1 ad · image · first launched 1 Oct 2026 · newest ad found 3 Oct 2026
Company profile · News outlets · Advertiser
Heavy ads: 6,514 Meta ads, 845 active in the last 14 days
Heavy runs 6,514 Meta ads, 845 active in the last 14 days to 13 Nov 2026, in 3 countries. It has raised $43M. Last recorded equity round: Series E, $20M, Jan 2007. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Heavy on NBA”, with ads that lead to heavy.com.
- Website
- heavy.com
- Category
- News outlets
- Advertises on
- Meta
845 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
Heavy's ad metrics
How many ads does Heavy run? 6,514 Meta ads, 845 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to heavy.com, collected since 30 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads6,514Meta ads that lead to heavy.com, since 30 Mar 2026
- Facebook pages
- 118
- Landing sites
- 1
- Unique creatives
- 22
- Longest-lived ad
- 151 days
First seen Mar 2026 · new ads in 5 of 9 months
Active in the last 14 days84513% of all its ads are active in the last 14 days to 13 NovLaunched+2,268ads started 7–13 NovCountries3- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- United States100%
- Australia0%
- United Kingdom0%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 6,514 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 30 Mar 2026 |
| Active in the last 14 days | 845 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 13% of all its ads |
| Launched | 2,268 | Launched 7–13 Nov 2026 |
| Unique creatives | 22 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 151 days | From its first to its last launch date in our data |
| Countries | 3 | An ad shown in two countries counts in both; 1 country had ads active in the last 14 days |
| Video share | 0% | 0 video ads against 3,112 image ads, all ads with stored media |
| Facebook pages | 118 | Pages that ran ads leading to Heavy's sites, partner pages included |
| Landing sites | 1 | Domains and subdomains the ads lead to; heavy.com takes the most |
Heavy launches 72 new ads a day
How often does Heavy launch new ads? 6,509 ads in 180 days, 6,505 in 90 and 5,975 in the last 30. The busiest single day was 29 Oct 2026, with 548 new ads.
HeavySimilar companies, median (20), scaled to Heavy
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to heavy.com. Counts of ads, not ad costs.
- New ads
- 5,975
- Per day
- 199
- Busiest day
- 548 on 29 Oct
- Days with new ads
- 28 of 30
HeavySimilar companies, median (20), scaled to Heavy
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to heavy.com. Counts of ads, not ad costs.
- New ads
- 6,505
- Per day
- 72
- Busiest day
- 548 on 29 Oct
- Days with new ads
- 43 of 90
HeavySimilar companies, median (20), scaled to Heavy
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to heavy.com. Counts of ads, not ad costs.
- New ads
- 6,509
- Per day
- 36
- Busiest day
- 548 on 29 Oct
- Days with new ads
- 44 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 5,975 | 199 | 548 29 Oct | 28 of 30 |
| 90 days 16 Aug – 13 Nov | 6,505 | 72 | 548 29 Oct | 43 of 90 |
| 180 days 18 May – 13 Nov | 6,509 | 36 | 548 29 Oct | 44 of 180 |
No stored media makes 52% of Heavy's ads
Which formats and buttons does Heavy use? The 6,514 Heavy ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| No stored media | 3,402 | 52% | 845 |
| Image | 3,112 | 48% | 0 |
Real ad creatives
Its most-used creative carried 1 ad
Which creatives does Heavy reuse most? These two carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
1 ad · image · first launched 1 Oct 2026 · newest ad found 2 Oct 2026
Ads ran in 3 countries; the United States has 100% of placements
Which countries do Heavy's ads reach? Ads ran in the last 14 days in 1 of the countries shown. A placement is one ad shown in one country. The geography report counts 6,514 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| United States US | 100% | 845 |
| Australia AU | 0% | 0 |
| United Kingdom GB | 0% | 0 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| United States | 6,505 | 4 | +162525% |
“Trades and roster changes” leads 32% of its ads active in the last 14 days
What do Heavy's ad messages say? Spytrend analyzed 600 ads and identified 6 messages. We read the text of 600 Heavy ads, which held 585 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Trades and roster changes | The ads spotlight signings, departures, contract decisions and proposed trades that could reshape a fan’s team. “Amid growing concerns over their center rotation at the NBA level, the Los Angeles Lakers have been” | 38% | 32% |
| Injury and availability updates | The ads draw fans in with uncertainty about star players’ injuries, recovery progress and availability for upcoming games. “The New York Knicks could catch a break when they face the Philadelphia 76ers on Friday, although th” | 19% | 22% |
| Conflict and controversy | The ads lead with clashes, questionable officiating, disciplinary incidents and pointed criticism from players and coaches. “Blues legend Brett Hull reflected on his time playing for Mike Keenan in St. Louis and made a shocki” | 13% | 11% |
| Standout player performances | The ads highlight breakout rookies, record-setting stars and unexpected contributors whose performances deserve fans’ attention. “Yaxel Lendeborg did not see this coming. “I definitely thought I was going to wet the bed first half” | 11% | 14% |
| Team problems and stakes | The ads frame losses, tactical weaknesses and pivotal matchups as reasons to examine a team’s direction and prospects. “Losing nine straight is something no team wants to deal with. The Winnipeg Jets ‘ last few games sho” | 10% | 14% |
| Personal stories beyond competition | The ads invite readers into athletes’ private lives through candid interviews, family stories and unusual fan encounters. “Hakeem Olajuwon is one of the greatest players to ever play basketball, a legend for the University” | 3% | 5% |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Learn more | 100% |
| Sign up | 0% |
| See details | 0% |
What to take from it. New ads rose from 4 in the 90 days before to 6,505 in the last 90.
