Bolt's video share rose 8 points in 90 days
Video took 40% of its new ads with media, against 32% in the 90 days before. The similar companies moved a median −5.9 points.
Company profile · Tours and experiences · Advertiser
Bolt runs 15,634 Meta ads, 1,350 active in the last 14 days to 13 Nov 2026, in 60 countries. It has raised $2.3B. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Bolt Business”, with ads that lead to bolt.eu.
1,350 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
How many ads does Bolt run? 15,634 Meta ads, 1,350 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to bolt.eu, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 15,634 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 1,350 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 9% of all its ads |
| Launched | 382 | Launched 7–13 Nov 2026, 28% of the ads active in the last 14 days |
| Unique creatives | 2,331 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 822 days | From its first to its last launch date in our data |
| Countries | 60 | An ad shown in two countries counts in both; 49 countries had ads active in the last 14 days |
| Video share | 32% | 4,829 video ads against 10,159 image ads, all ads with stored media |
| Facebook pages | 70 | Pages that ran ads leading to Bolt's sites, partner pages included |
| Landing sites | 8 | Domains and subdomains the ads lead to; bolt.eu takes the most |
What changed in Bolt's ads over the last 90 days? Last 90 days (16 Aug – 13 Nov) against the 90 days before (18 May – 15 Aug), next to similar companies.
Video took 40% of its new ads with media, against 32% in the 90 days before. The similar companies moved a median −5.9 points.
Ads reached Uganda and New Zealand for the first time, first seen from 8 Sep to 25 Sep 2026, with 57–78 ads each.
How often does Bolt launch new ads? 6,657 ads in 180 days, 3,587 in 90 and 1,601 in the last 30. The busiest single day was 4 Nov 2026, with 293 new ads.
BoltSimilar companies, median (20), scaled to Bolt
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to bolt.eu. Counts of ads, not ad costs.
BoltSimilar companies, median (20), scaled to Bolt
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to bolt.eu. Counts of ads, not ad costs.
BoltSimilar companies, median (20), scaled to Bolt
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to bolt.eu. Counts of ads, not ad costs.
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 1,601 | 53 | 293 4 Nov | 28 of 30 |
| 90 days 16 Aug – 13 Nov | 3,587 | 40 | 293 4 Nov | 73 of 90 |
| 180 days 18 May – 13 Nov | 6,657 | 37 | 293 4 Nov | 142 of 180 |
Which formats and buttons does Bolt use? The 15,634 Bolt ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Image | 10,159 | 65% | 797 |
| Video | 4,829 | 31% | 553 |
| No stored media | 646 | 4% | 0 |
Which creatives does Bolt reuse most? These five carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
30 ads · video · first launched 2 Mar 2026 · newest ad found 6 Nov 2026
27 ads · image · first launched 12 Jun 2026 · newest ad found 5 Nov 2026
23 ads · video · first launched 2 Mar 2026 · newest ad found 6 Nov 2026
22 ads · image · first launched 12 Jun 2026 · newest ad found 5 Nov 2026
20 ads · image · first launched 6 Oct 2026 · newest ad found 5 Nov 2026
Which countries do Bolt's ads reach? Two countries got their first ads in the last 90 days, and ads ran in the last 14 days in 49 of the countries shown. A placement is one ad shown in one country. The geography report counts 18,917 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| Czechia CZ | 12% | 130 |
| Poland PL | 9% | 96 |
| Germany DE | 5% | 20 |
| France FR | 5% | 48 |
| Romania RO | 5% | 53 |
| Latvia LV | 5% | 25 |
| Estonia EE | 4% | 6 |
| Ukraine UA | 4% | 109 |
| Slovakia SK | 4% | 87 |
| Thailand TH | 3% | 24 |
