38 ads · video · first launched 30 Jul 2026 · newest ad found 22 Oct 2026
Company profile · DTC subscriptions and boxes · Advertiser
FabFitFun ads: 9,275 Meta ads, 787 active in the last 14 days
FabFitFun runs 9,275 Meta ads, 787 active in the last 14 days to 13 Nov 2026, in 2 countries. It has raised $164M. Last recorded equity round: Series A, $11.1M, Oct 2019. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “FabFitFun”, with ads that lead to fabfitfun.com.
- Website
- fabfitfun.com
- Category
- DTC subscriptions and boxes
- Advertises on
- Meta
787 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
FabFitFun's ad metrics
How many ads does FabFitFun run? 9,275 Meta ads, 787 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to fabfitfun.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads9,275Meta ads that lead to fabfitfun.com, since 1 Mar 2026
- Facebook pages
- 16
- Landing sites
- 1
- Unique creatives
- 2,204
- Longest-lived ad
- 133 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days7878% of all its ads are active in the last 14 days to 13 NovLaunched+34744% of the ads active in the last 14 days started 7–13 NovCountries2- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- United States76%
- Canada24%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 9,275 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 787 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 8% of all its ads |
| Launched | 347 | Launched 7–13 Nov 2026, 44% of the ads active in the last 14 days |
| Unique creatives | 2,204 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 133 days | From its first to its last launch date in our data |
| Countries | 2 | An ad shown in two countries counts in both; 2 countries had ads active in the last 14 days |
| Video share | 47% | 4,369 video ads against 4,861 image ads, all ads with stored media |
| Facebook pages | 16 | Pages that ran ads leading to FabFitFun's sites, partner pages included |
| Landing sites | 1 | Domains and subdomains the ads lead to; fabfitfun.com takes the most |
FabFitFun launches 62 new ads a day
How often does FabFitFun launch new ads? 8,208 ads in 180 days, 5,536 in 90 and 2,375 in the last 30. The busiest single day was 22 Oct 2026, with 1,018 new ads.
FabFitFunSimilar companies, median (20), scaled to FabFitFun
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to fabfitfun.com. Counts of ads, not ad costs.
- New ads
- 2,375
- Per day
- 79
- Busiest day
- 1,018 on 22 Oct
- Days with new ads
- 19 of 30
FabFitFunSimilar companies, median (20), scaled to FabFitFun
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to fabfitfun.com. Counts of ads, not ad costs.
- New ads
- 5,536
- Per day
- 62
- Busiest day
- 1,018 on 22 Oct
- Days with new ads
- 64 of 90
FabFitFunSimilar companies, median (20), scaled to FabFitFun
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to fabfitfun.com. Counts of ads, not ad costs.
- New ads
- 8,208
- Per day
- 46
- Busiest day
- 1,018 on 22 Oct
- Days with new ads
- 132 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 2,375 | 79 | 1,018 22 Oct | 19 of 30 |
| 90 days 16 Aug – 13 Nov | 5,536 | 62 | 1,018 22 Oct | 64 of 90 |
| 180 days 18 May – 13 Nov | 8,208 | 46 | 1,018 22 Oct | 132 of 180 |
Image makes 52% of FabFitFun's ads
Which formats and buttons does FabFitFun use? The 9,275 FabFitFun ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Image | 4,861 | 52% | 257 |
| Video | 4,369 | 47% | 530 |
| No stored media | 45 | 0% | 0 |
Real ad creatives
Its most-used creative carried 38 ads
Which creatives does FabFitFun reuse most? These six carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
36 ads · video · first launched 30 Jul 2026 · newest ad found 22 Oct 2026
34 ads · video · first launched 30 Jul 2026 · newest ad found 22 Oct 2026
28 ads · image · first launched 30 Jul 2026 · newest ad found 22 Oct 2026
21 ads · image · first launched 30 Jul 2026 · newest ad found 22 Oct 2026
21 ads · image · first launched 30 Jul 2026 · newest ad found 22 Oct 2026
See all 2,204 FabFitFun creatives with the ads that use them
Ads ran in 2 countries; the United States has 76% of placements
Which countries do FabFitFun's ads reach? Ads ran in the last 14 days in 2 of the countries shown. A placement is one ad shown in one country. The geography report counts 10,041 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| United States US | 76% | 642 |
| Canada CA | 24% | 145 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| United States | 4,592 | 2,269 | +102% |
| Canada | 1,148 | 916 | +25% |
“Free Annual Welcome Gifts” leads 65% of its ads active in the last 14 days
What do FabFitFun's ad messages say? Spytrend analyzed 534 ads and identified 7 messages. We read the text of 534 FabFitFun ads, which held 181 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Free Annual Welcome Gifts | New members are urged to join Annual with a promo code to receive a free bonus box or a named beauty, home, or lifestyle gift. “New Members: Free Gift” | 51% | 65% |
| Rewarding Your Return | Former members are welcomed back with free gifts or discounted boxes when they reactivate their membership. “Reactivate, Get a Bonus Box” | 18% | 18% |
| Seasonal Shopping Savings | Sale ads encourage shoppers to refresh beauty, fashion, wellness, and home favorites through steep discounts, new arrivals, and member shopping perks. “Your Cart Called. Up to 75% Off” | 15% | 4% |
| Premium Value For Less | The boxes promise premium, full-size products at a cost presented as much lower than their combined retail value. “50% Off Your First Season” | 6% | 0% |
| Choose Your Favorites | Customization ads emphasize choosing products that suit personal preferences and everyday routines rather than receiving unwanted surprises. “🦴 Build Your Pup's Perfect Box — Use Code PUPBOX20 for 20% Off” | 3% | 3% |
| Easier Self Treating | Personal stories frame FabFitFun as a way to treat yourself when product research, shopping decisions, or prioritizing everyone else becomes exhausting. “Last Sunday I tried to buy one pair of leggings.” | 2% | 8% |
| Upgrade For More | Seasonal members are encouraged to switch to Annual for added gifts, savings, and ongoing membership value. “Upgrade to Annual, Save $65” | 1% | 2% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Free Bonus Box | “Get a FREE Bonus Box worth $250” | 303 ads |
| Member Sale Discounts | “up to 70% OFF” | 186 ads |
| Sweepstakes Entries | “plus 50 entries into our Fall Dream Sweepstakes.” | 131 ads |
| Annual Box Price | “Prepay for 4 boxes and pay just $65 per box!” | 109 ads |
| Free Advent Calendar | “Free 2026 Holiday Advent Calendar” | 18 ads |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Shop now | 100% |
| Subscribe | 0% |
| Learn more | 0% |
| See details | 0% |
What to take from it. New ads rose from 2,672 in the 90 days before to 5,536 in the last 90. FabFitFun launches 432 ads a week rather than in bursts: 12 weeks with new ads out of 12.
