41 ads · video · first launched 7 Jul 2026 · newest ad found 12 Nov 2026
Company profile · Makeup · Advertiser
IL MAKIAGE ads: 8,268 Meta ads, 1,256 active in the last 14 days
IL MAKIAGE runs 8,268 Meta ads, 1,256 active in the last 14 days to 13 Nov 2026, in 35 countries. It has raised $130M. Last recorded equity round: Series B, $130M, Jan 2022. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “IL MAKIAGE”, with ads that lead to ilmakiage.com.
- Website
- ilmakiage.com
- Category
- Makeup
- Advertises on
- Meta
1,256 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
IL MAKIAGE's ad metrics
How many ads does IL MAKIAGE run? 8,268 Meta ads, 1,256 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to ilmakiage.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads8,268Meta ads that lead to ilmakiage.com, since 1 Mar 2026
- Facebook pages
- 36
- Landing sites
- 1
- Unique creatives
- 1,615
- Longest-lived ad
- 564 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days1,25615% of all its ads are active in the last 14 days to 13 NovLaunched+1,24399% of the ads active in the last 14 days started 7–13 NovCountries35- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- United States88%
- Spain4%
- Italy3%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 8,268 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 1,256 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 15% of all its ads |
| Launched | 1,243 | Launched 7–13 Nov 2026, 99% of the ads active in the last 14 days |
| Unique creatives | 1,615 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 564 days | From its first to its last launch date in our data |
| Countries | 35 | An ad shown in two countries counts in both; 1 country had ads active in the last 14 days |
| Video share | 81% | 6,689 video ads against 1,541 image ads, all ads with stored media |
| Facebook pages | 36 | Pages that ran ads leading to IL MAKIAGE's sites, partner pages included |
| Landing sites | 1 | Domains and subdomains the ads lead to; ilmakiage.com takes the most |
IL MAKIAGE launches 59 new ads a day
How often does IL MAKIAGE launch new ads? 7,575 ads in 180 days, 5,334 in 90 and 2,176 in the last 30. The busiest single day was 5 Nov 2026, with 1,116 new ads.
IL MAKIAGESimilar companies, median (19), scaled to IL MAKIAGE
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to ilmakiage.com. Counts of ads, not ad costs.
- New ads
- 2,176
- Per day
- 73
- Busiest day
- 1,116 on 5 Nov
- Days with new ads
- 27 of 30
IL MAKIAGESimilar companies, median (19), scaled to IL MAKIAGE
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to ilmakiage.com. Counts of ads, not ad costs.
- New ads
- 5,334
- Per day
- 59
- Busiest day
- 1,116 on 5 Nov
- Days with new ads
- 82 of 90
IL MAKIAGESimilar companies, median (19), scaled to IL MAKIAGE
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to ilmakiage.com. Counts of ads, not ad costs.
- New ads
- 7,575
- Per day
- 42
- Busiest day
- 1,116 on 5 Nov
- Days with new ads
- 136 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 2,176 | 73 | 1,116 5 Nov | 27 of 30 |
| 90 days 16 Aug – 13 Nov | 5,334 | 59 | 1,116 5 Nov | 82 of 90 |
| 180 days 18 May – 13 Nov | 7,575 | 42 | 1,116 5 Nov | 136 of 180 |
Video makes 81% of IL MAKIAGE's ads
Which formats and buttons does IL MAKIAGE use? The 8,268 IL MAKIAGE ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Video | 6,689 | 81% | 1,054 |
| Image | 1,541 | 19% | 202 |
| No stored media | 38 | 0% | 0 |
Real ad creatives
Its most-used creative carried 41 ads
Which creatives does IL MAKIAGE reuse most? These six carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
39 ads · image · first launched 2 Jun 2026 · newest ad found 22 Oct 2026
37 ads · image · first launched 2 Jun 2026 · newest ad found 5 Nov 2026
35 ads · video · first launched 2 Jun 2026 · newest ad found 6 Nov 2026
35 ads · video · first launched 10 Jun 2026 · newest ad found 11 Nov 2026
