Skip to content
Get started free

Company profile · Cybersecurity · Advertiser

Sumsub ads: 2,978 Meta ads, 204 active in the last 14 days

Sumsub runs 2,978 Meta ads, 204 active in the last 14 days to 13 Nov 2026, in 113 countries. It has raised $38M. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.

First seen advertising on Meta in March 2026, mostly from its page “Sumsub”, with ads that lead to sumsub.com.

Website
sumsub.com
Category
Cybersecurity
Advertises on
Meta

204 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples

Sumsub's ad metrics

How many ads does Sumsub run? 2,978 Meta ads, 204 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to sumsub.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.

Total ads2,978Meta ads that lead to sumsub.com, since 1 Mar 2026
Facebook pages
3
Landing sites
3
Unique creatives
750
Longest-lived ad
473 days
First seen Mar 2026 · new ads in 9 of 9 months
  1. Mar
  2. Apr
  3. May
  4. Jun
  5. Jul
  6. Aug
  7. Sep
  8. Oct
  9. Nov
Active in the last 14 days2047% of all its ads are active in the last 14 days to 13 NovLaunched+4020% of the ads active in the last 14 days started 7–13 NovCountries113
  1. United Kingdom5%
  2. Spain4%
  3. Greece4%
Share of ad placements · +110 more countriesVideo ads11%Video 314Image 2,647
Sumsub, Meta ads that lead to sumsub.com · data of 13 Nov 2026
Metric Value What it counts
Total ads 2,978 Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026
Active in the last 14 days 204 Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 7% of all its ads
Launched 40 Launched 7–13 Nov 2026, 20% of the ads active in the last 14 days
Unique creatives 750 Different images and videos behind the ads, duplicates matched
Longest-lived ad 473 days From its first to its last launch date in our data
Countries 113 An ad shown in two countries counts in both; 60 countries had ads active in the last 14 days
Video share 11% 314 video ads against 2,647 image ads, all ads with stored media
Facebook pages 3 Pages that ran ads leading to Sumsub's sites, partner pages included
Landing sites 3 Domains and subdomains the ads lead to; sumsub.com takes the most

What changed in the last 90 days

What changed in Sumsub's ads over the last 90 days? Last 90 days (16 Aug – 13 Nov) against the 90 days before (18 May – 15 Aug), next to similar companies.

−78% new-ad placements in 3 countries · peers −35%

Sumsub's ad placements in 3 countries fell 78% in 90 days

Ad placements in Croatia, the United Arab Emirates and Luxembourg fell from 426 to 92 (an ad in two of these countries counts twice). The similar companies changed by a median −35% in the same countries. 12% of its new ads ran in the United States, against 18% in the 90 days before.

How we computed this
FindingAd placements in Croatia, the United Arab Emirates and Luxembourg fell from 426 to 92 (an ad in two of these countries counts twice). The similar companies changed by a median −35% in the same countries. 12% of its new ads ran in the United States, against 18% in the 90 days before.
Check92 ÷ 426 = 0.216; peers median 0.65 over 9 peers
Rulecountries with >= 100 ads in w1 and ads(w2) ÷ ads(w1) <= 0.25; shown when >= 300 ads in w1 and the peers' median ratio in the same countries >= 0.5 (so it is not a collection change). An ad in two countries counts in both.
DataMeta ads that lead to sumsub.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1
+6 pts video share of new ads · peers −1.3 pts

Sumsub's video share rose 6 points in 90 days

Video took 13% of its new ads with media, against 7% in the 90 days before. The similar companies moved a median −1.3 points.

How we computed this
FindingVideo took 13% of its new ads with media, against 7% in the 90 days before. The similar companies moved a median −1.3 points.
Check52 ÷ 707 = 7.4% → 132 ÷ 981 = 13.5%; peer median -1.3 pts
Rulevideo share = video ÷ (video + image); shown when |change − peer median change| >= 5 points and media coverage >= 80 % in both windows
DataMeta ads that lead to sumsub.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1

Sumsub launches 11 new ads a day

How often does Sumsub launch new ads? 1,704 ads in 180 days, 984 in 90 and 309 in the last 30. The busiest single day was 22 Jun 2026, with 72 new ads.

