Hakkoda's new ads fell to 0.6× in 90 days
It launched 5,441 new ads between 16 Aug and 13 Nov 2026, against 8,736 in the 90 days before. The 20 similar companies changed by a median 1.2×.
Company profile · IT consulting and MSP · Advertiser
Hakkoda runs 18,901 Meta ads, 254 active in the last 14 days to 13 Nov 2026, in 32 countries. It has raised $19.6M. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Hakkoda.io, an IBM Company”, with ads that lead to hakkoda.io.
254 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
How many ads does Hakkoda run? 18,901 Meta ads, 254 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to hakkoda.io, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 18,901 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 254 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 1% of all its ads |
| Launched | 384 | Launched 7–13 Nov 2026 |
| Unique creatives | 258 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 487 days | From its first to its last launch date in our data |
| Countries | 32 | An ad shown in two countries counts in both; 19 countries had ads active in the last 14 days |
| Video share | 27% | 5,086 video ads against 13,428 image ads, all ads with stored media |
| Facebook pages | 5 | Pages that ran ads leading to Hakkoda's sites, partner pages included |
| Landing sites | 2 | Domains and subdomains the ads lead to; hakkoda.io takes the most |
What changed in Hakkoda's ads over the last 90 days? Last 90 days (16 Aug – 13 Nov) against the 90 days before (18 May – 15 Aug), next to similar companies.
It launched 5,441 new ads between 16 Aug and 13 Nov 2026, against 8,736 in the 90 days before. The 20 similar companies changed by a median 1.2×.
Video took 34% of its new ads with media, against 28% in the 90 days before. The similar companies moved a median −0.3 points.
How often does Hakkoda launch new ads? 14,177 ads in 180 days, 5,441 in 90 and 1,425 in the last 30. The busiest single day was 27 May 2026, with 351 new ads.
HakkodaSimilar companies, median (20), scaled to Hakkoda
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to hakkoda.io. Counts of ads, not ad costs.
HakkodaSimilar companies, median (20), scaled to Hakkoda
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to hakkoda.io. Counts of ads, not ad costs.
HakkodaSimilar companies, median (20), scaled to Hakkoda
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to hakkoda.io. Counts of ads, not ad costs.
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 1,425 | 48 | 100 29 Oct | 29 of 30 |
| 90 days 16 Aug – 13 Nov | 5,441 | 60 | 237 19 Sep | 89 of 90 |
| 180 days 18 May – 13 Nov | 14,177 | 79 | 351 27 May | 179 of 180 |
Which formats and buttons does Hakkoda use? The 18,901 Hakkoda ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Image | 13,428 | 71% | 177 |
| Video | 5,086 | 27% | 77 |
| No stored media | 387 | 2% | 0 |
Which creatives does Hakkoda reuse most? These three carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
679 ads · image · first launched 10 Feb 2026 · newest ad found 13 Nov 2026
368 ads · image · first launched 9 Jul 2026 · newest ad found 11 Nov 2026
215 ads · video · first launched 29 Jul 2026 · newest ad found 13 Nov 2026
Which countries do Hakkoda's ads reach? Ads ran in the last 14 days in 19 of the countries shown. A placement is one ad shown in one country. The geography report counts 23,446 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| United States US | 66% | 210 |
| United Kingdom GB | 13% | 21 |
| Ukraine UA | 6% | 15 |
| Canada CA | 4% | 11 |
| India IN | 2% | 6 |
| Netherlands NL | 1% | 4 |
| Spain ES | 1% | 1 |
| France FR | 1% | 2 |
| Sweden SE | 1% | 0 |
| Germany DE | 1% | 1 |
| Country | Placements |
|---|---|
| Australia AU | 149 |
| Mexico MX | 124 |
| Brazil BR | 113 |
| Switzerland CH | 107 |
| Denmark DK | 86 |
| Japan JP | 72 |
| Poland PL | 59 |
| Italy IT | 32 |
| Ireland IE | 31 |
| Belgium BE | 27 |
| Malaysia MY | 20 |
| Israel IL | 19 |
| United Arab Emirates AE | 11 |
| Hong Kong HK | 11 |
| New Zealand NZ | 8 |
| Indonesia ID | 6 |
| Norway NO | 6 |
| Argentina AR | 5 |
| Saudi Arabia SA | 2 |
| Thailand TH | 1 |
| Nepal NP | 1 |
| Costa Rica CR | 1 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| United States | 4,478 | 8,038 | −44% |
| Canada | 324 | 568 | −43% |
| United Kingdom | 315 | 618 | −49% |
| Ukraine | 174 | 524 | −67% |
| India | 75 | 179 | −58% |
| Netherlands | 63 | 92 | −32% |
| Australia | 48 | 44 | +9% |
| Brazil | 47 | 32 | +47% |
| Japan | 40 | 14 | +186% |
| Spain | 35 | 59 | −41% |
What do Hakkoda's ad messages say? Spytrend analyzed 600 ads and identified 7 messages. We read the text of 600 Hakkoda ads, which held 135 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Proven Snowflake expertise | Hakkoda uses Snowflake awards, platform certifications, and its shared enterprise project history with IBM to present itself as a trusted data partner. “3x Snowflake Partner of the Year” | 21% | 45% |
