77 ads · image · first launched 20 Feb 2026 · newest ad found 11 Nov 2026
Company profile · Tours and experiences · Advertiser
Klook ads: 13,096 Meta ads, 3,569 active in the last 14 days
Klook runs 13,096 Meta ads, 3,569 active in the last 14 days to 13 Nov 2026, in 31 countries. It has raised $1B. Last recorded equity round: Series E, $100M, Feb 2025. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Klook”, with ads that lead to klook.com.
- Website
- klook.com
- Category
- Tours and experiences
- Advertises on
- Meta
3,569 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
Klook's ad metrics
How many ads does Klook run? 13,096 Meta ads, 3,569 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to klook.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads13,096Meta ads that lead to klook.com, since 1 Mar 2026
- Facebook pages
- 27
- Landing sites
- 2
- Unique creatives
- 2,586
- Longest-lived ad
- 458 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days3,56927% of all its ads are active in the last 14 days to 13 NovLaunched+40211% of the ads active in the last 14 days started 7–13 NovCountries31- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- Philippines14%
- Singapore9%
- Hong Kong9%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 13,096 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 3,569 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 27% of all its ads |
| Launched | 402 | Launched 7–13 Nov 2026, 11% of the ads active in the last 14 days |
| Unique creatives | 2,586 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 458 days | From its first to its last launch date in our data |
| Countries | 31 | An ad shown in two countries counts in both; 20 countries had ads active in the last 14 days |
| Video share | 15% | 1,955 video ads against 11,060 image ads, all ads with stored media |
| Facebook pages | 27 | Pages that ran ads leading to Klook's sites, partner pages included |
| Landing sites | 2 | Domains and subdomains the ads lead to; klook.com takes the most |
Klook launches 71 new ads a day
How often does Klook launch new ads? 9,661 ads in 180 days, 6,412 in 90 and 3,628 in the last 30. The busiest single day was 27 Oct 2026, with 667 new ads.
KlookSimilar companies, median (20), scaled to Klook
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to klook.com. Counts of ads, not ad costs.
- New ads
- 3,628
- Per day
- 121
- Busiest day
- 667 on 27 Oct
- Days with new ads
- 29 of 30
KlookSimilar companies, median (20), scaled to Klook
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to klook.com. Counts of ads, not ad costs.
- New ads
- 6,412
- Per day
- 71
- Busiest day
- 667 on 27 Oct
- Days with new ads
- 87 of 90
KlookSimilar companies, median (20), scaled to Klook
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to klook.com. Counts of ads, not ad costs.
- New ads
- 9,661
- Per day
- 54
- Busiest day
- 667 on 27 Oct
- Days with new ads
- 172 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 3,628 | 121 | 667 27 Oct | 29 of 30 |
| 90 days 16 Aug – 13 Nov | 6,412 | 71 | 667 27 Oct | 87 of 90 |
| 180 days 18 May – 13 Nov | 9,661 | 54 | 667 27 Oct | 172 of 180 |
Image makes 84% of Klook's ads
Which formats and buttons does Klook use? The 13,096 Klook ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Image | 11,060 | 84% | 3,392 |
| Video | 1,955 | 15% | 173 |
| No stored media | 81 | 1% | 4 |
Real ad creatives
Its most-used creative carried 77 ads
Which creatives does Klook reuse most? These four carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
61 ads · image · first launched 23 Jul 2026 · newest ad found 12 Nov 2026
59 ads · image · first launched 1 Mar 2026 · newest ad found 11 Nov 2026
14 ads · video · first launched 18 Sep 2026 · newest ad found 18 Sep 2026
Ads ran in 31 countries; the Philippines has 14% of placements
Which countries do Klook's ads reach? Ads ran in the last 14 days in 20 of the countries shown. A placement is one ad shown in one country. The geography report counts 13,649 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| Philippines PH | 14% | 487 |
| Singapore SG | 9% | 377 |
| Hong Kong HK | 9% | 371 |
| Malaysia MY | 8% | 410 |
| United States US | 7% | 41 |
| India IN | 6% | 219 |
| Thailand TH | 6% | 220 |
| Taiwan TW | 6% | 257 |
| Japan JP | 6% | 162 |
| United Kingdom GB | 5% | 68 |
| Country | Placements |
|---|---|
| Indonesia ID | 690 |
| Vietnam VN | 524 |
| Germany DE | 434 |
| Canada CA | 356 |
| South Korea KR | 343 |
| Australia AU | 343 |
| Israel IL | 240 |
| New Zealand NZ | 203 |
| United Arab Emirates AE | 132 |
| France FR | 11 |
| Mexico MX | 8 |
| Colombia CO | 7 |
| Italy IT | 6 |
| Brazil BR | 5 |
| Turkey TR | 5 |
| Spain ES | 5 |
| Poland PL | 4 |
| Netherlands NL | 3 |
| Argentina AR | 3 |
| Pakistan PK | 1 |
| Macao MO | 1 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| Philippines | 946 | 441 | +115% |
| Singapore | 708 | 212 | +234% |
| Malaysia | 645 | 207 | +212% |
| Hong Kong | 551 | 425 | +30% |
| India | 431 | 203 | +112% |
| Taiwan | 415 | 174 | +139% |
| Thailand | 397 | 146 | +172% |
| Indonesia | 325 | 78 | +317% |
| Japan | 317 | 191 | +66% |
| Germany | 316 | 50 | +532% |
“Discover destination must-dos” leads 37% of its ads active in the last 14 days
What do Klook's ad messages say? Spytrend analyzed 584 ads and identified 7 messages. We read the text of 584 Klook ads, which held 344 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Travel for less | The ads encourage booking through Klook to save on trips through exclusive deals, seasonal promotions and recurring discount events. “역대급 여행 특가 득템하기” | 35% | 23% |
| Discover destination must-dos | The ads invite travelers to find and book essential attractions, hidden gems, cultural experiences and food adventures in their chosen destination. “Book Japan’s Must-Dos on Klook” | 24% | 37% |
