1,097 ads · image · first launched 1 Jun 2026 · newest ad found 11 Nov 2026
Company profile · Gym chains · Advertiser
Orangetheory Fitness ads: 61,889 Meta ads, 6,220 active in the last 14 days
Orangetheory Fitness runs 61,889 Meta ads, 6,220 active in the last 14 days to 13 Nov 2026, in 60 countries. It has raised $250M. Last recorded equity round: Private equity, $250M, Aug 2019. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
Orangetheory Fitness runs its Meta ads the way a studio network works: locally. Most ads come from regional and single-studio Pages, from Chicagoland and Utah to Canada, rather than from the national brand Page. Spytrend has seen 61,889 ads leading to orangetheory.com up to 13 Nov 2026, 6,220 of them active in the last fourteen days, almost all in the United States and Canada.
- Website
- orangetheory.com
- Category
- Gym chains
- Advertises on
- Meta
6,220 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
Orangetheory Fitness's ad metrics
How many ads does Orangetheory Fitness run? 61,889 Meta ads, 6,220 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to orangetheory.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads61,889Meta ads that lead to orangetheory.com, since 1 Mar 2026
- Facebook pages
- 1,102
- Landing sites
- 1
- Unique creatives
- 2,053
- Longest-lived ad
- 539 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days6,22010% of all its ads are active in the last 14 days to 13 NovLaunched+89414% of the ads active in the last 14 days started 7–13 NovCountries60- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- United States92%
- Canada7%
- India0%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 61,889 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 6,220 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 10% of all its ads |
| Launched | 894 | Launched 7–13 Nov 2026, 14% of the ads active in the last 14 days |
| Unique creatives | 2,053 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 539 days | From its first to its last launch date in our data |
| Countries | 60 | An ad shown in two countries counts in both; 3 countries had ads active in the last 14 days |
| Video share | 22% | 13,553 video ads against 48,094 image ads, all ads with stored media |
| Facebook pages | 1,102 | Pages that ran ads leading to Orangetheory Fitness's sites, partner pages included |
| Landing sites | 1 | Domains and subdomains the ads lead to; orangetheory.com takes the most |
Orangetheory Fitness launches 287 new ads a day
How often does Orangetheory Fitness launch new ads? 51,301 ads in 180 days, 25,828 in 90 and 8,253 in the last 30. The busiest single day was 1 Jul 2026, with 3,492 new ads.
Orangetheory FitnessSimilar companies, median (18), scaled to Orangetheory Fitness
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to orangetheory.com. Counts of ads, not ad costs.
- New ads
- 8,253
- Per day
- 275
- Busiest day
- 2,133 on 27 Oct
- Days with new ads
- 29 of 30
Orangetheory FitnessSimilar companies, median (18), scaled to Orangetheory Fitness
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to orangetheory.com. Counts of ads, not ad costs.
- New ads
- 25,828
- Per day
- 287
- Busiest day
- 3,354 on 1 Sep
- Days with new ads
- 88 of 90
Orangetheory FitnessSimilar companies, median (18), scaled to Orangetheory Fitness
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to orangetheory.com. Counts of ads, not ad costs.
- New ads
- 51,301
- Per day
- 285
- Busiest day
- 3,492 on 1 Jul
- Days with new ads
- 178 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 8,253 | 275 | 2,133 27 Oct | 29 of 30 |
| 90 days 16 Aug – 13 Nov | 25,828 | 287 | 3,354 1 Sep | 88 of 90 |
| 180 days 18 May – 13 Nov | 51,301 | 285 | 3,492 1 Jul | 178 of 180 |
Image makes 78% of Orangetheory Fitness's ads
Which formats and buttons does Orangetheory Fitness use? The 61,889 Orangetheory Fitness ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Image | 48,094 | 78% | 5,483 |
| Video | 13,553 | 22% | 737 |
| No stored media | 242 | 0% | 0 |
Real ad creatives
Its most-used creative carried 1,097 ads
Which creatives does Orangetheory Fitness reuse most? These five carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
869 ads · image · first launched 28 May 2026 · newest ad found 13 Nov 2026
742 ads · image · first launched 22 Oct 2026 · newest ad found 13 Nov 2026
348 ads · video · first launched 1 Jun 2026 · newest ad found 31 Oct 2026
331 ads · video · first launched 3 Jun 2026 · newest ad found 30 Oct 2026
See all 2,053 Orangetheory Fitness creatives with the ads that use them
Ads ran in 60 countries; the United States has 92% of placements
