56 ads · image · first launched 13 Sep 2026 · newest ad found 13 Nov 2026
Company profile · Furniture · Advertiser
IKEA ads: 33,074 Meta ads, 2,859 active in the last 14 days
IKEA runs 33,074 Meta ads, 2,859 active in the last 14 days to 13 Nov 2026, in 82 countries. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
IKEA advertises through many separate Pages, all called IKEA, and its ads run in markets from India to Spain, the United Kingdom and Austria. Spytrend has seen 33,074 ads leading to ikea.com up to 13 Nov 2026, 2,859 of them active in the last fourteen days, in 82 countries. Besides the main shop, the links lead to a secondhand marketplace, home services and local catalogue pages.
- Website
- ikea.com
- Category
- Furniture
- Advertises on
- Meta
2,859 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
IKEA's ad metrics
How many ads does IKEA run? 33,074 Meta ads, 2,859 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to ikea.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads33,074Meta ads that lead to ikea.com, since 1 Mar 2026
- Facebook pages
- 185
- Landing sites
- 12
- Unique creatives
- 7,574
- Longest-lived ad
- 728 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days2,8599% of all its ads are active in the last 14 days to 13 NovLaunched+74626% of the ads active in the last 14 days started 7–13 NovCountries82- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- India14%
- United Kingdom8%
- Spain8%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 33,074 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 2,859 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 9% of all its ads |
| Launched | 746 | Launched 7–13 Nov 2026, 26% of the ads active in the last 14 days |
| Unique creatives | 7,574 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 728 days | From its first to its last launch date in our data |
| Countries | 82 | An ad shown in two countries counts in both; 53 countries had ads active in the last 14 days |
| Video share | 37% | 12,125 video ads against 20,319 image ads, all ads with stored media |
| Facebook pages | 185 | Pages that ran ads leading to IKEA's sites, partner pages included |
| Landing sites | 12 | Domains and subdomains the ads lead to; ikea.com takes the most |
IKEA launches 130 new ads a day
How often does IKEA launch new ads? 19,934 ads in 180 days, 11,736 in 90 and 3,652 in the last 30. The busiest single day was 28 Oct 2026, with 757 new ads.
IKEASimilar companies, median (20), scaled to IKEA
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to ikea.com. Counts of ads, not ad costs.
- New ads
- 3,652
- Per day
- 122
- Busiest day
- 757 on 28 Oct
- Days with new ads
- 29 of 30
IKEASimilar companies, median (20), scaled to IKEA
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to ikea.com. Counts of ads, not ad costs.
- New ads
- 11,736
- Per day
- 130
- Busiest day
- 757 on 28 Oct
- Days with new ads
- 89 of 90
IKEASimilar companies, median (20), scaled to IKEA
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to ikea.com. Counts of ads, not ad costs.
- New ads
- 19,934
- Per day
- 111
- Busiest day
- 757 on 28 Oct
- Days with new ads
- 179 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 3,652 | 122 | 757 28 Oct | 29 of 30 |
| 90 days 16 Aug – 13 Nov | 11,736 | 130 | 757 28 Oct | 89 of 90 |
| 180 days 18 May – 13 Nov | 19,934 | 111 | 757 28 Oct | 179 of 180 |
Image makes 61% of IKEA's ads
Which formats and buttons does IKEA use? The 33,074 IKEA ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Image | 20,319 | 61% | 2,041 |
| Video | 12,125 | 37% | 816 |
| No stored media | 630 | 2% | 2 |
Real ad creatives
Its most-used creative carried 56 ads
Which creatives does IKEA reuse most? These two carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
50 ads · image · first launched 20 Mar 2026 · newest ad found 29 Oct 2026
Ads ran in 82 countries; India has 14% of placements
Which countries do IKEA's ads reach? Ads ran in the last 14 days in 53 of the countries shown. Showing 60 of 82 countries by placements. A placement is one ad shown in one country. The geography report counts 33,177 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| India IN | 14% | 510 |
| United Kingdom GB | 8% | 60 |
| Spain ES | 8% | 61 |
| France FR | 7% | 84 |
| Austria AT | 6% | 132 |
| Latvia LV | 5% | 27 |
| Finland FI | 4% | 46 |
| Sweden SE | 4% | 68 |
| Denmark DK | 3% | 102 |
| Kuwait KW | 3% | 129 |
| Country | Placements |
|---|---|
| Portugal PT | 1,037 |