| Country | Placements |
|---|---|
| Hungary HU | 520 |
| Lithuania LT | 441 |
| United Kingdom GB | 429 |
| Netherlands NL | 382 |
| Portugal PT | 378 |
| Malta MT | 364 |
| Nigeria NG | 362 |
| South Africa ZA | 350 |
| Moldova MD | 332 |
| Belgium BE | 326 |
| Spain ES | 311 |
| Ghana GH | 278 |
| Italy IT | 268 |
| Kenya KE | 249 |
| Paraguay PY | 248 |
| Malaysia MY | 223 |
| Croatia HR | 216 |
| Greece GR | 203 |
| Brazil BR | 201 |
| Bulgaria BG | 201 |
| Switzerland CH | 150 |
| Argentina AR | 149 |
| Austria AT | 146 |
| Georgia GE | 138 |
| Serbia RS | 135 |
| Sweden SE | 124 |
| Tanzania TZ | 124 |
| Denmark DK | 94 |
| Ireland IE | 89 |
| Finland FI | 79 |
| Uganda UGNew | 78 |
| New Zealand NZNew | 57 |
| Azerbaijan AZ | 52 |
| Belarus BY | 47 |
| Saudi Arabia SA | 46 |
| Morocco MA | 44 |
| Norway NO | 42 |
| Slovenia SI | 41 |
| Togo TG | 26 |
| Turkey TR | 25 |
| Indonesia ID | 24 |
| Monaco MC | 10 |
| Canada CA | 7 |
| Mexico MX | 7 |
| Laos LA | 7 |
| Burkina Faso BF | 5 |
| Cyprus CY | 4 |
| Bosnia and Herzegovina BA | 2 |
| United States US | 2 |
| Montenegro ME | 2 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| Czechia | 313 | 248 | +26% |
| Romania | 253 | 146 | +73% |
| South Africa | 243 | 94 | +159% |
| Thailand | 240 | 376 | −36% |
| Ukraine | 201 | 185 | +9% |
| France | 197 | 206 | −4% |
| Poland | 173 | 319 | −46% |
| Kenya | 172 | 67 | +157% |
| Ghana | 123 | 132 | −7% |
| Slovakia | 121 | 171 | −29% |
What do Bolt's ad messages say? Spytrend analyzed 348 ads and identified 7 messages. We read the text of 348 Bolt ads, which held 214 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Work on your terms | Bolt invites drivers to choose their own hours, take breaks when they want and earn without a boss or minimum hours. “Drive and earn” | 34% | 38% |
| Control business travel | Bolt Business promises centralized ride management, adjustable travel policies and spending control, supported by introductory ride discounts. “-50% na 25 przejazdów biznes” | 24% | 1% |
| Earn with your vehicle | The ads present driving as a way to earn extra income, with additional opportunities through vehicle categories, parcel deliveries and courier work. “Vydělávejte s Boltem” | 14% | 31% |
| Rewards and lower commissions | Driver recruitment ads encourage registration with early rewards, ride completion bonuses and low commissions that leave drivers more of their earnings. “Turn your drive into earnings” | 10% | 10% |
| Affordable everyday convenience | Consumer ads encourage viewers to book convenient rides, avoid parking hassles and find better prices on journeys and food. “Next meal. Smaller bill.” | 7% | 4% |
| Access earnings sooner | Bolt promotes regular payouts and flexible cash withdrawals so drivers can access their earnings when it suits them. “Užsidirbk papildomų pinigų” | 7% | 13% |
| Safety team support | Bolt reassures riders that its safety team accompanies them and encourages exploration of its safety features. “Entdecke unser Sicherheits-Toolkit” | 2% | 0% |
| Offer | Example line | Ads |
|---|---|---|
| Discounted business rides | “o reducere de 50% la maximum 25 de curse.” | 82 ads |
| Business ride discount | “60 % zľavu až na 20 jázd.” | 75 ads |
| Business introductory discount | “70% de rebais sur les 30 premières courses.” | 61 ads |
| Business signup credit | “100 € soodustuse aktiveerimiseks kasuta sooduskoodi LIITU.” | 10 ads |
| Low driver commission | “paga solo il 20% di commissione.” | 5 ads |
| Button | Share of ads |
|---|---|
| Sign up | 90% |
| Learn more | 8% |
| Subscribe | 2% |
| See details | 0% |
What financial figures does Bolt disclose? Spytrend Startups records $2.3B of disclosed funding for Bolt. The last recorded round: Debt, Jul 2026. Its self-reported valuation is $6.8B as of Sep 2025.
