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Company profile · Specialty and international foods · Advertiser

Kusmi Tea ads: 3,459 Meta ads, 595 active in the last 14 days

Kusmi Tea runs 3,459 Meta ads, 595 active in the last 14 days to 13 Nov 2026, in 13 countries. It has raised $36M. Last recorded equity round: Series B, $20M, Oct 2017. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.

First seen advertising on Meta in March 2026, mostly from its page “Kusmi Tea”, with ads that lead to kusmitea.com.

Website
kusmitea.com
Category
Specialty and international foods
Advertises on
Meta

595 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples

Kusmi Tea's ad metrics

How many ads does Kusmi Tea run? 3,459 Meta ads, 595 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to kusmitea.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.

Total ads3,459Meta ads that lead to kusmitea.com, since 1 Mar 2026
Facebook pages
9
Landing sites
1
Unique creatives
367
Longest-lived ad
493 days
First seen Mar 2026 · new ads in 7 of 9 months
  1. Mar
  2. Apr
  3. May
  4. Jun
  5. Jul
  6. Aug
  7. Sep
  8. Oct
  9. Nov
Active in the last 14 days59517% of all its ads are active in the last 14 days to 13 NovLaunched+7713% of the ads active in the last 14 days started 7–13 NovCountries13
  1. France49%
  2. Germany24%
  3. Italy8%
Share of ad placements · +10 more countriesVideo ads49%Video 1,693Image 1,753
Kusmi Tea, Meta ads that lead to kusmitea.com · data of 13 Nov 2026
Metric Value What it counts
Total ads 3,459 Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026
Active in the last 14 days 595 Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 17% of all its ads
Launched 77 Launched 7–13 Nov 2026, 13% of the ads active in the last 14 days
Unique creatives 367 Different images and videos behind the ads, duplicates matched
Longest-lived ad 493 days From its first to its last launch date in our data
Countries 13 An ad shown in two countries counts in both; 8 countries had ads active in the last 14 days
Video share 49% 1,693 video ads against 1,753 image ads, all ads with stored media
Facebook pages 9 Pages that ran ads leading to Kusmi Tea's sites, partner pages included
Landing sites 1 Domains and subdomains the ads lead to; kusmitea.com takes the most

What changed in the last 90 days

What changed in Kusmi Tea's ads over the last 90 days? Last 90 days (16 Aug – 13 Nov) against the 90 days before (18 May – 15 Aug), next to similar companies.

3.8× new ads · peers 1.6×

Kusmi Tea launched 3.8× more new ads in 90 days

It launched 1,642 new ads between 16 Aug and 13 Nov 2026, against 431 in the 90 days before. The 20 similar companies changed by a median 1.6×.

How we computed this
FindingIt launched 1,642 new ads between 16 Aug and 13 Nov 2026, against 431 in the 90 days before. The 20 similar companies changed by a median 1.6×.
Check1,642 ÷ 431 = 3.81; peer median 1.58; 3.81 ÷ 1.58 = 2.41
Ruleratio = ads(w2) ÷ ads(w1); shown when ratio ÷ peer median ratio >= 1.5 or <= 1/1.5
DataMeta ads that lead to kusmitea.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1
+4 countries with ads for the first time

Kusmi Tea ran its first ads in 4 new countries

Ads reached Switzerland, Spain, the Netherlands and the United States for the first time, first seen from 30 Sep to 8 Oct 2026, with 20–156 ads each.

How we computed this
FindingAds reached Switzerland, Spain, the Netherlands and the United States for the first time, first seen from 30 Sep to 8 Oct 2026, with 20–156 ads each.
CheckCH first 2026-09-30, 156 ads; ES first 2026-10-01, 54 ads; NL first 2026-10-01, 43 ads; US first 2026-10-08, 20 ads
Rulecountries with no ad before w2 (first launch date in w2) and >= 20 ads in w2; shown when >= 2
DataMeta ads that lead to kusmitea.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1

Kusmi Tea launches 18 new ads a day

How often does Kusmi Tea launch new ads? 2,073 ads in 180 days, 1,642 in 90 and 566 in the last 30. The busiest single day was 13 Oct 2026, with 266 new ads.

