31 ads · image · first launched 2 Nov 2026 · newest ad found 12 Nov 2026
Company profile · Property types · Advertiser
PlaceFirst ads: 1,304 Meta ads, 114 active in the last 14 days
PlaceFirst runs 1,304 Meta ads, 114 active in the last 14 days to 13 Nov 2026, in 1 country. It has raised $250.2M. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Placefirst”, with ads that lead to placefirst.co.uk.
- Website
- placefirst.co.uk
- Category
- Property types
- Advertises on
- Meta
114 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
PlaceFirst's ad metrics
How many ads does PlaceFirst run? 1,304 Meta ads, 114 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to placefirst.co.uk, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads1,304Meta ads that lead to placefirst.co.uk, since 1 Mar 2026
- Facebook pages
- 5
- Landing sites
- 1
- Unique creatives
- 95
- Longest-lived ad
- 421 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days1149% of all its ads are active in the last 14 days to 13 NovLaunched+5952% of the ads active in the last 14 days started 7–13 NovCountries1- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- United Kingdom100%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 1,304 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 114 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 9% of all its ads |
| Launched | 59 | Launched 7–13 Nov 2026, 52% of the ads active in the last 14 days |
| Unique creatives | 95 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 421 days | From its first to its last launch date in our data |
| Countries | 1 | An ad shown in two countries counts in both; 1 country had ads active in the last 14 days |
| Video share | 1% | 8 video ads against 1,285 image ads, all ads with stored media |
| Facebook pages | 5 | Pages that ran ads leading to PlaceFirst's sites, partner pages included |
| Landing sites | 1 | Domains and subdomains the ads lead to; placefirst.co.uk takes the most |
PlaceFirst launches 7 new ads a day
How often does PlaceFirst launch new ads? 782 ads in 180 days, 592 in 90 and 334 in the last 30. The busiest single day was 26 Oct 2026, with 107 new ads.
PlaceFirstSimilar companies, median (20), scaled to PlaceFirst
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to placefirst.co.uk. Counts of ads, not ad costs.
- New ads
- 334
- Per day
- 11
- Busiest day
- 107 on 26 Oct
- Days with new ads
- 17 of 30
PlaceFirstSimilar companies, median (20), scaled to PlaceFirst
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to placefirst.co.uk. Counts of ads, not ad costs.
- New ads
- 592
- Per day
- 7
- Busiest day
- 107 on 26 Oct
- Days with new ads
- 44 of 90
PlaceFirstSimilar companies, median (20), scaled to PlaceFirst
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to placefirst.co.uk. Counts of ads, not ad costs.
- New ads
- 782
- Per day
- 4
- Busiest day
- 107 on 26 Oct
- Days with new ads
- 82 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 334 | 11 | 107 26 Oct | 17 of 30 |
| 90 days 16 Aug – 13 Nov | 592 | 7 | 107 26 Oct | 44 of 90 |
| 180 days 18 May – 13 Nov | 782 | 4 | 107 26 Oct | 82 of 180 |
Image makes 99% of PlaceFirst's ads
Which formats and buttons does PlaceFirst use? The 1,304 PlaceFirst ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Image | 1,285 | 99% | 114 |
| No stored media | 11 | 1% | 0 |
| Video | 8 | 1% | 0 |
Real ad creatives
Its most-used creative carried 31 ads
Which creatives does PlaceFirst reuse most? These three carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
28 ads · image · first launched 7 Sep 2026 · newest ad found 25 Sep 2026
25 ads · image · first launched 13 Aug 2026 · newest ad found 5 Nov 2026
Ads ran in 1 country; the United Kingdom has 100% of placements
Which countries do PlaceFirst's ads reach? Ads ran in the last 14 days in 1 of the countries shown. A placement is one ad shown in one country. The geography report counts 1,304 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| United Kingdom GB | 100% | 114 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| United Kingdom | 592 | 190 | +212% |
“New home fresh start” leads 26% of its ads active in the last 14 days
What do PlaceFirst's ad messages say? Spytrend analyzed 553 ads and identified 7 messages. We read the text of 553 PlaceFirst ads, which held 188 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| New home fresh start | The ads introduce newly available, high-spec rental homes as an opportunity to start a new chapter and find somewhere that feels like home. “Bolton Homes | Register Interest To Rent Today” | 28% | 26% |
| Lower energy costs | The ads promise more room in household budgets through energy-efficient homes and offers to cover energy bills on selected properties. “Stylish Living, Zero Stress | Start Saving Today” | 20% | 11% |
| Savings for moving | The ads encourage renters to act with move-in gifts, seasonal gift cards and deposit alternatives that reduce traditional upfront costs. “£250 Move-In Gift | Benwell Dene” | 17% | 20% |
| Greenery meets convenience | The ads sell access to gardens, parks and countryside alongside nearby schools, shops and convenient connections to city centres. “Renting Where You Feel At Home | Find Your Perfect Home” | 14% | 8% |
| Community and lasting stability | The ads present friendly rental neighbourhoods and long-term tenancies as a way to put down roots without buying a home. “The Oaks | Start Renting Today” | 8% | 7% |
| Hassle-free managed renting | The ads position professional management, dedicated resident services and maintenance teams as reasons renters can relax and leave repairs to someone else. “Discover Stress Free Living Castleward Place” | 6% | 21% |
| Space for everyday life | The ads highlight spacious layouts that accommodate family growth, home working, guests and pets without compromising comfort. “More Space. More Home | Register Interest” | 5% | 6% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Starting monthly rent | “homes available from £875 pcm.” | 376 ads |
| Energy bills covered | “we will cover your energy bills for up to a year” | 95 ads |
| Nil deposit option | “Move in with Nil Deposit!” | 79 ads |
| Move-in voucher | “enjoy a £250 voucher on move in day.” | 33 ads |
| Christmas gift card | “we’ll give you a £500 VEX digital gift card” | 30 ads |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Learn more | 62% |
| See details | 38% |
What to take from it. New ads rose from 190 in the 90 days before to 592 in the last 90.
