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Shopify ads: 38,340 Meta ads, 3,459 active in the last 14 days

Shopify runs 38,340 Meta ads, 3,459 active in the last 14 days to 13 Nov 2026, in 168 countries. It has raised $237M. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.

Shopify advertises to people who want to start or run an online store, and its ads ask for a sign-up or a sales conversation more often than a purchase. Spytrend has seen 38,340 ads leading to shopify.com up to 13 Nov 2026, 3,459 of them active in the last fourteen days, spread over 168 countries with no single leader: Italy, the United States, France, Canada and the United Kingdom sit close together.

Website
shopify.com
Category
E-commerce platforms
Advertises on
Meta

3,459 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples

Shopify's ad metrics

How many ads does Shopify run? 38,340 Meta ads, 3,459 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to shopify.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.

Total ads38,340Meta ads that lead to shopify.com, since 1 Mar 2026
Facebook pages
63
Landing sites
1
Unique creatives
2,766
Longest-lived ad
2,330 days
First seen Mar 2026 · new ads in 9 of 9 months
  1. Mar
  2. Apr
  3. May
  4. Jun
  5. Jul
  6. Aug
  7. Sep
  8. Oct
  9. Nov
Active in the last 14 days3,4599% of all its ads are active in the last 14 days to 13 NovLaunched+1,74751% of the ads active in the last 14 days started 7–13 NovCountries168
  1. Italy10%
  2. France8%
  3. United Kingdom8%
Share of ad placements · +165 more countriesVideo ads51%Video 19,600Image 18,669
Shopify, Meta ads that lead to shopify.com · data of 13 Nov 2026
Metric Value What it counts
Total ads 38,340 Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026
Active in the last 14 days 3,459 Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 9% of all its ads
Launched 1,747 Launched 7–13 Nov 2026, 51% of the ads active in the last 14 days
Unique creatives 2,766 Different images and videos behind the ads, duplicates matched
Longest-lived ad 2,330 days From its first to its last launch date in our data
Countries 168 An ad shown in two countries counts in both; 60 countries had ads active in the last 14 days
Video share 51% 19,600 video ads against 18,669 image ads, all ads with stored media
Facebook pages 63 Pages that ran ads leading to Shopify's sites, partner pages included
Landing sites 1 Domains and subdomains the ads lead to; shopify.com takes the most

What changed in the last 90 days

What changed in Shopify's ads over the last 90 days? Last 90 days (16 Aug – 13 Nov) against the 90 days before (18 May – 15 Aug), next to similar companies.

−81% new-ad placements in 8 countries · peers −26%

Shopify's ad placements in 8 countries fell 81% in 90 days

Ad placements in the Netherlands, Czechia, Luxembourg, Cyprus, Hungary, Belgium, Switzerland and Finland fell from 3,520 to 669 (an ad in two of these countries counts twice). The similar companies changed by a median −27% in the same countries. 13% of its new ads ran in the United States, against 17% in the 90 days before.

How we computed this
FindingAd placements in the Netherlands, Czechia, Luxembourg, Cyprus, Hungary, Belgium, Switzerland and Finland fell from 3,520 to 669 (an ad in two of these countries counts twice). The similar companies changed by a median −27% in the same countries. 13% of its new ads ran in the United States, against 17% in the 90 days before.
Check669 ÷ 3,520 = 0.190; peers median 0.73 over 8 peers
Rulecountries with >= 100 ads in w1 and ads(w2) ÷ ads(w1) <= 0.25; shown when >= 300 ads in w1 and the peers' median ratio in the same countries >= 0.5 (so it is not a collection change). An ad in two countries counts in both.
DataMeta ads that lead to shopify.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1
+4 countries with ads for the first time

Shopify ran its first ads in 4 new countries

Ads reached Malta, Mauritania, Laos and Djibouti for the first time, first seen from 20 Aug to 28 Oct 2026, with 21–64 ads each.