Kusmi TeaSimilar companies, median (20), scaled to Kusmi Tea

05010015015 Oct22 Oct29 Oct5 Nov12 Nov

Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to kusmitea.com. Counts of ads, not ad costs.

New ads
566
Per day
19
Busiest day
130 on 28 Oct
Days with new ads
28 of 30

Kusmi TeaSimilar companies, median (20), scaled to Kusmi Tea

01002003001 Sep1 Oct1 Nov

Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to kusmitea.com. Counts of ads, not ad costs.

New ads
1,642
Per day
18
Busiest day
266 on 13 Oct
Days with new ads
61 of 90

Kusmi TeaSimilar companies, median (20), scaled to Kusmi Tea

01002003001 Jun1 Jul1 Aug1 Sep1 Oct1 Nov

Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to kusmitea.com. Counts of ads, not ad costs.

New ads
2,073
Per day
12
Busiest day
266 on 13 Oct
Days with new ads
98 of 180
New ads by launch date · window ends 13 Nov 2026 · counts of ads, not ad spend
Period New ads Per day Busiest day Days with new ads
30 days 15 Oct – 13 Nov 566 19 130 28 Oct 28 of 30
90 days 16 Aug – 13 Nov 1,642 18 266 13 Oct 61 of 90
180 days 18 May – 13 Nov 2,073 12 266 13 Oct 98 of 180

Image makes 51% of Kusmi Tea's ads

Which formats and buttons does Kusmi Tea use? The 3,459 Kusmi Tea ads counted by format, on the same data date, 13 Nov 2026.

Ads by format · all ads since 1 Mar 2026 and ads active in the last 14 days to 13 Nov 2026
Format Total ads Share of all ads Active in the last 14 days
Image1,75351%255
Video1,69349%338
No stored media130%2
Real ad creatives

Its most-used creative carried 44 ads

Which creatives does Kusmi Tea reuse most? These six carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.

Video Kusmi Tea video ad, used in 44 ads, first launched 30 Sep 2026, newest ad found 3 Nov 2026

44 ads · video · first launched 30 Sep 2026 · newest ad found 3 Nov 2026

Open in Ad Research

Video Kusmi Tea video ad, used in 42 ads, first launched 7 Oct 2026, newest ad found 2 Nov 2026

42 ads · video · first launched 7 Oct 2026 · newest ad found 2 Nov 2026

Open in Ad Research

Video Kusmi Tea video ad, used in 41 ads, first launched 30 Sep 2026, newest ad found 2 Nov 2026

41 ads · video · first launched 30 Sep 2026 · newest ad found 2 Nov 2026

Open in Ad Research

Image Kusmi Tea image ad, used in 41 ads, first launched 30 Sep 2026, newest ad found 2 Nov 2026

41 ads · image · first launched 30 Sep 2026 · newest ad found 2 Nov 2026

Open in Ad Research

Image Kusmi Tea image ad, used in 41 ads, first launched 30 Sep 2026, newest ad found 2 Nov 2026

41 ads · image · first launched 30 Sep 2026 · newest ad found 2 Nov 2026

Open in Ad Research

Image Kusmi Tea image ad, used in 30 ads, first launched 7 Oct 2026, newest ad found 3 Nov 2026

30 ads · image · first launched 7 Oct 2026 · newest ad found 3 Nov 2026

Open in Ad Research

See all 367 Kusmi Tea creatives with the ads that use them

Ads ran in 13 countries; France has 49% of placements

Which countries do Kusmi Tea's ads reach? Four countries got their first ads in the last 90 days, and ads ran in the last 14 days in 8 of the countries shown. A placement is one ad shown in one country. The geography report counts 3,459 placements.

Top 10 countries by share of placements · all ads since 1 Mar 2026
Country Share of placements Active in the last 14 days
France FR49%186
Germany DE24%82
Italy IT8%41
Belgium BE6%115
Switzerland CHNew5%83
United Kingdom GB2%0
Spain ESNew2%44
Netherlands NLNew1%34
Iceland IS1%0
United States USNew1%10
3 more countries by placements · “New” = first Kusmi Tea ad in the last 90 days
Country Placements
Kazakhstan KZ16
Estonia EE13
Latvia LV5
New ads by country · the 9 countries with new ads in the last 180 days · last 90 days (16 Aug – 13 Nov 2026) against the 90 days before (18 May – 15 Aug) · an ad shown in two countries counts in both
Country Last 90 days 90 days before Change
France582331+76%
Germany39376+417%
Belgium2130new
Switzerland1560new
Italy10514+650%
United Kingdom7610+660%
Spain540new
Netherlands430new
United States200new

“Comforting festive flavors” leads 51% of its ads active in the last 14 days

What do Kusmi Tea's ad messages say? Spytrend analyzed 448 ads and identified 7 messages. We read the text of 448 Kusmi Tea ads, which held 131 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.

