479 ads · image · first launched 10 Nov 2026 · newest ad found 13 Nov 2026
Company profile · OTAs and booking · Advertiser
Booking.com ads: 6,994 Meta ads, 427 active in the last 14 days
Booking.com runs 6,994 Meta ads, 427 active in the last 14 days to 13 Nov 2026, in 148 countries. It has raised $2.4M. Last recorded equity round: Undisclosed round, $2.4M, Nov 2021. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
Booking.com is a travel booking site, yet the ads that link to booking.com come from a mixed crowd. Next to Booking.com's own Page there are hotel Pages, ads that open partner and join subdomains, and a set of Pages with casino and game names that also point to the domain. Spytrend has seen 6,994 ads up to 13 Nov 2026, 427 of them active in the last fourteen days, with Italy, Germany and the United Kingdom in the lead.
- Website
- booking.com
- Category
- OTAs and booking
- Advertises on
- Meta
427 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
Booking.com's ad metrics
How many ads does Booking.com run? 6,994 Meta ads, 427 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to booking.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads6,994Meta ads that lead to booking.com, since 1 Mar 2026
- Facebook pages
- 65
- Landing sites
- 8
- Unique creatives
- 868
- Longest-lived ad
- 1,025 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days4276% of all its ads are active in the last 14 days to 13 NovLaunched+1,309ads started 7–13 NovCountries148- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- Tuvalu6%
- United Kingdom6%
- United States5%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 6,994 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 427 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 6% of all its ads |
| Launched | 1,309 | Launched 7–13 Nov 2026 |
| Unique creatives | 868 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 1,025 days | From its first to its last launch date in our data |
| Countries | 148 | An ad shown in two countries counts in both; 54 countries had ads active in the last 14 days |
| Video share | 53% | 3,660 video ads against 3,210 image ads, all ads with stored media |
| Facebook pages | 65 | Pages that ran ads leading to Booking.com's sites, partner pages included |
| Landing sites | 8 | Domains and subdomains the ads lead to; booking.com takes the most |
Booking.com launches 29 new ads a day
How often does Booking.com launch new ads? 4,418 ads in 180 days, 2,576 in 90 and 1,589 in the last 30. The busiest single day was 10 Nov 2026, with 709 new ads.
Booking.comSimilar companies, median (20), scaled to Booking.com
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to booking.com. Counts of ads, not ad costs.
- New ads
- 1,589
- Per day
- 53
- Busiest day
- 709 on 10 Nov
- Days with new ads
- 18 of 30
Booking.comSimilar companies, median (20), scaled to Booking.com
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to booking.com. Counts of ads, not ad costs.
- New ads
- 2,576
- Per day
- 29
- Busiest day
- 709 on 10 Nov
- Days with new ads
- 51 of 90
Booking.comSimilar companies, median (20), scaled to Booking.com
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to booking.com. Counts of ads, not ad costs.
- New ads
- 4,418
- Per day
- 25
- Busiest day
- 709 on 10 Nov
- Days with new ads
- 104 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 1,589 | 53 | 709 10 Nov | 18 of 30 |
| 90 days 16 Aug – 13 Nov | 2,576 | 29 | 709 10 Nov | 51 of 90 |
| 180 days 18 May – 13 Nov | 4,418 | 25 | 709 10 Nov | 104 of 180 |
Video makes 52% of Booking.com's ads
Which formats and buttons does Booking.com use? The 6,994 Booking.com ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Video | 3,660 | 52% | 164 |
| Image | 3,210 | 46% | 263 |
| No stored media | 124 | 2% | 0 |
Real ad creatives
Its most-used creative carried 479 ads
Which creatives does Booking.com reuse most? These four carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
59 ads · image · first launched 14 Jul 2026 · newest ad found 4 Nov 2026
50 ads · image · first launched 14 Jul 2026 · newest ad found 4 Nov 2026
13 ads · video · first launched 31 Aug 2026 · newest ad found 31 Oct 2026
See all 868 Booking.com creatives with the ads that use them
Ads ran in 148 countries; Tuvalu has 6% of placements
Which countries do Booking.com's ads reach? Ads ran in the last 14 days in 54 of the countries shown. Showing 60 of 148 countries by placements. A placement is one ad shown in one country. The geography report counts 17,879 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| Tuvalu TV | 6% | 36 |