How we computed this
FindingAds reached Malta, Mauritania, Laos and Djibouti for the first time, first seen from 20 Aug to 28 Oct 2026, with 21–64 ads each.
CheckMT first 2026-08-20, 64 ads; MR first 2026-09-21, 45 ads; LA first 2026-10-28, 21 ads; DJ first 2026-09-21, 21 ads
Rulecountries with no ad before w2 (first launch date in w2) and >= 20 ads in w2; shown when >= 2
DataMeta ads that lead to shopify.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1
−15 pts video share of new ads · peers −5.2 pts

Shopify's video share fell 15 points in 90 days

Video took 49% of its new ads with media, against 64% in the 90 days before. The similar companies moved a median −5.2 points.

How we computed this
FindingVideo took 49% of its new ads with media, against 64% in the 90 days before. The similar companies moved a median −5.2 points.
Check3,545 ÷ 5,569 = 63.7% → 6,639 ÷ 13,567 = 48.9%; peer median -5.2 pts
Rulevideo share = video ÷ (video + image); shown when |change − peer median change| >= 5 points and media coverage >= 80 % in both windows
DataMeta ads that lead to shopify.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1
2.4× new ads · peers 1.6×

Shopify launched 2.4× more new ads in 90 days

It launched 13,610 new ads between 16 Aug and 13 Nov 2026, against 5,577 in the 90 days before. The 20 similar companies changed by a median 1.6×.

How we computed this
FindingIt launched 13,610 new ads between 16 Aug and 13 Nov 2026, against 5,577 in the 90 days before. The 20 similar companies changed by a median 1.6×.
Check13,610 ÷ 5,577 = 2.44; peer median 1.59; 2.44 ÷ 1.59 = 1.54
Ruleratio = ads(w2) ÷ ads(w1); shown when ratio ÷ peer median ratio >= 1.5 or <= 1/1.5
DataMeta ads that lead to shopify.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1

Shopify launches 151 new ads a day

How often does Shopify launch new ads? 19,187 ads in 180 days, 13,610 in 90 and 4,155 in the last 30. The busiest single day was 10 Sep 2026, with 1,348 new ads.

ShopifySimilar companies, median (20), scaled to Shopify

05001,0001,50015 Oct22 Oct29 Oct5 Nov12 Nov

Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to shopify.com. Counts of ads, not ad costs.

New ads
4,155
Per day
138
Busiest day
1,203 on 29 Oct
Days with new ads
24 of 30

ShopifySimilar companies, median (20), scaled to Shopify

05001,0001,5001 Sep1 Oct1 Nov

Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to shopify.com. Counts of ads, not ad costs.

New ads
13,610
Per day
151
Busiest day
1,348 on 10 Sep
Days with new ads
80 of 90

ShopifySimilar companies, median (20), scaled to Shopify

05001,0001,5001 Jun1 Jul1 Aug1 Sep1 Oct1 Nov

Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to shopify.com. Counts of ads, not ad costs.

New ads
19,187
Per day
107
Busiest day
1,348 on 10 Sep
Days with new ads
155 of 180
New ads by launch date · window ends 13 Nov 2026 · counts of ads, not ad spend
Period New ads Per day Busiest day Days with new ads
30 days 15 Oct – 13 Nov 4,155 138 1,203 29 Oct 24 of 30
90 days 16 Aug – 13 Nov 13,610 151 1,348 10 Sep 80 of 90
180 days 18 May – 13 Nov 19,187 107 1,348 10 Sep 155 of 180

Video makes 51% of Shopify's ads

Which formats and buttons does Shopify use? The 38,340 Shopify ads counted by format, on the same data date, 13 Nov 2026.

Ads by format · all ads since 1 Mar 2026 and ads active in the last 14 days to 13 Nov 2026
Format Total ads Share of all ads Active in the last 14 days
Video19,60051%1,589
Image18,66949%1,870
No stored media710%0
Real ad creatives

Its most-used creative carried 76 ads

Which creatives does Shopify reuse most? These two carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.

