9 ads · video · first launched 17 Apr 2026 · newest ad found 16 Oct 2026
Company profile · Coffee · Advertiser
Reformed ads: 5,787 Meta ads, 425 active in the last 14 days
Reformed runs 5,787 Meta ads, 425 active in the last 14 days to 13 Nov 2026, in 13 countries. It has raised $22.7M. Last recorded equity round: Series A, $22.7M, Jul 2026. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Feel Reformed”, with ads that lead to feelreformed.com.
- Website
- feelreformed.com
- Category
- Coffee
- Advertises on
- Meta
425 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
Reformed's ad metrics
How many ads does Reformed run? 5,787 Meta ads, 425 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to feelreformed.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads5,787Meta ads that lead to feelreformed.com, since 1 Mar 2026
- Facebook pages
- 4
- Landing sites
- 2
- Unique creatives
- 2,295
- Longest-lived ad
- 484 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days4257% of all its ads are active in the last 14 days to 13 NovLaunched+18744% of the ads active in the last 14 days started 7–13 NovCountries13- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- United Kingdom75%
- United States10%
- Ireland4%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 5,787 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 425 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 7% of all its ads |
| Launched | 187 | Launched 7–13 Nov 2026, 44% of the ads active in the last 14 days |
| Unique creatives | 2,295 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 484 days | From its first to its last launch date in our data |
| Countries | 13 | An ad shown in two countries counts in both; 10 countries had ads active in the last 14 days |
| Video share | 93% | 5,344 video ads against 426 image ads, all ads with stored media |
| Facebook pages | 4 | Pages that ran ads leading to Reformed's sites, partner pages included |
| Landing sites | 2 | Domains and subdomains the ads lead to; feelreformed.com takes the most |
Reformed launches 31 new ads a day
How often does Reformed launch new ads? 3,940 ads in 180 days, 2,775 in 90 and 1,152 in the last 30. The busiest single day was 15 Oct 2026, with 279 new ads.
ReformedSimilar companies, median (19), scaled to Reformed
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to feelreformed.com. Counts of ads, not ad costs.
- New ads
- 1,152
- Per day
- 38
- Busiest day
- 279 on 15 Oct
- Days with new ads
- 28 of 30
ReformedSimilar companies, median (19), scaled to Reformed
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to feelreformed.com. Counts of ads, not ad costs.
- New ads
- 2,775
- Per day
- 31
- Busiest day
- 279 on 15 Oct
- Days with new ads
- 82 of 90
ReformedSimilar companies, median (19), scaled to Reformed
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to feelreformed.com. Counts of ads, not ad costs.
- New ads
- 3,940
- Per day
- 22
- Busiest day
- 279 on 15 Oct
- Days with new ads
- 151 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 1,152 | 38 | 279 15 Oct | 28 of 30 |
| 90 days 16 Aug – 13 Nov | 2,775 | 31 | 279 15 Oct | 82 of 90 |
| 180 days 18 May – 13 Nov | 3,940 | 22 | 279 15 Oct | 151 of 180 |
Video makes 92% of Reformed's ads
Which formats and buttons does Reformed use? The 5,787 Reformed ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Video | 5,344 | 92% | 400 |
| Image | 426 | 7% | 25 |
| No stored media | 17 | 0% | 0 |
Real ad creatives
Its most-used creative carried 9 ads
Which creatives does Reformed reuse most? These five carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
9 ads · video · first launched 27 Mar 2026 · newest ad found 13 Oct 2026
6 ads · image · first launched 14 Sep 2026 · newest ad found 12 Oct 2026
4 ads · image · first launched 11 Sep 2026 · newest ad found 1 Oct 2026
4 ads · image · first launched 14 Sep 2026 · newest ad found 12 Oct 2026
Ads ran in 13 countries; the United Kingdom has 75% of placements
Which countries do Reformed's ads reach? Nine countries got their first ads in the last 90 days, and ads ran in the last 14 days in 10 of the countries shown. A placement is one ad shown in one country. The geography report counts 6,067 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| United Kingdom GB | 75% | 231 |
| United States USNew | 10% | 104 |
| Ireland IE | 4% | 48 |
| Netherlands NLNew | 4% | 56 |
| Germany DENew | 3% | 38 |
| France FRNew | 2% | 42 |
| Belgium BENew | 1% | 44 |
| Austria ATNew | 1% | 40 |
| Sweden SENew | 1% | 44 |
| Poland PLNew | 0% | 13 |
| Country | Placements |
|---|---|
| Denmark DKNew | 24 |
| India IN | 1 |
| South Korea KR | 1 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| United Kingdom | 1,624 | 1,115 | +46% |
| United States | 584 | 0 | new |
| Netherlands | 214 | 0 | new |
| Germany | 157 | 0 | new |
| Ireland | 152 | 50 | +204% |
| France | 129 | 0 | new |
| Belgium | 52 | 0 | new |
| Austria | 47 | 0 | new |
| Sweden | 44 | 0 | new |
| Poland | 26 | 0 | new |
“Support healthy ageing” leads 33% of its ads active in the last 14 days
What do Reformed's ad messages say? Spytrend analyzed 487 ads and identified 7 messages. We read the text of 487 Reformed ads, which held 73 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| More from your drink | The ads present coffee and matcha as everyday drinks upgraded with collagen or creatine, functional mushrooms and nutrients to deliver more than a caffeine boost. “Fuel Your Morning, Reformed.” | 39% | 32% |
| Support healthy ageing | The ads frame a daily coffee or matcha habit as a way to stay stronger, sharper and feeling well as you get older. “What if your morning coffee could help you stay stronger, sharper and feeling your best as you get older?” | 22% | 33% |
