Rise & Puff's new ads fell to 0.8× in 90 days
It launched 396 new ads between 16 Aug and 13 Nov 2026, against 485 in the 90 days before. The 20 similar companies changed by a median 1.4×.
Company profile · CPG groceries · Advertiser
Rise & Puff runs 1,064 Meta ads, 108 active in the last 14 days to 13 Nov 2026, in 1 country. It has raised $7.8M. Last recorded equity round: Convertible note, $7.8M, Jan 2023. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Rise & Puff”, with ads that lead to riseandpuff.com.
108 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
How many ads does Rise & Puff run? 1,064 Meta ads, 108 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to riseandpuff.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 1,064 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 108 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 10% of all its ads |
| Launched | 0 | Launched 7–13 Nov 2026, 0% of the ads active in the last 14 days |
| Unique creatives | 212 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 428 days | From its first to its last launch date in our data |
| Countries | 1 | An ad shown in two countries counts in both; 1 country had ads active in the last 14 days |
| Video share | 79% | 840 video ads against 224 image ads, all ads with stored media |
| Facebook pages | 1 | Pages that ran ads leading to Rise & Puff's sites, partner pages included |
| Landing sites | 1 | Domains and subdomains the ads lead to; riseandpuff.com takes the most |
What changed in Rise & Puff's ads over the last 90 days? Last 90 days (16 Aug – 13 Nov) against the 90 days before (18 May – 15 Aug), next to similar companies.
It launched 396 new ads between 16 Aug and 13 Nov 2026, against 485 in the 90 days before. The 20 similar companies changed by a median 1.4×.
Video took 73% of its new ads with media, against 84% in the 90 days before. The similar companies moved a median −1.1 points.
How often does Rise & Puff launch new ads? 881 ads in 180 days, 396 in 90 and 40 in the last 30. The busiest single day was 12 Oct 2026, with 173 new ads.
Rise & PuffSimilar companies, median (20), scaled to Rise & Puff
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to riseandpuff.com. Counts of ads, not ad costs.
Rise & PuffSimilar companies, median (20), scaled to Rise & Puff
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to riseandpuff.com. Counts of ads, not ad costs.
Rise & PuffSimilar companies, median (20), scaled to Rise & Puff
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to riseandpuff.com. Counts of ads, not ad costs.
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 40 | 1 | 24 16 Oct | 8 of 30 |
| 90 days 16 Aug – 13 Nov | 396 | 4 | 173 12 Oct | 38 of 90 |
| 180 days 18 May – 13 Nov | 881 | 5 | 173 12 Oct | 72 of 180 |
Which formats and buttons does Rise & Puff use? The 1,064 Rise & Puff ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Video | 840 | 79% | 83 |
| Image | 224 | 21% | 25 |
Which creatives does Rise & Puff reuse most? These six carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
16 ads · video · first launched 12 Jun 2026 · newest ad found 14 Oct 2026
15 ads · video · first launched 19 Jun 2026 · newest ad found 13 Oct 2026
15 ads · video · first launched 12 Jun 2026 · newest ad found 13 Oct 2026
6 ads · image · first launched 4 Mar 2026 · newest ad found 13 Oct 2026
5 ads · image · first launched 4 Mar 2026 · newest ad found 20 Oct 2026
4 ads · image · first launched 7 Aug 2026 · newest ad found 13 Oct 2026
See all 212 Rise & Puff creatives with the ads that use them
Which countries do Rise & Puff's ads reach? Ads ran in the last 14 days in 1 of the countries shown. A placement is one ad shown in one country. The geography report counts 1,064 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| United States US | 100% | 108 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| United States | 396 | 485 | −18% |
What do Rise & Puff's ad messages say? Spytrend analyzed 593 ads and identified 7 messages. We read the text of 593 Rise & Puff ads, which held 214 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Effortless meals fast | The ads promise freezer-to-plate meals ready in minutes, removing cooking, meal prep, cleanup, and the stress of deciding what to eat. “Have Dinner Ready in Just 5 Minutes” | 25% | 33% |
| Protein for your goals | The ads position quesadillas as satisfying, high-protein meals that support macro goals, workouts, healthier breakfasts, and weight-management routines. “All-New Breakfast Quesadillas” | 20% | 24% |
