65 ads · image · first launched 31 Mar 2026 · newest ad found 25 Oct 2026
Company profile · Real estate brands · Advertiser
Realtor.com ads: 5,307 Meta ads, 910 active in the last 14 days
Realtor.com runs 5,307 Meta ads, 910 active in the last 14 days to 13 Nov 2026, in 5 countries. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
Realtor.com's ads deal with property listings, and nearly all of its Meta ads are images placed in the United States. Many come from local listing Pages that show homes in one area, and some from real estate agents who advertise through partner services. Spytrend has seen 5,307 ads leading to realtor.com up to 13 Nov 2026, 910 of them active in the last fourteen days.
- Website
- realtor.com
- Category
- Real estate brands
- Advertises on
- Meta
910 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
Realtor.com's ad metrics
How many ads does Realtor.com run? 5,307 Meta ads, 910 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to realtor.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads5,307Meta ads that lead to realtor.com, since 1 Mar 2026
- Facebook pages
- 384
- Landing sites
- 4
- Unique creatives
- 1,840
- Longest-lived ad
- 473 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days91017% of all its ads are active in the last 14 days to 13 NovLaunched+27530% of the ads active in the last 14 days started 7–13 NovCountries5- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- United States99%
- Mexico0%
- Canada0%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 5,307 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 910 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 17% of all its ads |
| Launched | 275 | Launched 7–13 Nov 2026, 30% of the ads active in the last 14 days |
| Unique creatives | 1,840 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 473 days | From its first to its last launch date in our data |
| Countries | 5 | An ad shown in two countries counts in both; 3 countries had ads active in the last 14 days |
| Video share | 8% | 411 video ads against 4,826 image ads, all ads with stored media |
| Facebook pages | 384 | Pages that ran ads leading to Realtor.com's sites, partner pages included |
| Landing sites | 4 | Domains and subdomains the ads lead to; realtor.com takes the most |
Realtor.com launches 32 new ads a day
How often does Realtor.com launch new ads? 4,894 ads in 180 days, 2,904 in 90 and 981 in the last 30. The busiest single day was 2 Oct 2026, with 187 new ads.
Realtor.comSimilar companies, median (20), scaled to Realtor.com
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to realtor.com. Counts of ads, not ad costs.
- New ads
- 981
- Per day
- 33
- Busiest day
- 135 on 5 Nov
- Days with new ads
- 29 of 30
Realtor.comSimilar companies, median (20), scaled to Realtor.com
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to realtor.com. Counts of ads, not ad costs.
- New ads
- 2,904
- Per day
- 32
- Busiest day
- 187 on 2 Oct
- Days with new ads
- 89 of 90
Realtor.comSimilar companies, median (20), scaled to Realtor.com
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to realtor.com. Counts of ads, not ad costs.
- New ads
- 4,894
- Per day
- 27
- Busiest day
- 187 on 2 Oct
- Days with new ads
- 178 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 981 | 33 | 135 5 Nov | 29 of 30 |
| 90 days 16 Aug – 13 Nov | 2,904 | 32 | 187 2 Oct | 89 of 90 |
| 180 days 18 May – 13 Nov | 4,894 | 27 | 187 2 Oct | 178 of 180 |
Image makes 91% of Realtor.com's ads
Which formats and buttons does Realtor.com use? The 5,307 Realtor.com ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Image | 4,826 | 91% | 890 |
| Video | 411 | 8% | 19 |
| No stored media | 70 | 1% | 1 |
Real ad creatives
Its most-used creative carried 65 ads
Which creatives does Realtor.com reuse most? These three carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
57 ads · image · first launched 30 Mar 2026 · newest ad found 25 Oct 2026
4 ads · video · first launched 16 Jul 2026 · newest ad found 15 Sep 2026
See all 1,840 Realtor.com creatives with the ads that use them
Ads ran in 5 countries; the United States has 99% of placements
Which countries do Realtor.com's ads reach? Ads ran in the last 14 days in 3 of the countries shown. A placement is one ad shown in one country. The geography report counts 5,323 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| United States US | 99% | 905 |
| Mexico MX | 0% | 3 |
| Canada CA | 0% | 2 |
| Malaysia MY | 0% | 0 |
| United Kingdom GB | 0% | 0 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| United States | 2,891 | 1,987 | +45% |
| Mexico | 7 | 15 | −53% |
| Canada | 6 | 2 | +200% |
| Malaysia | 1 | 0 | new |
| United Kingdom | 0 | 1 | −100% |
“Trusted agent help” leads 81% of its ads active in the last 14 days
What do Realtor.com's ad messages say? Spytrend analyzed 582 ads and identified 6 messages. We read the text of 582 Realtor.com ads, which held 483 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Find your next home | The ads encourage viewers to find their dream home by browsing fresh local listings or exploring advertised properties. “4261 NE Meadow Creek Cir Apt 207” | 53% | 18% |
| Trusted agent help | The ads present named real estate agents as trusted partners who can help viewers find a home or sell successfully. “7132 Simpson Ct | $450,000” | 31% | 81% |
| Fit your lifestyle | The ads emphasize finding a neighborhood, commute, rental, or retreat that suits the viewer’s daily life and preferences. “Wooded Acreage Near Torch” | 5% | 0% |
| Easier home searches | The ads promise simpler searching through natural-language queries, customizable maps, filters, and automatic listing alerts. “Just search it like you'd say it” | 4% | 0% |
| Make informed moves | The ads promote market tracking, affordability information, and equity monitoring to help viewers decide when and how to act. “How Much Do School Districts Affect Real Estate Prices?” | 3% | 1% |
| Reba backs the search | Reba introduces her partnership with Realtor.com as a way to help viewers turn their dream home into reality. | 2% | 0% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Home listing price | “Listed at $719,000” | 284 ads |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Learn more | 93% |
| See details | 6% |
| Shop now | 0% |
| Install app | 0% |
What to take from it. Realtor.com turns listings into ads. Local Listings Pages run image ads for specific property types and areas, and agent brands such as RE/MAX appear through a partner service, so the domain collects ads from the portal and from the people who sell on it. Learn more is the main button, and for many ads the data names no button. For a property or local-services marketplace the lesson is to advertise inventory by area with one plain image, and to let professionals promote their listings on the platform's domain.
