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Meller ads: 35,794 Meta ads, 1,760 active in the last 14 days

Meller runs 35,794 Meta ads, 1,760 active in the last 14 days to 13 Nov 2026, in 68 countries. It has raised $47.3M. Last recorded equity round: Corporate round, $47.3M, Jul 2025. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.

First seen advertising on Meta in March 2026, mostly from its page “Meller”, with ads that lead to mellerbrand.com.

Category
Bags and accessories
Advertises on
Meta

1,760 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples

Meller's ad metrics

How many ads does Meller run? 35,794 Meta ads, 1,760 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to mellerbrand.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.

Meller, Meta ads that lead to mellerbrand.com · data of 13 Nov 2026
Metric Value What it counts
Total ads 35,794 Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026
Active in the last 14 days 1,760 Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 5% of all its ads
Launched 293 Launched 7–13 Nov 2026, 17% of the ads active in the last 14 days
Unique creatives 14,298 Different images and videos behind the ads, duplicates matched
Longest-lived ad 1,034 days From its first to its last launch date in our data
Countries 68 An ad shown in two countries counts in both; 59 countries had ads active in the last 14 days
Video share 28% 10,047 video ads against 25,689 image ads, all ads with stored media
Facebook pages 75 Pages that ran ads leading to Meller's sites, partner pages included
Landing sites 1 Domains and subdomains the ads lead to; mellerbrand.com takes the most

What changed in the last 90 days

What changed in Meller's ads over the last 90 days? Last 90 days (16 Aug – 13 Nov) against the 90 days before (18 May – 15 Aug), next to similar companies.

−80% new-ad placements in 33 countries · peers −8%

Meller's ad placements in 33 countries fell 80% in 90 days

Ad placements in Denmark, Switzerland, New Zealand, the United States, Greece, Hungary, Taiwan, Algeria, Japan, Saudi Arabia, Canada, Czechia, the United Arab Emirates, Brazil, Uzbekistan, Armenia, Kosovo, South Africa, Qatar, Colombia, Georgia, Israel, Montenegro, Slovenia, Bahrain, Bulgaria, Panama, Estonia, Kuwait, Oman, Slovakia, Lithuania and Costa Rica fell from 13,624 to 2,665 (an ad in two of these countries counts twice). The similar companies changed by a median −8% in the same countries. 3% of its new ads ran in the United States, against 17% in the 90 days before.

How we computed this
FindingAd placements in Denmark, Switzerland, New Zealand, the United States, Greece, Hungary, Taiwan, Algeria, Japan, Saudi Arabia, Canada, Czechia, the United Arab Emirates, Brazil, Uzbekistan, Armenia, Kosovo, South Africa, Qatar, Colombia, Georgia, Israel, Montenegro, Slovenia, Bahrain, Bulgaria, Panama, Estonia, Kuwait, Oman, Slovakia, Lithuania and Costa Rica fell from 13,624 to 2,665 (an ad in two of these countries counts twice). The similar companies changed by a median −8% in the same countries. 3% of its new ads ran in the United States, against 17% in the 90 days before.
Check2,665 ÷ 13,624 = 0.196; peers median 0.92 over 15 peers
Rulecountries with >= 100 ads in w1 and ads(w2) ÷ ads(w1) <= 0.25; shown when >= 300 ads in w1 and the peers' median ratio in the same countries >= 0.5 (so it is not a collection change). An ad in two countries counts in both.
DataMeta ads that lead to mellerbrand.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1
0.8× new ads · peers 1.4×

Meller's new ads fell to 0.8× in 90 days

It launched 4,656 new ads between 16 Aug and 13 Nov 2026, against 5,493 in the 90 days before. The 19 similar companies changed by a median 1.4×.

