11 ads · image · first launched 5 Feb 2026 · newest ad found 8 Oct 2026
Company profile · Body care · Advertiser
Fussy ads: 15,315 Meta ads, 686 active in the last 14 days
Fussy runs 15,315 Meta ads, 686 active in the last 14 days to 13 Nov 2026, in 27 countries. It has raised $860K. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Fussy”, with ads that lead to getfussy.com.
- Website
- getfussy.com
- Category
- Body care
- Advertises on
- Meta
686 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
Fussy's ad metrics
How many ads does Fussy run? 15,315 Meta ads, 686 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to getfussy.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads15,315Meta ads that lead to getfussy.com, since 1 Mar 2026
- Facebook pages
- 5
- Landing sites
- 1
- Unique creatives
- 3,525
- Longest-lived ad
- 478 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days6864% of all its ads are active in the last 14 days to 13 NovLaunched+18627% of the ads active in the last 14 days started 7–13 NovCountries27- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- United Kingdom21%
- Germany10%
- Austria5%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 15,315 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 686 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 4% of all its ads |
| Launched | 186 | Launched 7–13 Nov 2026, 27% of the ads active in the last 14 days |
| Unique creatives | 3,525 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 478 days | From its first to its last launch date in our data |
| Countries | 27 | An ad shown in two countries counts in both; 27 countries had ads active in the last 14 days |
| Video share | 47% | 7,116 video ads against 8,110 image ads, all ads with stored media |
| Facebook pages | 5 | Pages that ran ads leading to Fussy's sites, partner pages included |
| Landing sites | 1 | Domains and subdomains the ads lead to; getfussy.com takes the most |
Fussy launches 50 new ads a day
How often does Fussy launch new ads? 7,498 ads in 180 days, 4,474 in 90 and 1,510 in the last 30. The busiest single day was 31 Aug 2026, with 190 new ads.
FussySimilar companies, median (20), scaled to Fussy
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to getfussy.com. Counts of ads, not ad costs.
- New ads
- 1,510
- Per day
- 50
- Busiest day
- 160 on 2 Nov
- Days with new ads
- 24 of 30
FussySimilar companies, median (20), scaled to Fussy
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to getfussy.com. Counts of ads, not ad costs.
- New ads
- 4,474
- Per day
- 50
- Busiest day
- 190 on 31 Aug
- Days with new ads
- 70 of 90
FussySimilar companies, median (20), scaled to Fussy
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to getfussy.com. Counts of ads, not ad costs.
- New ads
- 7,498
- Per day
- 42
- Busiest day
- 190 on 31 Aug
- Days with new ads
- 149 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 1,510 | 50 | 160 2 Nov | 24 of 30 |
| 90 days 16 Aug – 13 Nov | 4,474 | 50 | 190 31 Aug | 70 of 90 |
| 180 days 18 May – 13 Nov | 7,498 | 42 | 190 31 Aug | 149 of 180 |
Image makes 53% of Fussy's ads
Which formats and buttons does Fussy use? The 15,315 Fussy ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Image | 8,110 | 53% | 394 |
| Video | 7,116 | 46% | 292 |
| No stored media | 89 | 1% | 0 |
Real ad creatives
Its most-used creative carried 11 ads
Which creatives does Fussy reuse most? This one carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
Ads ran in 27 countries; the United Kingdom has 21% of placements
Which countries do Fussy's ads reach? Ads ran in the last 14 days in 27 of the countries shown. A placement is one ad shown in one country. The geography report counts 35,369 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| United Kingdom GB | 21% | 181 |
| Germany DE | 10% | 93 |
| Austria AT | 5% | 87 |
| France FR | 4% | 65 |
| Sweden SE | 4% | 61 |
| Denmark DK | 4% | 72 |
| Spain ES | 4% | 33 |
| Italy IT | 4% | 54 |
| Norway NO | 4% | 63 |
| Belgium BE | 3% | 60 |
| Country | Placements |
|---|---|
| Portugal PT | 1,125 |
| Netherlands NL | 1,053 |
| Luxembourg LU | 1,043 |
| Switzerland CH | 1,040 |
| Ireland IE | 1,037 |
| Poland PL | 975 |
| Finland FI | 973 |
| Greece GR | 925 |
| Hungary HU | 894 |
| Bulgaria BG | 777 |
| New Zealand NZ | 753 |
| Czechia CZ | 712 |
| Australia AU | 712 |
| Canada CA | 551 |
| United States US | 514 |
| Slovakia SK | 327 |
| Romania RO | 256 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| United Kingdom | 1,994 | 1,475 | +35% |
| Germany | 628 | 870 | −28% |
| Austria | 423 | 729 | −42% |
| Australia | 329 | 153 | +115% |
| Switzerland | 312 | 586 | −47% |
| Canada | 301 | 152 | +98% |
| United States | 240 | 152 | +58% |
| France | 211 | 254 | −17% |
| Netherlands | 205 | 267 | −23% |
| Ireland | 204 | 188 | +9% |
“Scents worth discovering” leads 51% of its ads active in the last 14 days
What do Fussy's ad messages say? Spytrend analyzed 514 ads and identified 7 messages. We read the text of 514 Fussy ads, which held 342 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Scents worth discovering | The ads lead with returning favourites and seasonal scent collections, describing fragrance notes and urging viewers to buy limited editions before they disappear. “Your Best-Smeller Is Back: Golden Oud 🪵” | 32% | 51% |
| Trusted natural deodorant | The ads present Fussy as the UK's highest-rated natural deodorant, using enthusiastic reviews, customer popularity and Dragons' Den appearances to encourage switching. “The UK's Highest Rated Natural Deodorant” | 28% | 7% |
