17 ads · video · first launched 10 Jul 2026 · newest ad found 30 Oct 2026
Company profile · CPG groceries · Advertiser
Freja Bone Broth ads: 2,269 Meta ads, 186 active in the last 14 days
Freja Bone Broth runs 2,269 Meta ads, 186 active in the last 14 days to 13 Nov 2026, in 1 country. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Freja Bone Broth”, with ads that lead to frejabonebroth.com.
- Website
- frejabonebroth.com
- Category
- CPG groceries
- Advertises on
- Meta
186 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
Freja Bone Broth's ad metrics
How many ads does Freja Bone Broth run? 2,269 Meta ads, 186 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to frejabonebroth.com, collected since 9 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads2,269Meta ads that lead to frejabonebroth.com, since 9 Mar 2026
- Facebook pages
- 1
- Landing sites
- 1
- Unique creatives
- 535
- Longest-lived ad
- 158 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days1868% of all its ads are active in the last 14 days to 13 NovLaunched+3217% of the ads active in the last 14 days started 7–13 NovCountries1- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- United Kingdom100%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 2,269 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 9 Mar 2026 |
| Active in the last 14 days | 186 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 8% of all its ads |
| Launched | 32 | Launched 7–13 Nov 2026, 17% of the ads active in the last 14 days |
| Unique creatives | 535 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 158 days | From its first to its last launch date in our data |
| Countries | 1 | An ad shown in two countries counts in both; 1 country had ads active in the last 14 days |
| Video share | 50% | 1,126 video ads against 1,122 image ads, all ads with stored media |
| Facebook pages | 1 | Pages that ran ads leading to Freja Bone Broth's sites, partner pages included |
| Landing sites | 1 | Domains and subdomains the ads lead to; frejabonebroth.com takes the most |
Freja Bone Broth launches 17 new ads a day
How often does Freja Bone Broth launch new ads? 2,134 ads in 180 days, 1,519 in 90 and 423 in the last 30. The busiest single day was 28 Oct 2026, with 217 new ads.
Freja Bone BrothSimilar companies, median (19), scaled to Freja Bone Broth
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to frejabonebroth.com. Counts of ads, not ad costs.
- New ads
- 423
- Per day
- 14
- Busiest day
- 217 on 28 Oct
- Days with new ads
- 23 of 30
Freja Bone BrothSimilar companies, median (19), scaled to Freja Bone Broth
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to frejabonebroth.com. Counts of ads, not ad costs.
- New ads
- 1,519
- Per day
- 17
- Busiest day
- 217 on 28 Oct
- Days with new ads
- 70 of 90
Freja Bone BrothSimilar companies, median (19), scaled to Freja Bone Broth
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to frejabonebroth.com. Counts of ads, not ad costs.
- New ads
- 2,134
- Per day
- 12
- Busiest day
- 217 on 28 Oct
- Days with new ads
- 117 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 423 | 14 | 217 28 Oct | 23 of 30 |
| 90 days 16 Aug – 13 Nov | 1,519 | 17 | 217 28 Oct | 70 of 90 |
| 180 days 18 May – 13 Nov | 2,134 | 12 | 217 28 Oct | 117 of 180 |
Video makes 50% of Freja Bone Broth's ads
Which formats and buttons does Freja Bone Broth use? The 2,269 Freja Bone Broth ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Video | 1,126 | 50% | 55 |
| Image | 1,122 | 49% | 131 |
| No stored media | 21 | 1% | 0 |
Real ad creatives
Its most-used creative carried 17 ads
Which creatives does Freja Bone Broth reuse most? These six carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
16 ads · video · first launched 21 Aug 2026 · newest ad found 2 Nov 2026
15 ads · video · first launched 31 Jul 2026 · newest ad found 29 Oct 2026
13 ads · image · first launched 28 Aug 2026 · newest ad found 31 Oct 2026
13 ads · image · first launched 28 Aug 2026 · newest ad found 29 Oct 2026
13 ads · image · first launched 28 Aug 2026 · newest ad found 29 Oct 2026
See all 535 Freja Bone Broth creatives with the ads that use them
Ads ran in 1 country; the United Kingdom has 100% of placements
Which countries do Freja Bone Broth's ads reach? Ads ran in the last 14 days in 1 of the countries shown. A placement is one ad shown in one country. The geography report counts 2,269 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| United Kingdom GB | 100% | 186 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| United Kingdom | 1,519 | 615 | +147% |
“Daily protein boost” leads 41% of its ads active in the last 14 days
What do Freja Bone Broth's ad messages say? Spytrend analyzed 587 ads and identified 6 messages. We read the text of 587 Freja Bone Broth ads, which held 129 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Daily protein boost | Freja presents bone broth as an easy way to increase daily protein and collagen intake through drinks, shakes and everyday meals. “Real collagen, no powders — just sip and glow.” | 34% | 41% |
| Food over formulas | The ads position slow-simmered bone broth and simple whole-food ingredients as a natural alternative to supplements, protein isolates and artificial additives. “You can get collagen naturally” | 25% | 20% |
| Taste worth switching for | Customer testimonials and award-winning flavour claims reassure viewers that the broths and collagen shakes taste delicious rather than being something to endure. “Save up to 25% when you subscribe ✨” | 18% | 10% |
| Nourishment without effort | Instant broths and ready-made soups promise busy viewers a warming, nourishing lunch or drink without cooking from scratch. “Soup Ready in Seconds” | 9% | 20% |
| Whole-body wellbeing | The ads claim bone broth supports gut health, skin, joints and overall wellbeing, with customer stories describing better digestion and feeling stronger. “20% off first 3 orders” | 6% | 1% |
| Upgrade familiar meals | Recipe-led ads show viewers how to add nutrition to familiar meals by replacing stock or stirring bone broth powder into food they already cook. “£10 off your first order” | 5% | 5% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Creator discount | “use my code KAYLA10 for 10% off” | 52 ads |
| Seasonal discount | “20% OFF Everything. Use Code SOUPTEMBER” | 44 ads |
| First order discount | “£10 off your first order” | 33 ads |
| Discovery bundle savings | “Save 35% vs buying separately” | 13 ads |
| Per cup price | “just 99p a cup” | 3 ads |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Shop now | 89% |
| Learn more | 7% |
| See details | 2% |
| Get offer | 1% |
What to take from it. New ads rose from 615 in the 90 days before to 1,519 in the last 90. Freja Bone Broth launches 122 ads a week rather than in bursts: 12 weeks with new ads out of 12.