FabFitFun raised $11.1M in Oct 2019
What financial figures does FabFitFun disclose? Spytrend Startups records $164M of disclosed funding for FabFitFun. The last recorded round: Series A, $11.1M, Oct 2019.
$164M
Raised in total, the sum of its recorded rounds
$11.1M
Series A, Oct 2019
See FabFitFun on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
FabFitFun ranks 2nd of 9 by ads active in the last 14 days among similar companies
How does FabFitFun compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: FabFitFun and eight peers, listed by similarity, closest match first. By ads active in the last 14 days FabFitFun ranks 2nd of 9 (787).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| FabFitFun, this page | — | Free Annual Welcome Gifts | 9,275 | 787 | United States 76% |
| Kusmi Tea | 59% | Comforting festive flavors | 3,459 | 595 | France 49% |
| Dandelion Chocolate | 26% | A Holiday Ritual | 858 | 176 | United States 100% |
| Matchaflix | 26% | Seasonal savings | 3,251 | 193 | Spain 78% |
| Promix Nutrition | 23% | Relief From Bloating | 13,634 | 735 | United States 100% |
| Pooch & Mutt | 21% | Dental care without brushing | 4,069 | 670 | United Kingdom 100% |
| Grüns | 21% | Savings overcome price | 12,242 | 104 | United States 100% |
| Ahead Nutrition | 20% | Guilt-free snacking | 29,626 | 3,473 | Germany 38% |
| Rabbit Care | 18% | New customer rewards | 5,882 | 311 | Thailand 100% |
Why Spytrend shows 9,275 ads where other libraries show fewer
What explains FabFitFun's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (16 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: fabfitfun.com and its subdomains are one company.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| fabfitfun.com | 9,275 | 787 | before Mar 2026 – 12 Nov 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 123 |
| Mar 2026 | 325 |
| Apr 2026 | 345 |
| May 2026 | 709 |
| Jun 2026 | 713 |
| Jul 2026 | 1,190 |
| Aug 2026 | 1,076 |
| Sep 2026 | 1,612 |
| Oct 2026 | 2,635 |
| Nov 2026 (to 13 Nov) | 541 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to fabfitfun.com or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | fabfitfun.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about FabFitFun's ads
How many ads does FabFitFun run?
Spytrend saw 9,275 Meta ads that lead to fabfitfun.com between 1 Mar 2026 and 13 Nov 2026. 787 of them were active in the last 14 days to 13 Nov 2026.
Is FabFitFun advertising now?
Yes. 787 ads were active in the last 14 days to 13 Nov 2026, and 347 new ads appeared in the 7 days before that.
Which countries do FabFitFun's ads target?
The ads ran in 2 countries. The United States took 76% of placements and Canada 24%.
Does FabFitFun use video ads?
Yes. 47% of its ads with media are video: 4,369 video ads against 4,861 image ads.
What does FabFitFun advertise?
Its leading message is “Free Annual Welcome Gifts” (65% of ads active in the last 14 days to 6 Nov 2026), followed by rewarding your return (18%) and easier self treating (8%).
Which companies advertise like FabFitFun?
By the mix of ad categories, FabFitFun's closest peers are Kusmi Tea, Dandelion Chocolate, Matchaflix, Promix Nutrition and Pooch & Mutt. FabFitFun ranks 2nd of the 9 companies in that set by ads active in the last 14 days.
How much has FabFitFun raised?
Spytrend Startups records $164M of disclosed funding for FabFitFun. The last recorded round: Series A, $11.1M, Oct 2019.
How fast is FabFitFun growing?
Spytrend saw 5,536 new FabFitFun ads in the 90 days to 13 Nov 2026, against 2,672 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to fabfitfun.com or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every FabFitFun ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 9,275 FabFitFun ads, with filters for country, format and launch date
- Every one of its 2,204 creatives, with the ads that use it
- The same view for Kusmi Tea, Dandelion Chocolate, Matchaflix and any other advertiser