How we computed this
FindingIt launched 4,656 new ads between 16 Aug and 13 Nov 2026, against 5,493 in the 90 days before. The 19 similar companies changed by a median 1.4×.
Check4,656 ÷ 5,493 = 0.85; peer median 1.42; 0.85 ÷ 1.42 = 0.60
Ruleratio = ads(w2) ÷ ads(w1); shown when ratio ÷ peer median ratio >= 1.5 or <= 1/1.5
DataMeta ads that lead to mellerbrand.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1

Meller launches 52 new ads a day

How often does Meller launch new ads? 10,149 ads in 180 days, 4,656 in 90 and 1,822 in the last 30. The busiest single day was 21 May 2026, with 876 new ads.

MellerSimilar companies, median (19), scaled to Meller

010020030015 Oct22 Oct29 Oct5 Nov12 Nov

Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to mellerbrand.com. Counts of ads, not ad costs.

New ads
1,822
Per day
61
Busiest day
286 on 21 Oct
Days with new ads
28 of 30

MellerSimilar companies, median (19), scaled to Meller

01002003001 Sep1 Oct1 Nov

Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to mellerbrand.com. Counts of ads, not ad costs.

New ads
4,656
Per day
52
Busiest day
286 on 21 Oct
Days with new ads
80 of 90

MellerSimilar companies, median (19), scaled to Meller

02505007501,0001 Jun1 Jul1 Aug1 Sep1 Oct1 Nov

Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to mellerbrand.com. Counts of ads, not ad costs.

New ads
10,149
Per day
56
Busiest day
876 on 21 May
Days with new ads
167 of 180
New ads by launch date · window ends 13 Nov 2026 · counts of ads, not ad spend
Period New ads Per day Busiest day Days with new ads
30 days 15 Oct – 13 Nov 1,822 61 286 21 Oct 28 of 30
90 days 16 Aug – 13 Nov 4,656 52 286 21 Oct 80 of 90
180 days 18 May – 13 Nov 10,149 56 876 21 May 167 of 180

Image makes 72% of Meller's ads

Which formats and buttons does Meller use? The 35,794 Meller ads counted by format, on the same data date, 13 Nov 2026.

Ads by format · all ads since 1 Mar 2026 and ads active in the last 14 days to 13 Nov 2026
Format Total ads Share of all ads Active in the last 14 days
Image25,68972%1,294
Video10,04728%466
No stored media580%0
Real ad creatives

Its most-used creative carried 92 ads

Which creatives does Meller reuse most? These two carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.

Image Meller image ad, used in 92 ads, first launched 16 Jun 2025, newest ad found 28 Aug 2026

92 ads · image · first launched 16 Jun 2025 · newest ad found 28 Aug 2026

Open in Ad Research

Image Meller image ad, used in 42 ads, first launched 24 Jan 2025, newest ad found 7 Oct 2026

42 ads · image · first launched 24 Jan 2025 · newest ad found 7 Oct 2026

Open in Ad Research

See all 14,298 Meller creatives with the ads that use them

Ads ran in 68 countries; Spain has 9% of placements

Which countries do Meller's ads reach? In the last 90 days, 3% of new ads ran in the United States, down from 17%. Ads ran in the last 14 days in 59 of the countries shown. Showing 60 of 68 countries by placements. A placement is one ad shown in one country. The geography report counts 291,937 placements.