| Industry-specific data outcomes | Specialist teams and customer case studies show how Hakkoda turns complex industry data into practical AI, clearer insights, lower costs, and more efficient operations. “Scaling pharma analytics without risk” | 19% | 20% |
| SAP and Snowflake fluency | IBM's SAP depth and Hakkoda's Snowflake expertise help enterprises connect SAP data to analytics and AI while avoiding reporting disruption and unnecessary duplication. “SAP S/4 migration without reporting gaps” | 14% | 28% |
| Backing for Snowflake sellers | Hakkoda reassures Snowflake sellers that joining IBM strengthens its commitment and resources for opening accounts, supporting pipelines, and closing deals. “Commitment looks like this.” | 10% | 2% |
| Meet at Summit | Hakkoda invites the Snowflake community to connect with IBM and its team through exclusive events, expert discussions, receptions, and social gatherings. “Full speed to Snowflake Summit” | 10% | 0% |
| Faster Snowflake migrations | AI-powered accelerators promise faster migration to Snowflake with less stress, greater precision, and a quicker path to scaling. “Migrate Faster, Relax Sooner” | 10% | 5% |
| Unlock more Snowflake value | Enterprises already using Snowflake can bring more data onto the platform and use advanced capabilities to improve analytics, activate AI, and support growth. “Why Blue Yonder Chose Hakkoda” | 6% | 0% |
| Offer | Example line | Ads |
|---|---|---|
| Ungated AI research | “No form fill required! Explore new research on enterprise AI” | 18 ads |
| Ungated wealth guide | “Click to see the ungated PDF guide!” | 2 ads |
| Free shirt | “claim your free t-shirt!” | 2 ads |
| Button | Share of ads |
|---|---|
| Learn more | 100% |
What financial figures does Hakkoda disclose? Spytrend Startups records $19.6M of disclosed funding for Hakkoda. The last recorded round: Undisclosed round, Apr 2025.
$19.6M
Raised in total
See Hakkoda on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
How does Hakkoda compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Hakkoda and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Hakkoda ranks 3rd of 9 (254).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Hakkoda, this page | — | Proven Snowflake expertise | 18,901 | 254 | United States 66% |
| Infosys | 62% | — | 13,480 | 194 | United States 16% |
| Greenly | 61% | — | 13,787 | 122 | France 17% |
| Ptc | 60% | — | 63,682 | 1,651 | United States 48% |
| Prolific | 59% | — | 9,843 | 119 | United States 35% |
| Avalara | 56% | — | 8,479 | 60 | United States 82% |
| Hcltech | 52% | — | 20,803 | 240 | United States 34% |
| Snowflake | 47% | — | 18,007 | 208 | United States 40% |
| Avenga | 45% | AI native engineering | 7,782 | 321 | United States 29% |
A dash in “Main message” means Spytrend has not read that company's top message yet.
What explains Hakkoda's ad numbers? These are the measured differences in its ads.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| hakkoda.io | 18,872 | 252 | before Mar 2026 – 12 Nov 2026 |
| events.hakkoda.io | 29 | 2 | 2 Sep – 9 Nov 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 1,923 |
| Mar 2026 | 1,029 |
| Apr 2026 | 494 |
| May 2026 | 2,142 |
| Jun 2026 | 2,291 |
| Jul 2026 | 3,827 |
| Aug 2026 | 2,088 |
| Sep 2026 | 2,262 |
| Oct 2026 | 1,754 |
| Nov 2026 (to 13 Nov) | 551 |
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | hakkoda.io |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Spytrend saw 18,901 Meta ads that lead to hakkoda.io between 1 Mar 2026 and 13 Nov 2026. 254 of them were active in the last 14 days to 13 Nov 2026.
Yes. 254 ads were active in the last 14 days to 13 Nov 2026, and 384 new ads appeared in the 7 days before that.
The ads ran in 32 countries. The United States took 66% of placements, the United Kingdom 13% and Ukraine 6%.
Yes. 27% of its ads with media are video: 5,086 video ads against 13,428 image ads. Video took 34% of the ads launched in the last 90 days, up from 28% in the 90 days before.
Its leading message is “Proven Snowflake expertise” (45% of ads active in the last 14 days to 12 Nov 2026), followed by sap and snowflake fluency (28%) and industry-specific data outcomes (20%).
By the mix of ad categories, Hakkoda's closest peers are Infosys, Greenly, Ptc, Prolific and Avalara. Hakkoda ranks 3rd of the 9 companies in that set by ads active in the last 14 days.
Spytrend Startups records $19.6M of disclosed funding for Hakkoda. The last recorded round: Undisclosed round, Apr 2025.
Spytrend saw 5,441 new Hakkoda ads in the 90 days to 13 Nov 2026, against 8,736 in the 90 days before.
Spytrend counts every ad whose link leads to hakkoda.io or its subdomains, including ads run from partner pages, once each.
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.