Floward's video share rose 21 points in 90 days
Video took 33% of its new ads with media, against 11% in the 90 days before. The similar companies moved a median +1.1 points.
Company profile · Gifts and personalization · Advertiser
Floward runs 1,729 Meta ads, 645 active in the last 14 days to 13 Nov 2026, in 9 countries. It has raised $187M. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Floward”, with ads that lead to floward.com.
645 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
How many ads does Floward run? 1,729 Meta ads, 645 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to floward.com, collected since 23 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 1,729 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 23 Mar 2026 |
| Active in the last 14 days | 645 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 37% of all its ads |
| Launched | 128 | Launched 7–13 Nov 2026, 20% of the ads active in the last 14 days |
| Unique creatives | 366 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 185 days | From its first to its last launch date in our data |
| Countries | 9 | An ad shown in two countries counts in both; 9 countries had ads active in the last 14 days |
| Video share | 26% | 451 video ads against 1,273 image ads, all ads with stored media |
| Facebook pages | 4 | Pages that ran ads leading to Floward's sites, partner pages included |
| Landing sites | 1 | Domains and subdomains the ads lead to; floward.com takes the most |
What changed in Floward's ads over the last 90 days? Last 90 days (16 Aug – 13 Nov) against the 90 days before (18 May – 15 Aug), next to similar companies.
Video took 33% of its new ads with media, against 11% in the 90 days before. The similar companies moved a median +1.1 points.
It launched 1,181 new ads between 16 Aug and 13 Nov 2026, against 443 in the 90 days before. The 20 similar companies changed by a median 1.5×.
How often does Floward launch new ads? 1,624 ads in 180 days, 1,181 in 90 and 361 in the last 30. The busiest single day was 8 Sep 2026, with 249 new ads.
FlowardSimilar companies, median (20), scaled to Floward
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to floward.com. Counts of ads, not ad costs.
FlowardSimilar companies, median (20), scaled to Floward
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to floward.com. Counts of ads, not ad costs.
FlowardSimilar companies, median (20), scaled to Floward
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to floward.com. Counts of ads, not ad costs.
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 361 | 12 | 89 5 Nov | 22 of 30 |
| 90 days 16 Aug – 13 Nov | 1,181 | 13 | 249 8 Sep | 50 of 90 |
| 180 days 18 May – 13 Nov | 1,624 | 9 | 249 8 Sep | 80 of 180 |
Which formats and buttons does Floward use? The 1,729 Floward ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Image | 1,273 | 74% | 520 |
| Video | 451 | 26% | 125 |
| No stored media | 5 | 0% | 0 |
Which creatives does Floward reuse most? These five carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
31 ads · image · first launched 24 Jun 2026 · newest ad found 20 Oct 2026
26 ads · image · first launched 24 Jun 2026 · newest ad found 20 Oct 2026
19 ads · image · first launched 9 Jul 2026 · newest ad found 2 Oct 2026
18 ads · video · first launched 27 Oct 2026 · newest ad found 5 Nov 2026
10 ads · video · first launched 2 Nov 2026 · newest ad found 5 Nov 2026
Which countries do Floward's ads reach? Ads ran in the last 14 days in 9 of the countries shown. A placement is one ad shown in one country. The geography report counts 1,786 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| United Arab Emirates AE | 29% | 166 |
| Saudi Arabia SA | 26% | 117 |
| Egypt EG | 14% | 61 |
| Kuwait KW | 10% | 91 |
| Bahrain BH | 8% | 50 |
| Qatar QA | 6% | 90 |
| Jordan JO | 4% | 36 |
| Oman OM | 2% | 43 |
| United Kingdom GB | 0% | 1 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| United Arab Emirates | 386 | 109 | +254% |
| Saudi Arabia | 212 | 191 | +11% |
| Egypt | 208 | 46 | +352% |
| Qatar | 105 | 2 | +5150% |
| Kuwait | 102 | 71 | +44% |
| Bahrain | 89 | 44 | +102% |
| Jordan | 55 | 0 | new |
| Oman | 33 | 9 | +267% |
| United Kingdom | 1 | 0 | new |
What do Floward's ad messages say? Spytrend analyzed 590 ads and identified 7 messages. We read the text of 590 Floward ads, which held 105 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Celebrate meaningful occasions | Curated gifts help customers celebrate birthdays, new babies, graduations and seasonal holidays while expressing affection or pride. “From your heart” | 29% | 28% |
