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Granola ads: 13,182 Meta ads, 1,171 active in the last 14 days

Granola runs 13,182 Meta ads, 1,171 active in the last 14 days to 13 Nov 2026, in 146 countries. It has raised $192.2M. Last recorded equity round: Series C, $125M, Mar 2026. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.

First seen advertising on Meta in March 2026, mostly from its page “Granola - AI notepad”, with ads that lead to granola.ai.

Website
granola.ai
Category
AI tools for consumers
Advertises on
Meta

1,171 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples

Granola's ad metrics

How many ads does Granola run? 13,182 Meta ads, 1,171 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to granola.ai, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.

Total ads13,182Meta ads that lead to granola.ai, since 1 Mar 2026
Facebook pages
3
Landing sites
1
Unique creatives
1,116
Longest-lived ad
340 days
First seen Mar 2026 · new ads in 9 of 9 months
  1. Mar
  2. Apr
  3. May
  4. Jun
  5. Jul
  6. Aug
  7. Sep
  8. Oct
  9. Nov
Active in the last 14 days1,1719% of all its ads are active in the last 14 days to 13 NovLaunched+51044% of the ads active in the last 14 days started 7–13 NovCountries146
  1. United States25%
  2. United Kingdom18%
  3. Canada13%
Share of ad placements · +143 more countriesVideo ads61%Video 7,920Image 5,076
Granola, Meta ads that lead to granola.ai · data of 13 Nov 2026
Metric Value What it counts
Total ads 13,182 Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026
Active in the last 14 days 1,171 Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 9% of all its ads
Launched 510 Launched 7–13 Nov 2026, 44% of the ads active in the last 14 days
Unique creatives 1,116 Different images and videos behind the ads, duplicates matched
Longest-lived ad 340 days From its first to its last launch date in our data
Countries 146 An ad shown in two countries counts in both; 60 countries had ads active in the last 14 days
Video share 61% 7,920 video ads against 5,076 image ads, all ads with stored media
Facebook pages 3 Pages that ran ads leading to Granola's sites, partner pages included
Landing sites 1 Domains and subdomains the ads lead to; granola.ai takes the most

What changed in the last 90 days

What changed in Granola's ads over the last 90 days? Last 90 days (16 Aug – 13 Nov) against the 90 days before (18 May – 15 Aug), next to similar companies.

+14 countries with ads for the first time

Granola ran its first ads in 14 new countries

Ads reached Ireland, New Zealand, France, Austria, Sweden, Belgium, Germany, the Netherlands, Singapore, the Philippines, Poland, Finland, Israel and Switzerland for the first time, first seen from 2 Oct to 8 Oct 2026, with 190–446 ads each.

How we computed this
FindingAds reached Ireland, New Zealand, France, Austria, Sweden, Belgium, Germany, the Netherlands, Singapore, the Philippines, Poland, Finland, Israel and Switzerland for the first time, first seen from 2 Oct to 8 Oct 2026, with 190–446 ads each.
CheckIE first 2026-10-02, 446 ads; NZ first 2026-10-02, 425 ads; FR first 2026-10-05, 270 ads; AT first 2026-10-05, 243 ads; SE first 2026-10-06, 231 ads; BE first 2026-10-06, 228 ads; DE first 2026-10-06, 225 ads; NL first 2026-10-06, 223 ads; SG first 2026-10-06, 220 ads; PH first 2026-10-06, 218 ads; PL first 2026-10-08, 216 ads; FI first 2026-10-08, 215 ads; IL first 2026-10-06, 193 ads; CH first 2026-10-06, 190 ads
Rulecountries with no ad before w2 (first launch date in w2) and >= 20 ads in w2; shown when >= 2
DataMeta ads that lead to granola.ai, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1
2.3× new ads · peers 0.9×

Granola launched 2.3× more new ads in 90 days

It launched 8,471 new ads between 16 Aug and 13 Nov 2026, against 3,615 in the 90 days before. The 20 similar companies changed by a median 0.9×.

How we computed this
FindingIt launched 8,471 new ads between 16 Aug and 13 Nov 2026, against 3,615 in the 90 days before. The 20 similar companies changed by a median 0.9×.
Check8,471 ÷ 3,615 = 2.34; peer median 0.93; 2.34 ÷ 0.93 = 2.52
Ruleratio = ads(w2) ÷ ads(w1); shown when ratio ÷ peer median ratio >= 1.5 or <= 1/1.5
DataMeta ads that lead to granola.ai, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1
+9 pts video share of new ads · peers +3.0 pts

Granola's video share rose 9 points in 90 days

Video took 66% of its new ads with media, against 57% in the 90 days before. The similar companies moved a median +3.0 points.