28 ads · image · first launched 2 Jun 2026 · newest ad found 29 Oct 2026
See all 1,615 IL MAKIAGE creatives with the ads that use them
Ads ran in 35 countries; the United States has 88% of placements
Which countries do IL MAKIAGE's ads reach? Ads ran in the last 14 days in 1 of the countries shown. A placement is one ad shown in one country. The geography report counts 8,561 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| United States US | 88% | 1,246 |
| Spain ES | 4% | 0 |
| Italy IT | 3% | 0 |
| Germany DE | 1% | 0 |
| Austria AT | 1% | 0 |
| United Kingdom GB | 1% | 0 |
| Canada CA | 0% | 0 |
| Australia AU | 0% | 0 |
| France FR | 0% | 0 |
| Brazil BR | 0% | 0 |
| Country | Placements |
|---|---|
| Sweden SE | 9 |
| Ireland IE | 9 |
| Denmark DK | 8 |
| Poland PL | 7 |
| India IN | 7 |
| Turkey TR | 6 |
| Philippines PH | 6 |
| South Korea KR | 5 |
| Thailand TH | 5 |
| Venezuela VE | 4 |
| Netherlands NL | 4 |
| Egypt EG | 4 |
| Japan JP | 4 |
| Argentina AR | 3 |
| Saudi Arabia SA | 3 |
| Colombia CO | 3 |
| Indonesia ID | 2 |
| South Africa ZA | 2 |
| Cyprus CY | 2 |
| Singapore SG | 2 |
| Bangladesh BD | 2 |
| Mexico MX | 1 |
| Vietnam VN | 1 |
| Nigeria NG | 1 |
| Pakistan PK | 1 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| United States | 5,274 | 2,238 | +136% |
| United Kingdom | 9 | 13 | −31% |
| Germany | 7 | 17 | −59% |
| Canada | 5 | 17 | −71% |
| Australia | 4 | 13 | −69% |
| Spain | 0 | 9 | −100% |
| Italy | 0 | 9 | −100% |
| France | 0 | 9 | −100% |
| Brazil | 0 | 9 | −100% |
| Poland | 0 | 7 | −100% |
“Gentle skin resurfacing” leads 67% of its ads active in the last 14 days
What do IL MAKIAGE's ad messages say? Spytrend analyzed 564 ads and identified 7 messages. We read the text of 564 IL MAKIAGE ads, which held 296 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Trusted beauty favorites | Celebrity endorsements, customer testimonials, enthusiastic reviews, and beauty publication praise present the products as worth the hype. “Check out what our customers are saying...” | 26% | 10% |
| Natural flawless makeup | Foundation, primer, and setting spray ads promise lightweight, natural-looking coverage that smooths imperfections, tones down redness, and stays put. “Free Returns & Exchanges” | 22% | 10% |
| Matching without guesswork | A quick personalized quiz promises a foundation shade or skincare formula suited to the viewer without store visits or swatching. “Find Your Shade Match” | 15% | 1% |
| Younger firmer skin | Face treatments and body creams promise visibly plumper, firmer, smoother-looking skin, with wrinkle treatments emphasizing immediate temporary blurring. “Experience Wrinkle Blur Technology” | 15% | 11% |
| Gentle skin resurfacing | Power Polish ads promise smoother, brighter, clearer-looking skin by removing buildup with gentle jojoba sphere exfoliation that supports the skin barrier. “Celebs Are Obsessed With This Exfoliator!” | 11% | 67% |
| Try before committing | The ads invite viewers to test full-size products at home before deciding whether to keep and pay for them. “Try Full Size Before You Buy” | 6% | 1% |
| Tan without orange | Sun Foam ads promise an easy, natural-looking, streak-free tan alongside hydration and skin-loving ingredients. “NO SUN. JUST TAN.” | 4% | 0% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Home trial | “Try at home for 14 days” | 341 ads |
| Free returns | “Free returns & exchanges” | 147 ads |
| Extended returns | “Free 90-day returns & exchanges!” | 21 ads |
| Longer return window | “Free returns & exchanges for 60 days” | 21 ads |
| Results guarantee | “Don’t see results? Don’t pay.” | 6 ads |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Learn more | 78% |
| See details | 17% |
| Shop now | 5% |
What to take from it. New ads rose from 2,241 in the 90 days before to 5,334 in the last 90. IL MAKIAGE launches 428 ads a week rather than in bursts: 12 weeks with new ads out of 12.
