Mint launched 16.9× more new ads in 90 days
It launched 63,077 new ads between 16 Aug and 13 Nov 2026, against 3,728 in the 90 days before. The 19 similar companies changed by a median 1.2×.
Company profile · News outlets · Advertiser
Mint runs 66,908 Meta ads, 236 active in the last 14 days to 13 Nov 2026, in 183 countries. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “So Yummy”, with ads that lead to livemint.com.
236 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
How many ads does Mint run? 66,908 Meta ads, 236 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to livemint.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 66,908 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 236 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 0% of all its ads |
| Launched | 380 | Launched 7–13 Nov 2026 |
| Unique creatives | 4,526 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 1,633 days | From its first to its last launch date in our data |
| Countries | 183 | An ad shown in two countries counts in both; 60 countries had ads active in the last 14 days |
| Video share | 2% | 1,088 video ads against 65,403 image ads, all ads with stored media |
| Facebook pages | 77 | Pages that ran ads leading to Mint's sites, partner pages included |
| Landing sites | 1 | Domains and subdomains the ads lead to; livemint.com takes the most |
What changed in Mint's ads over the last 90 days? Last 90 days (16 Aug – 13 Nov) against the 90 days before (18 May – 15 Aug), next to similar companies.
It launched 63,077 new ads between 16 Aug and 13 Nov 2026, against 3,728 in the 90 days before. The 19 similar companies changed by a median 1.2×.
Ads reached Denmark, the Netherlands, Italy, Sweden, Greece, Argentina, Malaysia, Turkey, Austria, Bangladesh, Switzerland, Portugal, Israel, Hungary, Romania, Iceland, Jamaica, the Bahamas, Peru, Cyprus, Qatar, Malta, Serbia, Kuwait, Chile, El Salvador, Ecuador, Kenya, Japan, Honduras, Lebanon, Slovenia, Guyana, Czechia, Oman, Venezuela, Morocco, the Dominican Republic, Bahrain, Egypt, Slovakia, Ghana, Namibia, Nepal, North Macedonia, Luxembourg, Ukraine, Bosnia and Herzegovina, Albania, South Korea, Belize, Syria, Lithuania, Uruguay, Latvia, Paraguay, Algeria, Barbados, Tunisia, Armenia, Georgia, Uganda, Kosovo, the Philippines, Uzbekistan, Saint Lucia, Zimbabwe, Grenada, Palestine, Cameroon, Nicaragua, Papua New Guinea, Moldova, Iraq, Montenegro, Antigua and Barbuda, Cambodia, Botswana, Kazakhstan, Mozambique, the Cayman Islands, Macao, Brunei, Saint Vincent and the Grenadines, Azerbaijan, Senegal, the Maldives, Malawi, Haiti, Mongolia, Sierra Leone, Libya and Liberia for the first time, first seen from 4 Sep to 29 Sep 2026, with 20–793 ads each.
How often does Mint launch new ads? 66,805 ads in 180 days, 63,077 in 90 and 7,152 in the last 30. The busiest single day was 28 Sep 2026, with 2,490 new ads.
MintSimilar companies, median (19), scaled to Mint
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to livemint.com. Counts of ads, not ad costs.
MintSimilar companies, median (19), scaled to Mint
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to livemint.com. Counts of ads, not ad costs.
MintSimilar companies, median (19), scaled to Mint
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to livemint.com. Counts of ads, not ad costs.
