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Semrush ads: 1,483 Meta ads, 100 active in the last 14 days

Semrush runs 1,483 Meta ads, 100 active in the last 14 days to 13 Nov 2026, in 24 countries. It has raised $50.7M. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.

First seen advertising on Meta in March 2026, mostly from its page “Semrush”, with ads that lead to semrush.com.

Website
semrush.com
Category
SaaS
Advertises on
Meta

100 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples

Semrush's ad metrics

How many ads does Semrush run? 1,483 Meta ads, 100 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to semrush.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.

Total ads1,483Meta ads that lead to semrush.com, since 1 Mar 2026
Facebook pages
17
Landing sites
5
Unique creatives
224
Longest-lived ad
1,324 days
First seen Mar 2026 · new ads in 9 of 9 months
  1. Mar
  2. Apr
  3. May
  4. Jun
  5. Jul
  6. Aug
  7. Sep
  8. Oct
  9. Nov
Active in the last 14 days1007% of all its ads are active in the last 14 days to 13 NovLaunched+134ads started 7–13 NovCountries24
  1. United Kingdom17%
  2. Germany17%
  3. France15%
Share of ad placements · +21 more countriesVideo ads76%Video 1,125Image 358
Semrush, Meta ads that lead to semrush.com · data of 13 Nov 2026
Metric Value What it counts
Total ads 1,483 Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026
Active in the last 14 days 100 Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 7% of all its ads
Launched 134 Launched 7–13 Nov 2026
Unique creatives 224 Different images and videos behind the ads, duplicates matched
Longest-lived ad 1,324 days From its first to its last launch date in our data
Countries 24 An ad shown in two countries counts in both; 13 countries had ads active in the last 14 days
Video share 76% 1,125 video ads against 358 image ads, all ads with stored media
Facebook pages 17 Pages that ran ads leading to Semrush's sites, partner pages included
Landing sites 5 Domains and subdomains the ads lead to; semrush.com takes the most

What changed in the last 90 days

What changed in Semrush's ads over the last 90 days? Last 90 days (16 Aug – 13 Nov) against the 90 days before (18 May – 15 Aug), next to similar companies.

−40 pts video share of new ads · peers +2.0 pts

Semrush's video share fell 40 points in 90 days

Video took 27% of its new ads with media, against 67% in the 90 days before. The similar companies moved a median +2.0 points.

How we computed this
FindingVideo took 27% of its new ads with media, against 67% in the 90 days before. The similar companies moved a median +2.0 points.
Check77 ÷ 115 = 67.0% → 66 ÷ 246 = 26.8%; peer median +2.0 pts
Rulevideo share = video ÷ (video + image); shown when |change − peer median change| >= 5 points and media coverage >= 80 % in both windows
DataMeta ads that lead to semrush.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1
2.1× new ads · peers 1.1×

Semrush launched 2.1× more new ads in 90 days

It launched 246 new ads between 16 Aug and 13 Nov 2026, against 115 in the 90 days before. The 19 similar companies changed by a median 1.1×.

How we computed this
FindingIt launched 246 new ads between 16 Aug and 13 Nov 2026, against 115 in the 90 days before. The 19 similar companies changed by a median 1.1×.
Check246 ÷ 115 = 2.14; peer median 1.11; 2.14 ÷ 1.11 = 1.93
Ruleratio = ads(w2) ÷ ads(w1); shown when ratio ÷ peer median ratio >= 1.5 or <= 1/1.5
DataMeta ads that lead to semrush.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1

Semrush launches 3 new ads a day

How often does Semrush launch new ads? 361 ads in 180 days, 246 in 90 and 161 in the last 30. The busiest single day was 12 Nov 2026, with 81 new ads.

SemrushSimilar companies, median (19), scaled to Semrush

025507510015 Oct22 Oct29 Oct5 Nov12 Nov

Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to semrush.com. Counts of ads, not ad costs.

