84 ads · video · first launched 4 Mar 2026 · newest ad found 1 Nov 2026
Company profile · Body care · Advertiser
Carpe ads: 19,829 Meta ads, 1,061 active in the last 14 days
Carpe runs 19,829 Meta ads, 1,061 active in the last 14 days to 13 Nov 2026, in 4 countries. It has raised $7.4M. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Carpe”, with ads that lead to mycarpe.com.
- Website
- mycarpe.com
- Category
- Body care
- Advertises on
- Meta
1,061 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
Carpe's ad metrics
How many ads does Carpe run? 19,829 Meta ads, 1,061 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to mycarpe.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads19,829Meta ads that lead to mycarpe.com, since 1 Mar 2026
- Facebook pages
- 22
- Landing sites
- 4
- Unique creatives
- 7,397
- Longest-lived ad
- 505 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days1,0615% of all its ads are active in the last 14 days to 13 NovLaunched+23522% of the ads active in the last 14 days started 7–13 NovCountries4- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- United States81%
- United Kingdom8%
- Canada6%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 19,829 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 1,061 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 5% of all its ads |
| Launched | 235 | Launched 7–13 Nov 2026, 22% of the ads active in the last 14 days |
| Unique creatives | 7,397 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 505 days | From its first to its last launch date in our data |
| Countries | 4 | An ad shown in two countries counts in both; 4 countries had ads active in the last 14 days |
| Video share | 90% | 17,648 video ads against 2,065 image ads, all ads with stored media |
| Facebook pages | 22 | Pages that ran ads leading to Carpe's sites, partner pages included |
| Landing sites | 4 | Domains and subdomains the ads lead to; mycarpe.com takes the most |
Carpe launches 128 new ads a day
How often does Carpe launch new ads? 17,892 ads in 180 days, 11,558 in 90 and 2,865 in the last 30. The busiest single day was 28 Oct 2026, with 369 new ads.
CarpeSimilar companies, median (20), scaled to Carpe
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to mycarpe.com. Counts of ads, not ad costs.
- New ads
- 2,865
- Per day
- 96
- Busiest day
- 369 on 28 Oct
- Days with new ads
- 28 of 30
CarpeSimilar companies, median (20), scaled to Carpe
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to mycarpe.com. Counts of ads, not ad costs.
- New ads
- 11,558
- Per day
- 128
- Busiest day
- 369 on 28 Oct
- Days with new ads
- 88 of 90
CarpeSimilar companies, median (20), scaled to Carpe
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to mycarpe.com. Counts of ads, not ad costs.
- New ads
- 17,892
- Per day
- 99
- Busiest day
- 369 on 28 Oct
- Days with new ads
- 171 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 2,865 | 96 | 369 28 Oct | 28 of 30 |
| 90 days 16 Aug – 13 Nov | 11,558 | 128 | 369 28 Oct | 88 of 90 |
| 180 days 18 May – 13 Nov | 17,892 | 99 | 369 28 Oct | 171 of 180 |
Video makes 89% of Carpe's ads
Which formats and buttons does Carpe use? The 19,829 Carpe ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Video | 17,648 | 89% | 937 |
| Image | 2,065 | 10% | 124 |
| No stored media | 116 | 1% | 0 |
Real ad creatives
Its most-used creative carried 84 ads
Which creatives does Carpe reuse most? These six carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
82 ads · video · first launched 17 Jul 2026 · newest ad found 9 Sep 2026
63 ads · video · first launched 19 Aug 2026 · newest ad found 22 Oct 2026
36 ads · image · first launched 14 Jun 2026 · newest ad found 29 Oct 2026
32 ads · image · first launched 8 Jul 2026 · newest ad found 6 Nov 2026
26 ads · image · first launched 23 Sep 2026 · newest ad found 10 Oct 2026
Ads ran in 4 countries; the United States has 81% of placements
Which countries do Carpe's ads reach? Ads ran in the last 14 days in 4 of the countries shown. A placement is one ad shown in one country. The geography report counts 20,725 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| United States US | 81% | 695 |
| United Kingdom GB | 8% | 153 |
| Canada CA | 6% | 209 |
| Australia AU | 5% | 215 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| United States | 10,246 | 5,093 | +101% |
| Canada | 468 | 586 | −20% |
| United Kingdom | 468 | 585 | −20% |
| Australia | 462 | 510 | −9% |
“Beyond ordinary deodorant” leads 35% of its ads active in the last 14 days
What do Carpe's ad messages say? Spytrend analyzed 550 ads and identified 7 messages. We read the text of 550 Carpe ads, which held 139 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Beyond ordinary deodorant | Carpe urges viewers to ditch drugstore deodorants that merely mask odor for a formula that stops sweat at the source and targets odor-causing bacteria. “The sweat never stopped — on the road or under your arms” | 43% | 35% |
| Scents selling fast | Fast-selling premium scents and restock announcements create urgency to shop before popular products disappear. “9 out of 10 users felt fresh and confident all day” | 23% | 15% |
| Whole body solutions | Carpe promotes dermatologist-tested, clinically proven products for sweat wherever it occurs, including underarms, hands, feet, and other body areas. “Will I be able to find them?” | 15% | 0% |
| Protection that lasts | Carpe promises lasting sweat and odor control through demanding workdays, workouts, travel, and social occasions without the need for backup deodorant. “Running into this deal feels illegal” | 8% | 23% |
| Absorbing lotion format | The ads present Carpe's quick-drying lotion as an alternative to sticks that absorbs into skin, dries clear, and leaves no residue on clothing. “When the "natural" solution is literally a lemon” | 3% | 8% |
| Better value direct | Carpe tells shoppers that ordering from its own website rather than Amazon unlocks lower prices and extra bundle items. “This unboxing only happens when you skip Amazon” | 3% | 5% |
| Sweat care meets skincare | The ads say Carpe controls sweat while nourishing the skin barrier and remaining gentle on sensitive skin. “Gentle on Skin, Tough on Sweat” | 2% | 5% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Order discount | “Save up to 56% off” | 467 ads |
| Free gifts | “Free gifts with your order” | 447 ads |
| Money-back guarantee | “100% Money-Back Guarantee” | 373 ads |
| Free worldwide shipping | “FREE & FAST Worldwide Shipping” | 271 ads |
| Larger discount | “Save up to 67% off w/ free gifts!” | 16 ads |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Shop now | 100% |
| Get offer | 0% |
| Learn more | 0% |
| See details | 0% |
What to take from it. New ads rose from 6,334 in the 90 days before to 11,558 in the last 90. Carpe launches 872 ads a week rather than in bursts: 12 weeks with new ads out of 12.