SumsubSimilar companies, median (20), scaled to Sumsub

020406015 Oct22 Oct29 Oct5 Nov12 Nov

Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to sumsub.com. Counts of ads, not ad costs.

New ads
309
Per day
10
Busiest day
48 on 20 Oct
Days with new ads
19 of 30

SumsubSimilar companies, median (20), scaled to Sumsub

0204060801 Sep1 Oct1 Nov

Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to sumsub.com. Counts of ads, not ad costs.

New ads
984
Per day
11
Busiest day
67 on 15 Sep
Days with new ads
54 of 90

SumsubSimilar companies, median (20), scaled to Sumsub

0204060801 Jun1 Jul1 Aug1 Sep1 Oct1 Nov

Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to sumsub.com. Counts of ads, not ad costs.

New ads
1,704
Per day
9
Busiest day
72 on 22 Jun
Days with new ads
104 of 180
New ads by launch date · window ends 13 Nov 2026 · counts of ads, not ad spend
Period New ads Per day Busiest day Days with new ads
30 days 15 Oct – 13 Nov 309 10 48 20 Oct 19 of 30
90 days 16 Aug – 13 Nov 984 11 67 15 Sep 54 of 90
180 days 18 May – 13 Nov 1,704 9 72 22 Jun 104 of 180

Image makes 89% of Sumsub's ads

Which formats and buttons does Sumsub use? The 2,978 Sumsub ads counted by format, on the same data date, 13 Nov 2026.

Ads by format · all ads since 1 Mar 2026 and ads active in the last 14 days to 13 Nov 2026
Format Total ads Share of all ads Active in the last 14 days
Image2,64789%192
Video31411%12
No stored media171%0
Real ad creatives

Its most-used creative carried 43 ads

Which creatives does Sumsub reuse most? These two carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.

Image Sumsub image ad, used in 43 ads, first launched 6 Oct 2026, newest ad found 12 Oct 2026

43 ads · image · first launched 6 Oct 2026 · newest ad found 12 Oct 2026

Open in Ad Research

Image Sumsub image ad, used in 27 ads, first launched 20 Oct 2026, newest ad found 21 Oct 2026

27 ads · image · first launched 20 Oct 2026 · newest ad found 21 Oct 2026

Open in Ad Research

See all 750 Sumsub creatives with the ads that use them

Ads ran in 113 countries; the United Kingdom has 5% of placements

Which countries do Sumsub's ads reach? In the last 90 days, 12% of new ads ran in the United States, down from 18%. Ads ran in the last 14 days in 60 of the countries shown. Showing 60 of 113 countries by placements. A placement is one ad shown in one country. The geography report counts 28,959 placements.

Top 10 countries by share of placements · all ads since 1 Mar 2026
Country Share of placements Active in the last 14 days
United Kingdom GB5%56
Spain ES4%54
Greece GR4%45
Netherlands NL4%45
Italy IT4%45
Germany DE4%37
Poland PL4%49
Hungary HU3%31
France FR3%29
Bulgaria BG3%20
50 more countries by placements
Country Placements
Singapore SG785
Croatia HR689
Switzerland CH640
Sweden SE639
Canada CA632
Austria AT611
United Arab Emirates AE610
United States US600
Czechia CZ596
Australia AU576
South Africa ZA573
Brazil BR513
Slovenia SI496
Hong Kong HK481
Turkey TR413
Israel IL388
Portugal PT365
Malaysia MY340
Malta MT334
Liechtenstein LI329
Lithuania LT296
Cyprus CY296
Latvia LV296
Philippines PH278
Argentina AR277
Mexico MX262
Romania RO258
Georgia GE235
Estonia EE227
Belgium BE226
Serbia RS223
Saudi Arabia SA217
Denmark DK209
Nigeria NG206
Colombia CO203
Ireland IE199
Montenegro ME198
Slovakia SK193
Kenya KE180
Finland FI177
Luxembourg LU160
Vietnam VN154
Albania AL144
Kazakhstan KZ142
Thailand TH140
Chile CL138
Norway NO133
Indonesia ID130
South Korea KR125
New Zealand NZ121
New ads by country · top 10 of the 101 countries with new ads in the last 180 days · last 90 days (16 Aug – 13 Nov 2026) against the 90 days before (18 May – 15 Aug) · an ad shown in two countries counts in both
Country Last 90 days 90 days before Change
United Kingdom218270−19%
Spain158251−37%
France128158−19%
Italy126236−47%
Turkey12474+68%
United States122133−8%
Greece121232−48%
Poland121196−38%
Hungary120154−22%
Germany117245−52%

