4 ads · image · first launched 11 Nov 2026 · newest ad found 13 Nov 2026
Company profile · Restaurants and delivery · Advertiser
iFood ads: 569 Meta ads, 173 active in the last 14 days
iFood runs 569 Meta ads, 173 active in the last 14 days to 13 Nov 2026, in 1 country. It has raised $1.8B. Last recorded equity round: Undisclosed round, $1.8B, Aug 2022. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Rede Atacadão Ms Farma”, with ads that lead to ifood.com.br.
- Website
- ifood.com.br
- Category
- Restaurants and delivery
- Advertises on
- Meta
173 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
iFood's ad metrics
How many ads does iFood run? 569 Meta ads, 173 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to ifood.com.br, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads569Meta ads that lead to ifood.com.br, since 1 Mar 2026
- Facebook pages
- 181
- Landing sites
- 4
- Unique creatives
- 184
- Longest-lived ad
- 1,496 days
First seen Mar 2026 · new ads in 8 of 9 months
Active in the last 14 days17330% of all its ads are active in the last 14 days to 13 NovLaunched+186ads started 7–13 NovCountries1- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- Brazil100%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 569 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 173 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 30% of all its ads |
| Launched | 186 | Launched 7–13 Nov 2026 |
| Unique creatives | 184 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 1,496 days | From its first to its last launch date in our data |
| Countries | 1 | An ad shown in two countries counts in both; 1 country had ads active in the last 14 days |
| Video share | 63% | 349 video ads against 206 image ads, all ads with stored media |
| Facebook pages | 181 | Pages that ran ads leading to iFood's sites, partner pages included |
| Landing sites | 4 | Domains and subdomains the ads lead to; ifood.com.br takes the most |
iFood launches 3 new ads a day
How often does iFood launch new ads? 507 ads in 180 days, 310 in 90 and 198 in the last 30. The busiest single day was 11 Nov 2026, with 93 new ads.
iFoodSimilar companies, median (20), scaled to iFood
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to ifood.com.br. Counts of ads, not ad costs.
- New ads
- 198
- Per day
- 7
- Busiest day
- 93 on 11 Nov
- Days with new ads
- 15 of 30
iFoodSimilar companies, median (20), scaled to iFood
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to ifood.com.br. Counts of ads, not ad costs.
- New ads
- 310
- Per day
- 3
- Busiest day
- 93 on 11 Nov
- Days with new ads
- 34 of 90
iFoodSimilar companies, median (20), scaled to iFood
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to ifood.com.br. Counts of ads, not ad costs.
- New ads
- 507
- Per day
- 3
- Busiest day
- 93 on 11 Nov
- Days with new ads
- 55 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 198 | 7 | 93 11 Nov | 15 of 30 |
| 90 days 16 Aug – 13 Nov | 310 | 3 | 93 11 Nov | 34 of 90 |
| 180 days 18 May – 13 Nov | 507 | 3 | 93 11 Nov | 55 of 180 |
Video makes 61% of iFood's ads
Which formats and buttons does iFood use? The 569 iFood ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Video | 349 | 61% | 75 |
| Image | 206 | 36% | 98 |
| No stored media | 14 | 2% | 0 |
Real ad creatives
Its most-used creative carried 4 ads
Which creatives does iFood reuse most? These three carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
3 ads · image · first launched 12 Nov 2026 · newest ad found 12 Nov 2026
2 ads · image · first launched 11 Nov 2026 · newest ad found 12 Nov 2026
Ads ran in 1 country; Brazil has 100% of placements
Which countries do iFood's ads reach? Ads ran in the last 14 days in 1 of the countries shown. A placement is one ad shown in one country. The geography report counts 569 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| Brazil BR | 100% | 173 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| Brazil | 310 | 197 | +57% |
“Savings on orders” leads 100% of its ads active in the last 14 days
What do iFood's ad messages say? Spytrend analyzed 381 ads and identified 7 messages. We read the text of 381 iFood ads, which held 171 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Food worth craving | Restaurant ads lead with appetizing textures, fresh ingredients, generous fillings and comforting flavors to make viewers want to order. “Sua fome de respeito merece o verdadeiro Macarrão do Gordo!” | 25% | 0% |
| Favorite stores available | The ads tell viewers that their favorite supermarkets are on iFood for everyday shopping and household restocking. “Seus Mercados Favoritos estão no iFood, para todos os seus tipos de compras!” | 25% | 0% |
| Savings on orders | The ads encourage viewers to act on sales, coupons, low prices and delivery perks across groceries, restaurants and pharmacy products. “iFood pra Comer Fora!” | 19% | 100% |
| Shopping without hassle | The ads present ordering through iFood as a way to avoid queues, traffic and crowded parking while freeing time for what matters. “Depois de quase uma década juntos eu aprendi que cada pessoa demonstra amor de um jeito!” | 13% | 0% |
| Growth for partners | The ads portray iFood as Brazilian technology that helps restaurants grow and supports couriers through income opportunities, safety initiatives and improved working conditions. “Seja um parceiro do app que mais toca no Brasil e a 1ª mensalidade é grátis” | 4% | 0% |
| Beyond food delivery | The ads remind viewers that iFood also supplies pharmacy products, skincare, hygiene items and other everyday essentials. “Mãe aprende rápido que imprevisto não avisa 😅 Mas, já sabe, né?” | 3% | 0% |
| Fast delivery | The ads promise quick delivery of groceries and pharmacy essentials when viewers need them. “A nossa marmita está entre as mais rápidas da cidade.” | 0% | 0% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Shopping sale | “Produtos de higiene, skincare e muito mais com desconto” | 24 ads |
| Dining discounts | “Aproveite seus restaurantes favoritos com desconto pelo iFood pra Comer Fora.” | 20 ads |
| Club free delivery | “entrega grátis com Clube iFood” | 10 ads |
| Açaí discount | “50% OFF + frete grátis” | 8 ads |
| Sushi starting price | “Seu próximo sushi começa em R$ 59,90.” | 5 ads |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Learn more | 38% |
| Shop now | 35% |
| See details | 26% |
| Get offer | 1% |
What to take from it. New ads rose from 197 in the 90 days before to 310 in the last 90.