| South Korea KR | 731 |
| Estonia EE | 712 |
| Netherlands NL | 679 |
| Croatia HR | 597 |
| Morocco MA | 571 |
| Australia AU | 497 |
| Lithuania LT | 478 |
| Romania RO | 446 |
| Canada CA | 444 |
| United States US | 432 |
| Belgium BE | 428 |
| Slovenia SI | 427 |
| Poland PL | 424 |
| Germany DE | 399 |
| Mexico MX | 377 |
| Ireland IE | 371 |
| Jordan JO | 348 |
| Egypt EG | 314 |
| Chile CL | 262 |
| Hungary HU | 255 |
| Colombia CO | 232 |
| Saudi Arabia SA | 207 |
| Serbia RS | 173 |
| Bahrain BH | 164 |
| United Arab Emirates AE | 149 |
| Israel IL | 142 |
| Czechia CZ | 130 |
| Norway NO | 123 |
| New Zealand NZ | 107 |
| Switzerland CH | 95 |
| Slovakia SK | 92 |
| Malaysia MY | 91 |
| Luxembourg LU | 78 |
| Philippines PH | 72 |
| Singapore SG | 63 |
| Thailand TH | 60 |
| Italy IT | 51 |
| Oman OM | 43 |
| Qatar QA | 29 |
| Brazil BR | 19 |
| Liechtenstein LI | 17 |
| Peru PE | 14 |
| Dominican Republic DO | 12 |
| Greece GR | 11 |
| Indonesia ID | 7 |
| Taiwan TW | 7 |
| Japan JP | 7 |
| Argentina AR | 6 |
| Nigeria NG | 6 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| India | 3,018 | 1,201 | +151% |
| Austria | 601 | 309 | +94% |
| Kuwait | 523 | 498 | +5% |
| South Korea | 438 | 283 | +55% |
| Spain | 350 | 646 | −46% |
| France | 346 | 381 | −9% |
| Morocco | 319 | 134 | +138% |
| Sweden | 310 | 389 | −20% |
| Latvia | 273 | 369 | −26% |
| Lithuania | 252 | 212 | +19% |
“Affordable home upgrades” leads 18% of its ads active in the last 14 days
What do IKEA's ad messages say? Spytrend analyzed 482 ads and identified 7 messages. We read the text of 482 IKEA ads, which held 352 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Affordable home upgrades | The ads encourage viewers to refresh their homes without stretching their budgets through lower prices, seasonal sales and member discounts. “Descomptes exclusius ” | 19% | 18% |
| Comfort and connection | Furniture, lighting and accessories promise restful rooms, cosy surroundings and welcoming spaces for spending time together. “IKEA brings to you a stupendous range of glasses and jugs for those sophisticated gatherings.” | 13% | 14% |
| Durable everyday design | The ads emphasise contemporary design, dependable construction and natural materials that gain character with age. “Upgrade your home with durable, contemporary IKEA designs made for modern homes.” | 11% | 7% |
| Stylish clutter control | IKEA presents organisers and adaptable storage as ways to keep belongings tidy, make small spaces work harder and preserve a stylish home. “Vedi i dettagli qui” | 10% | 15% |
| Solutions for specific activities | IKEA promotes dedicated furnishings and accessories for outdoor living, gaming, home working, cooking and children's everyday needs. “IKEA Box fürs Studium” | 10% | 10% |
| Expert project help | IKEA offers professional planning, home improvement services and tailored business furnishing support to help viewers complete their projects. “Mejora tu hogar con IKEA Home Services” | 6% | 6% |
| Rewarded furniture resale | The second-hand marketplace ads encourage viewers to sell unwanted IKEA products through a simple listing process with extra value for choosing store credit. “Create your listing now” | 5% | 8% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Sale savings | “Save Up to 70% on IKEA products.” | 42 ads |
| Exclusive store discounts | “descuentos exclusivos en tienda.” | 41 ads |
| Resale credit bonus | “get 15% extra when choosing to sell for store credit.” | 19 ads |
| Product warranty | “10 Year Warranty” | 15 ads |
| Extended returns | “365 Days Exchange & Returns” | 12 ads |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Learn more | 53% |
| Shop now | 39% |
| See details | 6% |
| Sign up | 1% |
What to take from it. IKEA uses ads for more than furniture sales. Next to the main shop on ikea.com, ads point to the secondhand marketplace, home services and local catalogues, so one brand advertises several jobs: selling new items, reselling used ones and booking help at home. The buttons split between Learn more and Shop now, and images lead video. Furniture, home decor and kitchen appliances are the main categories. For a retailer in many markets the lesson is to keep one name across many Pages, and to give side services such as resale their own landing page so they can be advertised on their own.
IKEA's reported valuation
What financial figures does IKEA disclose? The last recorded round: Grant, Mar 2024. Its reported valuation is $19.5B.
