212 ads · video · first launched 1 May 2026 · newest ad found 4 Nov 2026
Company profile · Real estate brands · Advertiser
Housing.com ads: 6,126 Meta ads, 1,434 active in the last 14 days
Housing.com runs 6,126 Meta ads, 1,434 active in the last 14 days to 13 Nov 2026, in 2 countries. It has raised $140.3M. Last recorded equity round: Undisclosed round, $4M, Feb 2020. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Housing.com”, with ads that lead to housing.com.
- Website
- housing.com
- Category
- Real estate brands
- Advertises on
- Meta
1,434 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
Housing.com's ad metrics
How many ads does Housing.com run? 6,126 Meta ads, 1,434 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to housing.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads6,126Meta ads that lead to housing.com, since 1 Mar 2026
- Facebook pages
- 12
- Landing sites
- 2
- Unique creatives
- 2,097
- Longest-lived ad
- 1,415 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days1,43423% of all its ads are active in the last 14 days to 13 NovLaunched+17312% of the ads active in the last 14 days started 7–13 NovCountries2- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- India100%
- Bangladesh0%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 6,126 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 1,434 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 23% of all its ads |
| Launched | 173 | Launched 7–13 Nov 2026, 12% of the ads active in the last 14 days |
| Unique creatives | 2,097 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 1,415 days | From its first to its last launch date in our data |
| Countries | 2 | An ad shown in two countries counts in both; 2 countries had ads active in the last 14 days |
| Video share | 18% | 1,110 video ads against 5,014 image ads, all ads with stored media |
| Facebook pages | 12 | Pages that ran ads leading to Housing.com's sites, partner pages included |
| Landing sites | 2 | Domains and subdomains the ads lead to; housing.com takes the most |
Housing.com launches 29 new ads a day
How often does Housing.com launch new ads? 4,476 ads in 180 days, 2,624 in 90 and 1,345 in the last 30. The busiest single day was 3 Nov 2026, with 441 new ads.
Housing.comSimilar companies, median (20), scaled to Housing.com
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to housing.com. Counts of ads, not ad costs.
- New ads
- 1,345
- Per day
- 45
- Busiest day
- 441 on 3 Nov
- Days with new ads
- 26 of 30
Housing.comSimilar companies, median (20), scaled to Housing.com
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to housing.com. Counts of ads, not ad costs.
- New ads
- 2,624
- Per day
- 29
- Busiest day
- 441 on 3 Nov
- Days with new ads
- 81 of 90
Housing.comSimilar companies, median (20), scaled to Housing.com
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to housing.com. Counts of ads, not ad costs.
- New ads
- 4,476
- Per day
- 25
- Busiest day
- 441 on 3 Nov
- Days with new ads
- 163 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 1,345 | 45 | 441 3 Nov | 26 of 30 |
| 90 days 16 Aug – 13 Nov | 2,624 | 29 | 441 3 Nov | 81 of 90 |
| 180 days 18 May – 13 Nov | 4,476 | 25 | 441 3 Nov | 163 of 180 |
Image makes 82% of Housing.com's ads
Which formats and buttons does Housing.com use? The 6,126 Housing.com ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Image | 5,014 | 82% | 1,236 |
| Video | 1,110 | 18% | 198 |
| No stored media | 2 | 0% | 0 |
Real ad creatives
Its most-used creative carried 212 ads
Which creatives does Housing.com reuse most? These five carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
202 ads · video · first launched 4 May 2026 · newest ad found 4 Nov 2026
39 ads · image · first launched 29 Apr 2026 · newest ad found 1 Nov 2026
21 ads · image · first launched 15 Apr 2026 · newest ad found 1 Nov 2026
20 ads · image · first launched 9 Mar 2026 · newest ad found 30 Oct 2026
See all 2,097 Housing.com creatives with the ads that use them
Ads ran in 2 countries; India has 100% of placements
Which countries do Housing.com's ads reach? Ads ran in the last 14 days in 2 of the countries shown. A placement is one ad shown in one country. The geography report counts 5,543 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| India IN | 100% | 857 |
| Bangladesh BD | 0% | 2 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| India | 2,387 | 1,670 | +43% |
| Bangladesh | 0 | 3 | −100% |
“Wide property choice” leads 40% of its ads active in the last 14 days
What do Housing.com's ad messages say? Spytrend analyzed 562 ads and identified 7 messages. We read the text of 562 Housing.com ads, which held 336 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Wide property choice | The ads position Housing.com as a destination for flats, villas, builder floors, new projects, and rentals across local markets. “Raj Nagar Extension, Ghaziabad” | 28% | 40% |
| Budget and lifestyle fit | The ads promise homes matched to the viewer's budget, lifestyle, location preferences, and previous searches. “New Kanpur City, Kanpur” | 22% | 24% |
| Move in ready | The ads direct viewers to ready-to-move-in and fully furnished homes. “Find ready-to-move-in home” | 18% | 12% |
| Aspirational home ownership | The ads present modern homes in prime locations as a route to comfort, desirable amenities, and investment appreciation. “Sector 152, Noida - ATS Picturesque Reprieves Phase 1” | 10% | 5% |
| Verified property search | The ads encourage viewers to search with confidence through verified properties, trusted builders, and clear listing details. “Find verified property” | 9% | 6% |
| Direct owner properties | The ads invite viewers to find owner-listed homes and highlight brokerage-free properties in individual listings. “Looking for owner properties” | 6% | 1% |
| New project discovery | The ads invite viewers to explore nearby project launches and book site visits, emphasizing transparent pricing and exclusive deals. “Explore New Launches on Housing.com” | 3% | 1% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| No brokerage | “No Brokerage Property” | 82 ads |
| Flat purchase price | “2 BHK Flat @ ₹60.0 L” | 53 ads |
| Monthly rental price | “for Rent @ ₹65,000 / Monthly” | 33 ads |
| Starting purchase price | “3 Bhk @ Rs 1.65 Cr+” | 8 ads |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Learn more | 66% |
| Install app | 30% |
| See details | 3% |
| Shop now | 0% |
What to take from it. New ads rose from 1,852 in the 90 days before to 2,624 in the last 90. Housing.com launches 209 ads a week rather than in bursts: 12 weeks with new ads out of 12.