| Memorable local experiences | The ads spotlight distinctive dining, performances, cultural encounters and weekend activities as reasons to make new memories. “Taiwan Buffet 饗 A Joy” | 11% | 9% |
| Find your ideal stay | The hotel ads emphasize comfortable accommodation that suits the traveler's budget, preferred location and style of trip. “Comfortable Stays in Tokyo 🏨” | 10% | 13% |
| Skip booking hassles | The ads promise easy last-minute booking, instant confirmation, digital tickets and smoother entry without waiting in queues. “More Fun. Less Hassle. 😎” | 6% | 7% |
| Simpler rail journeys | The rail ads offer easier travel planning through advance seat reservations, mobile boarding, flexible payment options and connected routes. “Book Your Japan Rail!” | 6% | 8% |
| Everything in an app | The ads position Klook as a convenient place to arrange tours, attractions, hotels and transport without switching between booking services. “Get Your Travel Right. Book on Klook.” | 5% | 2% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Tours and attractions | “Up to 50% off Tours & Attractions this Cherry Blossom Season!” | 348 ads |
| Hotel discounts | “Up to 50% OFF Hotels” | 87 ads |
| European summer discount | “Get up to 40% off your Euro Summer vacation!” | 19 ads |
| Free cancellation | “flexible free cancellation policies” | 14 ads |
| Friday hotel discount | “Up to $70 Off Hotels. Fresh Friday Drops!” | 4 ads |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Learn more | 96% |
| Get offer | 3% |
| Shop now | 0% |
| See details | 0% |
What to take from it. New ads rose from 3,249 in the 90 days before to 6,412 in the last 90. Klook launches 510 ads a week rather than in bursts: 12 weeks with new ads out of 12.
Klook raised $100M in Feb 2025
What financial figures does Klook disclose? Spytrend Startups records $1B of disclosed funding for Klook. The last recorded round: Series E, $100M, Feb 2025. Its reported valuation is $1B as of Dec 2023.
$1B
Raised in total, the sum of its recorded rounds
$100M
Series E, Feb 2025
$1B
Valuation as of Dec 2023
See Klook on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
Klook ranks 1st of 9 by ads active in the last 14 days among similar companies
How does Klook compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Klook and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Klook ranks 1st of 9 (3,569).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Klook, this page | — | Travel for less | 13,096 | 3,569 | Philippines 14% |
| The Knot Invitations | 74% | Find Your Venue | 2,229 | 98 | United States 100% |
| Meragi | 64% | Stress-free venue search | 2,564 | 187 | India 100% |
| IKEA | 56% | Affordable home upgrades | 33,074 | 2,859 | India 14% |
| Falkensteiner Hotels & Residences | 55% | Escape everyday stress | 17,469 | 1,027 | Germany 16% |
| Watermark Retirement Communities | 54% | A Home That Fits | 2,729 | 415 | United States 100% |
| Booking.com | 49% | Flexible worry-free booking | 6,994 | 427 | Tuvalu 6% |
| Aman | 49% | Peace and privacy | 4,910 | 622 | United States 11% |
| Faire | 48% | Global wholesale connections | 9,609 | 970 | United States 21% |
Why Spytrend shows 13,096 ads where other libraries show fewer
What explains Klook's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (27 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: klook.com and its subdomains are one company, not two.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| klook.com | 13,095 | 3,569 | before Mar 2026 – 12 Nov 2026 |
| cap.klook.com | 1 | 0 | 13 Aug – 13 Aug 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 572 |
| Mar 2026 | 842 |
| Apr 2026 | 518 |
| May 2026 | 1,969 |
| Jun 2026 | 1,370 |
| Jul 2026 | 937 |
| Aug 2026 | 817 |
| Sep 2026 | 1,244 |
| Oct 2026 | 4,136 |
| Nov 2026 (to 13 Nov) | 675 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to klook.com or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | klook.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about Klook's ads
How many ads does Klook run?
Spytrend saw 13,096 Meta ads that lead to klook.com between 1 Mar 2026 and 13 Nov 2026. 3,569 of them were active in the last 14 days to 13 Nov 2026.
Is Klook advertising now?
Yes. 3,569 ads were active in the last 14 days to 13 Nov 2026, and 402 new ads appeared in the 7 days before that.
Which countries do Klook's ads target?
The ads ran in 31 countries. The Philippines took 14% of placements, Singapore 9% and Hong Kong 9%.
Does Klook use video ads?
Yes. 15% of its ads with media are video: 1,955 video ads against 11,060 image ads.
What does Klook advertise?
Its leading message is “Discover destination must-dos” (37% of ads active in the last 14 days to 6 Nov 2026), followed by travel for less (23%) and find your ideal stay (13%).
Which companies advertise like Klook?
By the mix of ad categories, Klook's closest peers are The Knot Invitations, Meragi, IKEA, Falkensteiner Hotels & Residences and Watermark Retirement Communities. Klook ranks 1st of the 9 companies in that set by ads active in the last 14 days.
How much has Klook raised?
Spytrend Startups records $1B of disclosed funding for Klook. The last recorded round: Series E, $100M, Feb 2025. Its reported valuation is $1B as of Dec 2023.
How fast is Klook growing?
Spytrend saw 6,412 new Klook ads in the 90 days to 13 Nov 2026, against 3,249 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to klook.com or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every Klook ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 13,096 Klook ads, with filters for country, format and launch date
- Every one of its 2,586 creatives, with the ads that use it
- The same view for The Knot Invitations, Meragi, IKEA and any other advertiser