IL MAKIAGE raised $130M in Jan 2022
What financial figures does IL MAKIAGE disclose? Spytrend Startups records $130M of disclosed funding for IL MAKIAGE. The last recorded round: Series B, $130M, Jan 2022.
$130M
Raised in total, the sum of its recorded rounds
$130M
Series B, Jan 2022
See IL MAKIAGE on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
IL MAKIAGE ranks 5th of 9 by ads active in the last 14 days among similar companies
How does IL MAKIAGE compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: IL MAKIAGE and eight peers, listed by similarity, closest match first. By ads active in the last 14 days IL MAKIAGE ranks 5th of 9 (1,256).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| IL MAKIAGE, this page | — | Trusted beauty favorites | 8,268 | 1,256 | United States 88% |
| Prime Prometics | 77% | Beauty built for aging | 41,157 | 2,285 | Canada 26% |
| Plix | 75% | Brighter Even Skin | 24,857 | 1,775 | India 96% |
| Innovist | 69% | Stronger Fuller Hair | 12,966 | 1,084 | India 100% |
| Erbology | 68% | Pure farm-sourced nutrition | 1,728 | 392 | United Kingdom 16% |
| Nat Habit | 59% | Glow and tan removal | 21,354 | 1,463 | India 100% |
| Reformed | 39% | More from your drink | 5,787 | 425 | United Kingdom 75% |
| Matchaflix | 33% | Seasonal savings | 3,251 | 193 | Spain 78% |
| What’s Up Wellness | 27% | Stubborn fat support | 20,253 | 1,368 | India 93% |
Why Spytrend shows 8,268 ads where other libraries show fewer
What explains IL MAKIAGE's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (36 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: ilmakiage.com and its subdomains are one company.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| ilmakiage.com | 8,268 | 1,256 | before Mar 2026 – 11 Nov 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 632 |
| Mar 2026 | 36 |
| Apr 2026 | 6 |
| May 2026 | 3 |
| Jun 2026 | 1,090 |
| Jul 2026 | 1,011 |
| Aug 2026 | 898 |
| Sep 2026 | 1,741 |
| Oct 2026 | 1,510 |
| Nov 2026 (to 13 Nov) | 1,323 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to ilmakiage.com or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | ilmakiage.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about IL MAKIAGE's ads
How many ads does IL MAKIAGE run?
Spytrend saw 8,268 Meta ads that lead to ilmakiage.com between 1 Mar 2026 and 13 Nov 2026. 1,256 of them were active in the last 14 days to 13 Nov 2026.
Is IL MAKIAGE advertising now?
Yes. 1,256 ads were active in the last 14 days to 13 Nov 2026, and 1,243 new ads appeared in the 7 days before that.
Which countries do IL MAKIAGE's ads target?
The ads ran in 35 countries. The United States took 88% of placements, Spain 4% and Italy 3%.
Does IL MAKIAGE use video ads?
Yes. 81% of its ads with media are video: 6,689 video ads against 1,541 image ads.
What does IL MAKIAGE advertise?
Its leading message is “Gentle skin resurfacing” (67% of ads active in the last 14 days to 12 Nov 2026), followed by younger firmer skin (11%) and trusted beauty favorites (10%).
Which companies advertise like IL MAKIAGE?
By the mix of ad categories, IL MAKIAGE's closest peers are Prime Prometics, Plix, Innovist, Erbology and Nat Habit. IL MAKIAGE ranks 5th of the 9 companies in that set by ads active in the last 14 days.
How much has IL MAKIAGE raised?
Spytrend Startups records $130M of disclosed funding for IL MAKIAGE. The last recorded round: Series B, $130M, Jan 2022.
How fast is IL MAKIAGE growing?
Spytrend saw 5,334 new IL MAKIAGE ads in the 90 days to 13 Nov 2026, against 2,241 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to ilmakiage.com or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every IL MAKIAGE ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 8,268 IL MAKIAGE ads, with filters for country, format and launch date
- Every one of its 1,615 creatives, with the ads that use it
- The same view for Prime Prometics, Plix, Innovist and any other advertiser