How we computed this
FindingVideo took 66% of its new ads with media, against 57% in the 90 days before. The similar companies moved a median +3.0 points.
Check1,959 ÷ 3,430 = 57.1% → 5,607 ÷ 8,470 = 66.2%; peer median +3.0 pts
Rulevideo share = video ÷ (video + image); shown when |change − peer median change| >= 5 points and media coverage >= 80 % in both windows
DataMeta ads that lead to granola.ai, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1

Granola launches 94 new ads a day

How often does Granola launch new ads? 12,086 ads in 180 days, 8,471 in 90 and 3,741 in the last 30. The busiest single day was 20 Oct 2026, with 896 new ads.

GranolaSimilar companies, median (20), scaled to Granola

02505007501,00015 Oct22 Oct29 Oct5 Nov12 Nov

Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to granola.ai. Counts of ads, not ad costs.

New ads
3,741
Per day
125
Busiest day
896 on 20 Oct
Days with new ads
26 of 30

GranolaSimilar companies, median (20), scaled to Granola

02505007501,0001 Sep1 Oct1 Nov

Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to granola.ai. Counts of ads, not ad costs.

New ads
8,471
Per day
94
Busiest day
896 on 20 Oct
Days with new ads
67 of 90

GranolaSimilar companies, median (20), scaled to Granola

02505007501,0001 Jun1 Jul1 Aug1 Sep1 Oct1 Nov

Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to granola.ai. Counts of ads, not ad costs.

New ads
12,086
Per day
67
Busiest day
896 on 20 Oct
Days with new ads
112 of 180
New ads by launch date · window ends 13 Nov 2026 · counts of ads, not ad spend
Period New ads Per day Busiest day Days with new ads
30 days 15 Oct – 13 Nov 3,741 125 896 20 Oct 26 of 30
90 days 16 Aug – 13 Nov 8,471 94 896 20 Oct 67 of 90
180 days 18 May – 13 Nov 12,086 67 896 20 Oct 112 of 180

Video makes 60% of Granola's ads

Which formats and buttons does Granola use? The 13,182 Granola ads counted by format, on the same data date, 13 Nov 2026.

Ads by format · all ads since 1 Mar 2026 and ads active in the last 14 days to 13 Nov 2026
Format Total ads Share of all ads Active in the last 14 days
Video7,92060%934
Image5,07639%237
No stored media1861%0
Real ad creatives

Its most-used creative carried 61 ads

Which creatives does Granola reuse most? These six carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.

Video Granola video ad, used in 61 ads, first launched 21 Oct 2026, newest ad found 2 Nov 2026

61 ads · video · first launched 21 Oct 2026 · newest ad found 2 Nov 2026

Open in Ad Research

Video Granola video ad, used in 57 ads, first launched 13 Oct 2026, newest ad found 30 Oct 2026

57 ads · video · first launched 13 Oct 2026 · newest ad found 30 Oct 2026

Open in Ad Research

Video Granola video ad, used in 56 ads, first launched 28 Sep 2026, newest ad found 23 Oct 2026

56 ads · video · first launched 28 Sep 2026 · newest ad found 23 Oct 2026

Open in Ad Research

Image Granola image ad, used in 44 ads, first launched 7 Sep 2026, newest ad found 4 Nov 2026

44 ads · image · first launched 7 Sep 2026 · newest ad found 4 Nov 2026

Open in Ad Research

Image Granola image ad, used in 40 ads, first launched 12 Aug 2026, newest ad found 31 Oct 2026

40 ads · image · first launched 12 Aug 2026 · newest ad found 31 Oct 2026

Open in Ad Research

Image Granola image ad, used in 37 ads, first launched 1 Sep 2026, newest ad found 23 Oct 2026

37 ads · image · first launched 1 Sep 2026 · newest ad found 23 Oct 2026

Open in Ad Research

See all 1,116 Granola creatives with the ads that use them

Ads ran in 146 countries; the United States has 25% of placements

Which countries do Granola's ads reach? 14 countries got their first ads in the last 90 days, and ads ran in the last 14 days in 60 of the countries shown. Showing 60 of 146 countries by placements. A placement is one ad shown in one country. The geography report counts 15,123 placements.

