Company profile · Electronics and gadgets · Advertiser

Pocket ads: 25,824 Meta ads, 4,951 active in the last 14 days

Pocket runs 25,824 Meta ads, 4,951 active in the last 14 days to 13 Nov 2026, in 31 countries. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.

Pocket sells an AI note-taking device, and almost all of its ads come from one Page, Pocket AI. It keeps a narrow focus: Shop now on most ads, an even split of images and video, and English-speaking and Northern European markets. Spytrend has seen 25,824 ads leading to heypocket.com up to 13 Nov 2026, 4,951 of them active in the last fourteen days, in 31 countries.

Website: heypocket.com
Category: Electronics and gadgets
Advertises on: Meta

4,951 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples

Pocket's ad metrics

How many ads does Pocket run? 25,824 Meta ads, 4,951 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to heypocket.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.

Total ads25,824Meta ads that lead to heypocket.com, since 1 Mar 2026

Facebook pages: 3
Landing sites: 1
Unique creatives: 2,999
Longest-lived ad: 240 days

First seen Mar 2026 · new ads in 9 of 9 months

Active in the last 14 days4,95119% of all its ads are active in the last 14 days to 13 Nov Launched+78816% of the ads active in the last 14 days started 7–13 Nov Countries31

United States17%
Canada9%
United Kingdom8%

Share of ad placements · +28 more countries Video ads50%Video 12,838Image 12,941

Pocket, Meta ads that lead to heypocket.com · data of 13 Nov 2026
Metric	Value	What it counts
Total ads	25,824	Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026
Active in the last 14 days	4,951	Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 19% of all its ads
Launched	788	Launched 7–13 Nov 2026, 16% of the ads active in the last 14 days
Unique creatives	2,999	Different images and videos behind the ads, duplicates matched
Longest-lived ad	240 days	From its first to its last launch date in our data
Countries	31	An ad shown in two countries counts in both; 30 countries had ads active in the last 14 days
Video share	50%	12,838 video ads against 12,941 image ads, all ads with stored media
Facebook pages	3	Pages that ran ads leading to Pocket's sites, partner pages included
Landing sites	1	Domains and subdomains the ads lead to; heypocket.com takes the most

What changed in the last 90 days

What changed in Pocket's ads over the last 90 days? Last 90 days (16 Aug – 13 Nov) against the 90 days before (18 May – 15 Aug), next to similar companies.

3.8× new ads · peers 1.0×

Pocket launched 3.8× more new ads in 90 days

It launched 18,179 new ads between 16 Aug and 13 Nov 2026, against 4,808 in the 90 days before. The 20 similar companies changed by a median 1.0×.

How we computed this

FindingIt launched 18,179 new ads between 16 Aug and 13 Nov 2026, against 4,808 in the 90 days before. The 20 similar companies changed by a median 1.0×.

Check18,179 ÷ 4,808 = 3.78; peer median 1.03; 3.78 ÷ 1.03 = 3.66

Ruleratio = ads(w2) ÷ ads(w1); shown when ratio ÷ peer median ratio >= 1.5 or <= 1/1.5

DataMeta ads that lead to heypocket.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1

+3 countries with ads for the first time

Pocket ran its first ads in 3 new countries

Ads reached Portugal, Israel and Brazil for the first time, first seen from 19 Aug to 12 Oct 2026, with 29–728 ads each.

How we computed this

FindingAds reached Portugal, Israel and Brazil for the first time, first seen from 19 Aug to 12 Oct 2026, with 29–728 ads each.

CheckPT first 2026-08-19, 728 ads; IL first 2026-08-23, 435 ads; BR first 2026-10-12, 29 ads

Rulecountries with no ad before w2 (first launch date in w2) and >= 20 ads in w2; shown when >= 2

DataMeta ads that lead to heypocket.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1

Pocket launches 202 new ads a day

How often does Pocket launch new ads? 22,987 ads in 180 days, 18,179 in 90 and 4,155 in the last 30. The busiest single day was 14 Sep 2026, with 1,725 new ads.

New ads

30 days90 days180 days

PocketSimilar companies, median (20), scaled to Pocket

Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to heypocket.com. Counts of ads, not ad costs.

New ads: 4,155
Per day: 138
Busiest day: 801 on 2 Nov
Days with new ads: 29 of 30

PocketSimilar companies, median (20), scaled to Pocket

Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to heypocket.com. Counts of ads, not ad costs.