Carpe raised $7.4M in disclosed funding
What financial figures does Carpe disclose? Spytrend Startups records $7.4M of disclosed funding for Carpe. The last recorded round: Private equity, Aug 2024.
$7.4M
Raised in total
See Carpe on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
Carpe ranks 3rd of 9 by ads active in the last 14 days among similar companies
How does Carpe compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Carpe and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Carpe ranks 3rd of 9 (1,061).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Carpe, this page | — | Beyond ordinary deodorant | 19,829 | 1,061 | United States 81% |
| Fussy | 85% | Scents worth discovering | 15,315 | 686 | United Kingdom 21% |
| Blinkit | 61% | Festival sale savings | 7,505 | 1,306 | India 97% |
| Everdrop | 60% | Hyped bathroom routines | 13,704 | 840 | Germany 52% |
| Dewey’s Bakery | 54% | Seasonal flavor returns | 775 | 63 | United States 100% |
| Happi Planet | 52% | Less Scrubbing | 11,845 | 275 | India 100% |
| Faire | 52% | Global wholesale connections | 9,609 | 970 | United States 21% |
| Selmo.io | 50% | Shop with ease | 1,568 | 77 | Poland 87% |
| Flipkart | 48% | Sale event urgency | 65,354 | 3,614 | India 96% |
Why Spytrend shows 19,829 ads where other libraries show fewer
What explains Carpe's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (22 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: mycarpe.com and its subdomains are one company, not four.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| mycarpe.com | 16,294 | 713 | before Mar 2026 – 12 Nov 2026 |
| uk.mycarpe.com | 1,513 | 76 | before Mar 2026 – 6 Nov 2026 |
| au.mycarpe.com | 1,028 | 143 | 1 Apr – 10 Nov 2026 |
| ca.mycarpe.com | 994 | 129 | before Mar 2026 – 10 Nov 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 249 |
| Mar 2026 | 786 |
| Apr 2026 | 273 |
| May 2026 | 748 |
| Jun 2026 | 1,889 |
| Jul 2026 | 3,004 |
| Aug 2026 | 3,658 |
| Sep 2026 | 4,221 |
| Oct 2026 | 4,089 |
| Nov 2026 (to 13 Nov) | 703 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to mycarpe.com or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | mycarpe.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about Carpe's ads
How many ads does Carpe run?
Spytrend saw 19,829 Meta ads that lead to mycarpe.com between 1 Mar 2026 and 13 Nov 2026. 1,061 of them were active in the last 14 days to 13 Nov 2026.
Is Carpe advertising now?
Yes. 1,061 ads were active in the last 14 days to 13 Nov 2026, and 235 new ads appeared in the 7 days before that.
Which countries do Carpe's ads target?
The ads ran in 4 countries. The United States took 81% of placements, the United Kingdom 8% and Canada 6%.
Does Carpe use video ads?
Yes. 90% of its ads with media are video: 17,648 video ads against 2,065 image ads.
What does Carpe advertise?
Its leading message is “Beyond ordinary deodorant” (35% of ads active in the last 14 days to 6 Nov 2026), followed by protection that lasts (23%) and scents selling fast (15%).
Which companies advertise like Carpe?
By the mix of ad categories, Carpe's closest peers are Fussy, Blinkit, Everdrop, Dewey’s Bakery and Happi Planet. Carpe ranks 3rd of the 9 companies in that set by ads active in the last 14 days.
How much has Carpe raised?
Spytrend Startups records $7.4M of disclosed funding for Carpe. The last recorded round: Private equity, Aug 2024.
How fast is Carpe growing?
Spytrend saw 11,558 new Carpe ads in the 90 days to 13 Nov 2026, against 6,334 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to mycarpe.com or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every Carpe ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 19,829 Carpe ads, with filters for country, format and launch date
- Every one of its 7,397 creatives, with the ads that use it
- The same view for Fussy, Blinkit, Everdrop and any other advertiser