14 ads · image · first launched 28 Aug 2026 · newest ad found 23 Oct 2026
Company profile · Mental health services · Advertiser
Bokadirekt ads: 628 Meta ads, 129 active in the last 14 days
Bokadirekt runs 628 Meta ads, 129 active in the last 14 days to 13 Nov 2026, in 2 countries. It has raised $33M. Last recorded equity round: Growth, $33M, Dec 2021. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Bokadirekt”, with ads that lead to bokadirekt.se.
- Website
- bokadirekt.se
- Category
- Mental health services
- Advertises on
- Meta
129 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
Bokadirekt's ad metrics
How many ads does Bokadirekt run? 628 Meta ads, 129 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to bokadirekt.se, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads628Meta ads that lead to bokadirekt.se, since 1 Mar 2026
- Facebook pages
- 46
- Landing sites
- 6
- Unique creatives
- 217
- Longest-lived ad
- 383 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days12921% of all its ads are active in the last 14 days to 13 NovLaunched+4233% of the ads active in the last 14 days started 7–13 NovCountries2- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- Sweden97%
- Denmark3%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 628 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 129 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 21% of all its ads |
| Launched | 42 | Launched 7–13 Nov 2026, 33% of the ads active in the last 14 days |
| Unique creatives | 217 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 383 days | From its first to its last launch date in our data |
| Countries | 2 | An ad shown in two countries counts in both; 2 countries had ads active in the last 14 days |
| Video share | 33% | 206 video ads against 420 image ads, all ads with stored media |
| Facebook pages | 46 | Pages that ran ads leading to Bokadirekt's sites, partner pages included |
| Landing sites | 6 | Domains and subdomains the ads lead to; bokadirekt.se takes the most |
Bokadirekt launches 3 new ads a day
How often does Bokadirekt launch new ads? 416 ads in 180 days, 236 in 90 and 89 in the last 30. The busiest single day was 8 Sep 2026, with 47 new ads.
BokadirektSimilar companies, median (20), scaled to Bokadirekt
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to bokadirekt.se. Counts of ads, not ad costs.
- New ads
- 89
- Per day
- 3
- Busiest day
- 34 on 22 Oct
- Days with new ads
- 13 of 30
BokadirektSimilar companies, median (20), scaled to Bokadirekt
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to bokadirekt.se. Counts of ads, not ad costs.
- New ads
- 236
- Per day
- 3
- Busiest day
- 47 on 8 Sep
- Days with new ads
- 37 of 90
BokadirektSimilar companies, median (20), scaled to Bokadirekt
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to bokadirekt.se. Counts of ads, not ad costs.
- New ads
- 416
- Per day
- 2
- Busiest day
- 47 on 8 Sep
- Days with new ads
- 66 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 89 | 3 | 34 22 Oct | 13 of 30 |
| 90 days 16 Aug – 13 Nov | 236 | 3 | 47 8 Sep | 37 of 90 |
| 180 days 18 May – 13 Nov | 416 | 2 | 47 8 Sep | 66 of 180 |
Image makes 67% of Bokadirekt's ads
Which formats and buttons does Bokadirekt use? The 628 Bokadirekt ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Image | 420 | 67% | 89 |
| Video | 206 | 33% | 39 |
| No stored media | 2 | 0% | 1 |
Real ad creatives
Its most-used creative carried 14 ads
Which creatives does Bokadirekt reuse most? These three carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
7 ads · image · first launched 3 Jun 2026 · newest ad found 23 Oct 2026
6 ads · video · first launched 24 Sep 2026 · newest ad found 22 Oct 2026
Ads ran in 2 countries; Sweden has 97% of placements
Which countries do Bokadirekt's ads reach? Ads ran in the last 14 days in 2 of the countries shown. A placement is one ad shown in one country. The geography report counts 628 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| Sweden SE | 97% | 128 |
| Denmark DK | 3% | 1 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| Sweden | 235 | 180 | +31% |
| Denmark | 1 | 0 | new |
“Reach ready customers” leads 28% of its ads active in the last 14 days
What do Bokadirekt's ad messages say? Spytrend analyzed 562 ads and identified 7 messages. We read the text of 562 Bokadirekt ads, which held 136 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Affordable beauty and wellness | The ads invite consumers to treat themselves for less through discounted appointments, salon deals and last-minute availability. “Upptäck Sista Minuten” | 24% | 7% |
| Reach ready customers | The ads urge businesses to join a marketplace where customers are already searching, warning that competitors are already there and promising fuller calendars. “Bokadirekt för företagare” | 18% | 28% |
| Simplify business administration | The ads promise easier booking management and less administrative stress by connecting bookings, payments and marketing while letting customers book whenever they want. “Från kaos till full koll” | 13% | 4% |
| Better payment value | The ads encourage businesses to switch payment providers for competitive pricing, easy activation and the payment methods their customers expect. “Mer tid för dina kunder” | 11% | 8% |
| Give personal pampering | The ads position gift cards as a way to give loved ones pampering while letting recipients choose their preferred treatment and practitioner. “Presentkort från Bokadirekt” | 9% | 25% |
| Prioritize your wellbeing | The ads remind consumers to use their wellness allowance and make time for recovery, exercise and personal care. “Friskvårdskort på Bokadirekt” | 7% | 18% |
| Compare and book easily | The ads present Bokadirekt as a convenient place to find providers, compare prices, read reviews and book directly, including for car services. “Det finns två sorters bilägare: de som jagar tider i telefonkö, och de som redan är klara.” | 3% | 2% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Discounted appointments | “Boka lediga tider inom skönhet och hälsa – alltid med rabatt.” | 140 ads |
| Payment price guarantee | “Vi matchar dem eller ger dig ett bättre erbjudande – garanterat!” | 21 ads |
| Tailored payment quote | “få ett skräddarsytt prisförslag!” | 15 ads |
| Booking system included | “vi bjuder på vårt kompletta bokningssystem.” | 6 ads |
| Free trial | “prova gratis i 30 dagar!” | 1 ad |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Learn more | 53% |
| See details | 21% |
| Sign up | 16% |
| Shop now | 9% |
What to take from it. New ads rose from 180 in the 90 days before to 236 in the last 90.