Message analysis through 6 Nov 2026 (page ad data through 13 Nov 2026) · share of all ads analyzed for Kusmi Tea and of those active in the last 14 days of that period
Message What the ads say All read ads Active in the last 14 days
Comforting festive flavors Seasonal blends promise the warmth and indulgence of Christmas desserts and mulled wine through richly described fruit, spice, chocolate and nut flavors. “Tsarevna, la star des fêtes !” 31% 51%
Daily Advent discoveries The Advent calendar turns the wait for Christmas into a daily discovery of teas, infusions and surprises, framed through tarot cards, predictions and magical journeys. “Livraison offerte dès 38,90€” 23% 21%
Everyday drink inspiration Matcha, hojicha, ube, bubble tea kits and iced teas offer appealing ways to refresh familiar drinking routines, from morning lattes to homemade summer drinks. “NOUVEAU : Matcha Premium” 16% 2%
Targeted wellness rituals The Rituel range is promoted through claims about sleep, energy, concentration, immunity, drainage and weight management, often emphasizing added active ingredients. “Rituel Drainant - Kusmi Tea” 9% 1%
Savings worth acting on Sale events, private sales and short-lived promotions encourage viewers to stock up on favorite teas, gift sets and accessories. “-20% ab 80€” 9% 3%
Gifts with enchantment The Christmas boutique presents decorative tea collections and accessories as thoughtful gifts for loved ones or treats for yourself. “Ein Schicksal voller Geschenke” 8% 21%
Organic Normandy craftsmanship The ads highlight organic recipes, Normandy production and tea expertise, with refillable tins presented as a way to reduce waste. “Prolonger le plaisir, réduire l’impact.” 1% 0%

Offers in the ads

Offer stated in the ad · number of ads that state it
Offer Example line Ads
Half-price sale“Fino al 50% di sconto”27 ads
Extra basket discount“10% EXTRA-Rabatt auf Ihren Warenkorb ab 80€.”8 ads
Free shipping“Livraison offerte dès 38,90€”5 ads
Flash basket discount“-20 % ab 80 € Einkaufswert auf Ihren Warenkorb!”4 ads

Buttons the ads use

Call-to-action button · share of ads
Button Share of ads
Shop now52%
See details29%
Learn more13%
Get offer6%
What to take from it. New ads rose from 431 in the 90 days before to 1,642 in the last 90.

Kusmi Tea raised $20M in Oct 2017

What financial figures does Kusmi Tea disclose? Spytrend Startups records $36M of disclosed funding for Kusmi Tea. The last recorded round: Series B, $20M, Oct 2017.

$36M

Raised in total

$20M

Series B, Oct 2017

See Kusmi Tea on Spytrend Startups

The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.

Kusmi Tea ranks 4th of 9 by ads active in the last 14 days among similar companies

How does Kusmi Tea compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Kusmi Tea and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Kusmi Tea ranks 4th of 9 (595).

Similar companies by ad-category mix · ads seen and active in the last 14 days to 13 Nov 2026
Company Category mix Main message Total ads Active in the last 14 days Main country
Kusmi Tea, this page — Comforting festive flavors 3,459 595 France 49%
FabFitFun 59% Free Annual Welcome Gifts 9,275 787 United States 76%
Matchaflix 45% Seasonal savings 3,251 193 Spain 78%
Dandelion Chocolate 38% A Holiday Ritual 858 176 United States 100%
Reformed 33% More from your drink 5,787 425 United Kingdom 75%
Ahead Nutrition 25% Guilt-free snacking 29,626 3,473 Germany 38%
Dewey’s Bakery 22% Seasonal flavor returns 775 63 United States 100%
Promix Nutrition 21% Relief From Bloating 13,634 735 United States 100%
Grüns 21% Savings overcome price 12,242 104 United States 100%

Why Spytrend shows 3,459 ads where other libraries show fewer

What explains Kusmi Tea's ad numbers? These are the measured differences in its ads.