| Beauty from within | The matcha ads promise collagen-supported skin and hair rejuvenation through a familiar daily beauty ritual. “Upgrade your Matcha” | 18% | 13% |
| Smooth energy and focus | The ads position matcha as an alternative to coffee for sustained energy without the crash, alongside calm clarity and focus. “I've swapped my afternoon coffee for Reformed Matcha and honestly...” | 9% | 8% |
| Simpler supplement habits | The ads say putting functional ingredients into a drink you already enjoy makes consistency easier without extra shakes, supplements or complicated routines. “The easiest way I've found to stay consistent with creatine?” | 8% | 11% |
| Strength and recovery | The creatine and protein ads position the drinks as support for muscle recovery, strength and better workouts. “What if your Matcha could make you stronger & sharper?” | 2% | 2% |
| Authentic taste preserved | The ads reassure viewers that added functional ingredients do not compromise the familiar flavour of coffee or authentic Japanese matcha. “It tastes exactly like the coffee I'd choose anyway.” | 0% | 0% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Discount code | “Code: AMBAHUDSON for 20% off” | 2 ads |
| Free accessories | “70£ worth of accessories free” | 1 ad |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Shop now | 99% |
| See details | 0% |
| Learn more | 0% |
What to take from it. New ads rose from 1,165 in the 90 days before to 2,775 in the last 90. Reformed launches 222 ads a week rather than in bursts: 12 weeks with new ads out of 12.
Reformed raised $22.7M in Jul 2026
What financial figures does Reformed disclose? Spytrend Startups records $22.7M of disclosed funding for Reformed. The last recorded round: Series A, $22.7M, Jul 2026.
$22.7M
Raised in total, the sum of its recorded rounds
$22.7M
Series A, Jul 2026
See Reformed on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
Reformed ranks 5th of 9 by ads active in the last 14 days among similar companies
How does Reformed compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Reformed and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Reformed ranks 5th of 9 (425).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Reformed, this page | — | More from your drink | 5,787 | 425 | United Kingdom 75% |
| Kapiva | 93% | Natural chronic condition management | 18,685 | 1,103 | India 100% |
| Erbology | 87% | Pure farm-sourced nutrition | 1,728 | 392 | United Kingdom 16% |
| Promix Nutrition | 86% | Relief From Bloating | 13,634 | 735 | United States 100% |
| Grüns | 80% | Savings overcome price | 12,242 | 104 | United States 100% |
| What’s Up Wellness | 68% | Stubborn fat support | 20,253 | 1,368 | India 93% |
| AlgorX | 55% | Private confidence support | 720 | 176 | United States 100% |
| Matchaflix | 54% | Seasonal savings | 3,251 | 193 | Spain 78% |
| Plix | 49% | Brighter Even Skin | 24,857 | 1,775 | India 96% |
Why Spytrend shows 5,787 ads where other libraries show fewer
What explains Reformed's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (4 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: feelreformed.com and its subdomains are one company, not two.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| feelreformed.com | 5,290 | 328 | before Mar 2026 – 12 Nov 2026 |
| us.feelreformed.com | 497 | 97 | 8 Oct – 12 Nov 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 1,052 |
| Mar 2026 | 207 |
| Apr 2026 | 250 |
| May 2026 | 229 |
| Jun 2026 | 379 |
| Jul 2026 | 494 |
| Aug 2026 | 419 |
| Sep 2026 | 688 |
| Oct 2026 | 1,557 |
| Nov 2026 (to 13 Nov) | 283 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to feelreformed.com or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | feelreformed.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about Reformed's ads
How many ads does Reformed run?
Spytrend saw 5,787 Meta ads that lead to feelreformed.com between 1 Mar 2026 and 13 Nov 2026. 425 of them were active in the last 14 days to 13 Nov 2026.
Is Reformed advertising now?
Yes. 425 ads were active in the last 14 days to 13 Nov 2026, and 187 new ads appeared in the 7 days before that.
Which countries do Reformed's ads target?
The ads ran in 13 countries. The United Kingdom took 75% of placements, the United States 10% and Ireland 4%.
Does Reformed use video ads?
Yes. 93% of its ads with media are video: 5,344 video ads against 426 image ads.
What does Reformed advertise?
Its leading message is “Support healthy ageing” (33% of ads active in the last 14 days to 6 Nov 2026), followed by more from your drink (32%) and beauty from within (13%).
Which companies advertise like Reformed?
By the mix of ad categories, Reformed's closest peers are Kapiva, Erbology, Promix Nutrition, Grüns and What’s Up Wellness. Reformed ranks 5th of the 9 companies in that set by ads active in the last 14 days.
How much has Reformed raised?
Spytrend Startups records $22.7M of disclosed funding for Reformed. The last recorded round: Series A, $22.7M, Jul 2026.
How fast is Reformed growing?
Spytrend saw 2,775 new Reformed ads in the 90 days to 13 Nov 2026, against 1,165 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to feelreformed.com or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every Reformed ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 5,787 Reformed ads, with filters for country, format and launch date
- Every one of its 2,295 creatives, with the ads that use it
- The same view for Kapiva, Erbology, Promix Nutrition and any other advertiser