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 7,152 | 238 | 932 15 Oct | 29 of 30 |
| 90 days 16 Aug – 13 Nov | 63,077 | 701 | 2,490 28 Sep | 89 of 90 |
| 180 days 18 May – 13 Nov | 66,805 | 371 | 2,490 28 Sep | 144 of 180 |
Which formats and buttons does Mint use? The 66,908 Mint ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Image | 65,403 | 98% | 236 |
| Video | 1,088 | 2% | 0 |
| No stored media | 417 | 1% | 0 |
Which creatives does Mint reuse most? These two carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
78 ads · image · first launched 25 Sep 2026 · newest ad found 20 Oct 2026
71 ads · image · first launched 11 Sep 2026 · newest ad found 29 Sep 2026
Which countries do Mint's ads reach? 30 countries got their first ads in the last 90 days, and ads ran in the last 14 days in 60 of the countries shown. Showing 60 of 183 countries by placements. A placement is one ad shown in one country. The geography report counts 87,062 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| United States US | 48% | 27 |
| Canada CA | 10% | 31 |
| United Kingdom GB | 7% | 59 |
| Australia AU | 4% | 30 |
| India IN | 2% | 119 |
| Mexico MX | 2% | 31 |
| New Zealand NZ | 1% | 56 |
| Belgium BE | 1% | 62 |
| South Africa ZA | 1% | 74 |
| Ireland IE | 1% | 44 |
| Country | Placements |
|---|---|
| Denmark DKNew | 793 |
| Spain ES | 717 |
| United Arab Emirates AE | 634 |
| Netherlands NLNew | 595 |
| Germany DE | 574 |
| Brazil BR | 573 |
| Italy ITNew | 571 |
| Sweden SENew | 463 |
| Pakistan PK | 455 |
| Greece GRNew | 443 |
| France FR | 441 |
| Argentina ARNew | 404 |
| Malaysia MYNew | 380 |
| Turkey TRNew | 346 |
| Hong Kong HK | 342 |
| Colombia CO | 323 |
| Norway NO | 291 |
| Austria ATNew | 284 |
| Saudi Arabia SA | 265 |
| Nigeria NG | 259 |
| Finland FI | 258 |
| Bangladesh BDNew | 250 |
| Switzerland CHNew | 249 |
| Portugal PTNew | 248 |
| Israel ILNew | 247 |
| Hungary HUNew | 246 |
| Trinidad and Tobago TT | 219 |
| Guatemala GT | 210 |
| Romania RONew | 203 |
| Iceland ISNew | 202 |
| Jamaica JMNew | 184 |
| Indonesia ID | 184 |
| Bahamas BSNew | 182 |
| Peru PENew | 181 |
| Costa Rica CR | 179 |
| Cyprus CYNew | 178 |
| Qatar QANew | 170 |
| Malta MTNew | 160 |
| Sri Lanka LK | 158 |
| Serbia RSNew | 154 |
| Croatia HR | 147 |
| Kuwait KWNew | 144 |
| Chile CLNew | 140 |
| Estonia EE | 139 |
| El Salvador SVNew | 139 |
| Vietnam VN | 137 |
| Ecuador ECNew | 136 |
| Kenya KENew | 134 |
| Japan JPNew | 133 |
| Honduras HNNew | 133 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| United States | 39,506 | 2,330 | +1596% |
| Canada | 8,193 | 340 | +2310% |
| United Kingdom | 6,113 | 218 | +2704% |
| Australia | 3,253 | 103 | +3058% |
| Mexico | 1,565 | 2 | +78150% |
| New Zealand | 1,087 | 1 | +108600% |
| India | 1,021 | 738 | +38% |
| Belgium | 869 | 3 | +28867% |
| South Africa | 813 | 1 | +81200% |
| Ireland | 802 | 3 | +26633% |
What do Mint's ad messages say? Spytrend analyzed 598 ads and identified 6 messages. We read the text of 598 Mint ads, which held 353 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Beat the Odds | The ads claim that few people can answer correctly and challenge viewers to outperform everyone else. “Old Church Traditions Trivia” | 45% | 31% |
| Compare Your Results | First-person accounts of surprising failures, strong performances, and unexpected results encourage viewers to try the quizzes and see how they compare. “Finish The 1970s Pop Song Hit Title” | 18% | 2% |
| Prove Your Expertise | The ads challenge viewers to demonstrate that they are genuine fans, knowledgeable scholars, or skilled wordsmiths through subject-specific quizzes. “Old Testament Characters” | 13% | 33% |
| Relive Familiar Memories | The ads invite viewers to revisit childhood entertainment, family sayings, household products, and old American traditions by testing what they remember. “Guess the TV Show by the Character” | 12% | 14% |
| Discover Your Personality | The ads promise to reveal personal identities and matches through preferences, habits, and choices, covering themes such as homes, travel, spirituality, and aesthetics. “European Country Personality” | 11% | 9% |
| Quick Cash Relief | An isolated loan ad offers relief from a cash crunch through a paperless application and quick disbursal for eligible salaried applicants. “Get Quick Loan at 11% Rate” | 1% | 6% |
| Offer | Example line | Ads |
|---|---|---|
| Loan Interest Rate | “Competitive interest rates from 11% p.a.” | 3 ads |
| Button | Share of ads |
|---|---|
| Learn more | 92% |
| See details | 8% |
| Subscribe | 0% |
| Install app | 0% |
How does Mint compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Mint and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Mint ranks 8th of 9 (236).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Mint, this page | — | Beat the Odds | 66,908 | 236 | United States 48% |
| Angel Studios | 48% | Audience Approved Quality | 19,600 | 2,304 | United States 87% |
| Shortical | 47% | Unexpected billionaire romance | 7,910 | 164 | United States 2% |
| ShareChat | 45% | Personalized devotional expression | 6,954 | 822 | India 100% |
| VAMA | 32% | Wealth and career progress | 26,790 | 931 | India 100% |
| Taling | 29% | Limited savings opportunities | 8,342 | 706 | South Korea 100% |
| Atria Convergence Technologies | 23% | Whole home coverage | 1,511 | 245 | India 100% |
| Avid | 22% | — | 8,090 | 371 | Japan 4% |
| Manychat | 21% | — | 8,886 | 326 | Spain 5% |
A dash in “Main message” means Spytrend has not read that company's top message yet.