iFood raised $1.8B in Aug 2022
What financial figures does iFood disclose? Spytrend Startups records $1.8B of disclosed funding for iFood. The last recorded round: Undisclosed round, $1.8B, Aug 2022. Its reported valuation is $5.4B.
$1.8B
Raised in total, the sum of its recorded rounds
$1.8B
Undisclosed round, Aug 2022
$5.4B
Valuation
See iFood on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
iFood ranks 6th of 9 by ads active in the last 14 days among similar companies
How does iFood compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: iFood and eight peers, listed by similarity, closest match first. By ads active in the last 14 days iFood ranks 6th of 9 (173).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| iFood, this page | — | Food worth craving | 569 | 173 | Brazil 100% |
| Delivery Direto | 96% | Satisfy sushi cravings | 2,461 | 168 | Brazil 100% |
| Eatigo | 93% | Luxury within budget | 6,878 | 1,262 | Hong Kong 36% |
| SevenRooms | 88% | Automate Profitable Growth | 743 | 224 | United States 52% |
| Wolt | 79% | Food worth craving | 18,723 | 1,244 | Greece 18% |
| Rise & Puff | 51% | Effortless meals fast | 1,064 | 108 | United States 100% |
| Tao Group Hospitality | 41% | Headline Nightlife Experiences | 5,622 | 569 | United States 24% |
| Ahead Nutrition | 36% | Guilt-free snacking | 29,626 | 3,473 | Germany 38% |
| Dewey’s Bakery | 35% | Seasonal flavor returns | 775 | 63 | United States 100% |
Why Spytrend shows 569 ads where other libraries show fewer
What explains iFood's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (181 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: ifood.com.br and its subdomains are one company, not four.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| ifood.com.br | 551 | 173 | before Mar 2026 – 12 Nov 2026 |
| parceiros.ifood.com.br | 12 | 0 | 19 May – 21 Jul 2026 |
| news.ifood.com.br | 4 | 0 | before Mar 2026 |
| app.ifood.com.br | 2 | 0 | 23 Jun – 10 Jul 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 13 |
| Mar 2026 | 35 |
| May 2026 | 2 |
| Jun 2026 | 1 |
| Jul 2026 | 162 |
| Aug 2026 | 43 |
| Sep 2026 | 100 |
| Oct 2026 | 12 |
| Nov 2026 (to 13 Nov) | 187 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to ifood.com.br or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | ifood.com.br |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about iFood's ads
How many ads does iFood run?
Spytrend saw 569 Meta ads that lead to ifood.com.br between 1 Mar 2026 and 13 Nov 2026. 173 of them were active in the last 14 days to 13 Nov 2026.
Is iFood advertising now?
Yes. 173 ads were active in the last 14 days to 13 Nov 2026, and 186 new ads appeared in the 7 days before that.
Which countries do iFood's ads target?
The ads ran in 1 country. Brazil took 100% of placements.
Does iFood use video ads?
Yes. 63% of its ads with media are video: 349 video ads against 206 image ads.
What does iFood advertise?
Its leading message is “Savings on orders” (100% of ads active in the last 14 days to 12 Nov 2026), followed by food worth craving (0%) and favorite stores available (0%).
Which companies advertise like iFood?
By the mix of ad categories, iFood's closest peers are Delivery Direto, Eatigo, SevenRooms, Wolt and Rise & Puff. iFood ranks 6th of the 9 companies in that set by ads active in the last 14 days.
How much has iFood raised?
Spytrend Startups records $1.8B of disclosed funding for iFood. The last recorded round: Undisclosed round, $1.8B, Aug 2022. Its reported valuation is $5.4B.
How fast is iFood growing?
Spytrend saw 310 new iFood ads in the 90 days to 13 Nov 2026, against 197 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to ifood.com.br or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every iFood ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 569 iFood ads, with filters for country, format and launch date
- Every one of its 184 creatives, with the ads that use it
- The same view for Delivery Direto, Eatigo, SevenRooms and any other advertiser