Which countries do Orangetheory Fitness's ads reach? Ads ran in the last 14 days in 3 of the countries shown. A placement is one ad shown in one country. The geography report counts 62,496 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| United States US | 92% | 5,634 |
| Canada CA | 7% | 556 |
| India IN | 0% | 3 |
| Spain ES | 0% | 0 |
| Mexico MX | 0% | 0 |
| United Kingdom GB | 0% | 0 |
| Brazil BR | 0% | 0 |
| Colombia CO | 0% | 0 |
| Germany DE | 0% | 0 |
| Italy IT | 0% | 0 |
| Country | Placements |
|---|---|
| United Arab Emirates AE | 22 |
| Nigeria NG | 19 |
| Japan JP | 18 |
| Australia AU | 17 |
| Venezuela VE | 14 |
| France FR | 14 |
| Portugal PT | 11 |
| Egypt EG | 10 |
| Saudi Arabia SA | 10 |
| Jamaica JM | 10 |
| Thailand TH | 10 |
| Turkey TR | 9 |
| Saint Kitts and Nevis KN | 9 |
| Panama PA | 6 |
| Greece GR | 5 |
| Vietnam VN | 5 |
| Ireland IE | 5 |
| Libya LY | 4 |
| Malaysia MY | 4 |
| Belarus BY | 4 |
| Argentina AR | 4 |
| Ecuador EC | 3 |
| Dominican Republic DO | 3 |
| Indonesia ID | 3 |
| Norway NO | 3 |
| Pakistan PK | 3 |
| Qatar QA | 2 |
| Poland PL | 2 |
| Bahamas BS | 2 |
| South Korea KR | 2 |
| Jordan JO | 1 |
| Kazakhstan KZ | 1 |
| Romania RO | 1 |
| Croatia HR | 1 |
| Morocco MA | 1 |
| Montenegro ME | 1 |
| Netherlands NL | 1 |
| Taiwan TW | 1 |
| South Africa ZA | 1 |
| Mali ML | 1 |
| Albania AL | 1 |
| Bangladesh BD | 1 |
| Sweden SE | 1 |
| Czechia CZ | 1 |
| Hungary HU | 1 |
| Slovenia SI | 1 |
| Hong Kong HK | 1 |
| Luxembourg LU | 1 |
| Costa Rica CR | 1 |
| Ukraine UA | 1 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| United States | 23,315 | 23,860 | −2% |
| Canada | 2,401 | 1,602 | +50% |
| India | 59 | 118 | −50% |
| Australia | 8 | 9 | −11% |
| Mexico | 6 | 108 | −94% |
| United Kingdom | 1 | 35 | −97% |
| Spain | 1 | 28 | −96% |
| Brazil | 1 | 28 | −96% |
| Colombia | 1 | 26 | −96% |
| United Arab Emirates | 1 | 21 | −95% |
“Build momentum that lasts” leads 36% of its ads active in the last 14 days
What do Orangetheory Fitness's ad messages say? Spytrend analyzed 532 ads and identified 7 messages. We read the text of 532 Orangetheory Fitness ads, which held 247 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Build momentum that lasts | Seasonal prompts, changing workouts, and a supportive community encourage viewers to start now and keep returning rather than postpone their goals. “Try 30 Days Risk-Free ” | 18% | 36% |
| Fitness around your life | The ads promise a routine that fits your schedule through flexible class times, convenient locations, and month-to-month memberships. “30-Day Money Back Guarantee” | 16% | 14% |
| Strength and cardio combined | The ads present total-body strength and cardio training as an efficient way to burn fat, build muscle, and improve fitness. “Coach-Led Strength and Cardio” | 16% | 18% |
| Coaches remove the guesswork | Expert coaches plan and guide every workout so viewers can simply show up without figuring out what to do. “First Class Free ” | 15% | 4% |
| Results you can trust | The ads reinforce their promises with fitness awards, member endorsements, science-backed training, and benefits for long-term health. “Fitness for the Future ” | 13% | 7% |
| Try without the risk | The ads lower the barrier to joining with free introductory classes and a promise to return your money if the experience does not suit you. “Unlimited Membership Offer!” | 10% | 10% |
| Your pace and level | Viewers are told they can control their intensity and use personalized, heart-rate-based training whether they are beginners or experienced exercisers. “Your First Class Is Free*” | 9% | 8% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Free first class | “Your First Class Is Free*” | 136 ads |
| Money back guarantee | “30-Day Money Back Guarantee” | 108 ads |
| Half off memberships | “50% off memberships*” | 62 ads |
| Joining discount | “Join Now, Save $50*” | 57 ads |
| Unlimited month price | “Try a month unlimited for $99.*” | 27 ads |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Sign up | 78% |
| Get offer | 15% |
| See details | 5% |
| Learn more | 3% |
What to take from it. The Orangetheory Fitness pattern is many small, similar ads, each tied to one studio or area. Images carry most of them, and the buttons ask people to book, sign up or claim an offer rather than to read more. Every link goes to orangetheory.com, where the local studio page takes over. For a franchise or any multi-location business the lesson is that local Pages can carry the volume while the brand keeps one site and one look. For anyone studying Orangetheory Fitness, read it as many local advertisers that share a name, not as a single national campaign.