New ads
161
Per day
5
Busiest day
81 on 12 Nov
Days with new ads
13 of 30

SemrushSimilar companies, median (19), scaled to Semrush

02550751001 Sep1 Oct1 Nov

Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to semrush.com. Counts of ads, not ad costs.

New ads
246
Per day
3
Busiest day
81 on 12 Nov
Days with new ads
30 of 90

SemrushSimilar companies, median (19), scaled to Semrush

02550751001 Jun1 Jul1 Aug1 Sep1 Oct1 Nov

Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to semrush.com. Counts of ads, not ad costs.

New ads
361
Per day
2
Busiest day
81 on 12 Nov
Days with new ads
61 of 180
New ads by launch date · window ends 13 Nov 2026 · counts of ads, not ad spend
Period New ads Per day Busiest day Days with new ads
30 days 15 Oct – 13 Nov 161 5 81 12 Nov 13 of 30
90 days 16 Aug – 13 Nov 246 3 81 12 Nov 30 of 90
180 days 18 May – 13 Nov 361 2 81 12 Nov 61 of 180

Video makes 76% of Semrush's ads

Which formats and buttons does Semrush use? The 1,483 Semrush ads counted by format, on the same data date, 13 Nov 2026.

Ads by format · all ads since 1 Mar 2026 and ads active in the last 14 days to 13 Nov 2026
Format Total ads Share of all ads Active in the last 14 days
Video1,12576%16
Image35824%84
Real ad creatives

Its most-used creative carried 84 ads

Which creatives does Semrush reuse most? These four carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.

Image Semrush image ad, used in 84 ads, first launched 11 Nov 2026, newest ad found 13 Nov 2026

84 ads · image · first launched 11 Nov 2026 · newest ad found 13 Nov 2026

Open in Ad Research

Video Semrush video ad, used in 23 ads, first launched 29 Oct 2025, newest ad found 13 Sep 2026

23 ads · video · first launched 29 Oct 2025 · newest ad found 13 Sep 2026

Open in Ad Research

Video Semrush video ad, used in 22 ads, first launched 28 May 2025, newest ad found 14 May 2026

22 ads · video · first launched 28 May 2025 · newest ad found 14 May 2026

Open in Ad Research

Image Semrush image ad, used in 16 ads, first launched 11 Nov 2026, newest ad found 12 Nov 2026

16 ads · image · first launched 11 Nov 2026 · newest ad found 12 Nov 2026

Open in Ad Research

See all 224 Semrush creatives with the ads that use them

Ads ran in 24 countries; the United Kingdom has 17% of placements

Which countries do Semrush's ads reach? Ads ran in the last 14 days in 13 of the countries shown. A placement is one ad shown in one country. The geography report counts 4,998 placements.

Top 10 countries by share of placements · all ads since 1 Mar 2026
Country Share of placements Active in the last 14 days
United Kingdom GB17%20
Germany DE17%17
France FR15%17
Australia AU15%15
Italy IT10%2
Ireland IE9%15
United States US6%14
India IN3%77
Canada CA3%16
Poland PL1%0
14 more countries by placements
Country Placements
Netherlands NL62
Portugal PT40
Switzerland CH32
Austria AT27
New Zealand NZ21
Spain ES15
Bangladesh BD4
Belgium BE3
Sweden SE2
Norway NO2
Thailand TH1
Israel IL1
Turkey TR1
Iceland IS1
New ads by country · top 10 of the 14 countries with new ads in the last 180 days · last 90 days (16 Aug – 13 Nov 2026) against the 90 days before (18 May – 15 Aug) · an ad shown in two countries counts in both
Country Last 90 days 90 days before Change
India1270new
United Kingdom80104−23%
United States4970−30%
France4866−27%
Germany4771−34%
Ireland4270−40%
Canada4168−40%
Australia3971−45%
Italy1016−38%
New Zealand910−10%

“Replace guesswork with insight” leads 36% of its ads active in the last 14 days

What do Semrush's ad messages say? Spytrend analyzed 460 ads and identified 7 messages. We read the text of 460 Semrush ads, which held 177 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.

