Selmo.io's video share fell 33 points in 90 days
Video took 57% of its new ads with media, against 91% in the 90 days before. The similar companies moved a median −5.0 points.
Company profile · E-commerce platforms · Advertiser
Selmo.io runs 1,568 Meta ads, 77 active in the last 14 days to 13 Nov 2026, in 6 countries. It has raised $700K. Last recorded equity round: Seed, $470K, Dec 2023. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Selmo Polska”, with ads that lead to selmo.io.
77 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
How many ads does Selmo.io run? 1,568 Meta ads, 77 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to selmo.io, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 1,568 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 77 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 5% of all its ads |
| Launched | 83 | Launched 7–13 Nov 2026 |
| Unique creatives | 267 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 551 days | From its first to its last launch date in our data |
| Countries | 6 | An ad shown in two countries counts in both; 2 countries had ads active in the last 14 days |
| Video share | 61% | 907 video ads against 586 image ads, all ads with stored media |
| Facebook pages | 43 | Pages that ran ads leading to Selmo.io's sites, partner pages included |
| Landing sites | 3 | Domains and subdomains the ads lead to; selmo.io takes the most |
What changed in Selmo.io's ads over the last 90 days? Last 90 days (16 Aug – 13 Nov) against the 90 days before (18 May – 15 Aug), next to similar companies.
Video took 57% of its new ads with media, against 91% in the 90 days before. The similar companies moved a median −5.0 points.
It launched 410 new ads between 16 Aug and 13 Nov 2026, against 603 in the 90 days before. The 20 similar companies changed by a median 1.4×.
How often does Selmo.io launch new ads? 1,013 ads in 180 days, 410 in 90 and 119 in the last 30. The busiest single day was 5 Aug 2026, with 99 new ads.
Selmo.ioSimilar companies, median (20), scaled to Selmo.io
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to selmo.io. Counts of ads, not ad costs.
Selmo.ioSimilar companies, median (20), scaled to Selmo.io
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to selmo.io. Counts of ads, not ad costs.
Selmo.ioSimilar companies, median (20), scaled to Selmo.io
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to selmo.io. Counts of ads, not ad costs.
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 119 | 4 | 39 12 Nov | 14 of 30 |
| 90 days 16 Aug – 13 Nov | 410 | 5 | 55 21 Aug | 42 of 90 |
| 180 days 18 May – 13 Nov | 1,013 | 6 | 99 5 Aug | 85 of 180 |
Which formats and buttons does Selmo.io use? The 1,568 Selmo.io ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Video | 907 | 58% | 53 |
| Image | 586 | 37% | 24 |
| No stored media | 75 | 5% | 0 |
Which creatives does Selmo.io reuse most? These two carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
13 ads · video · first launched 8 Jul 2025 · newest ad found 22 Oct 2026
8 ads · video · first launched 5 Mar 2026 · newest ad found 27 Oct 2026
Which countries do Selmo.io's ads reach? Ads ran in the last 14 days in 2 of the countries shown. A placement is one ad shown in one country. The geography report counts 1,569 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| Poland PL | 87% | 64 |
| Portugal PT | 7% | 0 |
| France FR | 4% | 0 |
| Lithuania LT | 2% | 12 |
| Belgium BE | 0% | 0 |
| United States US | 0% | 0 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| Poland | 409 | 588 | −30% |
| Lithuania | 0 | 14 | −100% |
| United States | 0 | 1 | −100% |
What do Selmo.io's ad messages say? Spytrend analyzed 505 ads and identified 7 messages. We read the text of 505 Selmo.io ads, which held 262 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Shop with ease | Shopper-facing ads encourage viewers to buy through buttons, comment codes or the app, emphasizing convenient purchasing. “Kliknij przycisk kup teraz lub wpisz kod w komentarzu: biore 13996 Napisz selmo apka, aby kupić ten produkt wygodnie w aplikacji.” | 40% | 31% |
| Grow live sales | Selmo promises boutiques and online shops greater reach, stronger sales and new customers through live broadcasts, videos and posts. “Sprzedawaj więcej z Selmo 😊” | 17% | 0% |
| Proven seller success | Customer transformations, recommendations and adoption claims present Selmo as a trusted system used by successful live sellers. “✅ Išbandykite nemokamai 7 dienas” | 13% | 45% |
