49 ads · image · first launched 30 Apr 2026 · newest ad found 4 Nov 2026
Company profile · Home and garden · Advertiser
Everdrop ads: 13,704 Meta ads, 840 active in the last 14 days
Everdrop runs 13,704 Meta ads, 840 active in the last 14 days to 13 Nov 2026, in 5 countries. It has raised $104M. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Everdrop”, with ads that lead to everdrop.de.
- Website
- everdrop.de
- Category
- Home and garden
- Advertises on
- Meta
840 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
Everdrop's ad metrics
How many ads does Everdrop run? 13,704 Meta ads, 840 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to everdrop.de, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads13,704Meta ads that lead to everdrop.de, since 1 Mar 2026
- Facebook pages
- 10
- Landing sites
- 3
- Unique creatives
- 2,517
- Longest-lived ad
- 543 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days8406% of all its ads are active in the last 14 days to 13 NovLaunched+56567% of the ads active in the last 14 days started 7–13 NovCountries5- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- Germany52%
- Austria48%
- Switzerland0%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 13,704 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 840 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 6% of all its ads |
| Launched | 565 | Launched 7–13 Nov 2026, 67% of the ads active in the last 14 days |
| Unique creatives | 2,517 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 543 days | From its first to its last launch date in our data |
| Countries | 5 | An ad shown in two countries counts in both; 2 countries had ads active in the last 14 days |
| Video share | 81% | 10,985 video ads against 2,660 image ads, all ads with stored media |
| Facebook pages | 10 | Pages that ran ads leading to Everdrop's sites, partner pages included |
| Landing sites | 3 | Domains and subdomains the ads lead to; everdrop.de takes the most |
Everdrop launches 62 new ads a day
How often does Everdrop launch new ads? 8,452 ads in 180 days, 5,587 in 90 and 1,955 in the last 30. The busiest single day was 23 Oct 2026, with 295 new ads.
EverdropSimilar companies, median (20), scaled to Everdrop
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to everdrop.de. Counts of ads, not ad costs.
- New ads
- 1,955
- Per day
- 65
- Busiest day
- 295 on 23 Oct
- Days with new ads
- 29 of 30
EverdropSimilar companies, median (20), scaled to Everdrop
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to everdrop.de. Counts of ads, not ad costs.
- New ads
- 5,587
- Per day
- 62
- Busiest day
- 295 on 23 Oct
- Days with new ads
- 88 of 90
EverdropSimilar companies, median (20), scaled to Everdrop
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to everdrop.de. Counts of ads, not ad costs.
- New ads
- 8,452
- Per day
- 47
- Busiest day
- 295 on 23 Oct
- Days with new ads
- 172 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 1,955 | 65 | 295 23 Oct | 29 of 30 |
| 90 days 16 Aug – 13 Nov | 5,587 | 62 | 295 23 Oct | 88 of 90 |
| 180 days 18 May – 13 Nov | 8,452 | 47 | 295 23 Oct | 172 of 180 |
Video makes 80% of Everdrop's ads
Which formats and buttons does Everdrop use? The 13,704 Everdrop ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Video | 10,985 | 80% | 743 |
| Image | 2,660 | 19% | 97 |
| No stored media | 59 | 0% | 0 |
Real ad creatives
Its most-used creative carried 49 ads
Which creatives does Everdrop reuse most? These six carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
47 ads · video · first launched 3 Jun 2026 · newest ad found 4 Nov 2026
46 ads · video · first launched 11 Jun 2026 · newest ad found 4 Nov 2026
40 ads · video · first launched 27 Aug 2026 · newest ad found 3 Nov 2026
21 ads · image · first launched 30 May 2026 · newest ad found 4 Nov 2026
9 ads · image · first launched 14 Jul 2026 · newest ad found 6 Nov 2026
Ads ran in 5 countries; Germany has 52% of placements
Which countries do Everdrop's ads reach? Ads ran in the last 14 days in 2 of the countries shown. A placement is one ad shown in one country. The geography report counts 17,696 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| Germany DE | 52% | 620 |
| Austria AT | 48% | 423 |
| Switzerland CH | 0% | 0 |
| Netherlands NL | 0% | 0 |
| Poland PL | 0% | 0 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| Germany | 4,388 | 2,775 | +58% |
| Austria | 2,465 | 2,177 | +13% |
| Switzerland | 32 | 16 | +100% |
| Netherlands | 8 | 0 | new |
| Poland | 0 | 1 | −100% |
“Limited-time savings” leads 34% of its ads active in the last 14 days
What do Everdrop's ad messages say? Spytrend analyzed 522 ads and identified 7 messages. We read the text of 522 Everdrop ads, which held 94 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Hyped bathroom routines | The ads present pink toilet and bathroom bundles as sought-after routines for deep hygiene, lasting freshness and sparkling surfaces, often emphasizing their return to stock. “Zurück in Pink: Das Hype-Bundle für dein WC!” | 20% | 20% |
| Effortless stubborn dirt removal | The ads promise to tackle burnt-on grease, limescale and stubborn dirt with little effort, leaving ovens, glass and other surfaces shining without scrubbing or streaks. “✨ Strahlend sauber – ganz ohne Schrubben!” | 18% | 8% |
| Limited-time savings | The ads lead with seasonal deals, discounted starter sets and free extras to encourage shoppers to buy while promotions last. “Black Friday Deal sichern!” | 17% | 34% |
