Invicti's video share rose 27 points in 90 days
Video took 44% of its new ads with media, against 17% in the 90 days before. The similar companies moved a median +0.0 points.
Company profile · Cybersecurity · Advertiser
Invicti runs 11,307 Meta ads, 215 active in the last 14 days to 13 Nov 2026, in 79 countries. It has raised $665M. Last recorded equity round: Growth, $625M, Oct 2021. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in May 2026, mostly from its page “Invicti Security”, with ads that lead to invicti.com.
215 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
How many ads does Invicti run? 11,307 Meta ads, 215 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to invicti.com, collected since 5 May 2026. Spytrend counts ads, not ad spend and not impressions.
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 11,307 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 5 May 2026 |
| Active in the last 14 days | 215 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 2% of all its ads |
| Launched | 1,174 | Launched 7–13 Nov 2026 |
| Unique creatives | 66 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 102 days | From its first to its last launch date in our data |
| Countries | 79 | An ad shown in two countries counts in both; 44 countries had ads active in the last 14 days |
| Video share | 32% | 3,548 video ads against 7,466 image ads, all ads with stored media |
| Facebook pages | 1 | Pages that ran ads leading to Invicti's sites, partner pages included |
| Landing sites | 1 | Domains and subdomains the ads lead to; invicti.com takes the most |
What changed in Invicti's ads over the last 90 days? Last 90 days (16 Aug – 13 Nov) against the 90 days before (18 May – 15 Aug), next to similar companies.
Video took 44% of its new ads with media, against 17% in the 90 days before. The similar companies moved a median +0.0 points.
Ads reached Kenya and Sri Lanka for the first time, first seen from 28 Aug to 8 Sep 2026, with 27–30 ads each.
How often does Invicti launch new ads? 11,158 ads in 180 days, 6,370 in 90 and 2,218 in the last 30. The busiest single day was 27 May 2026, with 214 new ads.
InvictiSimilar companies, median (19), scaled to Invicti
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to invicti.com. Counts of ads, not ad costs.
InvictiSimilar companies, median (19), scaled to Invicti
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to invicti.com. Counts of ads, not ad costs.
InvictiSimilar companies, median (19), scaled to Invicti
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to invicti.com. Counts of ads, not ad costs.
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 2,218 | 74 | 185 6 Nov | 29 of 30 |
| 90 days 16 Aug – 13 Nov | 6,370 | 71 | 190 17 Sep | 89 of 90 |
| 180 days 18 May – 13 Nov | 11,158 | 62 | 214 27 May | 178 of 180 |
Which formats and buttons does Invicti use? The 11,307 Invicti ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Image | 7,466 | 66% | 142 |
| Video | 3,548 | 31% | 73 |
| No stored media | 293 | 3% | 0 |
Which creatives does Invicti reuse most? These three carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
461 ads · image · first launched 1 Jul 2026 · newest ad found 13 Nov 2026
343 ads · image · first launched 17 Jun 2026 · newest ad found 12 Nov 2026
312 ads · image · first launched 23 Jun 2026 · newest ad found 6 Nov 2026
Which countries do Invicti's ads reach? Two countries got their first ads in the last 90 days, and ads ran in the last 14 days in 44 of the countries shown. Showing 60 of 79 countries by placements. A placement is one ad shown in one country. The geography report counts 22,739 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| United States US | 26% | 7 |
| India IN | 13% | 51 |
| United Kingdom GB | 12% | 8 |
| Canada CA | 8% | 14 |
| Australia AU | 5% | 5 |
| Poland PL | 3% | 2 |
| France FR | 2% | 2 |
| Brazil BR | 2% | 4 |
| United Arab Emirates AE | 2% | 2 |
| Netherlands NL | 2% | 3 |
| Country | Placements |
|---|---|
| Philippines PH | 415 |
| Malaysia MY | 367 |
| Ukraine UA | 365 |
| South Africa ZA | 299 |
| Egypt EG | 298 |
| Mexico MX | 297 |
| Germany DE | 273 |
| Italy IT | 259 |
| Denmark DK | 256 |
| Sweden SE | 243 |
| Switzerland CH | 203 |
| Saudi Arabia SA | 198 |
| Finland FI | 151 |
| Argentina AR | 142 |
| Belgium BE | 139 |
| Spain ES | 130 |
| Hungary HU | 123 |
| Hong Kong HK | 97 |
| Ireland IE | 95 |
| Portugal PT | 86 |
| Greece GR | 83 |
| Israel IL | 70 |
| Turkey TR | 67 |
| Romania RO | 61 |
| Colombia CO | 46 |
| Lithuania LT | 42 |
| Pakistan PK | 39 |
| Austria AT | 39 |
| Japan JP | 39 |
| Czechia CZ | 31 |
| Costa Rica CR | 31 |
| Kenya KENew | 30 |
| New Zealand NZ | 30 |
| Bahrain BH | 30 |
| Sri Lanka LKNew | 27 |
| Chile CL | 26 |
| Bulgaria BG | 25 |
| Nepal NP | 20 |
| Luxembourg LU | 19 |
| Slovakia SK | 19 |
| Nigeria NG | 18 |
| Qatar QA | 17 |
| Jordan JO | 15 |
| Norway NO | 13 |
| Peru PE | 13 |
| Uruguay UY | 12 |
| Ghana GH | 12 |
| Cyprus CY | 11 |
| Morocco MA | 11 |
| Slovenia SI | 11 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| United States | 2,352 | 3,425 | −31% |
| India | 1,835 | 1,158 | +58% |
| United Kingdom | 1,347 | 1,392 | −3% |
| Canada | 959 | 866 | +11% |
| Australia | 542 | 605 | −10% |
| Poland | 354 | 277 | +28% |
| Brazil | 329 | 198 | +66% |
| France | 265 | 250 | +6% |
| United Arab Emirates | 219 | 225 | −3% |