New ads: 18,179
Per day: 202
Busiest day: 1,725 on 14 Sep
Days with new ads: 89 of 90

PocketSimilar companies, median (20), scaled to Pocket

Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to heypocket.com. Counts of ads, not ad costs.

New ads: 22,987
Per day: 128
Busiest day: 1,725 on 14 Sep
Days with new ads: 162 of 180

New ads by launch date · window ends 13 Nov 2026 · counts of ads, not ad spend
Period	New ads	Per day	Busiest day	Days with new ads
30 days 15 Oct – 13 Nov	4,155	138	801 2 Nov	29 of 30
90 days 16 Aug – 13 Nov	18,179	202	1,725 14 Sep	89 of 90
180 days 18 May – 13 Nov	22,987	128	1,725 14 Sep	162 of 180

Image makes 50% of Pocket's ads

Which formats and buttons does Pocket use? The 25,824 Pocket ads counted by format, on the same data date, 13 Nov 2026.

Ads by format · all ads since 1 Mar 2026 and ads active in the last 14 days to 13 Nov 2026
Format	Total ads	Share of all ads	Active in the last 14 days
Image	12,941	50%	2,477
Video	12,838	50%	2,474
No stored media	45	0%	0

Real ad creatives

Its most-used creative carried 223 ads

Which creatives does Pocket reuse most? These six carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.

Pocket image ad, used in 223 ads, first launched 3 Mar 2026, newest ad found 3 Nov 2026

223 ads · image · first launched 3 Mar 2026 · newest ad found 3 Nov 2026

Open in Ad Research

Pocket video ad, used in 164 ads, first launched 19 Aug 2026, newest ad found 23 Oct 2026

164 ads · video · first launched 19 Aug 2026 · newest ad found 23 Oct 2026

Open in Ad Research

Pocket image ad, used in 150 ads, first launched 10 Jul 2026, newest ad found 3 Nov 2026

150 ads · image · first launched 10 Jul 2026 · newest ad found 3 Nov 2026

Open in Ad Research

Pocket video ad, used in 138 ads, first launched 5 May 2026, newest ad found 3 Nov 2026

138 ads · video · first launched 5 May 2026 · newest ad found 3 Nov 2026

Open in Ad Research

Pocket image ad, used in 136 ads, first launched 28 Jul 2026, newest ad found 2 Nov 2026

136 ads · image · first launched 28 Jul 2026 · newest ad found 2 Nov 2026

Open in Ad Research

Pocket video ad, used in 126 ads, first launched 7 Jul 2026, newest ad found 3 Nov 2026

126 ads · video · first launched 7 Jul 2026 · newest ad found 3 Nov 2026

Open in Ad Research

See all 2,999 Pocket creatives with the ads that use them

Ads ran in 31 countries; the United States has 17% of placements

Which countries do Pocket's ads reach? Three countries got their first ads in the last 90 days, and ads ran in the last 14 days in 30 of the countries shown. A placement is one ad shown in one country. The geography report counts 45,057 placements.

Top 10 countries by share of placements · all ads since 1 Mar 2026
Country	Share of placements	Active in the last 14 days
United States US	17%	1,063
Canada CA	9%	610
United Kingdom GB	8%	656
Australia AU	8%	653
Netherlands NL	6%	437
Sweden SE	5%	297
Singapore SG	4%	494
Belgium BE	4%	353
United Arab Emirates AE	4%	462
Denmark DK	4%	295

21 more countries by placements · “New” = first Pocket ad in the last 90 days
Country	Placements
Saudi Arabia SA	1,370
Norway NO	1,189
Spain ES	1,160
Italy IT	1,050
New Zealand NZ	1,036
Austria AT	1,025
Germany DE	1,023
France FR	968
Switzerland CH	767
Portugal PTNew	728
Ireland IE	728
Hong Kong HK	682
Taiwan TW	603
Finland FI	479
Israel ILNew	435
Poland PL	291
Qatar QA	232
Czechia CZ	224
Luxembourg LU	192
Iceland IS	181
Brazil BRNew	29