Freja Bone Broth ranks 8th of 9 by ads active in the last 14 days among similar companies
How does Freja Bone Broth compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Freja Bone Broth and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Freja Bone Broth ranks 8th of 9 (186).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Freja Bone Broth, this page | — | Daily protein boost | 2,269 | 186 | United Kingdom 100% |
| Two Brothers Organic Farms | 89% | Lighter digestion and energy | 7,615 | 322 | India 100% |
| Campo Grande | 86% | Formerly forbidden pork | 7,345 | 339 | United States 100% |
| Tokopedia | 79% | — | 3,010 | 61 | Indonesia 94% |
| Erbology | 52% | Pure farm-sourced nutrition | 1,728 | 392 | United Kingdom 16% |
| Kapiva | 50% | Natural chronic condition management | 18,685 | 1,103 | India 100% |
| Reformed | 48% | More from your drink | 5,787 | 425 | United Kingdom 75% |
| Promix Nutrition | 40% | Relief From Bloating | 13,634 | 735 | United States 100% |
| Matchaflix | 39% | Seasonal savings | 3,251 | 193 | Spain 78% |
A dash in “Main message” means Spytrend has not read that company's top message yet.
Why Spytrend shows 2,269 ads where other libraries show fewer
What explains Freja Bone Broth's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (1 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: frejabonebroth.com and its subdomains are one company.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| frejabonebroth.com | 2,269 | 186 | 9 Mar – 12 Nov 2026 |
| Month | New ads |
|---|---|
| Mar 2026 | 79 |
| Apr 2026 | 38 |
| May 2026 | 74 |
| Jun 2026 | 161 |
| Jul 2026 | 292 |
| Aug 2026 | 192 |
| Sep 2026 | 552 |
| Oct 2026 | 824 |
| Nov 2026 (to 13 Nov) | 57 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to frejabonebroth.com or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 9 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | frejabonebroth.com |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about Freja Bone Broth's ads
How many ads does Freja Bone Broth run?
Spytrend saw 2,269 Meta ads that lead to frejabonebroth.com between 9 Mar 2026 and 13 Nov 2026. 186 of them were active in the last 14 days to 13 Nov 2026.
Is Freja Bone Broth advertising now?
Yes. 186 ads were active in the last 14 days to 13 Nov 2026, and 32 new ads appeared in the 7 days before that.
Which countries do Freja Bone Broth's ads target?
The ads ran in 1 country. The United Kingdom took 100% of placements.
Does Freja Bone Broth use video ads?
Yes. 50% of its ads with media are video: 1,126 video ads against 1,122 image ads.
What does Freja Bone Broth advertise?
Its leading message is “Daily protein boost” (41% of ads active in the last 14 days to 12 Nov 2026), followed by food over formulas (20%) and nourishment without effort (20%).
Which companies advertise like Freja Bone Broth?
By the mix of ad categories, Freja Bone Broth's closest peers are Two Brothers Organic Farms, Campo Grande, Tokopedia, Erbology and Kapiva. Freja Bone Broth ranks 8th of the 9 companies in that set by ads active in the last 14 days.
How fast is Freja Bone Broth growing?
Spytrend saw 1,519 new Freja Bone Broth ads in the 90 days to 13 Nov 2026, against 615 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to frejabonebroth.com or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every Freja Bone Broth ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 2,269 Freja Bone Broth ads, with filters for country, format and launch date
- Every one of its 535 creatives, with the ads that use it
- The same view for Two Brothers Organic Farms, Campo Grande, Tokopedia and any other advertiser