Top 10 countries by share of placements · all ads since 1 Mar 2026
Country Share of placements Active in the last 14 days
Spain ES9%665
Germany DE8%497
United Kingdom GB8%548
Netherlands NL8%513
Portugal PT7%442
Italy IT7%671
Sweden SE7%369
France FR7%535
Belgium BE5%378
Austria AT5%281
50 more countries by placements
Country Placements
Denmark DK15,348
Switzerland CH10,522
Ireland IE9,394
Finland FI7,686
Luxembourg LU7,549
New Zealand NZ3,280
Australia AU2,573
United States US2,153
Greece GR1,550
Hungary HU1,534
Poland PL1,523
Taiwan TW1,483
Mexico MX1,469
Algeria DZ1,465
Japan JP1,429
Saudi Arabia SA1,392
Kazakhstan KZ1,388
Canada CA1,227
South Korea KR1,166
Latvia LV1,099
India IN951
Czechia CZ936
United Arab Emirates AE798
Singapore SG636
Brazil BR548
Uzbekistan UZ347
Armenia AM332
Thailand TH331
Vietnam VN322
Kosovo XK320
South Africa ZA314
Qatar QA313
Colombia CO308
Georgia GE303
Israel IL302
Montenegro ME301
Slovenia SI299
Bahrain BH298
Bulgaria BG294
Panama PA289
Andorra AD288
Estonia EE287
Kuwait KW287
Nigeria NG283
Oman OM282
Slovakia SK281
Lithuania LT278
Costa Rica CR269
Hong Kong HK220
Norway NO132
New ads by country · top 10 of the 68 countries with new ads in the last 180 days · last 90 days (16 Aug – 13 Nov 2026) against the 90 days before (18 May – 15 Aug) · an ad shown in two countries counts in both
Country Last 90 days 90 days before Change
Spain1,4372,559−44%
Italy1,4132,800−50%
Portugal1,1332,269−50%
France1,0533,014−65%
United Kingdom1,0342,987−65%
Netherlands1,0132,916−65%
Germany9382,888−68%
Ireland7452,077−64%
Belgium6972,288−70%
Sweden5811,916−70%

“Quality eyewear” leads 72% of its ads active in the last 14 days

What do Meller's ad messages say? Spytrend analyzed 516 ads and identified 5 messages. We read the text of 516 Meller ads, which held 56 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.

Message analysis through 6 Nov 2026 (page ad data through 13 Nov 2026) · share of all ads analyzed for Meller and of those active in the last 14 days of that period
Message What the ads say All read ads Active in the last 14 days
Quality eyewear The ads present Meller eyewear as high quality, sometimes reinforcing that claim with its Barcelona design origins. “High quality eyewear” 74% 72%
Sustainable collections The ads highlight sustainable collections as a reason to choose Meller. “Meller | Binti All Black - Sunglasses” 12% 14%
Screen related comfort The blue light collection ads promise protection from digital device light, better sleep, and relief from eye strain, dry eyes, headaches and migraines. “Blue Light & UV400 Protection 👓” 2% 13%
Personal style The ads position sunglasses and accessories as ways to express personality, enhance a look and project confidence. “Occhiali da sole che esprimono il tuo stile.” 1% 0%
Virtual try on The ads invite viewers to use an Instagram filter to try sunglasses, find a suitable style and share selfies. “Discover our best sellers with our new Instagram AR filter.” 0% 0%

Buttons the ads use

Call-to-action button · share of ads
Button Share of ads
Shop now100%
Learn more0%
See details0%
What to take from it. Meller launches 386 ads a week rather than in bursts: 12 weeks with new ads out of 12.

Meller raised $47.3M in Jul 2025

What financial figures does Meller disclose? Spytrend Startups records $47.3M of disclosed funding for Meller. The last recorded round: Corporate round, $47.3M, Jul 2025.

$47.3M

Raised in total, the sum of its recorded rounds

$47.3M

Corporate round, Jul 2025

See Meller on Spytrend Startups

The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.

Meller ranks 6th of 9 by ads active in the last 14 days among similar companies

How does Meller compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Meller and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Meller ranks 6th of 9 (1,760).

Similar companies by ad-category mix · ads seen and active in the last 14 days to 13 Nov 2026
Company Category mix Main message Total ads Active in the last 14 days Main country
Meller, this page — Quality eyewear 35,794 1,760 Spain 9%
Community of Science 36% Seasonal wardrobe updates 21,662 2,159 United Kingdom 8%
Aspinal of London 31% English luxury craftsmanship 9,129 940 United Kingdom 9%
BlissClub 25% Sale savings and urgency 12,084 916 India 100%
Minimal Club 24% Style without discomfort 21,302 1,811 Brazil 100%
BloomChic 19% Fresh wardrobe inspiration 137,613 3,916 United States 40%
LimeRoad 18% Fresh personal style 5,833 615 India 88%
XYXX 18% Affordable essentials restock 9,011 1,915 India 100%
Prime Prometics 16% Beauty built for aging 41,157 2,285 Canada 26%

Why Spytrend shows 35,794 ads where other libraries show fewer

What explains Meller's ad numbers? These are the measured differences in its ads.

