380 ads · video · first launched 6 Aug 2026 · newest ad found 4 Nov 2026
Company profile · Haircare · Advertiser
Arata ads: 19,565 Meta ads, 1,318 active in the last 14 days
Arata runs 19,565 Meta ads, 1,318 active in the last 14 days to 13 Nov 2026, in 1 country. It has raised $5.5M. Last recorded equity round: Series A, $4M, Dec 2024. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.
First seen advertising on Meta in March 2026, mostly from its page “Arata”, with ads that lead to arata.in.
- Website
- arata.in
- Category
- Haircare
- Advertises on
- Meta
1,318 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples
Arata's ad metrics
How many ads does Arata run? 19,565 Meta ads, 1,318 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to arata.in, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.
Total ads19,565Meta ads that lead to arata.in, since 1 Mar 2026
- Facebook pages
- 16
- Landing sites
- 1
- Unique creatives
- 2,213
- Longest-lived ad
- 313 days
First seen Mar 2026 · new ads in 9 of 9 months
Active in the last 14 days1,3187% of all its ads are active in the last 14 days to 13 NovLaunched+39730% of the ads active in the last 14 days started 7–13 NovCountries1- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- India100%
| Metric | Value | What it counts |
|---|---|---|
| Total ads | 19,565 | Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026 |
| Active in the last 14 days | 1,318 | Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 7% of all its ads |
| Launched | 397 | Launched 7–13 Nov 2026, 30% of the ads active in the last 14 days |
| Unique creatives | 2,213 | Different images and videos behind the ads, duplicates matched |
| Longest-lived ad | 313 days | From its first to its last launch date in our data |
| Countries | 1 | An ad shown in two countries counts in both; 1 country had ads active in the last 14 days |
| Video share | 60% | 11,608 video ads against 7,822 image ads, all ads with stored media |
| Facebook pages | 16 | Pages that ran ads leading to Arata's sites, partner pages included |
| Landing sites | 1 | Domains and subdomains the ads lead to; arata.in takes the most |
Arata launches 131 new ads a day
How often does Arata launch new ads? 18,332 ads in 180 days, 11,746 in 90 and 4,120 in the last 30. The busiest single day was 13 Oct 2026, with 1,409 new ads.
ArataSimilar companies, median (20), scaled to Arata
Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to arata.in. Counts of ads, not ad costs.
- New ads
- 4,120
- Per day
- 137
- Busiest day
- 888 on 22 Oct
- Days with new ads
- 29 of 30
ArataSimilar companies, median (20), scaled to Arata
Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to arata.in. Counts of ads, not ad costs.
- New ads
- 11,746
- Per day
- 131
- Busiest day
- 1,409 on 13 Oct
- Days with new ads
- 88 of 90
ArataSimilar companies, median (20), scaled to Arata
Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to arata.in. Counts of ads, not ad costs.
- New ads
- 18,332
- Per day
- 102
- Busiest day
- 1,409 on 13 Oct
- Days with new ads
- 178 of 180
| Period | New ads | Per day | Busiest day | Days with new ads |
|---|---|---|---|---|
| 30 days 15 Oct – 13 Nov | 4,120 | 137 | 888 22 Oct | 29 of 30 |
| 90 days 16 Aug – 13 Nov | 11,746 | 131 | 1,409 13 Oct | 88 of 90 |
| 180 days 18 May – 13 Nov | 18,332 | 102 | 1,409 13 Oct | 178 of 180 |
Video makes 59% of Arata's ads
Which formats and buttons does Arata use? The 19,565 Arata ads counted by format, on the same data date, 13 Nov 2026.
| Format | Total ads | Share of all ads | Active in the last 14 days |
|---|---|---|---|
| Video | 11,608 | 59% | 1,073 |
| Image | 7,822 | 40% | 245 |
| No stored media | 135 | 1% | 0 |
Real ad creatives
Its most-used creative carried 380 ads
Which creatives does Arata reuse most? These six carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.
156 ads · video · first launched 14 Sep 2026 · newest ad found 5 Nov 2026
144 ads · video · first launched 24 Sep 2026 · newest ad found 4 Nov 2026
140 ads · image · first launched 25 Aug 2026 · newest ad found 1 Nov 2026
133 ads · image · first launched 18 May 2026 · newest ad found 27 Oct 2026
132 ads · image · first launched 7 May 2026 · newest ad found 1 Nov 2026
Ads ran in 1 country; India has 100% of placements
Which countries do Arata's ads reach? Ads ran in the last 14 days in 1 of the countries shown. A placement is one ad shown in one country. The geography report counts 19,406 placements.
| Country | Share of placements | Active in the last 14 days |
|---|---|---|
| India IN | 100% | 1,248 |
| Country | Last 90 days | 90 days before | Change |
|---|---|---|---|
| India | 11,587 | 6,586 | +76% |
“Less Fall, Fuller Hair” leads 33% of its ads active in the last 14 days
What do Arata's ad messages say? Spytrend analyzed 580 ads and identified 7 messages. We read the text of 580 Arata ads, which held 212 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.
