29 ads · image · first launched 12 Oct 2026 · newest ad found 5 Nov 2026
Company profile · Fintech lead generation · Advertiser
PayJoy ads: 3,925 Meta ads, 600 active in the last 14 days
PayJoy runs 3,925 Meta ads, 600 active in the last 14 days to 13 Nov 2026, in 9 countries. It has raised $589.4M. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “PayJoy México”, with ads that lead to payjoy.com.
- Website
- payjoy.com
- Category
- Fintech lead generation
- Advertises on
- Meta
600 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
PayJoy's ad metrics
How many ads does PayJoy run? 3,925 Meta ads, 600 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to payjoy.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads3,925Meta ads that lead to payjoy.com, since 1 Mar 2026
- Facebook pages
- 11
- Landing sites
- 5
- Unique creatives
- 595
- Longest-lived ad
- 202 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days60015% of all its ads are active in the last 14 days to 13 NovLaunched+13222% of the ads active in the last 14 days started 7–13 NovCountries9- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- Mexico30%
- Colombia23%
- South Africa14%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 3,925 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 600 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 15% of all its ads |
| Launched | 132 | Launched 7–13 Nov 2026, 22% of the ads active in the last 14 days |
| Unique creatives | 595 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 202 days | From its first to its last launch date in our data |
| Countries | 9 | An ad shown in two countries counts in both; 8 countries had ads active in the last 14 days |
| Video share | 35% | 1,381 video ads against 2,524 image ads, all ads with stored media |
| Facebook pages | 11 | Pages that ran ads leading to PayJoy's sites, partner pages included |
| Landing sites | 5 | Domains and subdomains the ads lead to; payjoy.com takes the most |
PayJoy launches 27 new ads a day
How often does PayJoy launch new ads? 3,793 ads in 180 days, 2,440 in 90 and 716 in the last 30. The busiest single day was 7 Oct 2026, with 302 new ads.
PayJoySimilar companies, median (20), scaled to PayJoy
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to payjoy.com. Counts of ads, not ad costs.
- New ads
- 716
- Per day
- 24
- Busiest day
- 205 on 26 Oct
- Days with new ads
- 19 of 30
PayJoySimilar companies, median (20), scaled to PayJoy
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to payjoy.com. Counts of ads, not ad costs.
- New ads
- 2,440
- Per day
- 27
- Busiest day
- 302 on 7 Oct
- Days with new ads
- 65 of 90
PayJoySimilar companies, median (20), scaled to PayJoy
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to payjoy.com. Counts of ads, not ad costs.
- New ads
- 3,793
- Per day
- 21
- Busiest day
- 302 on 7 Oct
- Days with new ads
- 133 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 716 | 24 | 205 26 Oct | 19 of 30 |
| 90 days 16 Aug – 13 Nov | 2,440 | 27 | 302 7 Oct | 65 of 90 |
| 180 days 18 May – 13 Nov | 3,793 | 21 | 302 7 Oct | 133 of 180 |
Image makes 64% of PayJoy's ads
Which formats and buttons does PayJoy use? The 3,925 PayJoy ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Image | 2,524 | 64% | 445 |
| Video | 1,381 | 35% | 150 |
| No stored media | 20 | 1% | 5 |
Real ad creatives
Its most-used creative carried 29 ads
Which creatives does PayJoy reuse most? These four carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
26 ads · image · first launched 20 Aug 2026 · newest ad found 28 Oct 2026
26 ads · image · first launched 20 Aug 2026 · newest ad found 27 Oct 2026
18 ads · video · first launched 20 Aug 2026 · newest ad found 28 Oct 2026
Ads ran in 9 countries; Mexico has 30% of placements
Which countries do PayJoy's ads reach? One country got its first ads on 7 Sep 2026, and ads ran in the last 14 days in 8 of the countries shown. A placement is one ad shown in one country. The geography report counts 3,925 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| Mexico MX | 30% | 141 |
| Colombia CO | 23% | 20 |
| South Africa ZA | 14% | 67 |
| Ecuador EC | 13% | 95 |
| Brazil BR | 12% | 98 |
| Peru PE | 7% | 129 |
| Panama PANew | 1% | 42 |
| Philippines PH | 0% | 8 |
| India IN | 0% | 0 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| Mexico | 771 | 383 | +101% |
| Colombia | 606 | 308 | +97% |
| South Africa | 360 | 161 | +124% |
| Ecuador | 259 | 212 | +22% |
| Brazil | 248 | 166 | +49% |
| Peru | 136 | 123 | +11% |
| Panama | 51 | 0 | new |
| Philippines | 8 | 0 | new |
| India | 1 | 0 | new |
“Budget friendly payments” leads 47% of its ads active in the last 14 days
What do PayJoy's ad messages say? Spytrend analyzed 585 ads and identified 7 messages. We read the text of 585 PayJoy ads, which held 294 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Budget friendly payments | Customers can get the phone they want now and spread the cost through manageable installments rather than paying everything upfront. “Fast Approval | Easy Installments” | 36% | 47% |
| Easy phone upgrades | PayJoy makes getting a new smartphone feel simple and immediate through fast approval and an uncomplicated application process. “📱🙌 Ter um celular novo pode ser mais fácil do que você imagina.” | 28% | 28% |
| Better everyday experiences | Viewers are encouraged to replace worn or slow phones so they can stay connected and enjoy football, streaming and entertainment. “¿Pantalla rota? Cámbialo con $150 de enganche” | 10% | 6% |
| Finish your application | People who have already started applying are urged to return, choose their phone and complete the remaining steps. “¡Estás a un paso de estrenar! Elige tu cel 📈” | 9% | 7% |
| Tools for progress | A new phone is positioned as a tool for work, deliveries and business growth, while financing can help customers build their credit history. “Estrena con PayJoy.” | 7% | 8% |
| Accessible credit | The ads present phone financing as accessible even without a credit card or credit history, often requiring only identification. “Crédito para celulares” | 4% | 3% |
| Gifts within budget | Seasonal gifting ads encourage customers to give someone the smartphone they want without straining their budget. “Haz el regalo perfecto sin salirte de tu presupuesto. Con PayJoy financias el celular que esa persona tanto quiere y lo vas pagando poco a poco en cuotas súper cómodas. ¡Sin vueltas ni enredos! Cotiza ahora y descubre lo fácil que es estrenar.” | 3% | 0% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Low down payment | “cuota inicial desde el 5% el valor total de tu equipo📱” | 34 ads |
| Éxito discount | “descuento de hasta $250.000 en tiendas Éxito.” | 28 ads |
| Zero down payment | “¡Cuota inicial desde 0%!* 📱” | 13 ads |
| Credit card bonus | “Tarjeta PayJoy con hasta $2,000 de crédito” | 12 ads |
| Samsung discount | “21% de descuento en el Samsung A37” | 10 ads |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Shop now | 53% |
| Learn more | 26% |
| See details | 19% |
| Get offer | 1% |
What to take from it. New ads rose from 1,353 in the 90 days before to 2,440 in the last 90.