New ads by country · top 10 of the 31 countries with new ads in the last 180 days · last 90 days (16 Aug – 13 Nov 2026) against the 90 days before (18 May – 15 Aug) · an ad shown in two countries counts in both
Country	Last 90 days	90 days before	Change
United States	4,155	2,518	+65%
Australia	2,020	792	+155%
Canada	1,958	840	+133%
Singapore	1,924	93	+1969%
United Kingdom	1,881	809	+133%
United Arab Emirates	1,599	67	+2287%
Saudi Arabia	1,323	47	+2715%
Netherlands	1,257	654	+92%
Sweden	1,192	449	+165%
Denmark	1,119	427	+162%

“Customer Endorsed Brainstorming” leads 61% of its ads active in the last 14 days

What do Pocket's ad messages say? Spytrend analyzed 553 ads and identified 6 messages. We read the text of 553 Pocket ads, which held 109 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.

Message analysis through 6 Nov 2026 (page ad data through 13 Nov 2026) · share of all ads analyzed for Pocket and of those active in the last 14 days of that period
Message	What the ads say	All read ads	Active in the last 14 days
Customer Endorsed Brainstorming	The ads open with customer testimonials describing Pocket as an indispensable brainstorming tool that fits easily into daily routines. “Your 🧠's Third Hemisphere”	64%	61%
Better Than Voice Memos	The ads position Pocket above basic voice recordings and handwritten notes by turning conversations into organized summaries, action items, and mind maps. “This > Voice Memos”	14%	15%
Effortless Meeting Recall	Pocket removes the burden of taking notes and helps viewers remember meeting and lecture details without replaying recordings. “⭐⭐⭐⭐⭐ "The summaries are clear and on point.”	9%	5%
Safe And Secure	Selected headlines promise a safe and secure notetaker without detailing specific security protections. “Safe & Secure Notetaker 🔒”	5%	18%
Never Lose Ideas	Pocket acts as an always-on memory companion that captures spontaneous thoughts wherever inspiration strikes. “Capture All Your Ideas”	4%	1%
Limited Stock Urgency	Restock announcements and last-chance appeals encourage viewers to buy before available stock sells out and replenishment delays follow. “مخزون محدود: أفضل مسجل ملاحظات بالذكاء الاصطناعي ⏳”	3%	0%

Offers in the ads

Offer stated in the ad · number of ads that state it
Offer	Example line	Ads
No Monthly Subscription	“No monthly subscriptions required”	543 ads
45% Discount	“Flash Sale: 45% Off”	8 ads
50% Discount	“50% OFF - limited time only”	1 ad

Buttons the ads use

Call-to-action button · share of ads
Button	Share of ads
Shop now	84%
Learn more	15%
See details	1%

What to take from it. Pocket shows how a device brand can sell an AI product straight from the ad. One Page, one site and one button keep the path short. The ads sit between gadgets and productivity, with AI assistant and note-taking themes, so the device is sold as a work tool. The United States leads, followed by Canada, the United Kingdom and Australia, with the Netherlands, Sweden, Singapore and the UAE further down the list. For a device brand the lesson is to test images and video side by side and to focus on a set of English-speaking markets before spreading wider.

Pocket's reported ARR

What financial figures does Pocket disclose? The last recorded round: Accelerator, Jan 2026. Its reported ARR is $100M as of Oct 2026.

$100M

ARR as of Oct 2026

See Pocket on Spytrend Startups

The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.

Pocket ranks 2nd of 9 by ads active in the last 14 days among similar companies

How does Pocket compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Pocket and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Pocket ranks 2nd of 9 (4,951).

Similar companies by ad-category mix · ads seen and active in the last 14 days to 13 Nov 2026
Company	Category mix	Main message	Total ads	Active in the last 14 days	Main country
Pocket, this page	—	Customer Endorsed Brainstorming	25,824	4,951	United States 17%
Granola	88%	Handle busy meeting days	13,182	1,171	United States 25%
Wispr Flow	85%	Speak instead of typing	8,752	1,931	United States 11%
Grammarly	77%	Faster writing with AI	1,684	53	United States 16%
Adobe	74%	Bring ideas to life	79,330	5,414	United States 11%
AppSumo	72%	Create faster with AI	5,276	112	United States 6%
Canva	72%	Easy professional design	45,785	1,639	United Kingdom 14%
Perplexity	71%	—	15,096	86	United States 20%
ChatGPT	70%	—	38,199	2,265	United States 16%

Compare the companies below with Pocket by which button they lead with, Shop now or a sign-up, by how evenly they split images and video, and by how many of their ads come from one Page. A dash in “Main message” means Spytrend has not read that company's top message yet.