| Netherlands | 215 | 224 | −4% |
What do Invicti's ad messages say? Spytrend analyzed 600 ads and identified 7 messages. We read the text of 600 Invicti ads, which held 75 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Proof over scanner noise | The ads challenge unreliable scanners and position validated findings as a way to stop wasting effort on false positives and restore developer trust. “Stop Triaging Noise.” | 30% | 42% |
| Prioritize real attack paths | The ads argue that fixing more vulnerabilities does not necessarily reduce risk and urge teams to focus on demonstrably exploitable issues. “Fixing vulnerabilities doesn’t cut risk” | 26% | 15% |
| Address AI blind spots | The ads warn that AI adoption and accelerated code production create exposure that existing security practices may leave unseen or unvalidated. “You can’t secure what you can’t see” | 14% | 3% |
| Security that keeps pace | The ads present automated testing within delivery workflows as a way to maintain security coverage without delaying releases or adding manual overhead. “Skip the drama. Not the scan.” | 11% | 13% |
| Defensible security outcomes | The ads tell security leaders they need verifiable evidence of reduced exposure for boards and audits, rather than relying on compliance or closed tickets. “Your Board Needs Defensible Proof.” | 9% | 5% |
| Consolidate fragmented AppSec | The ads promote bringing security testing tools together in the Invicti platform rather than managing disconnected tools and browser tabs. “AppSec shouldn’t require tab gymnastic” | 6% | 11% |
| Faster affordable pentesting | The ads offer rapid agentic pentesting with validated results, positioning it as an alternative to long scheduling delays and rising assessment costs. “Pentesting in hours, not weeks” | 2% | 8% |
| Offer | Example line | Ads |
|---|---|---|
| Full review | “Read the full review” | 15 ads |
| Pentest assessment price | “Validated findings at up to $500 per assessment.” | 6 ads |
| CryptoNet case study | “Get the CryptoNet case study” | 5 ads |
| Miercom report | “Get the Miercom report” | 5 ads |
| SyCom case study | “Get the SyCom case study” | 4 ads |
| Button | Share of ads |
|---|---|
| Learn more | 100% |
What financial figures does Invicti disclose? Spytrend Startups records $665M of disclosed funding for Invicti. The last recorded round: Growth, $625M, Oct 2021.
$665M
Raised in total
$625M
Growth, Oct 2021
See Invicti on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
How does Invicti compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Invicti and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Invicti ranks 4th of 9 (215).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Invicti, this page | — | Proof over scanner noise | 11,307 | 215 | United States 26% |
| Crowdstrike | 79% | — | 12,312 | 180 | United States 23% |
| Silverfort | 70% | — | 9,869 | 118 | United States 31% |
| Cato Networks | 65% | Proven by enterprise customers | 37,243 | 232 | United Kingdom 9% |
| Snowflake | 55% | — | 18,007 | 208 | United States 40% |
| Moz | 54% | Better local visibility | 1,080 | 64 | United States 20% |
| Amplitude | 54% | — | 22,716 | 614 | United States 31% |
| Veeam | 51% | — | 10,725 | 709 | United Kingdom 4% |
| Jfrog | 47% | — | 9,171 | 185 | United States 19% |
A dash in “Main message” means Spytrend has not read that company's top message yet.
What explains Invicti's ad numbers? These are the measured differences in its ads.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| invicti.com | 11,307 | 215 | 5 May – 12 Nov 2026 |
| Month | New ads |
|---|---|
| May 2026 | 1,178 |
| Jun 2026 | 889 |
| Jul 2026 | 1,969 |
| Aug 2026 | 2,253 |
| Sep 2026 | 2,022 |
| Oct 2026 | 1,491 |
| Nov 2026 (to 13 Nov) | 1,505 |
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 5 May 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | invicti.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Spytrend saw 11,307 Meta ads that lead to invicti.com between 5 May 2026 and 13 Nov 2026. 215 of them were active in the last 14 days to 13 Nov 2026.
Yes. 215 ads were active in the last 14 days to 13 Nov 2026, and 1,174 new ads appeared in the 7 days before that.
The ads ran in 79 countries. The United States took 26% of placements, India 13% and the United Kingdom 12%. Two countries got their first Invicti ads between 28 Aug and 8 Sep 2026: Kenya and Sri Lanka.
Yes. 32% of its ads with media are video: 3,548 video ads against 7,466 image ads. Video took 44% of the ads launched in the last 90 days, up from 17% in the 90 days before.
Its leading message is “Proof over scanner noise” (42% of ads active in the last 14 days to 12 Nov 2026), followed by prioritize real attack paths (15%) and security that keeps pace (13%).
By the mix of ad categories, Invicti's closest peers are Crowdstrike, Silverfort, Cato Networks, Snowflake and Moz. Invicti ranks 4th of the 9 companies in that set by ads active in the last 14 days.
Spytrend Startups records $665M of disclosed funding for Invicti. The last recorded round: Growth, $625M, Oct 2021.
Spytrend saw 6,370 new Invicti ads in the 90 days to 13 Nov 2026, against 4,788 in the 90 days before.
Spytrend counts every ad whose link leads to invicti.com or its subdomains, including ads run from partner pages, once each.
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.