Heavy raised $20M in Jan 2007
What financial figures does Heavy disclose? Spytrend Startups records $43M of disclosed funding for Heavy. The last recorded round: Series E, $20M, Jan 2007.
$43M
Raised in total
$20M
Series E, Jan 2007
See Heavy on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
Heavy ranks 6th of 9 by ads active in the last 14 days among similar companies
How does Heavy compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Heavy and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Heavy ranks 6th of 9 (845).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Heavy, this page | — | Trades and roster changes | 6,514 | 845 | United States 100% |
| Legends | 57% | Everyday Wardrobe Replacement | 5,479 | 453 | United States 100% |
| Fanatics | 52% | Show your fandom | 64,583 | 3,106 | United States 100% |
| BlissClub | 27% | Sale savings and urgency | 12,084 | 916 | India 100% |
| XYXX | 26% | Affordable essentials restock | 9,011 | 1,915 | India 100% |
| Neeman’s | 19% | Relief for tired feet | 19,569 | 1,158 | India 92% |
| Minimal Club | 18% | Style without discomfort | 21,302 | 1,811 | Brazil 100% |
| LimeRoad | 14% | Fresh personal style | 5,833 | 615 | India 88% |
| Meesho | 11% | Creator recommended finds | 3,972 | 551 | India 56% |
Why Spytrend shows 6,514 ads where other libraries show fewer
What explains Heavy's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (118 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: heavy.com and its subdomains are one company.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| heavy.com | 6,514 | 845 | 30 Mar – 12 Nov 2026 |
| Month | New ads |
|---|---|
| Mar 2026 | 5 |
| Aug 2026 | 9 |
| Sep 2026 | 203 |
| Oct 2026 | 3,115 |
| Nov 2026 (to 13 Nov) | 3,182 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to heavy.com or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 30 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | heavy.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about Heavy's ads
How many ads does Heavy run?
Spytrend saw 6,514 Meta ads that lead to heavy.com between 30 Mar 2026 and 13 Nov 2026. 845 of them were active in the last 14 days to 13 Nov 2026.
Is Heavy advertising now?
Yes. 845 ads were active in the last 14 days to 13 Nov 2026, and 2,268 new ads appeared in the 7 days before that.
Which countries do Heavy's ads target?
The ads ran in 3 countries. The United States took 100% of placements, Australia 0% and the United Kingdom 0%.
Does Heavy use video ads?
0% of its ads with media are video: 0 video ads against 3,112 image ads.
What does Heavy advertise?
Its leading message is “Trades and roster changes” (32% of ads active in the last 14 days to 6 Nov 2026), followed by injury and availability updates (22%) and standout player performances (14%).
Which companies advertise like Heavy?
By the mix of ad categories, Heavy's closest peers are Legends, Fanatics, BlissClub, XYXX and Neeman’s. Heavy ranks 6th of the 9 companies in that set by ads active in the last 14 days.
How much has Heavy raised?
Spytrend Startups records $43M of disclosed funding for Heavy. The last recorded round: Series E, $20M, Jan 2007.
How fast is Heavy growing?
Spytrend saw 6,505 new Heavy ads in the 90 days to 13 Nov 2026, against 4 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to heavy.com or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every Heavy ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 6,514 Heavy ads, with filters for country, format and launch date
- Every one of its 22 creatives, with the ads that use it
- The same view for Legends, Fanatics, BlissClub and any other advertiser