Why Spytrend shows 25,824 ads where other libraries show fewer

What explains Pocket's ad numbers? These are the measured differences in its ads.

We count every ad that leads to the sites, including ads run from partner pages (3 Facebook pages in total), not only the ads of one official page.
We count subdomains too: heypocket.com and its subdomains are one company.
We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.

Landing sites of Pocket's ads · ads that lead to each site · data of 13 Nov 2026
Landing site	Ads	Active in the last 14 days	First and last launch
heypocket.com	25,824	4,951	before Mar 2026 – 12 Nov 2026

New ads by launch month · Before Mar 2026 – 13 Nov 2026 · counts of ads, not ad spend
Month	New ads
Before Mar 2026	799
Mar 2026	601
Apr 2026	727
May 2026	1,274
Jun 2026	1,330
Jul 2026	2,064
Aug 2026	3,717
Sep 2026	9,271
Oct 2026	4,314
Nov 2026 (to 13 Nov)	1,726

Definitions, data and limits

Definitions

Total ads: Meta ads whose link leads to heypocket.com or a subdomain, each counted once. Includes ads from partner pages that link there.
Active in the last 14 days: Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
New ads: Ads counted by their launch date in the Meta Ad Library.
Unique creatives: The different images and videos behind the ads, after Spytrend matches duplicates.
Countries: Countries where an ad was shown. An ad shown in two countries counts in both.
Video share: Video ads divided by all ads with stored media.
Key insights: The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.

The data

Sources and dates for this page
Ad data date	13 Nov 2026
First ad seen	1 Mar 2026
Ad source	Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library
Company sites	heypocket.com
Funding, ARR and valuation	Spytrend Startups, 13 Nov 2026, from company announcements and press reports
Insight model	insights-v1

Limits

Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
The page counts ads. It does not show ad spend or impressions.
An ad Spytrend did not see is not proof that the company did not advertise.

Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.

Questions about Pocket's ads

How many ads does Pocket run?

Spytrend saw 25,824 Meta ads that lead to heypocket.com between 1 Mar 2026 and 13 Nov 2026. 4,951 of them were active in the last 14 days to 13 Nov 2026.

Is Pocket advertising now?

Yes. 4,951 ads were active in the last 14 days to 13 Nov 2026, and 788 new ads appeared in the 7 days before that.

Which countries do Pocket's ads target?

The ads ran in 31 countries. The United States took 17% of placements, Canada 9% and the United Kingdom 8%. Three countries got their first Pocket ads between 19 Aug and 12 Oct 2026: Portugal, Israel and Brazil.

Does Pocket use video ads?

Yes. 50% of its ads with media are video: 12,838 video ads against 12,941 image ads.

What does Pocket advertise?

Its leading message is “Customer Endorsed Brainstorming” (61% of ads active in the last 14 days to 6 Nov 2026), followed by safe and secure (18%) and better than voice memos (15%).

Which companies advertise like Pocket?

By the mix of ad categories, Pocket's closest peers are Granola, Wispr Flow, Grammarly, Adobe and AppSumo. Pocket ranks 2nd of the 9 companies in that set by ads active in the last 14 days.

What is Pocket's ARR?

Pocket reported $100M of ARR as of Oct 2026, as Spytrend Startups records it from company announcements and press reports.

How fast is Pocket growing?

Spytrend saw 18,179 new Pocket ads in the 90 days to 13 Nov 2026, against 4,808 in the 90 days before.

Why does Spytrend show more ads than other libraries?

Spytrend counts every ad whose link leads to heypocket.com or its subdomains, including ads run from partner pages, once each.

Where does this data come from?

Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.

Who runs Pocket's ads?

Almost all of them come from one Page, Pocket AI. A handful of small Pages also ran ads that lead to heypocket.com.

See every Pocket ad, not a summary of them

The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.

All 25,824 Pocket ads, with filters for country, format and launch date
Every one of its 2,999 creatives, with the ads that use it
The same view for Granola, Wispr Flow, Grammarly and any other advertiser

Pocket's funding and ARR

Open Pocket's ads in Ad Research · See pricing

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