Top 10 countries by share of placements · all ads since 1 Mar 2026
Country Share of placements Active in the last 14 days
United States US25%90
United Kingdom GB18%34
Canada CA13%37
Australia AU11%35
Ireland IENew3%84
New Zealand NZNew3%84
France FRNew2%84
Austria ATNew2%79
Sweden SENew2%89
Belgium BENew2%86
50 more countries by placements · “New” = first Granola ad in the last 90 days
Country Placements
Germany DENew225
Netherlands NLNew223
Singapore SGNew220
Philippines PHNew218
Poland PLNew216
Finland FINew215
Israel ILNew193
Switzerland CHNew190
Brazil BR18
Taiwan TW17
Chile CL17
Spain ES17
India IN17
Italy IT17
Vietnam VN16
Ecuador EC16
Mexico MX16
Bulgaria BG16
Argentina AR16
United Arab Emirates AE16
Thailand TH16
Peru PE16
Hungary HU16
Malaysia MY16
Pakistan PK16
Nigeria NG16
Egypt EG16
Uruguay UY16
Hong Kong HK15
Serbia RS15
Morocco MA15
South Korea KR15
Kenya KE15
Costa Rica CR15
Romania RO15
Japan JP15
Dominican Republic DO15
Lebanon LB15
Panama PA15
Czechia CZ15
Colombia CO15
Denmark DK15
Bangladesh BD15
Belarus BY15
Venezuela VE15
Ivory Coast CI14
Tunisia TN14
Cambodia KH14
Georgia GE14
Norway NO14
New ads by country · top 10 of the 146 countries with new ads in the last 180 days · last 90 days (16 Aug – 13 Nov 2026) against the 90 days before (18 May – 15 Aug) · an ad shown in two countries counts in both
Country Last 90 days 90 days before Change
United States2,2241,541+44%
United Kingdom1,018829+23%
Australia977663+47%
Canada956582+64%
Ireland4460new
New Zealand4250new
France2700new
Austria2430new
Sweden2310new
Belgium2280new

“Handle busy meeting days” leads 98% of its ads active in the last 14 days

What do Granola's ad messages say? Spytrend analyzed 597 ads and identified 4 messages. We read the text of 597 Granola ads, which held 19 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.

Message analysis through 3 Nov 2026 (page ad data through 13 Nov 2026) · share of all ads analyzed for Granola and of those active in the last 14 days of that period
Message What the ads say All read ads Active in the last 14 days
Handle busy meeting days Granola positions its AI notepad as support for packed meeting schedules, helping users arrive prepared and leave with what mattered. “Granola - AI notepad” 74% 98%
Notes without meeting bots The ads promise useful meeting notes without an AI bot joining the call. “Great notes from your meetings, without bringing along a bot.” 24% 0%
Stay fully present Background transcription lets users focus on the conversation instead of scribbling notes or worrying about missing key points. “Imagine being fully present in your next meeting...” 1% 2%
Make notes actionable Granola turns raw meeting notes into summaries, key takeaways, and to-do lists that help users act on their conversations. “Granola takes your raw meeting notes and makes them awesome.” 0% 0%

Offers in the ads

Offer stated in the ad · number of ads that state it
Offer Example line Ads
Free start“get started for free”2 ads

Buttons the ads use

Call-to-action button · share of ads
Button Share of ads
Learn more98%
See details2%
What to take from it. New ads rose from 3,615 in the 90 days before to 8,471 in the last 90. Move new ads toward video, as Granola did: 66% of its recent launches. Granola launches 660 ads a week rather than in bursts: 12 weeks with new ads out of 12.

Granola raised $125M in Mar 2026

What financial figures does Granola disclose? Spytrend Startups records $192.2M of disclosed funding for Granola. The last recorded round: Series C, $125M, Mar 2026. Its reported valuation is $1.5B as of Mar 2026.

$192.2M

Raised in total

$125M

Series C, Mar 2026

$1.5B

Valuation as of Mar 2026

See Granola on Spytrend Startups

The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.

Granola ranks 4th of 9 by ads active in the last 14 days among similar companies

How does Granola compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Granola and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Granola ranks 4th of 9 (1,171).

Similar companies by ad-category mix · ads seen and active in the last 14 days to 13 Nov 2026
Company Category mix Main message Total ads Active in the last 14 days Main country
Granola, this page — Handle busy meeting days 13,182 1,171 United States 25%
Wispr Flow 91% Speak instead of typing 8,752 1,931 United States 11%
Grammarly 89% Faster writing with AI 1,684 53 United States 16%
Pocket 88% Customer Endorsed Brainstorming 25,824 4,951 United States 17%
Adobe 79% Bring ideas to life 79,330 5,414 United States 11%
AppSumo 77% Create faster with AI 5,276 112 United States 6%
Viktor 75% Coworker that finishes work 8,758 245 United States 40%
xAI 74% — 6,956 721 United States 9%
Perplexity 74% — 15,096 86 United States 20%

A dash in “Main message” means Spytrend has not read that company's top message yet.