Realtor.com ranks 5th of 9 by ads active in the last 14 days among similar companies
How does Realtor.com compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Realtor.com and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Realtor.com ranks 5th of 9 (910).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Realtor.com, this page | — | Find your next home | 5,307 | 910 | United States 99% |
| Housing.com | 84% | Wide property choice | 6,126 | 1,434 | India 100% |
| PlaceFirst | 73% | New home fresh start | 1,304 | 114 | United Kingdom 100% |
| Stanley Martin | 33% | Attainable New Homes | 2,442 | 82 | United States 100% |
| Livspace | 24% | Faster home readiness | 17,226 | 2,519 | India 99% |
| Watermark Retirement Communities | 21% | A Home That Fits | 2,729 | 415 | United States 100% |
| Meragi | 19% | Stress-free venue search | 2,564 | 187 | India 100% |
| IKEA | 18% | Affordable home upgrades | 33,074 | 2,859 | India 14% |
| POVISON | 15% | Elevated home style | 20,877 | 968 | United States 93% |
Compare the companies below with Realtor.com by how local their ads are, by how much of their volume comes from agents and partners rather than the brand itself, and by their reliance on plain images.
Why Spytrend shows 5,307 ads where other libraries show fewer
What explains Realtor.com's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (384 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: realtor.com and its subdomains are one company, not four.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| realtor.com | 5,265 | 910 | before Mar 2026 – 12 Nov 2026 |
| succeed.realtor.com | 24 | 0 | 22 Apr – 29 Oct 2026 |
| sell.realtor.com | 16 | 0 | 4 Jun – 11 Sep 2026 |
| ww.realtor.com | 2 | 0 | 15 Apr – 16 Apr 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 64 |
| Mar 2026 | 67 |
| Apr 2026 | 186 |
| May 2026 | 251 |
| Jun 2026 | 804 |
| Jul 2026 | 654 |
| Aug 2026 | 811 |
| Sep 2026 | 718 |
| Oct 2026 | 1,372 |
| Nov 2026 (to 13 Nov) | 362 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to realtor.com or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | realtor.com |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about Realtor.com's ads
How many ads does Realtor.com run?
Spytrend saw 5,307 Meta ads that lead to realtor.com between 1 Mar 2026 and 13 Nov 2026. 910 of them were active in the last 14 days to 13 Nov 2026.
Is Realtor.com advertising now?
Yes. 910 ads were active in the last 14 days to 13 Nov 2026, and 275 new ads appeared in the 7 days before that.
Which countries do Realtor.com's ads target?
The ads ran in 5 countries. The United States took 99% of placements, Mexico 0% and Canada 0%.
Does Realtor.com use video ads?
Yes. 8% of its ads with media are video: 411 video ads against 4,826 image ads.
What does Realtor.com advertise?
Its leading message is “Trusted agent help” (81% of ads active in the last 14 days to 6 Nov 2026), followed by find your next home (18%) and make informed moves (1%).
Which companies advertise like Realtor.com?
By the mix of ad categories, Realtor.com's closest peers are Housing.com, PlaceFirst, Stanley Martin, Livspace and Watermark Retirement Communities. Realtor.com ranks 5th of the 9 companies in that set by ads active in the last 14 days.
How fast is Realtor.com growing?
Spytrend saw 2,904 new Realtor.com ads in the 90 days to 13 Nov 2026, against 1,990 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to realtor.com or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
Who runs the ads that link to Realtor.com?
Realtor.com's own Pages, including its Local Listings Pages, and real estate agents who promote their listings through partner services. All of them lead to realtor.com.
Does Realtor.com advertise outside the United States?
Almost never. Nearly all of the Realtor.com ads Spytrend saw were placed in the United States.
See every Realtor.com ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 5,307 Realtor.com ads, with filters for country, format and launch date
- Every one of its 1,840 creatives, with the ads that use it
- The same view for Housing.com, PlaceFirst, Stanley Martin and any other advertiser