PayJoy raised $589.4M in disclosed funding
What financial figures does PayJoy disclose? Spytrend Startups records $589.4M of disclosed funding for PayJoy. The last recorded round: Debt, Dec 2025.
$589.4M
Raised in total
See PayJoy on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
PayJoy ranks 7th of 9 by ads active in the last 14 days among similar companies
How does PayJoy compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: PayJoy and eight peers, listed by similarity, closest match first. By ads active in the last 14 days PayJoy ranks 7th of 9 (600).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| PayJoy, this page | — | Budget friendly payments | 3,925 | 600 | Mexico 30% |
| Samsung | 89% | Upgrade with exclusive benefits | 132,576 | 6,887 | Germany 8% |
| Flipkart | 81% | Sale event urgency | 65,354 | 3,614 | India 96% |
| Loop Earplugs | 62% | Deeper uninterrupted sleep | 66,083 | 5,266 | Greece 7% |
| Lenovo | 62% | — | 11,730 | 768 | India 11% |
| Rabbit Care | 58% | New customer rewards | 5,882 | 311 | Thailand 100% |
| Blinkit | 44% | Festival sale savings | 7,505 | 1,306 | India 97% |
| MoneyGram | 40% | Send money home | 26,938 | 1,889 | United Kingdom 7% |
| Dewey’s Bakery | 36% | Seasonal flavor returns | 775 | 63 | United States 100% |
A dash in “Main message” means Spytrend has not read that company's top message yet.
Why Spytrend shows 3,925 ads where other libraries show fewer
What explains PayJoy's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (11 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: payjoy.com and its subdomains are one company, not five.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| payjoy.com | 2,123 | 359 | 15 Apr – 11 Nov 2026 |
| tienda.payjoy.com | 1,107 | 127 | 5 Mar – 10 Nov 2026 |
| loja.payjoy.com | 446 | 98 | before Mar 2026 – 9 Nov 2026 |
| go.payjoy.com | 225 | 16 | 28 May – 11 Nov 2026 |
| info.payjoy.com | 24 | 0 | 12 Jun – 19 Jun 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 9 |
| Mar 2026 | 6 |
| Apr 2026 | 83 |
| May 2026 | 217 |
| Jun 2026 | 570 |
| Jul 2026 | 526 |
| Aug 2026 | 313 |
| Sep 2026 | 1,047 |
| Oct 2026 | 929 |
| Nov 2026 (to 13 Nov) | 225 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to payjoy.com or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | payjoy.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about PayJoy's ads
How many ads does PayJoy run?
Spytrend saw 3,925 Meta ads that lead to payjoy.com between 1 Mar 2026 and 13 Nov 2026. 600 of them were active in the last 14 days to 13 Nov 2026.
Is PayJoy advertising now?
Yes. 600 ads were active in the last 14 days to 13 Nov 2026, and 132 new ads appeared in the 7 days before that.
Which countries do PayJoy's ads target?
The ads ran in 9 countries. Mexico took 30% of placements, Colombia 23% and South Africa 14%.
Does PayJoy use video ads?
Yes. 35% of its ads with media are video: 1,381 video ads against 2,524 image ads.
What does PayJoy advertise?
Its leading message is “Budget friendly payments” (47% of ads active in the last 14 days to 6 Nov 2026), followed by easy phone upgrades (28%) and tools for progress (8%).
Which companies advertise like PayJoy?
By the mix of ad categories, PayJoy's closest peers are Samsung, Flipkart, Loop Earplugs, Lenovo and Rabbit Care. PayJoy ranks 7th of the 9 companies in that set by ads active in the last 14 days.
How much has PayJoy raised?
Spytrend Startups records $589.4M of disclosed funding for PayJoy. The last recorded round: Debt, Dec 2025.
How fast is PayJoy growing?
Spytrend saw 2,440 new PayJoy ads in the 90 days to 13 Nov 2026, against 1,353 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to payjoy.com or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every PayJoy ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 3,925 PayJoy ads, with filters for country, format and launch date
- Every one of its 595 creatives, with the ads that use it
- The same view for Samsung, Flipkart, Loop Earplugs and any other advertiser