Bokadirekt raised $33M in Dec 2021
What financial figures does Bokadirekt disclose? Spytrend Startups records $33M of disclosed funding for Bokadirekt. The last recorded round: Growth, $33M, Dec 2021. Its reported valuation is $24.2M as of Mar 2019.
$33M
Raised in total
$33M
Growth, Dec 2021
$24.2M
Valuation as of Mar 2019
See Bokadirekt on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
Bokadirekt ranks 6th of 9 by ads active in the last 14 days among similar companies
How does Bokadirekt compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Bokadirekt and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Bokadirekt ranks 6th of 9 (129).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Bokadirekt, this page | — | Affordable beauty and wellness | 628 | 129 | Sweden 97% |
| Blinkit | 59% | Festival sale savings | 7,505 | 1,306 | India 97% |
| Vagaro | 59% | Premium Personal Care | 1,841 | 68 | United States 88% |
| Selmo.io | 57% | Shop with ease | 1,568 | 77 | Poland 87% |
| Dewey’s Bakery | 54% | Seasonal flavor returns | 775 | 63 | United States 100% |
| Fresha | 54% | Trusted industry leader | 2,367 | 245 | United States 15% |
| Faire | 52% | Global wholesale connections | 9,609 | 970 | United States 21% |
| Lightspeedhq | 51% | — | 9,599 | 199 | United States 63% |
| Flipkart | 48% | Sale event urgency | 65,354 | 3,614 | India 96% |
A dash in “Main message” means Spytrend has not read that company's top message yet.
Why Spytrend shows 628 ads where other libraries show fewer
What explains Bokadirekt's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (46 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: bokadirekt.se and its subdomains are one company, not six.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| bokadirekt.se | 339 | 96 | before Mar 2026 – 12 Nov 2026 |
| business.bokadirekt.se | 266 | 33 | before Mar 2026 – 11 Nov 2026 |
| anfkliniken.bokadirekt.se | 17 | 0 | before Mar 2026 – 18 Oct 2026 |
| facebodysweden.bokadirekt.se | 4 | 0 | 18 Jul – 8 Oct 2026 |
| eterocheld.bokadirekt.se | 1 | 0 | before Mar 2026 |
| b2b.bokadirekt.se | 1 | 0 | 24 Apr – 24 Apr 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 87 |
| Mar 2026 | 5 |
| Apr 2026 | 58 |
| May 2026 | 48 |
| Jun 2026 | 108 |
| Jul 2026 | 48 |
| Aug 2026 | 15 |
| Sep 2026 | 95 |
| Oct 2026 | 88 |
| Nov 2026 (to 13 Nov) | 46 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to bokadirekt.se or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | bokadirekt.se |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about Bokadirekt's ads
How many ads does Bokadirekt run?
Spytrend saw 628 Meta ads that lead to bokadirekt.se between 1 Mar 2026 and 13 Nov 2026. 129 of them were active in the last 14 days to 13 Nov 2026.
Is Bokadirekt advertising now?
Yes. 129 ads were active in the last 14 days to 13 Nov 2026, and 42 new ads appeared in the 7 days before that.
Which countries do Bokadirekt's ads target?
The ads ran in 2 countries. Sweden took 97% of placements and Denmark 3%.
Does Bokadirekt use video ads?
Yes. 33% of its ads with media are video: 206 video ads against 420 image ads.
What does Bokadirekt advertise?
Its leading message is “Reach ready customers” (28% of ads active in the last 14 days to 12 Nov 2026), followed by give personal pampering (25%) and prioritize your wellbeing (18%).
Which companies advertise like Bokadirekt?
By the mix of ad categories, Bokadirekt's closest peers are Blinkit, Vagaro, Selmo.io, Dewey’s Bakery and Fresha. Bokadirekt ranks 6th of the 9 companies in that set by ads active in the last 14 days.
How much has Bokadirekt raised?
Spytrend Startups records $33M of disclosed funding for Bokadirekt. The last recorded round: Growth, $33M, Dec 2021. Its reported valuation is $24.2M as of Mar 2019.
How fast is Bokadirekt growing?
Spytrend saw 236 new Bokadirekt ads in the 90 days to 13 Nov 2026, against 180 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to bokadirekt.se or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every Bokadirekt ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 628 Bokadirekt ads, with filters for country, format and launch date
- Every one of its 217 creatives, with the ads that use it
- The same view for Blinkit, Vagaro, Selmo.io and any other advertiser