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Roadsurfer ads: 5,240 Meta ads, 794 active in the last 14 days

Roadsurfer runs 5,240 Meta ads, 794 active in the last 14 days to 13 Nov 2026, in 34 countries. It has raised $186.8M. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.

First seen advertising on Meta in March 2026, mostly from its page “roadsurfer”, with ads that lead to roadsurfer.com.

Website
roadsurfer.com
Category
Vacation rentals
Advertises on
Meta

794 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples

Roadsurfer's ad metrics

How many ads does Roadsurfer run? 5,240 Meta ads, 794 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to roadsurfer.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.

Total ads5,240Meta ads that lead to roadsurfer.com, since 1 Mar 2026
Facebook pages
13
Landing sites
5
Unique creatives
1,776
Longest-lived ad
578 days
First seen Mar 2026 · new ads in 9 of 9 months
  1. Mar
  2. Apr
  3. May
  4. Jun
  5. Jul
  6. Aug
  7. Sep
  8. Oct
  9. Nov
Active in the last 14 days79415% of all its ads are active in the last 14 days to 13 NovLaunched+101% of the ads active in the last 14 days started 7–13 NovCountries34
  1. Switzerland10%
  2. Germany9%
  3. Spain8%
Share of ad placements · +31 more countriesVideo ads38%Video 1,978Image 3,252
Roadsurfer, Meta ads that lead to roadsurfer.com · data of 13 Nov 2026
Metric Value What it counts
Total ads 5,240 Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026
Active in the last 14 days 794 Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 15% of all its ads
Launched 10 Launched 7–13 Nov 2026, 1% of the ads active in the last 14 days
Unique creatives 1,776 Different images and videos behind the ads, duplicates matched
Longest-lived ad 578 days From its first to its last launch date in our data
Countries 34 An ad shown in two countries counts in both; 31 countries had ads active in the last 14 days
Video share 38% 1,978 video ads against 3,252 image ads, all ads with stored media
Facebook pages 13 Pages that ran ads leading to Roadsurfer's sites, partner pages included
Landing sites 5 Domains and subdomains the ads lead to; roadsurfer.com takes the most

What changed in the last 90 days

What changed in Roadsurfer's ads over the last 90 days? Last 90 days (16 Aug – 13 Nov) against the 90 days before (18 May – 15 Aug), next to similar companies.

0.7× new ads · peers 1.6×

Roadsurfer's new ads fell to 0.7× in 90 days

It launched 1,099 new ads between 16 Aug and 13 Nov 2026, against 1,482 in the 90 days before. The 20 similar companies changed by a median 1.6×.

How we computed this
FindingIt launched 1,099 new ads between 16 Aug and 13 Nov 2026, against 1,482 in the 90 days before. The 20 similar companies changed by a median 1.6×.
Check1,099 ÷ 1,482 = 0.74; peer median 1.61; 0.74 ÷ 1.61 = 0.46
Ruleratio = ads(w2) ÷ ads(w1); shown when ratio ÷ peer median ratio >= 1.5 or <= 1/1.5
DataMeta ads that lead to roadsurfer.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1
−10 pts video share of new ads · peers −5.0 pts

Roadsurfer's video share fell 10 points in 90 days

Video took 35% of its new ads with media, against 45% in the 90 days before. The similar companies moved a median −5.0 points.

How we computed this
FindingVideo took 35% of its new ads with media, against 45% in the 90 days before. The similar companies moved a median −5.0 points.
Check658 ÷ 1,472 = 44.7% → 380 ÷ 1,099 = 34.6%; peer median -5.0 pts
Rulevideo share = video ÷ (video + image); shown when |change − peer median change| >= 5 points and media coverage >= 80 % in both windows
DataMeta ads that lead to roadsurfer.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1

Roadsurfer launches 12 new ads a day

How often does Roadsurfer launch new ads? 2,581 ads in 180 days, 1,099 in 90 and 300 in the last 30. The busiest single day was 5 Aug 2026, with 320 new ads.

RoadsurferSimilar companies, median (20), scaled to Roadsurfer

05010015015 Oct22 Oct29 Oct5 Nov12 Nov

Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to roadsurfer.com. Counts of ads, not ad costs.