Image Shopify image ad, used in 76 ads, first launched 9 Sep 2026, newest ad found 3 Nov 2026

76 ads · image · first launched 9 Sep 2026 · newest ad found 3 Nov 2026

Open in Ad Research

Image Shopify image ad, used in 68 ads, first launched 9 Sep 2026, newest ad found 5 Nov 2026

68 ads · image · first launched 9 Sep 2026 · newest ad found 5 Nov 2026

Open in Ad Research

See all 2,766 Shopify creatives with the ads that use them

Ads ran in 168 countries; Italy has 10% of placements

Which countries do Shopify's ads reach? In the last 90 days, 13% of new ads ran in the United States, down from 17%. Ads ran in the last 14 days in 60 of the countries shown. Showing 60 of 168 countries by placements. A placement is one ad shown in one country. The geography report counts 90,603 placements.

Top 10 countries by share of placements · all ads since 1 Mar 2026
Country Share of placements Active in the last 14 days
Italy IT10%314
France FR8%509
United Kingdom GB8%332
Netherlands NL7%84
Germany DE7%450
Spain ES7%518
Canada CA4%293
Czechia CZ4%67
United States US4%344
Luxembourg LU3%41
50 more countries by placements
Country Placements
Australia AU3,010
New Zealand NZ2,349
Sweden SE1,367
Ireland IE1,266
Poland PL1,255
Cyprus CY1,136
Hungary HU1,130
Portugal PT1,122
Denmark DK972
Belgium BE918
Turkey TR903
Serbia RS853
Norway NO850
Ukraine UA780
Moldova MD748
Switzerland CH679
Andorra AD638
Kosovo XK625
Finland FI598
United Arab Emirates AE400
Algeria DZ399
South Africa ZA382
Belarus BY374
Austria AT364
Bosnia and Herzegovina BA351
Israel IL340
Bulgaria BG339
Lithuania LT327
Latvia LV308
Montenegro ME305
Croatia HR303
Greece GR302
San Marino SM269
Armenia AM252
Romania RO249
Albania AL234
Estonia EE206
Slovenia SI206
Iceland IS198
Slovakia SK179
Liechtenstein LI177
Singapore SG125
Pakistan PK120
Morocco MA118
Egypt EG117
Sri Lanka LK117
Nigeria NG115
Taiwan TW113
Brazil BR112
Philippines PH111
New ads by country · top 10 of the 167 countries with new ads in the last 180 days · last 90 days (16 Aug – 13 Nov 2026) against the 90 days before (18 May – 15 Aug) · an ad shown in two countries counts in both
Country Last 90 days 90 days before Change
United States1,809929+95%
Spain1,649864+91%
United Kingdom1,4811,309+13%
Germany1,4661,073+37%
France1,334433+208%
Canada1,261751+68%
Italy1,0111,076−6%
Australia563835−33%
Ireland402405−1%
New Zealand249392−36%

“Start your business” leads 25% of its ads active in the last 14 days

What do Shopify's ad messages say? Spytrend analyzed 431 ads and identified 7 messages. We read the text of 431 Shopify ads, which held 241 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.