What explains Mint's ad numbers? These are the measured differences in its ads.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| livemint.com | 66,908 | 236 | before Mar 2026 – 12 Nov 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 59 |
| Mar 2026 | 8 |
| Apr 2026 | 18 |
| May 2026 | 64 |
| Jun 2026 | 58 |
| Jul 2026 | 503 |
| Aug 2026 | 6,416 |
| Sep 2026 | 34,693 |
| Oct 2026 | 24,250 |
| Nov 2026 (to 13 Nov) | 826 |
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | livemint.com |
| Insight model | insights-v1 |
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Spytrend saw 66,908 Meta ads that lead to livemint.com between 1 Mar 2026 and 13 Nov 2026. 236 of them were active in the last 14 days to 13 Nov 2026.
Yes. 236 ads were active in the last 14 days to 13 Nov 2026, and 380 new ads appeared in the 7 days before that.
The ads ran in 183 countries. The United States took 48% of placements, Canada 10% and the United Kingdom 7%. 93 countries got their first Mint ads between 4 Sep and 29 Sep 2026: Denmark, the Netherlands, Italy, Sweden, Greece, Argentina, Malaysia, Turkey, Austria, Bangladesh, Switzerland, Portugal, Israel, Hungary, Romania, Iceland, Jamaica, the Bahamas, Peru, Cyprus, Qatar, Malta, Serbia, Kuwait, Chile, El Salvador, Ecuador, Kenya, Japan, Honduras, Lebanon, Slovenia, Guyana, Czechia, Oman, Venezuela, Morocco, the Dominican Republic, Bahrain, Egypt, Slovakia, Ghana, Namibia, Nepal, North Macedonia, Luxembourg, Ukraine, Bosnia and Herzegovina, Albania, South Korea, Belize, Syria, Lithuania, Uruguay, Latvia, Paraguay, Algeria, Barbados, Tunisia, Armenia, Georgia, Uganda, Kosovo, the Philippines, Uzbekistan, Saint Lucia, Zimbabwe, Grenada, Palestine, Cameroon, Nicaragua, Papua New Guinea, Moldova, Iraq, Montenegro, Antigua and Barbuda, Cambodia, Botswana, Kazakhstan, Mozambique, the Cayman Islands, Macao, Brunei, Saint Vincent and the Grenadines, Azerbaijan, Senegal, the Maldives, Malawi, Haiti, Mongolia, Sierra Leone, Libya and Liberia.
Yes. 2% of its ads with media are video: 1,088 video ads against 65,403 image ads.
Its leading message is “Prove Your Expertise” (33% of ads active in the last 14 days to 13 Nov 2026), followed by beat the odds (31%) and relive familiar memories (14%).
By the mix of ad categories, Mint's closest peers are Angel Studios, Shortical, ShareChat, VAMA and Taling. Mint ranks 8th of the 9 companies in that set by ads active in the last 14 days.
Spytrend saw 63,077 new Mint ads in the 90 days to 13 Nov 2026, against 3,728 in the 90 days before.
Spytrend counts every ad whose link leads to livemint.com or its subdomains, including ads run from partner pages, once each.
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.