“Catch evolving fraud” leads 28% of its ads active in the last 14 days

What do Sumsub's ad messages say? Spytrend analyzed 569 ads and identified 7 messages. We read the text of 569 Sumsub ads, which held 253 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.

Message analysis through 12 Nov 2026 (page ad data through 13 Nov 2026) · share of all ads analyzed for Sumsub and of those active in the last 14 days of that period
Message What the ads say All read ads Active in the last 14 days
Catch evolving fraud The ads warn that bots, deepfakes, bonus abuse, and fraud after onboarding evade traditional checks, calling for connected behavioral and device signals. “Spot player risk after KYC | Sumsub webinar” 22% 28%
Prepare for regulatory change The ads urge regulated businesses to prepare for changing rules and market-entry requirements through practical guidance from compliance experts. “Register for the webinar” 20% 11%
Build practical expertise The ads invite compliance and fraud professionals to develop usable skills through expert-led courses, research, and industry discussions. “Reserve your seat” 16% 13%
Keep genuine users moving The ads promise smooth, fast onboarding for legitimate users through flexible checks and reusable verified identities. “Welcome genuine users smoothly” 12% 6%
Make AI accountable The ads explore how AI can accelerate investigations and compliance work while preserving human judgment, explainability, and evidence of its actions. “Book your seat” 9% 1%
Unify compliance operations The ads position Sumsub as an integrated infrastructure that replaces fragmented verification, monitoring, and fraud tools to support expansion without added complexity. “Compliance that keeps pace” 9% 16%
Trust proven performance The ads use analyst recognition, customer results, and research rankings to establish Sumsub as a credible choice for verification and fraud prevention. “Download the report” 7% 10%

Offers in the ads

Offer stated in the ad · number of ads that state it
Offer Example line Ads
Free webinars“Join our free webinar”164 ads
Attendance certificates“Free certificate for live attendees.”79 ads
Free reports“Download the report, free”66 ads
Free guides“Download the guide, free.”63 ads
Free courses“A free fraud prevention course”16 ads

Buttons the ads use

Call-to-action button · share of ads
Button Share of ads
Sign up49%
Learn more40%
See details11%
What to take from it. New ads rose from 720 in the 90 days before to 984 in the last 90. Sumsub launches 76 ads a week rather than in bursts: 12 weeks with new ads out of 12.

Sumsub raised $38M in disclosed funding

What financial figures does Sumsub disclose? Spytrend Startups records $38M of disclosed funding for Sumsub. The last recorded round: Accelerator, Sep 2024. Its reported valuation is $18M as of Dec 2020.

$38M

Raised in total, the sum of its recorded rounds

$18M

Valuation as of Dec 2020

See Sumsub on Spytrend Startups

The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.

Sumsub ranks 6th of 9 by ads active in the last 14 days among similar companies

How does Sumsub compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Sumsub and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Sumsub ranks 6th of 9 (204).

Similar companies by ad-category mix · ads seen and active in the last 14 days to 13 Nov 2026
Company Category mix Main message Total ads Active in the last 14 days Main country
Sumsub, this page — Catch evolving fraud 2,978 204 United Kingdom 5%
Jfrog 79% — 9,171 185 United States 19%
Veeam 73% — 10,725 709 United Kingdom 4%
Mongodb 70% — 6,953 306 United Kingdom 6%
Pagerduty 67% — 7,841 116 United States 43%
Uipath 67% — 6,394 174 India 18%
Odoo 65% — 6,895 390 France 10%
Fresha 62% Trusted industry leader 2,367 245 United States 15%
Datadoghq 59% — 27,546 691 United Kingdom 12%

A dash in “Main message” means Spytrend has not read that company's top message yet.