$2.3B
Raised in total
$6.8B
Valuation as of Sep 2025, self-reported
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
How does Bolt compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Bolt and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Bolt ranks 1st of 9 (1,350).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Bolt, this page | — | Work on your terms | 15,634 | 1,350 | Czechia 12% |
| Cdllife | 53% | — | 6,346 | 142 | United States 93% |
| Wolt | 44% | Food worth craving | 18,723 | 1,244 | Greece 18% |
| Blinkit | 36% | Festival sale savings | 7,505 | 1,306 | India 97% |
| Dewey’s Bakery | 33% | Seasonal flavor returns | 775 | 63 | United States 100% |
| Faire | 32% | Global wholesale connections | 9,609 | 970 | United States 21% |
| Selmo.io | 31% | Shop with ease | 1,568 | 77 | Poland 87% |
| Roadsurfer | 30% | Book before availability disappears | 5,240 | 794 | Switzerland 10% |
| Bokadirekt | 30% | Affordable beauty and wellness | 628 | 129 | Sweden 97% |
A dash in “Main message” means Spytrend has not read that company's top message yet.
What explains Bolt's ad numbers? These are the measured differences in its ads.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| bolt.eu | 8,621 | 1,240 | before Mar 2026 – 12 Nov 2026 |
| business.bolt.eu | 4,557 | 10 | before Mar 2026 – 8 Nov 2026 |
| couriers.bolt.eu | 1,283 | 86 | before Mar 2026 – 10 Nov 2026 |
| dcp.bolt.eu | 936 | 0 | before Mar 2026 – 16 Oct 2026 |
| food.bolt.eu | 177 | 14 | 5 Jun – 11 Nov 2026 |
| partners.bolt.eu | 39 | 0 | before Mar 2026 – 21 Aug 2026 |
| courier.bolt.eu | 17 | 0 | before Mar 2026 |
| blog.bolt.eu | 4 | 0 | before Mar 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 5,316 |
| Mar 2026 | 598 |
| Apr 2026 | 449 |
| May 2026 | 282 |
| Jun 2026 | 1,602 |
| Jul 2026 | 947 |
| Aug 2026 | 826 |
| Sep 2026 | 736 |
| Oct 2026 | 1,710 |
| Nov 2026 (to 13 Nov) | 655 |
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | bolt.eu |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Spytrend saw 15,634 Meta ads that lead to bolt.eu between 1 Mar 2026 and 13 Nov 2026. 1,350 of them were active in the last 14 days to 13 Nov 2026.
Yes. 1,350 ads were active in the last 14 days to 13 Nov 2026, and 382 new ads appeared in the 7 days before that.
The ads ran in 60 countries. Czechia took 12% of placements, Poland 9% and Germany 5%. Two countries got their first Bolt ads between 8 Sep and 25 Sep 2026: Uganda and New Zealand.
Yes. 32% of its ads with media are video: 4,829 video ads against 10,159 image ads. Video took 40% of the ads launched in the last 90 days, up from 32% in the 90 days before.
Its leading message is “Work on your terms” (38% of ads active in the last 14 days to 6 Nov 2026), followed by earn with your vehicle (31%) and access earnings sooner (13%).
By the mix of ad categories, Bolt's closest peers are Cdllife, Wolt, Blinkit, Dewey’s Bakery and Faire. Bolt ranks 1st of the 9 companies in that set by ads active in the last 14 days.
Spytrend Startups records $2.3B of disclosed funding for Bolt. The last recorded round: Debt, Jul 2026. Its self-reported valuation is $6.8B as of Sep 2025.
Spytrend saw 3,587 new Bolt ads in the 90 days to 13 Nov 2026, against 3,070 in the 90 days before.
Spytrend counts every ad whose link leads to bolt.eu or its subdomains, including ads run from partner pages, once each.
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.