| United Kingdom GB | 6% | 6 |
| United States US | 5% | 50 |
| Germany DE | 4% | 7 |
| Spain ES | 4% | 35 |
| France FR | 4% | 9 |
| Poland PL | 4% | 30 |
| India IN | 4% | 11 |
| Netherlands NL | 3% | 6 |
| Italy IT | 3% | 36 |
| Country | Placements |
|---|---|
| Brazil BR | 498 |
| Ireland IE | 378 |
| Greece GR | 363 |
| Canada CA | 340 |
| Argentina AR | 336 |
| Australia AU | 328 |
| Thailand TH | 327 |
| Mexico MX | 326 |
| Austria AT | 324 |
| Indonesia ID | 316 |
| Turkey TR | 314 |
| Philippines PH | 312 |
| Bosnia and Herzegovina BA | 288 |
| Tanzania TZ | 277 |
| Luxembourg LU | 260 |
| Saudi Arabia SA | 260 |
| South Africa ZA | 250 |
| Algeria DZ | 248 |
| Portugal PT | 246 |
| Czechia CZ | 240 |
| Malaysia MY | 224 |
| Taiwan TW | 218 |
| Romania RO | 218 |
| Croatia HR | 207 |
| Kazakhstan KZ | 207 |
| Sweden SE | 196 |
| Lithuania LT | 196 |
| Bulgaria BG | 187 |
| Sri Lanka LK | 172 |
| Ghana GH | 164 |
| Namibia NA | 151 |
| Latvia LV | 147 |
| Hong Kong HK | 143 |
| Singapore SG | 142 |
| Mongolia MN | 106 |
| Pakistan PK | 98 |
| Bangladesh BD | 95 |
| Vietnam VN | 88 |
| Slovenia SI | 81 |
| South Korea KR | 64 |
| Denmark DK | 46 |
| Belgium BE | 41 |
| Norway NO | 32 |
| Morocco MA | 32 |
| United Arab Emirates AE | 29 |
| Hungary HU | 28 |
| Russia RU | 28 |
| Finland FI | 23 |
| Libya LY | 19 |
| Ecuador EC | 18 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| Tuvalu | 1,046 | 9 | +11522% |
| Poland | 272 | 41 | +563% |
| Spain | 262 | 54 | +385% |
| United States | 224 | 249 | −10% |
| Italy | 220 | 63 | +249% |
| India | 96 | 200 | −52% |
| United Kingdom | 48 | 191 | −75% |
| Brazil | 38 | 146 | −74% |
| Germany | 35 | 162 | −78% |
| Norway | 25 | 5 | +400% |
“Flexible worry-free booking” leads 29% of its ads active in the last 14 days
What do Booking.com's ad messages say? Spytrend analyzed 536 ads and identified 7 messages. We read the text of 536 Booking.com ads, which held 267 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Flexible worry-free booking | Free cancellation lets travellers book a stay with peace of mind and keep their plans flexible. “Book Now, Change Later” | 17% | 29% |
| Travel made easy | Booking travel is presented as easier than everyday frustrations, with convenient tools to compare, plan and book in the same place. “Quand flexer devient un jeu d’enfant, les bros ne ratent jamais une occasion 😹” | 17% | 12% |
| Help properties grow | Property owners are encouraged to attract guests through better search visibility, inclusive hospitality, practical guidance and access to Booking.com's audience. “Βελτιστοποιήστε την καταχώριση του καταλύματός σας” | 10% | 6% |
| Find your ideal trip | A worldwide selection of stays, flights, rental cars and attractions helps travellers find options suited to their preferences. “Scopri le migliori attrazioni” | 9% | 8% |
| Escape the everyday | Office fatigue, crowded commutes and seasonal cravings become reasons to book a sunny break, peaceful retreat or memorable destination. “Ready for the İstanbul Vibe?” | 8% | 3% |
| Better travel value | Sale prices, mobile discounts and Genius rewards help travellers get their desired stay or rental car for less. “Noleggi auto a meno” | 8% | 22% |
| Transparent trusted booking | Clear prices without hidden fees, verified guest reviews and ongoing support help travellers book confidently. “Żadnych ukrytych opłat za loty ✈️” | 4% | 7% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Free cancellation | “With free cancellation, you can stay flexible.” | 89 ads |
| Stay sale | “Save 30% or more on stays ✨” | 15 ads |
| Genius discounts | “unlock instant access to Genius discounts” | 8 ads |
| Mobile discounts | “Book on your mobile for extra travel discounts” | 3 ads |
| Free membership | “Free Membership Savings” | 1 ad |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Learn more | 68% |
| Sign up | 28% |
| See details | 3% |
| Shop now | 1% |
What to take from it. Read Booking.com's numbers with care. The Pages behind booking.com include Booking.com's own Page and hotel Pages; across all of them Book now and Learn more are among the most common buttons, the ads run in a long list of European markets, and partner and join subdomains get ads of their own. But a group of Pages with misspelled streaming and casino names, and buttons such as Play game, also link to booking.com; they are better treated as noise than as Booking.com's strategy. For a travel brand the lesson is to watch who else uses its domain in ads; for anyone studying the market, filter by Page before drawing conclusions about the brand's own mix.