$19.5B
Valuation
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
IKEA ranks 1st of 9 by ads active in the last 14 days among similar companies
How does IKEA compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: IKEA and eight peers, listed by similarity, closest match first. By ads active in the last 14 days IKEA ranks 1st of 9 (2,859).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| IKEA, this page | — | Affordable home upgrades | 33,074 | 2,859 | India 14% |
| Livspace | 90% | Faster home readiness | 17,226 | 2,519 | India 99% |
| POVISON | 88% | Elevated home style | 20,877 | 968 | United States 93% |
| Castlery | 85% | Limited Time Savings | 18,815 | 1,135 | Australia 35% |
| Stanley Martin | 73% | Attainable New Homes | 2,442 | 82 | United States 100% |
| Watermark Retirement Communities | 71% | A Home That Fits | 2,729 | 415 | United States 100% |
| Elite Daily | 60% | Luxury for less | 6,026 | 262 | United States 100% |
| Meesho | 57% | Creator recommended finds | 3,972 | 551 | India 56% |
| Floward | 56% | Celebrate meaningful occasions | 1,729 | 645 | United Arab Emirates 29% |
Compare the companies below with IKEA by how their ads split across countries and by whether they advertise side services, such as resale or help at home, next to products.
Why Spytrend shows 33,074 ads where other libraries show fewer
What explains IKEA's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (185 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: ikea.com and its subdomains are one company, not twelve.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| ikea.com | 31,576 | 2,552 | before Mar 2026 – 12 Nov 2026 |
| secondhand.ikea.com | 1,151 | 273 | before Mar 2026 – 9 Nov 2026 |
| home-services.ikea.com | 143 | 0 | 3 Jun – 26 Aug 2026 |
| jo-ar.publications.ikea.com | 47 | 8 | 20 May – 10 Nov 2026 |
| ma-fr.publications.ikea.com | 44 | 6 | 1 May – 5 Nov 2026 |
| applink.ikea.com | 41 | 20 | before Mar 2026 – 3 Nov 2026 |
| preowned.ikea.com | 26 | 0 | before Mar 2026 |
| ma-ar.publications.ikea.com | 19 | 0 | 5 May – 7 Oct 2026 |
| jobs.ikea.com | 18 | 0 | before Mar 2026 – 5 Aug 2026 |
| kw-ar.publications.ikea.com | 4 | 0 | 30 Apr – 1 Jun 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 5,259 |
| Mar 2026 | 1,383 |
| Apr 2026 | 1,547 |
| May 2026 | 1,440 |
| Jun 2026 | 2,740 |
| Jul 2026 | 3,208 |
| Aug 2026 | 3,910 |
| Sep 2026 | 3,239 |
| Oct 2026 | 4,676 |
| Nov 2026 (to 13 Nov) | 1,528 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to ikea.com or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | ikea.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about IKEA's ads
How many ads does IKEA run?
Spytrend saw 33,074 Meta ads that lead to ikea.com between 1 Mar 2026 and 13 Nov 2026. 2,859 of them were active in the last 14 days to 13 Nov 2026.
Is IKEA advertising now?
Yes. 2,859 ads were active in the last 14 days to 13 Nov 2026, and 746 new ads appeared in the 7 days before that.
Which countries do IKEA's ads target?
The ads ran in 82 countries. India took 14% of placements, the United Kingdom 8% and Spain 8%.
Does IKEA use video ads?
Yes. 37% of its ads with media are video: 12,125 video ads against 20,319 image ads.
What does IKEA advertise?
Its leading message is “Affordable home upgrades” (18% of ads active in the last 14 days to 6 Nov 2026), followed by stylish clutter control (15%) and comfort and connection (14%).
Which companies advertise like IKEA?
By the mix of ad categories, IKEA's closest peers are Livspace, POVISON, Castlery, Stanley Martin and Watermark Retirement Communities. IKEA ranks 1st of the 9 companies in that set by ads active in the last 14 days.
How fast is IKEA growing?
Spytrend saw 11,736 new IKEA ads in the 90 days to 13 Nov 2026, against 8,198 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to ikea.com or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
Does IKEA advertise its secondhand service?
Yes. Part of its ads lead to the IKEA secondhand marketplace on its own subdomain, separate from the main shop.
Why are there so many Pages called IKEA?
IKEA advertises from many separate Pages under the same name. Spytrend counts them as one company because their ads lead to ikea.com.
See every IKEA ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 33,074 IKEA ads, with filters for country, format and launch date
- Every one of its 7,574 creatives, with the ads that use it
- The same view for Livspace, POVISON, Castlery and any other advertiser