Message analysis through 6 Nov 2026 (page ad data through 13 Nov 2026) · share of all ads analyzed for Shopify and of those active in the last 14 days of that period
Message What the ads say All read ads Active in the last 14 days
Start your business Shopify encourages aspiring entrepreneurs to turn an idea into a business without needing coding skills, design experience, or technical expertise. “Your business idea is ready to grow” 23% 25%
Commerce made simpler The ads position Shopify as an integrated platform that simplifies business operations and keeps growth manageable as brands scale. “Shopify: The All-in-One Commerce Platform for Businesses - Shopify” 21% 13%
Improve sales performance The ads promise stronger conversion through Shopify checkout and urge businesses to prepare for holiday shopping demand. “Earn big this Black Friday” 6% 15%
Switch POS easily Shopify presents switching retail systems as a supported, low-stress move that reduces costs and helps staff get back to selling. “Switching made simpler” 6% 6%
Sell across channels The ads invite businesses to reach customers across physical stores, online shops, social platforms, AI chats, and international markets. “Be everywhere with Shopify” 6% 6%
Launch faster with AI Shopify promotes AI tools that generate storefronts, assist with business decisions, and accelerate everyday work. “Reporting for duty 🫡” 6% 11%
Modern wholesale buying Shopify promises wholesale customers convenient self-service ordering supported by tailored pricing, payment terms, and buyer controls. “The platform your B2B customers deserve” 3% 13%

Offers in the ads

Offer stated in the ad · number of ads that state it
Offer Example line Ads
Free start“Start for free on Shopify.”20 ads
POS switching package“Get free hardware, free personalized support, and 25% off subscription costs”16 ads
Free trial“Start your free trial on Shopify”14 ads
Sales credit“get 1% credit back on sales for your first six months.”5 ads
Free card readers“Get a free card reader for every store”2 ads

Buttons the ads use

Call-to-action button · share of ads
Button Share of ads
Learn more45%
Sign up37%
Contact us17%
See details1%
What to take from it. Shopify sells a platform, so its buttons are Learn more, Sign up and Contact us, which turn the ad into the first step of a trial or a sales call. Images lead video, and ecommerce platforms is the busiest category among its ads active in the last fourteen days. Its own Page runs most of the ads, but a cluster of personal-name Pages also linked to shopify.com; read them as outliers, not as the brand. For a business software brand the lesson is to keep the path short, with one clear next step per ad, and to treat each European market as its own audience rather than Europe as one.

Shopify raised $237M in disclosed funding

What financial figures does Shopify disclose? Spytrend Startups records $237M of disclosed funding for Shopify. The last recorded round: Post-IPO, May 2026. Its reported valuation is $220B as of Nov 2026.

$237M

Raised in total, the sum of its recorded rounds

$220B

Valuation as of Nov 2026

See Shopify on Spytrend Startups

The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.

Shopify ranks 2nd of 9 by ads active in the last 14 days among similar companies

How does Shopify compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Shopify and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Shopify ranks 2nd of 9 (3,459).

Similar companies by ad-category mix · ads seen and active in the last 14 days to 13 Nov 2026
Company Category mix Main message Total ads Active in the last 14 days Main country
Shopify, this page — Start your business 38,340 3,459 Italy 10%
Appsflyer 54% — 10,359 273 Poland 9%
Selmo.io 50% Shop with ease 1,568 77 Poland 87%
Blinkit 40% Festival sale savings 7,505 1,306 India 97%
Lightspeedhq 39% — 9,599 199 United States 63%
Lovable 39% Describe it to build 4,126 435 United States 20%
Dewey’s Bakery 37% Seasonal flavor returns 775 63 United States 100%
Faire 37% Global wholesale connections 9,609 970 United States 21%
Flipkart 33% Sale event urgency 65,354 3,614 India 96%

Compare the companies below with Shopify by which button they lead with, sign-up, sales contact or purchase, and by how evenly their ads spread across countries without one leading market. A dash in “Main message” means Spytrend has not read that company's top message yet.

Why Spytrend shows 38,340 ads where other libraries show fewer

What explains Shopify's ad numbers? These are the measured differences in its ads.