  • We count every ad that leads to the sites, including ads run from partner pages (9 Facebook pages in total), not only the ads of one official page.
  • We count subdomains too: kusmitea.com and its subdomains are one company.
  • We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
Landing sites of Kusmi Tea's ads · ads that lead to each site · data of 13 Nov 2026
Landing site Ads Active in the last 14 days First and last launch
kusmitea.com 3,459 595 before Mar 2026 – 12 Nov 2026
New ads by launch month · Before Mar 2026 – 13 Nov 2026 · counts of ads, not ad spend
Month New ads
Before Mar 2026 1,086
Mar 2026 87
Jun 2026 219
Jul 2026 199
Aug 2026 39
Sep 2026 177
Oct 2026 1,304
Nov 2026 (to 13 Nov) 135

Definitions, data and limits

Definitions

Total ads
Meta ads whose link leads to kusmitea.com or a subdomain, each counted once. Includes ads from partner pages that link there.
Active in the last 14 days
Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
New ads
Ads counted by their launch date in the Meta Ad Library.
Unique creatives
The different images and videos behind the ads, after Spytrend matches duplicates.
Countries
Countries where an ad was shown. An ad shown in two countries counts in both.
Video share
Video ads divided by all ads with stored media.
Key insights
The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.

The data

Sources and dates for this page
Ad data date13 Nov 2026
First ad seen1 Mar 2026
Ad sourceMeta Ad Library, collected by Spytrend. Meta's guide to the Ad Library
Company siteskusmitea.com
Funding, ARR and valuationSpytrend Startups, 13 Nov 2026, from company announcements and press reports
Insight modelinsights-v1

Limits

  • Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
  • The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
  • The page counts ads. It does not show ad spend or impressions.
  • An ad Spytrend did not see is not proof that the company did not advertise.

Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.

Questions about Kusmi Tea's ads

How many ads does Kusmi Tea run?

Spytrend saw 3,459 Meta ads that lead to kusmitea.com between 1 Mar 2026 and 13 Nov 2026. 595 of them were active in the last 14 days to 13 Nov 2026.

Is Kusmi Tea advertising now?

Yes. 595 ads were active in the last 14 days to 13 Nov 2026, and 77 new ads appeared in the 7 days before that.

Which countries do Kusmi Tea's ads target?

The ads ran in 13 countries. France took 49% of placements, Germany 24% and Italy 8%. Four countries got their first Kusmi Tea ads between 30 Sep and 8 Oct 2026: Switzerland, Spain, the Netherlands and the United States.

Does Kusmi Tea use video ads?

Yes. 49% of its ads with media are video: 1,693 video ads against 1,753 image ads.

What does Kusmi Tea advertise?

Its leading message is “Comforting festive flavors” (51% of ads active in the last 14 days to 6 Nov 2026), followed by gifts with enchantment (21%) and daily advent discoveries (21%).

Which companies advertise like Kusmi Tea?

By the mix of ad categories, Kusmi Tea's closest peers are FabFitFun, Matchaflix, Dandelion Chocolate, Reformed and Ahead Nutrition. Kusmi Tea ranks 4th of the 9 companies in that set by ads active in the last 14 days.

How much has Kusmi Tea raised?

Spytrend Startups records $36M of disclosed funding for Kusmi Tea. The last recorded round: Series B, $20M, Oct 2017.

How fast is Kusmi Tea growing?

Spytrend saw 1,642 new Kusmi Tea ads in the 90 days to 13 Nov 2026, against 431 in the 90 days before.

Why does Spytrend show more ads than other libraries?

Spytrend counts every ad whose link leads to kusmitea.com or its subdomains, including ads run from partner pages, once each.

Where does this data come from?

Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.

See every Kusmi Tea ad, not a summary of them

The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.

  • All 3,459 Kusmi Tea ads, with filters for country, format and launch date
  • Every one of its 367 creatives, with the ads that use it
  • The same view for FabFitFun, Matchaflix, Dandelion Chocolate and any other advertiser
Kusmi Tea's funding and ARR

Open Kusmi Tea's ads in Ad Research · See pricing

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