Message analysis through 3 Nov 2026 (page ad data through 13 Nov 2026) · share of all ads analyzed for Semrush and of those active in the last 14 days of that period
Message What the ads say All read ads Active in the last 14 days
Stay visible in AI Semrush helps brands discover whether AI assistants mention or recommend them, track visibility gaps, and improve their presence in AI answers. “Invisible in AI search? Not anymore” 20% 27%
Unify search and marketing Semrush brings traditional SEO, AI search visibility, and broader marketing workflows together so marketers can stop switching between disconnected tools. “You already optimize for Google.” 18% 0%
Get work done faster AI-powered toolkits help overloaded marketers accelerate content creation, campaign launches, social posting, research, and local listing updates. “Create high-ranking content with AI” 16% 0%
Learn what competitors do The ads offer visibility into competitors’ traffic, keywords, advertising, and market positions so marketers can identify opportunities and respond faster. “Try the Semrush Advertising toolkit” 11% 0%
Replace guesswork with insight Semrush promises trustworthy data, personalized keyword recommendations, and technical audits that show marketers what to fix and where to focus. “Run a free website audit now” 8% 36%
Understand customer questions The ads promise to reveal what people ask AI about a brand so marketers can shape their content and strategy around real customer questions. “Discover what customers ask AI about you” 8% 0%
Turn visibility into growth Customer success stories and outcome-focused claims connect Semrush with stronger rankings, more traffic, and revenue growth without relying on additional advertising. “Wish you could 4x your revenue without buying ads?” 5% 0%

Offers in the ads

Offer stated in the ad · number of ads that state it
Offer Example line Ads
Free website audit“Run a free website audit now”5 ads
AI visibility workflow“Comment “workflow” and we’ll send it to your DMs.”3 ads
Free Semrush trial“Yes, you can try Semrush for free.”1 ad
AI toolkit trial“a free trial of our AI Visibility Toolkit”1 ad
Free AI training“Enroll now to get ahead of your peers - totally free.”1 ad

Buttons the ads use

Call-to-action button · share of ads
Button Share of ads
Learn more86%
Shop now7%
See details5%
Subscribe2%
What to take from it. New ads rose from 115 in the 90 days before to 246 in the last 90.

Semrush raised $50.7M in disclosed funding

What financial figures does Semrush disclose? Spytrend Startups records $50.7M of disclosed funding for Semrush. The last recorded round: IPO, Mar 2021. Its reported valuation is $1.6B as of May 2026.

$50.7M

Raised in total

$1.6B

Valuation as of May 2026

See Semrush on Spytrend Startups

The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.

Semrush ranks 8th of 9 by ads active in the last 14 days among similar companies

How does Semrush compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Semrush and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Semrush ranks 8th of 9 (100).

Similar companies by ad-category mix · ads seen and active in the last 14 days to 13 Nov 2026
Company Category mix Main message Total ads Active in the last 14 days Main country
Semrush, this page — Stay visible in AI 1,483 100 United Kingdom 17%
Ciklum 85% AI That Delivers Value 6,736 266 United States 37%
Moz 79% Better local visibility 1,080 64 United States 20%
ElevenLabs 79% Human sounding voices 7,947 1,366 Canada 5%
Yotpo 74% — 8,795 154 United States 21%
Viktor 72% Coworker that finishes work 8,758 245 United States 40%
Amplitude 70% — 22,716 614 United States 31%
Prolific 70% — 9,843 119 United States 35%
Snowflake 70% — 18,007 208 United States 40%

A dash in “Main message” means Spytrend has not read that company's top message yet.

Why Spytrend shows 1,483 ads where other libraries show fewer

What explains Semrush's ad numbers? These are the measured differences in its ads.