| Fast gift delivery | Floward promises rapid flower delivery and same-day chocolate delivery so customers can send gifts without a long wait. “فلاورد: كل لحظة مناسبة للهدية — تُوصَّل في٩٠ دقيقة!” | 18% | 19% |
| Give without occasion | The ads encourage spontaneous gifts as a way to surprise loved ones and brighten an ordinary day. “A thoughtful little gesture can turn someone's whole day around.” | 15% | 15% |
| Send healing wishes | Thoughtful get-well gifts let customers show care and bring comfort to someone who is unwell. “A little something to make them feel better.” | 8% | 16% |
| Show parents appreciation | Father’s Day ads urge viewers to express feelings they may leave unsaid and thank their fathers with meaningful gifts. “في يوم الأب، عبّر عمّا يعنيه لك.” | 8% | 0% |
| No address needed | Customers can send flowers, cakes or chocolates using only the recipient’s phone number, leaving delivery arrangements to Floward. | 7% | 1% |
| Make home greener | Plants are presented as lasting gifts that grow over time and make a home feel warmer and more welcoming. | 7% | 16% |
| Offer | Example line | Ads |
|---|---|---|
| UAE discount | “Use my code MARIAMG15 to get 15% off across the UAE!” | 12 ads |
| Button | Share of ads |
|---|---|
| Shop now | 91% |
| Install app | 6% |
| See details | 2% |
| Learn more | 0% |
What financial figures does Floward disclose? Spytrend Startups records $187M of disclosed funding for Floward. The last recorded round: Series C, Feb 2023. Its reported valuation is $3M as of Mar 2016.
$187M
Raised in total, the sum of its recorded rounds
$3M
Valuation as of Mar 2016
See Floward on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
How does Floward compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Floward and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Floward ranks 3rd of 9 (645).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Floward, this page | — | Celebrate meaningful occasions | 1,729 | 645 | United Arab Emirates 29% |
| Letterfest | 95% | Customers Vouch for Quality | 3,614 | 530 | United Kingdom 47% |
| Elite Daily | 90% | Luxury for less | 6,026 | 262 | United States 100% |
| Bustle | 88% | Luxury Without Overspending | 8,661 | 763 | United States 100% |
| Meesho | 84% | Creator recommended finds | 3,972 | 551 | India 56% |
| Dandelion Chocolate | 72% | A Holiday Ritual | 858 | 176 | United States 100% |
| Watermark Retirement Communities | 72% | A Home That Fits | 2,729 | 415 | United States 100% |
| The Knot Invitations | 62% | Find Your Venue | 2,229 | 98 | United States 100% |
| Faire | 59% | Global wholesale connections | 9,609 | 970 | United States 21% |
What explains Floward's ad numbers? These are the measured differences in its ads.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| floward.com | 1,729 | 645 | 23 Mar – 12 Nov 2026 |
| Month | New ads |
|---|---|
| Mar 2026 | 17 |
| Apr 2026 | 48 |
| May 2026 | 41 |
| Jun 2026 | 328 |
| Jul 2026 | 56 |
| Aug 2026 | 298 |
| Sep 2026 | 438 |
| Oct 2026 | 244 |
| Nov 2026 (to 13 Nov) | 259 |
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 23 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | floward.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Spytrend saw 1,729 Meta ads that lead to floward.com between 23 Mar 2026 and 13 Nov 2026. 645 of them were active in the last 14 days to 13 Nov 2026.
Yes. 645 ads were active in the last 14 days to 13 Nov 2026, and 128 new ads appeared in the 7 days before that.
The ads ran in 9 countries. The United Arab Emirates took 29% of placements, Saudi Arabia 26% and Egypt 14%.
Yes. 26% of its ads with media are video: 451 video ads against 1,273 image ads. Video took 33% of the ads launched in the last 90 days, up from 11% in the 90 days before.
Its leading message is “Celebrate meaningful occasions” (28% of ads active in the last 14 days to 6 Nov 2026), followed by fast gift delivery (19%) and send healing wishes (16%).
By the mix of ad categories, Floward's closest peers are Letterfest, Elite Daily, Bustle, Meesho and Dandelion Chocolate. Floward ranks 3rd of the 9 companies in that set by ads active in the last 14 days.
Spytrend Startups records $187M of disclosed funding for Floward. The last recorded round: Series C, Feb 2023. Its reported valuation is $3M as of Mar 2016.
Spytrend saw 1,181 new Floward ads in the 90 days to 13 Nov 2026, against 443 in the 90 days before.
Spytrend counts every ad whose link leads to floward.com or its subdomains, including ads run from partner pages, once each.
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.