| Less manual work | Automation promises easier order management, shipping labels and customer replies, while live video clipping reduces content creation work. “Sprawdź, co się zmieniło 🚀” | 11% | 3% |
| Reach engaged shoppers | The ads position the Selmo app as an additional sales channel with an established audience of engaged buyers. “✅ Wypróbuj za darmo” | 7% | 17% |
| Advertising that delivers | Selmo Marketing promises to reverse stagnant reach and attract purchasing customers, supported by boutique campaign results. “Sprzedaż rośnie z Selmo Marketing 😊” | 7% | 0% |
| Control across channels | Selmo offers centralized sales management across social platforms and an independent app channel that helps shops keep trading if they lose page access. “Postaw na sprawdzone rozwiązanie → sprzedawaj jednocześnie w TikTok Shop, na Facebooku oraz Instagramie dzięki Selmo!” | 2% | 3% |
| Offer | Example line | Ads |
|---|---|---|
| Free trial | “Wypróbuj Selmo za darmo” | 129 ads |
| Seven day trial | “Wypróbuj za darmo przez 7 dni” | 42 ads |
| No obligation trial | “Wypróbuj za darmo, bez zobowiązań” | 32 ads |
| Vacation prize contest | “wygraj bon wakacyjny 20 000 zł” | 4 ads |
| Live activation price | “Aktywuj transmisje w aplikacji Selmo już od 149 zł*.” | 2 ads |
| Button | Share of ads |
|---|---|
| Shop now | 41% |
| Sign up | 34% |
| Learn more | 19% |
| See details | 4% |
What financial figures does Selmo.io disclose? Spytrend Startups records $700K of disclosed funding for Selmo.io. The last recorded round: Seed, $470K, Dec 2023.
$700K
Raised in total
$470K
Seed, Dec 2023
See Selmo.io on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
How does Selmo.io compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Selmo.io and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Selmo.io ranks 8th of 9 (77).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Selmo.io, this page | — | Shop with ease | 1,568 | 77 | Poland 87% |
| Blinkit | 75% | Festival sale savings | 7,505 | 1,306 | India 97% |
| Faire | 72% | Global wholesale connections | 9,609 | 970 | United States 21% |
| Dewey’s Bakery | 69% | Seasonal flavor returns | 775 | 63 | United States 100% |
| Flipkart | 63% | Sale event urgency | 65,354 | 3,614 | India 96% |
| Wolt | 60% | Food worth craving | 18,723 | 1,244 | Greece 18% |
| Bokadirekt | 57% | Affordable beauty and wellness | 628 | 129 | Sweden 97% |
| Taling | 57% | Limited savings opportunities | 8,342 | 706 | South Korea 100% |
| LimeRoad | 55% | Fresh personal style | 5,833 | 615 | India 88% |
What explains Selmo.io's ad numbers? These are the measured differences in its ads.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| selmo.io | 1,036 | 48 | before Mar 2026 – 12 Nov 2026 |
| go.selmo.io | 420 | 14 | before Mar 2026 – 10 Nov 2026 |
| panel.selmo.io | 112 | 15 | before Mar 2026 – 8 Nov 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 44 |
| Mar 2026 | 219 |
| Apr 2026 | 37 |
| May 2026 | 58 |
| Jun 2026 | 61 |
| Jul 2026 | 230 |
| Aug 2026 | 449 |
| Sep 2026 | 72 |
| Oct 2026 | 76 |
| Nov 2026 (to 13 Nov) | 92 |
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | selmo.io |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Spytrend saw 1,568 Meta ads that lead to selmo.io between 1 Mar 2026 and 13 Nov 2026. 77 of them were active in the last 14 days to 13 Nov 2026.
Yes. 77 ads were active in the last 14 days to 13 Nov 2026, and 83 new ads appeared in the 7 days before that.
The ads ran in 6 countries. Poland took 87% of placements, Portugal 7% and France 4%.
Yes. 61% of its ads with media are video: 907 video ads against 586 image ads. Video took 57% of the ads launched in the last 90 days, down from 91% in the 90 days before.
Its leading message is “Proven seller success” (45% of ads active in the last 14 days to 12 Nov 2026), followed by shop with ease (31%) and reach engaged shoppers (17%).
By the mix of ad categories, Selmo.io's closest peers are Blinkit, Faire, Dewey’s Bakery, Flipkart and Wolt. Selmo.io ranks 8th of the 9 companies in that set by ads active in the last 14 days.
Spytrend Startups records $700K of disclosed funding for Selmo.io. The last recorded round: Seed, $470K, Dec 2023.
Spytrend saw 410 new Selmo.io ads in the 90 days to 13 Nov 2026, against 603 in the 90 days before.
Spytrend counts every ad whose link leads to selmo.io or its subdomains, including ads run from partner pages, once each.
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.