  • We count every ad that leads to the sites, including ads run from partner pages (75 Facebook pages in total), not only the ads of one official page.
  • We count subdomains too: mellerbrand.com and its subdomains are one company.
  • We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
Landing sites of Meller's ads · ads that lead to each site · data of 13 Nov 2026
Landing site Ads Active in the last 14 days First and last launch
mellerbrand.com 35,794 1,760 before Mar 2026 – 12 Nov 2026
New ads by launch month · Before Mar 2026 – 13 Nov 2026 · counts of ads, not ad spend
Month New ads
Before Mar 2026 12,336
Mar 2026 1,603
Apr 2026 1,720
May 2026 2,363
Jun 2026 1,186
Jul 2026 1,858
Aug 2026 956
Sep 2026 1,480
Oct 2026 2,062
Nov 2026 (to 13 Nov) 565

Definitions, data and limits

Definitions

Total ads
Meta ads whose link leads to mellerbrand.com or a subdomain, each counted once. Includes ads from partner pages that link there.
Active in the last 14 days
Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
New ads
Ads counted by their launch date in the Meta Ad Library.
Unique creatives
The different images and videos behind the ads, after Spytrend matches duplicates.
Countries
Countries where an ad was shown. An ad shown in two countries counts in both.
Video share
Video ads divided by all ads with stored media.
Key insights
The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.

The data

Sources and dates for this page
Ad data date13 Nov 2026
First ad seen1 Mar 2026
Ad sourceMeta Ad Library, collected by Spytrend. Meta's guide to the Ad Library
Company sitesmellerbrand.com
Funding, ARR and valuationSpytrend Startups, 13 Nov 2026, from company announcements and press reports
Insight modelinsights-v1

Limits

  • Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
  • The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
  • The page counts ads. It does not show ad spend or impressions.
  • An ad Spytrend did not see is not proof that the company did not advertise.

Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.

Questions about Meller's ads

How many ads does Meller run?

Spytrend saw 35,794 Meta ads that lead to mellerbrand.com between 1 Mar 2026 and 13 Nov 2026. 1,760 of them were active in the last 14 days to 13 Nov 2026.

Is Meller advertising now?

Yes. 1,760 ads were active in the last 14 days to 13 Nov 2026, and 293 new ads appeared in the 7 days before that.

Which countries do Meller's ads target?

The ads ran in 68 countries. Spain took 9% of placements, Germany 8% and the United Kingdom 8%.

Does Meller use video ads?

Yes. 28% of its ads with media are video: 10,047 video ads against 25,689 image ads.

What does Meller advertise?

Its leading message is “Quality eyewear” (72% of ads active in the last 14 days to 6 Nov 2026), followed by sustainable collections (14%) and screen related comfort (13%).

Which companies advertise like Meller?

By the mix of ad categories, Meller's closest peers are Community of Science, Aspinal of London, BlissClub, Minimal Club and BloomChic. Meller ranks 6th of the 9 companies in that set by ads active in the last 14 days.

How much has Meller raised?

Spytrend Startups records $47.3M of disclosed funding for Meller. The last recorded round: Corporate round, $47.3M, Jul 2025.

How fast is Meller growing?

Spytrend saw 4,656 new Meller ads in the 90 days to 13 Nov 2026, against 5,493 in the 90 days before.

Why does Spytrend show more ads than other libraries?

Spytrend counts every ad whose link leads to mellerbrand.com or its subdomains, including ads run from partner pages, once each.

Where does this data come from?

Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.

See every Meller ad, not a summary of them

The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.

  • All 35,794 Meller ads, with filters for country, format and launch date
  • Every one of its 14,298 creatives, with the ads that use it
  • The same view for Community of Science, Aspinal of London, BlissClub and any other advertiser

Open Meller's ads in Ad Research · See pricing

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