Why Spytrend shows 2,978 ads where other libraries show fewer

What explains Sumsub's ad numbers? These are the measured differences in its ads.

  • We count every ad that leads to the sites, including ads run from partner pages (3 Facebook pages in total), not only the ads of one official page.
  • We count subdomains too: sumsub.com and its subdomains are one company, not three.
  • We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
Landing sites of Sumsub's ads · ads that lead to each site · data of 13 Nov 2026
Landing site Ads Active in the last 14 days First and last launch
sumsub.com 2,942 204 before Mar 2026 – 12 Nov 2026
id.sumsub.com 35 0 before Mar 2026
trustforward.sumsub.com 1 0 25 Sep – 25 Sep 2026
New ads by launch month · Before Mar 2026 – 13 Nov 2026 · counts of ads, not ad spend
Month New ads
Before Mar 2026 522
Mar 2026 252
Apr 2026 111
May 2026 171
Jun 2026 299
Jul 2026 236
Aug 2026 200
Sep 2026 418
Oct 2026 320
Nov 2026 (to 13 Nov) 109

Definitions, data and limits

Definitions

Total ads
Meta ads whose link leads to sumsub.com or a subdomain, each counted once. Includes ads from partner pages that link there.
Active in the last 14 days
Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
New ads
Ads counted by their launch date in the Meta Ad Library.
Unique creatives
The different images and videos behind the ads, after Spytrend matches duplicates.
Countries
Countries where an ad was shown. An ad shown in two countries counts in both.
Video share
Video ads divided by all ads with stored media.
Key insights
The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.

The data

Sources and dates for this page
Ad data date13 Nov 2026
First ad seen1 Mar 2026
Ad sourceMeta Ad Library, collected by Spytrend. Meta's guide to the Ad Library
Company sitessumsub.com
Funding, ARR and valuationSpytrend Startups, 13 Nov 2026, from company announcements and press reports
Insight modelinsights-v1

Limits

  • Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
  • The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
  • The page counts ads. It does not show ad spend or impressions.
  • An ad Spytrend did not see is not proof that the company did not advertise.

Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.

Questions about Sumsub's ads

How many ads does Sumsub run?

Spytrend saw 2,978 Meta ads that lead to sumsub.com between 1 Mar 2026 and 13 Nov 2026. 204 of them were active in the last 14 days to 13 Nov 2026.

Is Sumsub advertising now?

Yes. 204 ads were active in the last 14 days to 13 Nov 2026, and 40 new ads appeared in the 7 days before that.

Which countries do Sumsub's ads target?

The ads ran in 113 countries. The United Kingdom took 5% of placements, Spain 4% and Greece 4%.

Does Sumsub use video ads?

Yes. 11% of its ads with media are video: 314 video ads against 2,647 image ads. Video took 13% of the ads launched in the last 90 days, up from 7% in the 90 days before.

What does Sumsub advertise?

Its leading message is “Catch evolving fraud” (28% of ads active in the last 14 days to 12 Nov 2026), followed by unify compliance operations (16%) and build practical expertise (13%).

Which companies advertise like Sumsub?

By the mix of ad categories, Sumsub's closest peers are Jfrog, Veeam, Mongodb, Pagerduty and Uipath. Sumsub ranks 6th of the 9 companies in that set by ads active in the last 14 days.

How much has Sumsub raised?

Spytrend Startups records $38M of disclosed funding for Sumsub. The last recorded round: Accelerator, Sep 2024. Its reported valuation is $18M as of Dec 2020.

How fast is Sumsub growing?

Spytrend saw 984 new Sumsub ads in the 90 days to 13 Nov 2026, against 720 in the 90 days before.

Why does Spytrend show more ads than other libraries?

Spytrend counts every ad whose link leads to sumsub.com or its subdomains, including ads run from partner pages, once each.

Where does this data come from?

Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.

See every Sumsub ad, not a summary of them

The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.

  • All 2,978 Sumsub ads, with filters for country, format and launch date
  • Every one of its 750 creatives, with the ads that use it
  • The same view for Jfrog, Veeam, Mongodb and any other advertiser
Sumsub's funding and ARR

Open Sumsub's ads in Ad Research · See pricing

All Cybersecurity advertisers · All companies