Booking.com raised $2.4M in Nov 2021
What financial figures does Booking.com disclose? Spytrend Startups records $2.4M of disclosed funding for Booking.com. The last recorded round: Undisclosed round, $2.4M, Nov 2021. Its reported valuation is $121.4B as of Apr 2024.
$2.4M
Raised in total, the sum of its recorded rounds
$2.4M
Undisclosed round, Nov 2021
$121.4B
Valuation as of Apr 2024
See Booking.com on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
Booking.com ranks 7th of 9 by ads active in the last 14 days among similar companies
How does Booking.com compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Booking.com and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Booking.com ranks 7th of 9 (427).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Booking.com, this page | — | Flexible worry-free booking | 6,994 | 427 | Tuvalu 6% |
| Aman | 72% | Peace and privacy | 4,910 | 622 | United States 11% |
| Falkensteiner Hotels & Residences | 71% | Escape everyday stress | 17,469 | 1,027 | Germany 16% |
| Meragi | 56% | Stress-free venue search | 2,564 | 187 | India 100% |
| Klook | 49% | Travel for less | 13,096 | 3,569 | Philippines 14% |
| Holafly | 41% | — | 23,020 | 1,220 | Germany 3% |
| The Knot Invitations | 37% | Find Your Venue | 2,229 | 98 | United States 100% |
| FunNow | 24% | More affordable enjoyment | 5,726 | 914 | Taiwan 64% |
| Roadsurfer | 21% | Book before availability disappears | 5,240 | 794 | Switzerland 10% |
Compare the companies below with Booking.com by who runs the ads behind their domains, by their mix of booking and other buttons, and by their spread across European markets. Part of the ads behind booking.com come from unrelated Pages. A dash in “Main message” means Spytrend has not read that company's top message yet.
Why Spytrend shows 6,994 ads where other libraries show fewer
What explains Booking.com's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (65 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: booking.com and its subdomains are one company, not eight.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| booking.com | 6,124 | 384 | before Mar 2026 – 12 Nov 2026 |
| partner.booking.com | 504 | 27 | before Mar 2026 – 5 Nov 2026 |
| join.booking.com | 150 | 4 | before Mar 2026 – 5 Oct 2026 |
| cars.booking.com | 109 | 6 | 31 Aug – 5 Nov 2026 |
| admin.booking.com | 51 | 0 | before Mar 2026 – 5 Nov 2026 |
| awards.booking.com | 38 | 0 | before Mar 2026 |
| flights.booking.com | 17 | 6 | 31 Aug – 5 Nov 2026 |
| sp.booking.com | 1 | 0 | 15 Sep – 15 Sep 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 869 |
| Mar 2026 | 260 |
| Apr 2026 | 532 |
| May 2026 | 614 |
| Jun 2026 | 759 |
| Jul 2026 | 391 |
| Aug 2026 | 644 |
| Sep 2026 | 510 |
| Oct 2026 | 364 |
| Nov 2026 (to 13 Nov) | 1,368 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to booking.com or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | booking.com |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about Booking.com's ads
How many ads does Booking.com run?
Spytrend saw 6,994 Meta ads that lead to booking.com between 1 Mar 2026 and 13 Nov 2026. 427 of them were active in the last 14 days to 13 Nov 2026.
Is Booking.com advertising now?
Yes. 427 ads were active in the last 14 days to 13 Nov 2026, and 1,309 new ads appeared in the 7 days before that.
Which countries do Booking.com's ads target?
The ads ran in 148 countries. Tuvalu took 6% of placements, the United Kingdom 6% and the United States 5%.
Does Booking.com use video ads?
Yes. 53% of its ads with media are video: 3,660 video ads against 3,210 image ads.
What does Booking.com advertise?
Its leading message is “Flexible worry-free booking” (29% of ads active in the last 14 days to 13 Nov 2026), followed by better travel value (22%) and travel made easy (12%).
Which companies advertise like Booking.com?
By the mix of ad categories, Booking.com's closest peers are Aman, Falkensteiner Hotels & Residences, Meragi, Klook and Holafly. Booking.com ranks 7th of the 9 companies in that set by ads active in the last 14 days.
How much has Booking.com raised?
Spytrend Startups records $2.4M of disclosed funding for Booking.com. The last recorded round: Undisclosed round, $2.4M, Nov 2021. Its reported valuation is $121.4B as of Apr 2024.
How fast is Booking.com growing?
Spytrend saw 2,576 new Booking.com ads in the 90 days to 13 Nov 2026, against 1,842 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to booking.com or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
Why do casino Pages show up among Booking.com ads?
Some Pages with casino and game names ran ads that link to booking.com. Spytrend counts ads by their link, so they appear here, but they are unlikely to be Booking.com's own campaigns.
See every Booking.com ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 6,994 Booking.com ads, with filters for country, format and launch date
- Every one of its 868 creatives, with the ads that use it
- The same view for Aman, Falkensteiner Hotels & Residences, Meragi and any other advertiser