| Gourmet comfort food | The ads promise crispy tortillas, melty fillings, and nostalgic comfort flavors, reinforced by chef credentials and taste awards. “Meet Your New Favorite Pepperoni Pizza” | 14% | 15% |
| Clean ingredients | The ads emphasize recognizable ingredients without preservatives, often also highlighting the absence of seed oils, fillers, or artificial flavors. “Clean Ingredients, Zero Preservatives” | 13% | 6% |
| Creative tortilla recipes | The ads demonstrate how tortillas become playful snacks, seasonal desserts, and customizable wraps, encouraging viewers to save recipes and share ideas. “Serve Food That You Can Feel Good About” | 12% | 11% |
| Better than takeout | The ads present the meals as an affordable alternative to delivery, drive-throughs, and restaurant waits without sacrificing flavor or quality. “Subscribe & Save!” | 9% | 5% |
| Meals kids love | The ads reassure busy parents that appealing flavors and fun presentations can satisfy picky eaters while making family meals and packed lunches easier. “Protein-Packed, Zero Preservatives” | 4% | 5% |
| Offer | Example line | Ads |
|---|---|---|
| Meals from $3.99 | “Chicken Pot Pie made from only clean ingredients - just $3.99” | 50 ads |
| Order discount | “10% off orders $150+!” | 24 ads |
| Autoship savings | “Choose Autoship & Save 20%!” | 19 ads |
| $4.99 quesadillas | “Try a variety of gourmet quesadillas at $4.99 each” | 18 ads |
| Creator discount | “Save 15% on your order with code PARIS15” | 10 ads |
| Button | Share of ads |
|---|---|
| Shop now | 98% |
| Get offer | 1% |
| See details | 0% |
What financial figures does Rise & Puff disclose? Spytrend Startups records $7.8M of disclosed funding for Rise & Puff. The last recorded round: Convertible note, $7.8M, Jan 2023.
$7.8M
Raised in total
$7.8M
Convertible note, Jan 2023
See Rise & Puff on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
How does Rise & Puff compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Rise & Puff and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Rise & Puff ranks 8th of 9 (108).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Rise & Puff, this page | — | Effortless meals fast | 1,064 | 108 | United States 100% |
| Ahead Nutrition | 85% | Guilt-free snacking | 29,626 | 3,473 | Germany 38% |
| Dewey’s Bakery | 59% | Seasonal flavor returns | 775 | 63 | United States 100% |
| iFood | 51% | Food worth craving | 569 | 173 | Brazil 100% |
| Dandelion Chocolate | 50% | A Holiday Ritual | 858 | 176 | United States 100% |
| Two Brothers Organic Farms | 38% | Lighter digestion and energy | 7,615 | 322 | India 100% |
| Delivery Direto | 33% | Satisfy sushi cravings | 2,461 | 168 | Brazil 100% |
| Freja Bone Broth | 28% | Daily protein boost | 2,269 | 186 | United Kingdom 100% |
| Wolt | 28% | Food worth craving | 18,723 | 1,244 | Greece 18% |
What explains Rise & Puff's ad numbers? These are the measured differences in its ads.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| riseandpuff.com | 1,064 | 108 | before Mar 2026 – 1 Nov 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 22 |
| Mar 2026 | 106 |
| Apr 2026 | 35 |
| May 2026 | 33 |
| Jun 2026 | 165 |
| Jul 2026 | 51 |
| Aug 2026 | 291 |
| Sep 2026 | 61 |
| Oct 2026 | 296 |
| Nov 2026 (to 13 Nov) | 1 |
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | riseandpuff.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Spytrend saw 1,064 Meta ads that lead to riseandpuff.com between 1 Mar 2026 and 13 Nov 2026. 108 of them were active in the last 14 days to 13 Nov 2026.
Yes. 108 ads were active in the last 14 days to 13 Nov 2026, and 0 new ads appeared in the 7 days before that.
The ads ran in 1 country. The United States took 100% of placements.
Yes. 79% of its ads with media are video: 840 video ads against 224 image ads. Video took 73% of the ads launched in the last 90 days, down from 84% in the 90 days before.
Its leading message is “Effortless meals fast” (33% of ads active in the last 14 days to 12 Nov 2026), followed by protein for your goals (24%) and gourmet comfort food (15%).
By the mix of ad categories, Rise & Puff's closest peers are Ahead Nutrition, Dewey’s Bakery, iFood, Dandelion Chocolate and Two Brothers Organic Farms. Rise & Puff ranks 8th of the 9 companies in that set by ads active in the last 14 days.
Spytrend Startups records $7.8M of disclosed funding for Rise & Puff. The last recorded round: Convertible note, $7.8M, Jan 2023.
Spytrend saw 396 new Rise & Puff ads in the 90 days to 13 Nov 2026, against 485 in the 90 days before.
Spytrend counts every ad whose link leads to riseandpuff.com or its subdomains, including ads run from partner pages, once each.
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.