6 ads · video · first launched 30 Jun 2026 · newest ad found 13 Sep 2026
Company profile · Pet food brands · Advertiser
Pooch & Mutt ads: 4,069 Meta ads, 670 active in the last 14 days
Pooch & Mutt runs 4,069 Meta ads, 670 active in the last 14 days to 13 Nov 2026, in 2 countries. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Pooch & Mutt”, with ads that lead to poochandmutt.co.uk.
- Website
- poochandmutt.co.uk
- Category
- Pet food brands
- Advertises on
- Meta
670 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
Pooch & Mutt's ad metrics
How many ads does Pooch & Mutt run? 4,069 Meta ads, 670 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to poochandmutt.co.uk, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads4,069Meta ads that lead to poochandmutt.co.uk, since 1 Mar 2026
- Facebook pages
- 2
- Landing sites
- 1
- Unique creatives
- 897
- Longest-lived ad
- 396 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days67016% of all its ads are active in the last 14 days to 13 NovLaunched+6710% of the ads active in the last 14 days started 7–13 NovCountries2- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- United Kingdom100%
- India0%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 4,069 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 670 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 16% of all its ads |
| Launched | 67 | Launched 7–13 Nov 2026, 10% of the ads active in the last 14 days |
| Unique creatives | 897 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 396 days | From its first to its last launch date in our data |
| Countries | 2 | An ad shown in two countries counts in both; 1 country had ads active in the last 14 days |
| Video share | 62% | 2,529 video ads against 1,540 image ads, all ads with stored media |
| Facebook pages | 2 | Pages that ran ads leading to Pooch & Mutt's sites, partner pages included |
| Landing sites | 1 | Domains and subdomains the ads lead to; poochandmutt.co.uk takes the most |
Pooch & Mutt launches 9 new ads a day
How often does Pooch & Mutt launch new ads? 1,711 ads in 180 days, 783 in 90 and 178 in the last 30. The busiest single day was 8 Sep 2026, with 157 new ads.
Pooch & MuttSimilar companies, median (20), scaled to Pooch & Mutt
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to poochandmutt.co.uk. Counts of ads, not ad costs.
- New ads
- 178
- Per day
- 6
- Busiest day
- 43 on 5 Nov
- Days with new ads
- 16 of 30
Pooch & MuttSimilar companies, median (20), scaled to Pooch & Mutt
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to poochandmutt.co.uk. Counts of ads, not ad costs.
- New ads
- 783
- Per day
- 9
- Busiest day
- 157 on 8 Sep
- Days with new ads
- 45 of 90
Pooch & MuttSimilar companies, median (20), scaled to Pooch & Mutt
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to poochandmutt.co.uk. Counts of ads, not ad costs.
- New ads
- 1,711
- Per day
- 10
- Busiest day
- 157 on 8 Sep
- Days with new ads
- 92 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 178 | 6 | 43 5 Nov | 16 of 30 |
| 90 days 16 Aug – 13 Nov | 783 | 9 | 157 8 Sep | 45 of 90 |
| 180 days 18 May – 13 Nov | 1,711 | 10 | 157 8 Sep | 92 of 180 |
Video makes 62% of Pooch & Mutt's ads
Which formats and buttons does Pooch & Mutt use? The 4,069 Pooch & Mutt ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Video | 2,529 | 62% | 535 |
| Image | 1,540 | 38% | 135 |
Real ad creatives
Its most-used creative carried 6 ads
Which creatives does Pooch & Mutt reuse most? These four carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
5 ads · video · first launched 13 Jul 2026 · newest ad found 27 Aug 2026
5 ads · image · first launched 29 Sep 2026 · newest ad found 9 Oct 2026
4 ads · image · first launched 29 Sep 2026 · newest ad found 2 Oct 2026
See all 897 Pooch & Mutt creatives with the ads that use them
Ads ran in 2 countries; the United Kingdom has 100% of placements
Which countries do Pooch & Mutt's ads reach? Ads ran in the last 14 days in 1 of the countries shown. A placement is one ad shown in one country. The geography report counts 4,070 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| United Kingdom GB | 100% | 670 |
| India IN | 0% | 0 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| United Kingdom | 783 | 928 | −16% |
“Festive treats for dogs” leads 24% of its ads active in the last 14 days
What do Pooch & Mutt's ad messages say? Spytrend analyzed 596 ads and identified 7 messages. We read the text of 596 Pooch & Mutt ads, which held 203 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Dental care without brushing | The ads present dental powder and tasty dental sticks as easy ways to tackle plaque, tartar and bad breath without brushing battles. “Pooch & Mutt Dental Powder” | 20% | 17% |
| Gut health answers | The ads suggest hidden gut imbalances could explain digestive problems, itching or behaviour, offering home testing and personalised supplement plans alongside food for sensitive stomachs. “Gut Health Test - Now £34.99” | 19% | 12% |
| Savings on everyday essentials | The ads encourage owners to try the range or stock up through introductory discounts, seasonal sales and flexible subscriptions with ongoing savings. “The smarter way to feed your dog, trusted by over 40,000 pet parents!” | 15% | 6% |
| Safer alternatives to rawhide | The ads encourage owners to replace rawhide with long-lasting, digestible fish skin and collagen chews made from clearly identified ingredients. “Looking for a safe and delicious long-lasting chew?” | 13% | 12% |
| Whole body nutritional support | The ads position salmon oil and functional foods as natural support for healthier skin, shinier coats, joint mobility and overall vitality. “Pooch & Mutt Salmon Oil” | 12% | 16% |
| Festive treats for dogs | The ads invite owners to include their dogs in seasonal celebrations with festive flavours, advent calendars and gift boxes, often stressing limited availability. “Gingerbread Advent Calendar” | 8% | 24% |
| Calmer anxious dogs | The ads promote calming foods and chews with functional ingredients to help anxious, reactive or excitable dogs relax. “Pooch & Mutt Calm & Relaxed” | 7% | 11% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Gut test discount | “Test now and save 30%” | 50 ads |
| Entire order discount | “30% off your entire order.” | 45 ads |
| First order discount | “save 25% off your first order!” | 36 ads |
| Lifetime subscription savings | “25% off for life” | 31 ads |
| Free purchase gift | “get a FREE GIFT with every purchase!” | 26 ads |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Shop now | 89% |
| Learn more | 9% |
| Get offer | 3% |
| Sign up | 0% |
What to take from it. Pooch & Mutt launches 64 ads a week rather than in bursts: 12 weeks with new ads out of 12.