New ads
300
Per day
10
Busiest day
128 on 27 Oct
Days with new ads
19 of 30

RoadsurferSimilar companies, median (20), scaled to Roadsurfer

01002003001 Sep1 Oct1 Nov

Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to roadsurfer.com. Counts of ads, not ad costs.

New ads
1,099
Per day
12
Busiest day
256 on 18 Aug
Days with new ads
59 of 90

RoadsurferSimilar companies, median (20), scaled to Roadsurfer

01002003004001 Jun1 Jul1 Aug1 Sep1 Oct1 Nov

Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to roadsurfer.com. Counts of ads, not ad costs.

New ads
2,581
Per day
14
Busiest day
320 on 5 Aug
Days with new ads
140 of 180
New ads by launch date · window ends 13 Nov 2026 · counts of ads, not ad spend
Period New ads Per day Busiest day Days with new ads
30 days 15 Oct – 13 Nov 300 10 128 27 Oct 19 of 30
90 days 16 Aug – 13 Nov 1,099 12 256 18 Aug 59 of 90
180 days 18 May – 13 Nov 2,581 14 320 5 Aug 140 of 180

Image makes 62% of Roadsurfer's ads

Which formats and buttons does Roadsurfer use? The 5,240 Roadsurfer ads counted by format, on the same data date, 13 Nov 2026.

Ads by format · all ads since 1 Mar 2026 and ads active in the last 14 days to 13 Nov 2026
Format Total ads Share of all ads Active in the last 14 days
Image3,25262%468
Video1,97838%326
No stored media100%0
Real ad creatives

Its most-used creative carried 16 ads

Which creatives does Roadsurfer reuse most? These three carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.

Image Roadsurfer image ad, used in 16 ads, first launched 26 Oct 2026, newest ad found 2 Nov 2026

16 ads · image · first launched 26 Oct 2026 · newest ad found 2 Nov 2026

Open in Ad Research

Image Roadsurfer image ad, used in 8 ads, first launched 26 Oct 2026, newest ad found 28 Oct 2026

8 ads · image · first launched 26 Oct 2026 · newest ad found 28 Oct 2026

Open in Ad Research

Image Roadsurfer image ad, used in 8 ads, first launched 26 Oct 2026, newest ad found 27 Oct 2026

8 ads · image · first launched 26 Oct 2026 · newest ad found 27 Oct 2026

Open in Ad Research

See all 1,776 Roadsurfer creatives with the ads that use them

Ads ran in 34 countries; Switzerland has 10% of placements

Which countries do Roadsurfer's ads reach? Ads ran in the last 14 days in 31 of the countries shown. A placement is one ad shown in one country. The geography report counts 12,451 placements.

Top 10 countries by share of placements · all ads since 1 Mar 2026
Country Share of placements Active in the last 14 days
Switzerland CH10%190
Germany DE9%117
Spain ES8%134
Italy IT8%123
Belgium BE7%190
France FR7%129
Austria AT7%132
Netherlands NL5%126
United Kingdom GB4%75
Luxembourg LU4%75
24 more countries by placements
Country Placements
Liechtenstein LI497
Sweden SE360
Portugal PT337
Norway NO292
Canada CA250
Finland FI242
United States US227
Poland PL221
Israel IL211
Czechia CZ200
Hungary HU193
Denmark DK175
Turkey TR169
Andorra AD142
Ireland IE134
Greece GR102
Croatia HR91
Slovakia SK89
Slovenia SI56
Australia AU19
Argentina AR7
New Zealand NZ5
Bosnia and Herzegovina BA1
Monaco MC1
New ads by country · top 10 of the 34 countries with new ads in the last 180 days · last 90 days (16 Aug – 13 Nov 2026) against the 90 days before (18 May – 15 Aug) · an ad shown in two countries counts in both
Country Last 90 days 90 days before Change
Belgium161296−46%
Switzerland156335−53%
Spain148198−25%
France136234−42%
Italy121237−49%
Austria119245−51%
Germany117263−56%
Netherlands116214−46%
Canada9264+44%
United Kingdom86140−39%

“Book before availability disappears” leads 48% of its ads active in the last 14 days

What do Roadsurfer's ad messages say? Spytrend analyzed 469 ads and identified 7 messages. We read the text of 469 Roadsurfer ads, which held 275 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.

