Dewey’s Bakery launched 3.2× more new ads in 90 days
It launched 479 new ads between 16 Aug and 13 Nov 2026, against 152 in the 90 days before. The 20 similar companies changed by a median 1.3×.
Company profile · Bakeries and confectionery · Advertiser
Dewey’s Bakery runs 775 Meta ads, 63 active in the last 14 days to 13 Nov 2026, in 1 country. It has raised $25M. Last recorded equity round: Corporate round, $25M, Oct 2020. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Dewey's Bakery”, with ads that lead to deweys.com.
63 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
How many ads does Dewey’s Bakery run? 775 Meta ads, 63 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to deweys.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 775 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 63 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 8% of all its ads |
| Launched | 3 | Launched 7–13 Nov 2026, 5% of the ads active in the last 14 days |
| Unique creatives | 303 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 197 days | From its first to its last launch date in our data |
| Countries | 1 | An ad shown in two countries counts in both; 1 country had ads active in the last 14 days |
| Video share | 65% | 502 video ads against 273 image ads, all ads with stored media |
| Facebook pages | 1 | Pages that ran ads leading to Dewey’s Bakery's sites, partner pages included |
| Landing sites | 1 | Domains and subdomains the ads lead to; deweys.com takes the most |
What changed in Dewey’s Bakery's ads over the last 90 days? Last 90 days (16 Aug – 13 Nov) against the 90 days before (18 May – 15 Aug), next to similar companies.
It launched 479 new ads between 16 Aug and 13 Nov 2026, against 152 in the 90 days before. The 20 similar companies changed by a median 1.3×.
Video took 65% of its new ads with media, against 63% in the 90 days before. The similar companies moved a median −5.9 points.
How often does Dewey’s Bakery launch new ads? 631 ads in 180 days, 479 in 90 and 75 in the last 30. The busiest single day was 10 Oct 2026, with 82 new ads.
Dewey’s BakerySimilar companies, median (20), scaled to Dewey’s Bakery
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to deweys.com. Counts of ads, not ad costs.
Dewey’s BakerySimilar companies, median (20), scaled to Dewey’s Bakery
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to deweys.com. Counts of ads, not ad costs.
Dewey’s BakerySimilar companies, median (20), scaled to Dewey’s Bakery
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to deweys.com. Counts of ads, not ad costs.
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 75 | 2 | 57 26 Oct | 6 of 30 |
| 90 days 16 Aug – 13 Nov | 479 | 5 | 82 10 Oct | 37 of 90 |
| 180 days 18 May – 13 Nov | 631 | 4 | 82 10 Oct | 52 of 180 |
Which formats and buttons does Dewey’s Bakery use? The 775 Dewey’s Bakery ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Video | 502 | 65% | 45 |
| Image | 273 | 35% | 18 |
Which creatives does Dewey’s Bakery reuse most? These four carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
4 ads · video · first launched 18 Aug 2026 · newest ad found 2 Oct 2026
4 ads · image · first launched 21 Aug 2026 · newest ad found 1 Oct 2026
4 ads · image · first launched 21 Aug 2026 · newest ad found 1 Oct 2026
4 ads · image · first launched 25 Aug 2026 · newest ad found 1 Oct 2026
See all 303 Dewey’s Bakery creatives with the ads that use them
Which countries do Dewey’s Bakery's ads reach? Ads ran in the last 14 days in 1 of the countries shown. A placement is one ad shown in one country. The geography report counts 775 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| United States US | 100% | 63 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| United States | 479 | 152 | +215% |
What do Dewey’s Bakery's ad messages say? Spytrend analyzed 578 ads and identified 7 messages. We read the text of 578 Dewey’s Bakery ads, which held 66 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Seasonal flavor returns | The ads announce festive and seasonal cookie flavors, often urging shoppers to buy before limited-time treats sell out. “🎄✨ Our most-loved holiday cookies are back!” | 47% | 2% |
| Heartwarming gifts delivered | The ads present bakery assortments as thoughtful gifts and easy holiday hosting treats, with nationwide shipping and convenient checkout for gifts going to different addresses. “ALL gift boxes on sale!” | 23% | 75% |
| Savings worth stocking up | The ads encourage shoppers to stock up through introductory discounts, bundle deals, sitewide sales, and subscription savings. “Buy 2, get 1 FREE” | 10% | 0% |