PlaceFirst raised $250.2M in disclosed funding
What financial figures does PlaceFirst disclose? Spytrend Startups records $250.2M of disclosed funding for PlaceFirst. The last recorded round: Debt, Feb 2025.
$250.2M
Raised in total
See PlaceFirst on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
PlaceFirst ranks 7th of 9 by ads active in the last 14 days among similar companies
How does PlaceFirst compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: PlaceFirst and eight peers, listed by similarity, closest match first. By ads active in the last 14 days PlaceFirst ranks 7th of 9 (114).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| PlaceFirst, this page | — | New home fresh start | 1,304 | 114 | United Kingdom 100% |
| Housing.com | 96% | Wide property choice | 6,126 | 1,434 | India 100% |
| Realtor.com | 73% | Find your next home | 5,307 | 910 | United States 99% |
| Stanley Martin | 33% | Attainable New Homes | 2,442 | 82 | United States 100% |
| Meragi | 21% | Stress-free venue search | 2,564 | 187 | India 100% |
| Livspace | 18% | Faster home readiness | 17,226 | 2,519 | India 99% |
| Watermark Retirement Communities | 15% | A Home That Fits | 2,729 | 415 | United States 100% |
| Industrious | 13% | New locations nearby | 1,772 | 103 | United States 53% |
| Booking.com | 10% | Flexible worry-free booking | 6,994 | 427 | Tuvalu 6% |
Why Spytrend shows 1,304 ads where other libraries show fewer
What explains PlaceFirst's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (5 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: placefirst.co.uk and its subdomains are one company.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| placefirst.co.uk | 1,304 | 114 | before Mar 2026 – 11 Nov 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 90 |
| Mar 2026 | 99 |
| Apr 2026 | 55 |
| May 2026 | 70 |
| Jun 2026 | 94 |
| Jul 2026 | 44 |
| Aug 2026 | 132 |
| Sep 2026 | 134 |
| Oct 2026 | 220 |
| Nov 2026 (to 13 Nov) | 143 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to placefirst.co.uk or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | placefirst.co.uk |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about PlaceFirst's ads
How many ads does PlaceFirst run?
Spytrend saw 1,304 Meta ads that lead to placefirst.co.uk between 1 Mar 2026 and 13 Nov 2026. 114 of them were active in the last 14 days to 13 Nov 2026.
Is PlaceFirst advertising now?
Yes. 114 ads were active in the last 14 days to 13 Nov 2026, and 59 new ads appeared in the 7 days before that.
Which countries do PlaceFirst's ads target?
The ads ran in 1 country. The United Kingdom took 100% of placements.
Does PlaceFirst use video ads?
Yes. 1% of its ads with media are video: 8 video ads against 1,285 image ads.
What does PlaceFirst advertise?
Its leading message is “New home fresh start” (26% of ads active in the last 14 days to 12 Nov 2026), followed by hassle-free managed renting (21%) and savings for moving (20%).
Which companies advertise like PlaceFirst?
By the mix of ad categories, PlaceFirst's closest peers are Housing.com, Realtor.com, Stanley Martin, Meragi and Livspace. PlaceFirst ranks 7th of the 9 companies in that set by ads active in the last 14 days.
How much has PlaceFirst raised?
Spytrend Startups records $250.2M of disclosed funding for PlaceFirst. The last recorded round: Debt, Feb 2025.
How fast is PlaceFirst growing?
Spytrend saw 592 new PlaceFirst ads in the 90 days to 13 Nov 2026, against 190 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to placefirst.co.uk or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every PlaceFirst ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 1,304 PlaceFirst ads, with filters for country, format and launch date
- Every one of its 95 creatives, with the ads that use it
- The same view for Housing.com, Realtor.com, Stanley Martin and any other advertiser