20 ads · video · first launched 1 Oct 2026 · newest ad found 3 Oct 2026
Company profile · Haircare · Advertiser
Innovist ads: 12,966 Meta ads, 1,084 active in the last 14 days
Innovist runs 12,966 Meta ads, 1,084 active in the last 14 days to 13 Nov 2026, in 3 countries. It has raised $26.9M. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Chemist At Play”, with ads that lead to innovist.com.
- Website
- innovist.com
- Category
- Haircare
- Advertises on
- Meta
1,084 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
Innovist's ad metrics
How many ads does Innovist run? 12,966 Meta ads, 1,084 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to innovist.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads12,966Meta ads that lead to innovist.com, since 1 Mar 2026
- Facebook pages
- 12
- Landing sites
- 2
- Unique creatives
- 7,975
- Longest-lived ad
- 671 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days1,0848% of all its ads are active in the last 14 days to 13 NovLaunched+17917% of the ads active in the last 14 days started 7–13 NovCountries3- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- India100%
- United Arab Emirates0%
- Germany0%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 12,966 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 1,084 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 8% of all its ads |
| Launched | 179 | Launched 7–13 Nov 2026, 17% of the ads active in the last 14 days |
| Unique creatives | 7,975 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 671 days | From its first to its last launch date in our data |
| Countries | 3 | An ad shown in two countries counts in both; 1 country had ads active in the last 14 days |
| Video share | 73% | 9,456 video ads against 3,503 image ads, all ads with stored media |
| Facebook pages | 12 | Pages that ran ads leading to Innovist's sites, partner pages included |
| Landing sites | 2 | Domains and subdomains the ads lead to; innovist.com takes the most |
Innovist launches 64 new ads a day
How often does Innovist launch new ads? 9,276 ads in 180 days, 5,732 in 90 and 1,820 in the last 30. The busiest single day was 2 Oct 2026, with 577 new ads.
InnovistSimilar companies, median (19), scaled to Innovist
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to innovist.com. Counts of ads, not ad costs.
- New ads
- 1,820
- Per day
- 61
- Busiest day
- 234 on 19 Oct
- Days with new ads
- 24 of 30
InnovistSimilar companies, median (19), scaled to Innovist
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to innovist.com. Counts of ads, not ad costs.
- New ads
- 5,732
- Per day
- 64
- Busiest day
- 577 on 2 Oct
- Days with new ads
- 75 of 90
InnovistSimilar companies, median (19), scaled to Innovist
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to innovist.com. Counts of ads, not ad costs.
- New ads
- 9,276
- Per day
- 52
- Busiest day
- 577 on 2 Oct
- Days with new ads
- 153 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 1,820 | 61 | 234 19 Oct | 24 of 30 |
| 90 days 16 Aug – 13 Nov | 5,732 | 64 | 577 2 Oct | 75 of 90 |
| 180 days 18 May – 13 Nov | 9,276 | 52 | 577 2 Oct | 153 of 180 |
Video makes 73% of Innovist's ads
Which formats and buttons does Innovist use? The 12,966 Innovist ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Video | 9,456 | 73% | 667 |
| Image | 3,503 | 27% | 417 |
| No stored media | 7 | 0% | 0 |
Real ad creatives
Its most-used creative carried 20 ads
Which creatives does Innovist reuse most? These four carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
20 ads · video · first launched 1 Oct 2026 · newest ad found 3 Oct 2026
8 ads · image · first launched 23 Sep 2025 · newest ad found 29 Jul 2026
7 ads · image · first launched 1 Oct 2026 · newest ad found 3 Oct 2026
Ads ran in 3 countries; India has 100% of placements
Which countries do Innovist's ads reach? Ads ran in the last 14 days in 1 of the countries shown. A placement is one ad shown in one country. The geography report counts 12,958 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| India IN | 100% | 1,084 |
| United Arab Emirates AE | 0% | 0 |
| Germany DE | 0% | 0 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| India | 5,732 | 3,544 | +62% |
“Stronger Fuller Hair” leads 24% of its ads active in the last 14 days
What do Innovist's ad messages say? Spytrend analyzed 509 ads and identified 7 messages. We read the text of 509 Innovist ads, which held 443 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Stronger Fuller Hair | Bare Anatomy targets hair fall, breakage and thinning with shampoos, serums and sprays positioned to strengthen roots and support fuller-looking hair. “🌱 The 2-in-1 Growth & Care Spray” | 22% | 24% |
| Brighter Even Tone | Serums, roll-ons and mists promise to improve dark spots, tanning and pigmentation, with underarm products also offering odour control and freshness. “Brighter Underarms. All-Day Freshness.” | 19% | 22% |
| Smoother Clearer Skin | Chemist At Play presents exfoliating cleansers and treatments as ways to remove dead skin, smooth bumps, control oil and reduce breakouts without stripping skin. “Daily Exfoliation for Smoother Skin” | 17% | 18% |
| Stock Up Savings | The ads urge shoppers to stock up on favourite haircare and skincare products while limited-time free-product deals are available. “BOGO Is Back💃🌟” | 8% | 0% |
| Targeted Scalp Solutions | Bare Anatomy promotes dedicated treatments for dandruff, itchy scalps and premature greys, highlighting active ingredients and tested formulas. “Dye-Free Way to Tackle Early Greys😍” | 8% | 8% |
| Smooth Manageable Hair | Masks, conditioners and serums promise to nourish dry or damaged hair, tame frizz and restore softness and shine. “Deep Nourishment for Smooth, Frizz-Free Hair.” | 6% | 8% |
| Hydration And Protection | Lip balms and sunscreens offer everyday moisture and sun protection through comfortable formulas, with tinted lip care adding colour and gloss. “Cherry Tint. Soft, Hydrated Lips.” | 6% | 8% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Buy One Get One | “Buy 1 Bare Anatomy product Get 1 absolutely FREE” | 31 ads |
| Creatine Discount Code | “Use code - HIMANSHU21 , for more discount” | 7 ads |
| Free Third Product | “Buy 2 haircare products Get 3rd absolutely FREE” | 5 ads |
| Three Free Products | “Buy 2 products and get 3 FREE” | 5 ads |
| Foot Roll-On Price | “Rs 300 foot roll-on” | 1 ad |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Shop now | 99% |
| See details | 1% |
| Learn more | 0% |
What to take from it. New ads rose from 3,544 in the 90 days before to 5,732 in the last 90. Innovist launches 464 ads a week rather than in bursts: 12 weeks with new ads out of 12.
