to 13 Nov 2026.

Is Tokopedia advertising now?

Yes. 61 ads were active in the last 14 days to 13 Nov 2026, and 68 new ads appeared in the 7 days before that.

Which countries do Tokopedia's ads target?

The ads ran in 35 countries. Indonesia took 94% of placements, India 1% and Spain 0%.

Does Tokopedia use video ads?

Yes. 61% of its ads with media are video: 1,810 video ads against 1,173 image ads. Video took 68% of the ads launched in the last 90 days, up from 56% in the 90 days before.

Which companies advertise like Tokopedia?

By the mix of ad categories, Tokopedia's closest peers are Campo Grande, Two Brothers Organic Farms, Freja Bone Broth, Dandelion Chocolate and Blinkit. Tokopedia ranks 9th of the 9 companies in that set by ads active in the last 14 days.

How much has Tokopedia raised?

Spytrend Startups records $3.3B of disclosed funding for Tokopedia. The last recorded round: Corporate round, $840M, Dec 2023. Its reported valuation is $1.1B as of Dec 2023.

How fast is Tokopedia growing?

Spytrend saw 1,199 new Tokopedia ads in the 90 days to 13 Nov 2026, against 1,594 in the 90 days before.

Why does Spytrend show more ads than other libraries?

Spytrend counts every ad whose link leads to tokopedia.com or its subdomains, including ads run from partner pages, once each.

Where does this data come from?

Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.

See every Tokopedia ad, not a summary of them

The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.

  • All 3,010 Tokopedia ads, with filters for country, format and launch date
  • Every one of its 244 creatives, with the ads that use it
  • The same view for Campo Grande, Two Brothers Organic Farms, Freja Bone Broth and any other advertiser
Tokopedia's funding and ARR

Open Tokopedia's ads in Ad Research · See pricing

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