Message analysis through 6 Nov 2026 (page ad data through 13 Nov 2026) · share of all ads analyzed for Roadsurfer and of those active in the last 14 days of that period
Message What the ads say All read ads Active in the last 14 days
Book before availability disappears Early booking and seasonal promotions urge viewers to secure lower prices, preferred vehicles and popular travel dates before they sell out. “🚨 Your Road Trip. Our Biggest Discount.” 38% 48%
Travel your way The ads promise the freedom to explore at your own pace, change plans along the way and enjoy nature without fixed itineraries. “📍 Across Europe and North America” 19% 1%
Make lasting memories Roadsurfer presents camper holidays as a way to create unforgettable memories, from weekend escapes to dream adventures. “✨ Découvre l'expérience roadsurfer !” 15% 39%
Celebrate with rewards Anniversary ads invite viewers to celebrate with rental savings, chances to win a road trip and paid cancellation flexibility. “🚨 Don’t miss out on our birthday deal” 9% 0%
Find your ideal camper A broad selection of campervans and motorhomes across an international pickup network makes it easy to find a vehicle suited to your trip. “🎇 4th of July deal: $110 off North America RV rentals” 5% 1%
Enjoy quieter seasonal escapes Late-summer ads encourage spontaneous trips with fewer crowds, quieter campsites and comfortable temperatures. “🌞 Ta vara på de sista varma dagarna” 4% 8%
Comfort without travel hassle The ads position campers as comfortable mobile homes that let travellers avoid airport chaos and combine accommodation with transport. “🏞️ Neue Orte entdecken mit roadsurfer” 4% 0%

Offers in the ads

Offer stated in the ad · number of ads that state it
Offer Example line Ads
Free additional driver“A free second driver”113 ads
DREAM20 discount“save 20% with code DREAM20”65 ads
Anniversary discount“10% off with code HAPPY10”46 ads
SALE15 discount“15% off with SALE15”32 ads
Black Friday access“Early access to our Black Friday deal”26 ads

Buttons the ads use

Call-to-action button · share of ads
Button Share of ads
Sign up76%
Learn more19%
Shop now3%
See details1%
What to take from it. New ads fell from 1,482 in the 90 days before to 1,099 in the last 90.

Roadsurfer raised $186.8M in disclosed funding

What financial figures does Roadsurfer disclose? Spytrend Startups records $186.8M of disclosed funding for Roadsurfer. The last recorded round: Debt, Aug 2025.

$186.8M

Raised in total

See Roadsurfer on Spytrend Startups

The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.

Roadsurfer ranks 6th of 9 by ads active in the last 14 days among similar companies

How does Roadsurfer compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Roadsurfer and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Roadsurfer ranks 6th of 9 (794).

Similar companies by ad-category mix · ads seen and active in the last 14 days to 13 Nov 2026
Company Category mix Main message Total ads Active in the last 14 days Main country
Roadsurfer, this page — Book before availability disappears 5,240 794 Switzerland 10%
Airbnb 66% Find your ideal stay 17,392 2,527 United States 29%
Blinkit 51% Festival sale savings 7,505 1,306 India 97%
The Knot Invitations 49% Find Your Venue 2,229 98 United States 100%
Dewey’s Bakery 47% Seasonal flavor returns 775 63 United States 100%
Klook 45% Travel for less 13,096 3,569 Philippines 14%
Faire 45% Global wholesale connections 9,609 970 United States 21%
Selmo.io 43% Shop with ease 1,568 77 Poland 87%
Wolt 42% Food worth craving 18,723 1,244 Greece 18%

Why Spytrend shows 5,240 ads where other libraries show fewer

What explains Roadsurfer's ad numbers? These are the measured differences in its ads.