Innovist raised $26.9M in disclosed funding
What financial figures does Innovist disclose? Spytrend Startups records $26.9M of disclosed funding for Innovist. The last recorded round: Series B, Apr 2025. Its reported valuation is $35M as of Mar 2025.
$26.9M
Raised in total
$35M
Valuation as of Mar 2025
See Innovist on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
Innovist ranks 6th of 9 by ads active in the last 14 days among similar companies
How does Innovist compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Innovist and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Innovist ranks 6th of 9 (1,084).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Innovist, this page | — | Stronger Fuller Hair | 12,966 | 1,084 | India 100% |
| Nat Habit | 98% | Glow and tan removal | 21,354 | 1,463 | India 100% |
| Plix | 98% | Brighter Even Skin | 24,857 | 1,775 | India 96% |
| Arata | 75% | Better Routine Value | 19,565 | 1,318 | India 100% |
| Vedix | 71% | Visible results and trust | 18,817 | 1,131 | India 93% |
| IL MAKIAGE | 69% | Trusted beauty favorites | 8,268 | 1,256 | United States 88% |
| Erbology | 63% | Pure farm-sourced nutrition | 1,728 | 392 | United Kingdom 16% |
| Reformed | 39% | More from your drink | 5,787 | 425 | United Kingdom 75% |
| Matchaflix | 37% | Seasonal savings | 3,251 | 193 | Spain 78% |
Why Spytrend shows 12,966 ads where other libraries show fewer
What explains Innovist's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (12 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: innovist.com and its subdomains are one company, not two.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| innovist.com | 12,785 | 1,074 | before Mar 2026 – 12 Nov 2026 |
| anecdote.innovist.com | 181 | 10 | 16 Oct – 31 Oct 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 805 |
| Mar 2026 | 756 |
| Apr 2026 | 1,182 |
| May 2026 | 1,350 |
| Jun 2026 | 1,137 |
| Jul 2026 | 1,345 |
| Aug 2026 | 1,258 |
| Sep 2026 | 1,564 |
| Oct 2026 | 2,971 |
| Nov 2026 (to 13 Nov) | 365 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to innovist.com or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | innovist.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about Innovist's ads
How many ads does Innovist run?
Spytrend saw 12,966 Meta ads that lead to innovist.com between 1 Mar 2026 and 13 Nov 2026. 1,084 of them were active in the last 14 days to 13 Nov 2026.
Is Innovist advertising now?
Yes. 1,084 ads were active in the last 14 days to 13 Nov 2026, and 179 new ads appeared in the 7 days before that.
Which countries do Innovist's ads target?
The ads ran in 3 countries. India took 100% of placements, the United Arab Emirates 0% and Germany 0%.
Does Innovist use video ads?
Yes. 73% of its ads with media are video: 9,456 video ads against 3,503 image ads.
What does Innovist advertise?
Its leading message is “Stronger Fuller Hair” (24% of ads active in the last 14 days to 6 Nov 2026), followed by brighter even tone (22%) and smoother clearer skin (18%).
Which companies advertise like Innovist?
By the mix of ad categories, Innovist's closest peers are Nat Habit, Plix, Arata, Vedix and IL MAKIAGE. Innovist ranks 6th of the 9 companies in that set by ads active in the last 14 days.
How much has Innovist raised?
Spytrend Startups records $26.9M of disclosed funding for Innovist. The last recorded round: Series B, Apr 2025. Its reported valuation is $35M as of Mar 2025.
How fast is Innovist growing?
Spytrend saw 5,732 new Innovist ads in the 90 days to 13 Nov 2026, against 3,544 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to innovist.com or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every Innovist ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 12,966 Innovist ads, with filters for country, format and launch date
- Every one of its 7,975 creatives, with the ads that use it
- The same view for Nat Habit, Plix, Arata and any other advertiser