Pooch & Mutt ranks 5th of 9 by ads active in the last 14 days among similar companies
How does Pooch & Mutt compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Pooch & Mutt and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Pooch & Mutt ranks 5th of 9 (670).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Pooch & Mutt, this page | — | Dental care without brushing | 4,069 | 670 | United Kingdom 100% |
| Sundays For Dogs | 45% | Effortless better feeding | 3,526 | 401 | United States 100% |
| FabFitFun | 21% | Free Annual Welcome Gifts | 9,275 | 787 | United States 76% |
| Kusmi Tea | 12% | Comforting festive flavors | 3,459 | 595 | France 49% |
| 11% | — | 17,395 | 704 | United States 14% | |
| Ahead Nutrition | 9% | Guilt-free snacking | 29,626 | 3,473 | Germany 38% |
| Grüns | 9% | Savings overcome price | 12,242 | 104 | United States 100% |
| Dandelion Chocolate | 8% | A Holiday Ritual | 858 | 176 | United States 100% |
| Promix Nutrition | 8% | Relief From Bloating | 13,634 | 735 | United States 100% |
A dash in “Main message” means Spytrend has not read that company's top message yet.
Why Spytrend shows 4,069 ads where other libraries show fewer
What explains Pooch & Mutt's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (2 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: poochandmutt.co.uk and its subdomains are one company.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| poochandmutt.co.uk | 4,069 | 670 | before Mar 2026 – 10 Nov 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 1,025 |
| Mar 2026 | 534 |
| Apr 2026 | 294 |
| May 2026 | 219 |
| Jun 2026 | 308 |
| Jul 2026 | 480 |
| Aug 2026 | 233 |
| Sep 2026 | 300 |
| Oct 2026 | 249 |
| Nov 2026 (to 13 Nov) | 93 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to poochandmutt.co.uk or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | poochandmutt.co.uk |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about Pooch & Mutt's ads
How many ads does Pooch & Mutt run?
Spytrend saw 4,069 Meta ads that lead to poochandmutt.co.uk between 1 Mar 2026 and 13 Nov 2026. 670 of them were active in the last 14 days to 13 Nov 2026.
Is Pooch & Mutt advertising now?
Yes. 670 ads were active in the last 14 days to 13 Nov 2026, and 67 new ads appeared in the 7 days before that.
Which countries do Pooch & Mutt's ads target?
The ads ran in 2 countries. The United Kingdom took 100% of placements and India 0%.
Does Pooch & Mutt use video ads?
Yes. 62% of its ads with media are video: 2,529 video ads against 1,540 image ads.
What does Pooch & Mutt advertise?
Its leading message is “Festive treats for dogs” (24% of ads active in the last 14 days to 6 Nov 2026), followed by dental care without brushing (17%) and whole body nutritional support (16%).
Which companies advertise like Pooch & Mutt?
By the mix of ad categories, Pooch & Mutt's closest peers are Sundays For Dogs, FabFitFun, Kusmi Tea, Linkedin and Ahead Nutrition. Pooch & Mutt ranks 5th of the 9 companies in that set by ads active in the last 14 days.
How fast is Pooch & Mutt growing?
Spytrend saw 783 new Pooch & Mutt ads in the 90 days to 13 Nov 2026, against 928 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to poochandmutt.co.uk or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every Pooch & Mutt ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 4,069 Pooch & Mutt ads, with filters for country, format and launch date
- Every one of its 897 creatives, with the ads that use it
- The same view for Sundays For Dogs, FabFitFun, Kusmi Tea and any other advertiser