| Plastic-free food preparation | The ads encourage switching to sealed wood-fiber cutting boards to avoid plastic particles in food while retaining dishwasher convenience, durability and knife-friendly surfaces. “Sicher & hygienisch schneiden 🥗🔪” | 16% | 22% |
| Mood-enhancing laundry | The ads claim that laundry products can improve sleep, relaxation and mood, turning washing into a wellbeing routine. “Die Waschmittel-Sensation! 🤩 🫧” | 14% | 15% |
| Independent test recognition | The ads use favorable ÖKO-TEST ratings and Stiftung Warentest wins to establish the cleaning performance of detergents and dishwasher tablets. “Testsieger im Set testen! 🥇” | 7% | 0% |
| Lower-impact household cleaning | The ads promote strong cleaning with environmentally friendly formulas, refillable packaging and products free from microplastics or disposable plastic. “Sauber für dich. Besser für die Umwelt. 💕” | 6% | 0% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Fifteen percent discount | “Jetzt mit -15% testen” | 103 ads |
| Free premium cloth | “Jetzt inkl. XL Premium Tuch gratis!” | 25 ads |
| Free extra paste | “2. Putzpaste gibt es GRATIS” | 18 ads |
| Black Friday deal | “Der größte Deal des Jahres: Black Friday bei everdrop!” | 13 ads |
| Free gift | “Jetzt GRATIS Geschenk sichern!” | 3 ads |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Shop now | 98% |
| Learn more | 2% |
| Get offer | 0% |
| See details | 0% |
What to take from it. New ads rose from 2,865 in the 90 days before to 5,587 in the last 90. Everdrop launches 441 ads a week rather than in bursts: 12 weeks with new ads out of 12.
Everdrop raised $104M in disclosed funding
What financial figures does Everdrop disclose? Spytrend Startups records $104M of disclosed funding for Everdrop. The last recorded round: Debt, Jul 2022.
$104M
Raised in total, the sum of its recorded rounds
See Everdrop on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
Everdrop ranks 5th of 9 by ads active in the last 14 days among similar companies
How does Everdrop compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Everdrop and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Everdrop ranks 5th of 9 (840).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Everdrop, this page | — | Hyped bathroom routines | 13,704 | 840 | Germany 52% |
| Happi Planet | 89% | Less Scrubbing | 11,845 | 275 | India 100% |
| Beco | 83% | Effortless stain removal | 16,139 | 471 | India 100% |
| Carpe | 60% | Beyond ordinary deodorant | 19,829 | 1,061 | United States 81% |
| Faire | 57% | Global wholesale connections | 9,609 | 970 | United States 21% |
| Blinkit | 56% | Festival sale savings | 7,505 | 1,306 | India 97% |
| Fussy | 48% | Scents worth discovering | 15,315 | 686 | United Kingdom 21% |
| Flipkart | 46% | Sale event urgency | 65,354 | 3,614 | India 96% |
| Meesho | 45% | Creator recommended finds | 3,972 | 551 | India 56% |
Why Spytrend shows 13,704 ads where other libraries show fewer
What explains Everdrop's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (10 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: everdrop.de and its subdomains are one company, not three.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| everdrop.de | 10,901 | 726 | before Mar 2026 – 12 Nov 2026 |
| articles.thegoodmag.everdrop.de | 1,564 | 112 | 14 Jun – 12 Nov 2026 |
| articles.everdrop.de | 1,239 | 2 | 6 May – 11 Nov 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 2,277 |
| Mar 2026 | 965 |
| Apr 2026 | 331 |
| May 2026 | 504 |
| Jun 2026 | 977 |
| Jul 2026 | 934 |
| Aug 2026 | 1,283 |
| Sep 2026 | 2,305 |
| Oct 2026 | 1,692 |
| Nov 2026 (to 13 Nov) | 964 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to everdrop.de or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | everdrop.de |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about Everdrop's ads
How many ads does Everdrop run?
Spytrend saw 13,704 Meta ads that lead to everdrop.de between 1 Mar 2026 and 13 Nov 2026. 840 of them were active in the last 14 days to 13 Nov 2026.
Is Everdrop advertising now?
Yes. 840 ads were active in the last 14 days to 13 Nov 2026, and 565 new ads appeared in the 7 days before that.
Which countries do Everdrop's ads target?
The ads ran in 5 countries. Germany took 52% of placements, Austria 48% and Switzerland 0%.
Does Everdrop use video ads?
Yes. 81% of its ads with media are video: 10,985 video ads against 2,660 image ads.
What does Everdrop advertise?
Its leading message is “Limited-time savings” (34% of ads active in the last 14 days to 6 Nov 2026), followed by plastic-free food preparation (22%) and hyped bathroom routines (20%).
Which companies advertise like Everdrop?
By the mix of ad categories, Everdrop's closest peers are Happi Planet, Beco, Carpe, Faire and Blinkit. Everdrop ranks 5th of the 9 companies in that set by ads active in the last 14 days.
How much has Everdrop raised?
Spytrend Startups records $104M of disclosed funding for Everdrop. The last recorded round: Debt, Jul 2022.
How fast is Everdrop growing?
Spytrend saw 5,587 new Everdrop ads in the 90 days to 13 Nov 2026, against 2,865 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to everdrop.de or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every Everdrop ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 13,704 Everdrop ads, with filters for country, format and launch date
- Every one of its 2,517 creatives, with the ads that use it
- The same view for Happi Planet, Beco, Carpe and any other advertiser