| Real ingredient indulgence | The ads promise flavorful, crisp cookies and rich chocolate treats made with real ingredients, often emphasizing the absence of artificial flavors, preservatives, and synthetic colors. “Meyer Lemon Cookies” | 10% | 0% |
| Lighter everyday snacking | The ads position thin, crispy cookies as a light, lower-calorie way to satisfy cravings without the heavy feeling of typical store-bought cookies. “More Cookies, More Joy!” | 4% | 2% |
| Hometown baking tradition | The ads draw on North Carolina roots, generations of local affection, and traditional Moravian baking to make the products feel authentic and comforting. “Generations of North Carolinians grew up on these.” | 3% | 21% |
| Versatile sweet pairings | The ads show cookies complementing favorite drinks and upgrading ice cream, s’mores, and homemade desserts. “Cheesecake, but make it lighter 😋 Our thin cookies layered with Greek yogurt = simple, satisfying, and so good.” | 2% | 0% |
| Offer | Example line | Ads |
|---|---|---|
| First order discount | “15% off your first order” | 432 ads |
| Free shipping threshold | “Free shipping $60+” | 31 ads |
| Sitewide discount | “Save 20% SITEWIDE on orders $30+!” | 20 ads |
| Free cookie bundle | “Buy 2 cookie bundles, get 1 FREE!” | 16 ads |
| Lower shipping threshold | “Free Shipping on $50+” | 7 ads |
| Button | Share of ads |
|---|---|
| Shop now | 100% |
What financial figures does Dewey’s Bakery disclose? Spytrend Startups records $25M of disclosed funding for Dewey’s Bakery. The last recorded round: Corporate round, $25M, Oct 2020.
$25M
Raised in total
$25M
Corporate round, Oct 2020
See Dewey’s Bakery on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
How does Dewey’s Bakery compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Dewey’s Bakery and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Dewey’s Bakery ranks 9th of 9 (63).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Dewey’s Bakery, this page | — | Seasonal flavor returns | 775 | 63 | United States 100% |
| Ahead Nutrition | 89% | Guilt-free snacking | 29,626 | 3,473 | Germany 38% |
| Blinkit | 86% | Festival sale savings | 7,505 | 1,306 | India 97% |
| Faire | 73% | Global wholesale connections | 9,609 | 970 | United States 21% |
| Dandelion Chocolate | 69% | A Holiday Ritual | 858 | 176 | United States 100% |
| Selmo.io | 69% | Shop with ease | 1,568 | 77 | Poland 87% |
| Wolt | 67% | Food worth craving | 18,723 | 1,244 | Greece 18% |
| Flipkart | 67% | Sale event urgency | 65,354 | 3,614 | India 96% |
| Rise & Puff | 59% | Effortless meals fast | 1,064 | 108 | United States 100% |
What explains Dewey’s Bakery's ad numbers? These are the measured differences in its ads.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| deweys.com | 775 | 63 | before Mar 2026 – 5 Nov 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 47 |
| Mar 2026 | 36 |
| Apr 2026 | 41 |
| May 2026 | 80 |
| Jun 2026 | 32 |
| Jul 2026 | 41 |
| Aug 2026 | 114 |
| Sep 2026 | 121 |
| Oct 2026 | 260 |
| Nov 2026 (to 13 Nov) | 3 |
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | deweys.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Spytrend saw 775 Meta ads that lead to deweys.com between 1 Mar 2026 and 13 Nov 2026. 63 of them were active in the last 14 days to 13 Nov 2026.
Yes. 63 ads were active in the last 14 days to 13 Nov 2026, and 3 new ads appeared in the 7 days before that.
The ads ran in 1 country. The United States took 100% of placements.
Yes. 65% of its ads with media are video: 502 video ads against 273 image ads. Video took 65% of the ads launched in the last 90 days, up from 63% in the 90 days before.
Its leading message is “Heartwarming gifts delivered” (75% of ads active in the last 14 days to 12 Nov 2026), followed by hometown baking tradition (21%) and seasonal flavor returns (2%).
By the mix of ad categories, Dewey’s Bakery's closest peers are Ahead Nutrition, Blinkit, Faire, Dandelion Chocolate and Selmo.io. Dewey’s Bakery ranks 9th of the 9 companies in that set by ads active in the last 14 days.
Spytrend Startups records $25M of disclosed funding for Dewey’s Bakery. The last recorded round: Corporate round, $25M, Oct 2020.
Spytrend saw 479 new Dewey’s Bakery ads in the 90 days to 13 Nov 2026, against 152 in the 90 days before.
Spytrend counts every ad whose link leads to deweys.com or its subdomains, including ads run from partner pages, once each.
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.