Why Spytrend shows 13,182 ads where other libraries show fewer

What explains Granola's ad numbers? These are the measured differences in its ads.

  • We count every ad that leads to the sites, including ads run from partner pages (3 Facebook pages in total), not only the ads of one official page.
  • We count subdomains too: granola.ai and its subdomains are one company.
  • We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
Landing sites of Granola's ads · ads that lead to each site · data of 13 Nov 2026
Landing site Ads Active in the last 14 days First and last launch
granola.ai 13,182 1,171 before Mar 2026 – 12 Nov 2026
New ads by launch month · Before Mar 2026 – 13 Nov 2026 · counts of ads, not ad spend
Month New ads
Before Mar 2026 383
Mar 2026 250
Apr 2026 93
May 2026 639
Jun 2026 244
Jul 2026 1,574
Aug 2026 2,368
Sep 2026 2,506
Oct 2026 4,370
Nov 2026 (to 13 Nov) 733

Definitions, data and limits

Definitions

Total ads
Meta ads whose link leads to granola.ai or a subdomain, each counted once. Includes ads from partner pages that link there.
Active in the last 14 days
Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
New ads
Ads counted by their launch date in the Meta Ad Library.
Unique creatives
The different images and videos behind the ads, after Spytrend matches duplicates.
Countries
Countries where an ad was shown. An ad shown in two countries counts in both.
Video share
Video ads divided by all ads with stored media.
Key insights
The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.

The data

Sources and dates for this page
Ad data date13 Nov 2026
First ad seen1 Mar 2026
Ad sourceMeta Ad Library, collected by Spytrend. Meta's guide to the Ad Library
Company sitesgranola.ai
Funding, ARR and valuationSpytrend Startups, 13 Nov 2026, from company announcements and press reports
Insight modelinsights-v1

Limits

  • Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
  • The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
  • The page counts ads. It does not show ad spend or impressions.
  • An ad Spytrend did not see is not proof that the company did not advertise.

Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.

Questions about Granola's ads

How many ads does Granola run?

Spytrend saw 13,182 Meta ads that lead to granola.ai between 1 Mar 2026 and 13 Nov 2026. 1,171 of them were active in the last 14 days to 13 Nov 2026.

Is Granola advertising now?

Yes. 1,171 ads were active in the last 14 days to 13 Nov 2026, and 510 new ads appeared in the 7 days before that.

Which countries do Granola's ads target?

The ads ran in 146 countries. The United States took 25% of placements, the United Kingdom 18% and Canada 13%. 14 countries got their first Granola ads between 2 Oct and 8 Oct 2026: Ireland, New Zealand, France, Austria, Sweden, Belgium, Germany, the Netherlands, Singapore, the Philippines, Poland, Finland, Israel and Switzerland.

Does Granola use video ads?

Yes. 61% of its ads with media are video: 7,920 video ads against 5,076 image ads. Video took 66% of the ads launched in the last 90 days, up from 57% in the 90 days before.

What does Granola advertise?

Its leading message is “Handle busy meeting days” (98% of ads active in the last 14 days to 3 Nov 2026), followed by stay fully present (2%) and notes without meeting bots (0%).

Which companies advertise like Granola?

By the mix of ad categories, Granola's closest peers are Wispr Flow, Grammarly, Pocket, Adobe and AppSumo. Granola ranks 4th of the 9 companies in that set by ads active in the last 14 days.

How much has Granola raised?

Spytrend Startups records $192.2M of disclosed funding for Granola. The last recorded round: Series C, $125M, Mar 2026. Its reported valuation is $1.5B as of Mar 2026.

How fast is Granola growing?

Spytrend saw 8,471 new Granola ads in the 90 days to 13 Nov 2026, against 3,615 in the 90 days before.

Why does Spytrend show more ads than other libraries?

Spytrend counts every ad whose link leads to granola.ai or its subdomains, including ads run from partner pages, once each.

Where does this data come from?

Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.

See every Granola ad, not a summary of them

The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.

  • All 13,182 Granola ads, with filters for country, format and launch date
  • Every one of its 1,116 creatives, with the ads that use it
  • The same view for Wispr Flow, Grammarly, Pocket and any other advertiser
Granola's funding and ARR

Open Granola's ads in Ad Research · See pricing

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