| Natural protection that works | The ads challenge doubts about natural deodorant by promising lasting, science-backed odour protection through a probiotic formula that tackles odour at its source. “24-Hour Freshness, Whatever Summer Throws At You” | 20% | 19% |
| Less packaging waste | The ads encourage viewers to replace single-use packaging with durable cases and bottles, compostable deodorant refills and recyclable wash refills. “Prepare To Smell Amazing” | 5% | 8% |
| Luxury without luxury prices | The ads compare Fussy scents with designer perfume and aftershave, positioning the range as an affordable way to smell expensive. “Guess The Fragrance. It's Deodorant.” | 4% | 5% |
| Gentle skin care | The ads position natural formulas without aluminium or parabens as a gentler alternative, highlighting comfortable deodorant application and washes that cleanse without stripping skin. “Natural Deodorant, Minus The Meh” | 3% | 6% |
| Savings on subscription | The ads encourage subscribing for lower prices and convenient refill deliveries, with flexibility to pause, skip or cancel. “Abonnieren und 25 % sparen” | 2% | 2% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Money-back guarantee | “30-day money-back guarantee” | 362 ads |
| Subscription discount | “Subscribe & Save 25%” | 97 ads |
| Creator discount | “Save 15% With Code MILS15” | 43 ads |
| Sitewide discount | “Use code 'BOXING' for 20% OFF site-wide.” | 34 ads |
| Seasonal sale | “Use code 'BLACK' for 25% OFF site-wide.” | 23 ads |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Shop now | 100% |
| Learn more | 0% |
What to take from it. New ads rose from 3,024 in the 90 days before to 4,474 in the last 90. Fussy launches 349 ads a week rather than in bursts: 12 weeks with new ads out of 12.
Fussy raised $860K in disclosed funding
What financial figures does Fussy disclose? Spytrend Startups records $860K of disclosed funding for Fussy. The last recorded round: Grant, Jul 2025.
$860K
Raised in total
See Fussy on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
Fussy ranks 7th of 9 by ads active in the last 14 days among similar companies
How does Fussy compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Fussy and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Fussy ranks 7th of 9 (686).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Fussy, this page | — | Scents worth discovering | 15,315 | 686 | United Kingdom 21% |
| Carpe | 85% | Beyond ordinary deodorant | 19,829 | 1,061 | United States 81% |
| Everdrop | 48% | Hyped bathroom routines | 13,704 | 840 | Germany 52% |
| Promix Nutrition | 39% | Relief From Bloating | 13,634 | 735 | United States 100% |
| Innovist | 27% | Stronger Fuller Hair | 12,966 | 1,084 | India 100% |
| Happi Planet | 25% | Less Scrubbing | 11,845 | 275 | India 100% |
| Nat Habit | 25% | Glow and tan removal | 21,354 | 1,463 | India 100% |
| Beco | 24% | Effortless stain removal | 16,139 | 471 | India 100% |
| What’s Up Wellness | 19% | Stubborn fat support | 20,253 | 1,368 | India 93% |
Why Spytrend shows 15,315 ads where other libraries show fewer
What explains Fussy's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (5 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: getfussy.com and its subdomains are one company.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| getfussy.com | 15,315 | 686 | before Mar 2026 – 12 Nov 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 2,888 |
| Mar 2026 | 737 |
| Apr 2026 | 2,552 |
| May 2026 | 632 |
| Jun 2026 | 993 |
| Jul 2026 | 1,515 |
| Aug 2026 | 1,376 |
| Sep 2026 | 1,291 |
| Oct 2026 | 1,663 |
| Nov 2026 (to 13 Nov) | 433 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to getfussy.com or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | getfussy.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about Fussy's ads
How many ads does Fussy run?
Spytrend saw 15,315 Meta ads that lead to getfussy.com between 1 Mar 2026 and 13 Nov 2026. 686 of them were active in the last 14 days to 13 Nov 2026.
Is Fussy advertising now?
Yes. 686 ads were active in the last 14 days to 13 Nov 2026, and 186 new ads appeared in the 7 days before that.
Which countries do Fussy's ads target?
The ads ran in 27 countries. The United Kingdom took 21% of placements, Germany 10% and Austria 5%.
Does Fussy use video ads?
Yes. 47% of its ads with media are video: 7,116 video ads against 8,110 image ads.
What does Fussy advertise?
Its leading message is “Scents worth discovering” (51% of ads active in the last 14 days to 6 Nov 2026), followed by natural protection that works (19%) and less packaging waste (8%).
Which companies advertise like Fussy?
By the mix of ad categories, Fussy's closest peers are Carpe, Everdrop, Promix Nutrition, Innovist and Happi Planet. Fussy ranks 7th of the 9 companies in that set by ads active in the last 14 days.
How much has Fussy raised?
Spytrend Startups records $860K of disclosed funding for Fussy. The last recorded round: Grant, Jul 2025.
How fast is Fussy growing?
Spytrend saw 4,474 new Fussy ads in the 90 days to 13 Nov 2026, against 3,024 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to getfussy.com or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every Fussy ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 15,315 Fussy ads, with filters for country, format and launch date
- Every one of its 3,525 creatives, with the ads that use it
- The same view for Carpe, Everdrop, Promix Nutrition and any other advertiser