  • We count every ad that leads to the sites, including ads run from partner pages (17 Facebook pages in total), not only the ads of one official page.
  • We count subdomains too: semrush.com and its subdomains are one company, not five.
  • We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
Landing sites of Semrush's ads · ads that lead to each site · data of 13 Nov 2026
Landing site Ads Active in the last 14 days First and last launch
semrush.com 1,445 100 before Mar 2026 – 12 Nov 2026
lp.semrush.com 22 0 before Mar 2026 – 18 Jun 2026
social.semrush.com 8 0 before Mar 2026
ai-search.semrush.com 4 0 10 Jun – 22 Jul 2026
ww.semrush.com 4 0 18 Aug – 18 Aug 2026
New ads by launch month · Before Mar 2026 – 13 Nov 2026 · counts of ads, not ad spend
Month New ads
Before Mar 2026 383
Mar 2026 52
Apr 2026 55
May 2026 35
Jun 2026 83
Jul 2026 13
Aug 2026 25
Sep 2026 50
Oct 2026 39
Nov 2026 (to 13 Nov) 136

Definitions, data and limits

Definitions

Total ads
Meta ads whose link leads to semrush.com or a subdomain, each counted once. Includes ads from partner pages that link there.
Active in the last 14 days
Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
New ads
Ads counted by their launch date in the Meta Ad Library.
Unique creatives
The different images and videos behind the ads, after Spytrend matches duplicates.
Countries
Countries where an ad was shown. An ad shown in two countries counts in both.
Video share
Video ads divided by all ads with stored media.
Key insights
The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.

The data

Sources and dates for this page
Ad data date13 Nov 2026
First ad seen1 Mar 2026
Ad sourceMeta Ad Library, collected by Spytrend. Meta's guide to the Ad Library
Company sitessemrush.com
Funding, ARR and valuationSpytrend Startups, 13 Nov 2026, from company announcements and press reports
Insight modelinsights-v1

Limits

  • Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
  • The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
  • The page counts ads. It does not show ad spend or impressions.
  • An ad Spytrend did not see is not proof that the company did not advertise.

Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.

Questions about Semrush's ads

How many ads does Semrush run?

Spytrend saw 1,483 Meta ads that lead to semrush.com between 1 Mar 2026 and 13 Nov 2026. 100 of them were active in the last 14 days to 13 Nov 2026.

Is Semrush advertising now?

Yes. 100 ads were active in the last 14 days to 13 Nov 2026, and 134 new ads appeared in the 7 days before that.

Which countries do Semrush's ads target?

The ads ran in 24 countries. The United Kingdom took 17% of placements, Germany 17% and France 15%.

Does Semrush use video ads?

Yes. 76% of its ads with media are video: 1,125 video ads against 358 image ads. Video took 27% of the ads launched in the last 90 days, down from 67% in the 90 days before.

What does Semrush advertise?

Its leading message is “Replace guesswork with insight” (36% of ads active in the last 14 days to 3 Nov 2026), followed by stay visible in ai (27%) and unify search and marketing (0%).

Which companies advertise like Semrush?

By the mix of ad categories, Semrush's closest peers are Ciklum, Moz, ElevenLabs, Yotpo and Viktor. Semrush ranks 8th of the 9 companies in that set by ads active in the last 14 days.

How much has Semrush raised?

Spytrend Startups records $50.7M of disclosed funding for Semrush. The last recorded round: IPO, Mar 2021. Its reported valuation is $1.6B as of May 2026.

How fast is Semrush growing?

Spytrend saw 246 new Semrush ads in the 90 days to 13 Nov 2026, against 115 in the 90 days before.

Why does Spytrend show more ads than other libraries?

Spytrend counts every ad whose link leads to semrush.com or its subdomains, including ads run from partner pages, once each.

Where does this data come from?

Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.

See every Semrush ad, not a summary of them

The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.

  • All 1,483 Semrush ads, with filters for country, format and launch date
  • Every one of its 224 creatives, with the ads that use it
  • The same view for Ciklum, Moz, ElevenLabs and any other advertiser
Semrush's funding and ARR

Open Semrush's ads in Ad Research · See pricing

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