Housing.com raised $4M in Feb 2020
What financial figures does Housing.com disclose? Spytrend Startups records $140.3M of disclosed funding for Housing.com. The last recorded round: Undisclosed round, $4M, Feb 2020.
$140.3M
Raised in total
$4M
Undisclosed round, Feb 2020
See Housing.com on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
Housing.com ranks 3rd of 9 by ads active in the last 14 days among similar companies
How does Housing.com compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Housing.com and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Housing.com ranks 3rd of 9 (1,434).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Housing.com, this page | — | Wide property choice | 6,126 | 1,434 | India 100% |
| PlaceFirst | 96% | New home fresh start | 1,304 | 114 | United Kingdom 100% |
| Realtor.com | 84% | Find your next home | 5,307 | 910 | United States 99% |
| Stanley Martin | 50% | Attainable New Homes | 2,442 | 82 | United States 100% |
| Livspace | 32% | Faster home readiness | 17,226 | 2,519 | India 99% |
| Castlery | 23% | Limited Time Savings | 18,815 | 1,135 | Australia 35% |
| POVISON | 22% | Elevated home style | 20,877 | 968 | United States 93% |
| IKEA | 20% | Affordable home upgrades | 33,074 | 2,859 | India 14% |
| Watermark Retirement Communities | 19% | A Home That Fits | 2,729 | 415 | United States 100% |
Why Spytrend shows 6,126 ads where other libraries show fewer
What explains Housing.com's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (12 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: housing.com and its subdomains are one company, not two.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| housing.com | 6,084 | 1,432 | before Mar 2026 – 12 Nov 2026 |
| seller.housing.com | 42 | 2 | before Mar 2026 – 6 Nov 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 65 |
| Mar 2026 | 713 |
| Apr 2026 | 294 |
| May 2026 | 637 |
| Jun 2026 | 625 |
| Jul 2026 | 586 |
| Aug 2026 | 709 |
| Sep 2026 | 664 |
| Oct 2026 | 1,184 |
| Nov 2026 (to 13 Nov) | 550 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to housing.com or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | housing.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about Housing.com's ads
How many ads does Housing.com run?
Spytrend saw 6,126 Meta ads that lead to housing.com between 1 Mar 2026 and 13 Nov 2026. 1,434 of them were active in the last 14 days to 13 Nov 2026.
Is Housing.com advertising now?
Yes. 1,434 ads were active in the last 14 days to 13 Nov 2026, and 173 new ads appeared in the 7 days before that.
Which countries do Housing.com's ads target?
The ads ran in 2 countries. India took 100% of placements and Bangladesh 0%.
Does Housing.com use video ads?
Yes. 18% of its ads with media are video: 1,110 video ads against 5,014 image ads.
What does Housing.com advertise?
Its leading message is “Wide property choice” (40% of ads active in the last 14 days to 6 Nov 2026), followed by budget and lifestyle fit (24%) and move in ready (12%).
Which companies advertise like Housing.com?
By the mix of ad categories, Housing.com's closest peers are PlaceFirst, Realtor.com, Stanley Martin, Livspace and Castlery. Housing.com ranks 3rd of the 9 companies in that set by ads active in the last 14 days.
How much has Housing.com raised?
Spytrend Startups records $140.3M of disclosed funding for Housing.com. The last recorded round: Undisclosed round, $4M, Feb 2020.
How fast is Housing.com growing?
Spytrend saw 2,624 new Housing.com ads in the 90 days to 13 Nov 2026, against 1,852 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to housing.com or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every Housing.com ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 6,126 Housing.com ads, with filters for country, format and launch date
- Every one of its 2,097 creatives, with the ads that use it
- The same view for PlaceFirst, Realtor.com, Stanley Martin and any other advertiser