  • We count every ad that leads to the sites, including ads run from partner pages (63 Facebook pages in total), not only the ads of one official page.
  • We count subdomains too: shopify.com and its subdomains are one company.
  • We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
Landing sites of Shopify's ads · ads that lead to each site · data of 13 Nov 2026
Landing site Ads Active in the last 14 days First and last launch
shopify.com 38,340 3,459 before Mar 2026 – 12 Nov 2026
New ads by launch month · Before Mar 2026 – 13 Nov 2026 · counts of ads, not ad spend
Month New ads
Before Mar 2026 7,165
Mar 2026 473
Apr 2026 1,189
May 2026 4,659
Jun 2026 895
Jul 2026 1,176
Aug 2026 1,268
Sep 2026 5,803
Oct 2026 4,684
Nov 2026 (to 13 Nov) 2,279

Definitions, data and limits

Definitions

Total ads
Meta ads whose link leads to shopify.com or a subdomain, each counted once. Includes ads from partner pages that link there.
Active in the last 14 days
Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
New ads
Ads counted by their launch date in the Meta Ad Library.
Unique creatives
The different images and videos behind the ads, after Spytrend matches duplicates.
Countries
Countries where an ad was shown. An ad shown in two countries counts in both.
Video share
Video ads divided by all ads with stored media.
Key insights
The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.

The data

Sources and dates for this page
Ad data date13 Nov 2026
First ad seen1 Mar 2026
Ad sourceMeta Ad Library, collected by Spytrend. Meta's guide to the Ad Library
Company sitesshopify.com
Funding, ARR and valuationSpytrend Startups, 13 Nov 2026, from company announcements and press reports
Insight modelinsights-v1

Limits

  • Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
  • The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
  • The page counts ads. It does not show ad spend or impressions.
  • An ad Spytrend did not see is not proof that the company did not advertise.

Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.

Questions about Shopify's ads

How many ads does Shopify run?

Spytrend saw 38,340 Meta ads that lead to shopify.com between 1 Mar 2026 and 13 Nov 2026. 3,459 of them were active in the last 14 days to 13 Nov 2026.

Is Shopify advertising now?

Yes. 3,459 ads were active in the last 14 days to 13 Nov 2026, and 1,747 new ads appeared in the 7 days before that.

Which countries do Shopify's ads target?

The ads ran in 168 countries. Italy took 10% of placements, France 8% and the United Kingdom 8%. Four countries got their first Shopify ads between 20 Aug and 28 Oct 2026: Malta, Mauritania, Laos and Djibouti.

Does Shopify use video ads?

Yes. 51% of its ads with media are video: 19,600 video ads against 18,669 image ads. Video took 49% of the ads launched in the last 90 days, down from 64% in the 90 days before.

What does Shopify advertise?

Its leading message is “Start your business” (25% of ads active in the last 14 days to 6 Nov 2026), followed by improve sales performance (15%) and commerce made simpler (13%).

Which companies advertise like Shopify?

By the mix of ad categories, Shopify's closest peers are Appsflyer, Selmo.io, Blinkit, Lightspeedhq and Lovable. Shopify ranks 2nd of the 9 companies in that set by ads active in the last 14 days.

How much has Shopify raised?

Spytrend Startups records $237M of disclosed funding for Shopify. The last recorded round: Post-IPO, May 2026. Its reported valuation is $220B as of Nov 2026.

How fast is Shopify growing?

Spytrend saw 13,610 new Shopify ads in the 90 days to 13 Nov 2026, against 5,577 in the 90 days before.

Why does Spytrend show more ads than other libraries?

Spytrend counts every ad whose link leads to shopify.com or its subdomains, including ads run from partner pages, once each.

Where does this data come from?

Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.

Who is Shopify trying to reach with its ads?

Mostly people starting or managing an online store: the ads sit in the ecommerce platform category and ask for a sign-up or a conversation with sales.

See every Shopify ad, not a summary of them

The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.

  • All 38,340 Shopify ads, with filters for country, format and launch date
  • Every one of its 2,766 creatives, with the ads that use it
  • The same view for Appsflyer, Selmo.io, Blinkit and any other advertiser
Shopify's funding and ARR

Open Shopify's ads in Ad Research · See pricing

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