Orangetheory Fitness raised $250M in Aug 2019
What financial figures does Orangetheory Fitness disclose? Spytrend Startups records $250M of disclosed funding for Orangetheory Fitness. The last recorded round: Private equity, $250M, Aug 2019.
$250M
Raised in total, the sum of its recorded rounds
$250M
Private equity, Aug 2019
See Orangetheory Fitness on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
Orangetheory Fitness ranks 1st of 9 by ads active in the last 14 days among similar companies
How does Orangetheory Fitness compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Orangetheory Fitness and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Orangetheory Fitness ranks 1st of 9 (6,220).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Orangetheory Fitness, this page | — | Build momentum that lasts | 61,889 | 6,220 | United States 92% |
| ClassPass | 100% | Free workout discovery | 14,861 | 737 | United Kingdom 10% |
| Crunch Fitness | 94% | Limited time savings | 103,980 | 4,476 | United States 99% |
| Taling | 16% | Limited savings opportunities | 8,342 | 706 | South Korea 100% |
| Legends | 11% | Everyday Wardrobe Replacement | 5,479 | 453 | United States 100% |
| Fanatics | 8% | Show your fandom | 64,583 | 3,106 | United States 100% |
| Atria Convergence Technologies | 7% | Whole home coverage | 1,511 | 245 | India 100% |
| XYXX | 7% | Affordable essentials restock | 9,011 | 1,915 | India 100% |
| AlgorX | 7% | Private confidence support | 720 | 176 | United States 100% |
Compare the companies below with Orangetheory Fitness by how many of their ads come from local Pages named after a single place, and by which button they lead with: booking, sign-up or an offer.
Why Spytrend shows 61,889 ads where other libraries show fewer
What explains Orangetheory Fitness's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (1,102 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: orangetheory.com and its subdomains are one company.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| orangetheory.com | 61,889 | 6,220 | before Mar 2026 – 12 Nov 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 1,652 |
| Mar 2026 | 3,550 |
| Apr 2026 | 1,979 |
| May 2026 | 5,629 |
| Jun 2026 | 9,274 |
| Jul 2026 | 8,955 |
| Aug 2026 | 8,326 |
| Sep 2026 | 9,204 |
| Oct 2026 | 10,646 |
| Nov 2026 (to 13 Nov) | 2,654 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to orangetheory.com or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | orangetheory.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about Orangetheory Fitness's ads
How many ads does Orangetheory Fitness run?
Spytrend saw 61,889 Meta ads that lead to orangetheory.com between 1 Mar 2026 and 13 Nov 2026. 6,220 of them were active in the last 14 days to 13 Nov 2026.
Is Orangetheory Fitness advertising now?
Yes. 6,220 ads were active in the last 14 days to 13 Nov 2026, and 894 new ads appeared in the 7 days before that.
Which countries do Orangetheory Fitness's ads target?
The ads ran in 60 countries. The United States took 92% of placements, Canada 7% and India 0%.
Does Orangetheory Fitness use video ads?
Yes. 22% of its ads with media are video: 13,553 video ads against 48,094 image ads.
What does Orangetheory Fitness advertise?
Its leading message is “Build momentum that lasts” (36% of ads active in the last 14 days to 6 Nov 2026), followed by strength and cardio combined (18%) and fitness around your life (14%).
Which companies advertise like Orangetheory Fitness?
By the mix of ad categories, Orangetheory Fitness's closest peers are ClassPass, Crunch Fitness, Taling, Legends and Fanatics. Orangetheory Fitness ranks 1st of the 9 companies in that set by ads active in the last 14 days.
How much has Orangetheory Fitness raised?
Spytrend Startups records $250M of disclosed funding for Orangetheory Fitness. The last recorded round: Private equity, $250M, Aug 2019.
How fast is Orangetheory Fitness growing?
Spytrend saw 25,828 new Orangetheory Fitness ads in the 90 days to 13 Nov 2026, against 25,473 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to orangetheory.com or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
Why do Orangetheory Fitness ads come from so many local Pages?
Many studios and regional groups advertise from a Page of their own, as the Page names show. All of those ads lead to orangetheory.com, so Spytrend counts them under one company.
See every Orangetheory Fitness ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 61,889 Orangetheory Fitness ads, with filters for country, format and launch date
- Every one of its 2,053 creatives, with the ads that use it
- The same view for ClassPass, Crunch Fitness, Taling and any other advertiser
Open Orangetheory Fitness's ads in Ad Research · See pricing