  • We count every ad that leads to the sites, including ads run from partner pages (13 Facebook pages in total), not only the ads of one official page.
  • We count subdomains too: roadsurfer.com and its subdomains are one company, not five.
  • We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
Landing sites of Roadsurfer's ads · ads that lead to each site · data of 13 Nov 2026
Landing site Ads Active in the last 14 days First and last launch
roadsurfer.com 4,242 769 before Mar 2026 – 11 Nov 2026
booking.roadsurfer.com 977 25 before Mar 2026 – 9 Nov 2026
shop.roadsurfer.com 16 0 before Mar 2026
link.roadsurfer.com 4 0 before Mar 2026
spots.roadsurfer.com 1 0 before Mar 2026
New ads by launch month · Before Mar 2026 – 13 Nov 2026 · counts of ads, not ad spend
Month New ads
Before Mar 2026 1,104
Mar 2026 351
Apr 2026 272
May 2026 531
Jun 2026 348
Jul 2026 521
Aug 2026 1,177
Sep 2026 123
Oct 2026 264
Nov 2026 (to 13 Nov) 55

Definitions, data and limits

Definitions

Total ads
Meta ads whose link leads to roadsurfer.com or a subdomain, each counted once. Includes ads from partner pages that link there.
Active in the last 14 days
Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
New ads
Ads counted by their launch date in the Meta Ad Library.
Unique creatives
The different images and videos behind the ads, after Spytrend matches duplicates.
Countries
Countries where an ad was shown. An ad shown in two countries counts in both.
Video share
Video ads divided by all ads with stored media.
Key insights
The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.

The data

Sources and dates for this page
Ad data date13 Nov 2026
First ad seen1 Mar 2026
Ad sourceMeta Ad Library, collected by Spytrend. Meta's guide to the Ad Library
Company sitesroadsurfer.com
Funding, ARR and valuationSpytrend Startups, 13 Nov 2026, from company announcements and press reports
Insight modelinsights-v1

Limits

  • Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
  • The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
  • The page counts ads. It does not show ad spend or impressions.
  • An ad Spytrend did not see is not proof that the company did not advertise.

Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.

Questions about Roadsurfer's ads

How many ads does Roadsurfer run?

Spytrend saw 5,240 Meta ads that lead to roadsurfer.com between 1 Mar 2026 and 13 Nov 2026. 794 of them were active in the last 14 days to 13 Nov 2026.

Is Roadsurfer advertising now?

Yes. 794 ads were active in the last 14 days to 13 Nov 2026, and 10 new ads appeared in the 7 days before that.

Which countries do Roadsurfer's ads target?

The ads ran in 34 countries. Switzerland took 10% of placements, Germany 9% and Spain 8%.

Does Roadsurfer use video ads?

Yes. 38% of its ads with media are video: 1,978 video ads against 3,252 image ads. Video took 35% of the ads launched in the last 90 days, down from 45% in the 90 days before.

What does Roadsurfer advertise?

Its leading message is “Book before availability disappears” (48% of ads active in the last 14 days to 6 Nov 2026), followed by make lasting memories (39%) and enjoy quieter seasonal escapes (8%).

Which companies advertise like Roadsurfer?

By the mix of ad categories, Roadsurfer's closest peers are Airbnb, Blinkit, The Knot Invitations, Dewey’s Bakery and Klook. Roadsurfer ranks 6th of the 9 companies in that set by ads active in the last 14 days.

How much has Roadsurfer raised?

Spytrend Startups records $186.8M of disclosed funding for Roadsurfer. The last recorded round: Debt, Aug 2025.

How fast is Roadsurfer growing?

Spytrend saw 1,099 new Roadsurfer ads in the 90 days to 13 Nov 2026, against 1,482 in the 90 days before.

Why does Spytrend show more ads than other libraries?

Spytrend counts every ad whose link leads to roadsurfer.com or its subdomains, including ads run from partner pages, once each.

Where does this data come from?

Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.

See every Roadsurfer ad, not a summary of them

The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.

  • All 5,240 Roadsurfer ads, with filters for country, format and launch date
  • Every one of its 1,776 creatives, with the ads that use it
  • The same view for Airbnb, Blinkit, The Knot Invitations and any other advertiser
Roadsurfer's funding and ARR

Open Roadsurfer's ads in Ad Research · See pricing

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