| Message | What the ads say | All read ads | Active in the last 14 days |
|---|---|---|---|
| Better Routine Value | Discounts, value packs and gifts encourage shoppers to build a routine, while flash sales and limited-stock warnings create urgency. “Up to 20% OFF + Free Shipping” | 38% | 25% |
| Less Fall, Fuller Hair | The ads promise reduced shedding and fuller, thicker-looking hair through serums and shampoos that support healthier growth. “Designed for hair fall & thinning” | 28% | 33% |
| Follicle Energy Science | MitoActive is positioned as a scientific advance that supports mitochondrial activity and energises hair follicles, rather than relying on oils or viral hacks. “Reduces hair fall” | 15% | 18% |
| Repair Everyday Damage | Damage Defence products are presented as a way to reduce dryness, breakage and frizz while making hair smoother, stronger and more manageable. “NEW15: Get 15% OFF” | 7% | 4% |
| Target Dandruff Causes | The anti-dandruff range promises to fight dandruff-causing fungus, reduce flakes and soothe discomfort for a healthier scalp. “Arata Anti-Dandruff Shampoo,Tonic & Conditioner Combo” | 5% | 8% |
| Address Premature Greys | Anti-grey serums are promoted as supporting natural melanin production to reduce premature greying and encourage darker-looking hair. “Anti-Grey Hair Serum” | 3% | 1% |
| Style Without Stickiness | Styling products promise controlled flyaways, lasting hold or added volume without stickiness or sacrificing natural movement. “Sleek Hair in One Swipe” | 2% | 7% |
Offers in the ads
| Offer | Example line | Ads |
|---|---|---|
| Discount And Shipping | “up to 20% OFF + FREE Shipping” | 168 ads |
| Purchase Gift | “Buy 2, Get 1 FREE” | 49 ads |
| Serum Value Pack | “Pack of 3 at Just ₹999” | 38 ads |
| Half Price Sale | “Flat 50% OFF” | 29 ads |
| Spend Threshold Gift | “Shop for ₹999 and get a free gift + free shipping.” | 27 ads |
Buttons the ads use
| Button | Share of ads |
|---|---|
| Shop now | 92% |
| See details | 7% |
| Learn more | 1% |
| Get offer | 0% |
What to take from it. New ads rose from 6,586 in the 90 days before to 11,746 in the last 90. Arata launches 948 ads a week rather than in bursts: 12 weeks with new ads out of 12.
Arata raised $4M in Dec 2024
What financial figures does Arata disclose? Spytrend Startups records $5.5M of disclosed funding for Arata. The last recorded round: Series A, $4M, Dec 2024. Its reported valuation is $22.9M as of Dec 2024.
$5.5M
Raised in total
$4M
Series A, Dec 2024
$22.9M
Valuation as of Dec 2024
See Arata on Spytrend Startups
The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.
Arata ranks 4th of 9 by ads active in the last 14 days among similar companies
How does Arata compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Arata and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Arata ranks 4th of 9 (1,318).
| Company | Category mix | Main message | Total ads | Active in the last 14 days | Main country |
|---|---|---|---|---|---|
| Arata, this page | — | Better Routine Value | 19,565 | 1,318 | India 100% |
| Vedix | 100% | Visible results and trust | 18,817 | 1,131 | India 93% |
| Nat Habit | 85% | Glow and tan removal | 21,354 | 1,463 | India 100% |
| Innovist | 75% | Stronger Fuller Hair | 12,966 | 1,084 | India 100% |
| Plix | 67% | Brighter Even Skin | 24,857 | 1,775 | India 96% |
| Everdrop | 29% | Hyped bathroom routines | 13,704 | 840 | Germany 52% |
| Matchaflix | 18% | Seasonal savings | 3,251 | 193 | Spain 78% |
| What’s Up Wellness | 18% | Stubborn fat support | 20,253 | 1,368 | India 93% |
| IL MAKIAGE | 18% | Trusted beauty favorites | 8,268 | 1,256 | United States 88% |
Why Spytrend shows 19,565 ads where other libraries show fewer
What explains Arata's ad numbers? These are the measured differences in its ads.
- We count every ad that leads to the sites, including ads run from partner pages (16 Facebook pages in total), not only the ads of one official page.
- We count subdomains too: arata.in and its subdomains are one company.
- We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
| Landing site | Ads | Active in the last 14 days | First and last launch |
|---|---|---|---|
| arata.in | 19,565 | 1,318 | before Mar 2026 – 12 Nov 2026 |
| Month | New ads |
|---|---|
| Before Mar 2026 | 150 |
| Mar 2026 | 213 |
| Apr 2026 | 355 |
| May 2026 | 1,030 |
| Jun 2026 | 2,335 |
| Jul 2026 | 2,419 |
| Aug 2026 | 2,185 |
| Sep 2026 | 4,324 |
| Oct 2026 | 5,245 |
| Nov 2026 (to 13 Nov) | 1,305 |
Definitions, data and limits
Definitions
- Total ads
- Meta ads whose link leads to arata.in or a subdomain, each counted once. Includes ads from partner pages that link there.
- Active in the last 14 days
- Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
- New ads
- Ads counted by their launch date in the Meta Ad Library.
- Unique creatives
- The different images and videos behind the ads, after Spytrend matches duplicates.
- Countries
- Countries where an ad was shown. An ad shown in two countries counts in both.
- Video share
- Video ads divided by all ads with stored media.
- Key insights
- The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.
The data
| Ad data date | 13 Nov 2026 |
|---|---|
| First ad seen | 1 Mar 2026 |
| Ad source | Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library |
| Company sites | arata.in |
| Funding, ARR and valuation | Spytrend Startups, 13 Nov 2026, from company announcements and press reports |
| Insight model | insights-v1 |
Limits
- Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
- The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
- The page counts ads. It does not show ad spend or impressions.
- An ad Spytrend did not see is not proof that the company did not advertise.
Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.
Questions about Arata's ads
How many ads does Arata run?
Spytrend saw 19,565 Meta ads that lead to arata.in between 1 Mar 2026 and 13 Nov 2026. 1,318 of them were active in the last 14 days to 13 Nov 2026.
Is Arata advertising now?
Yes. 1,318 ads were active in the last 14 days to 13 Nov 2026, and 397 new ads appeared in the 7 days before that.
Which countries do Arata's ads target?
The ads ran in 1 country. India took 100% of placements.
Does Arata use video ads?
Yes. 60% of its ads with media are video: 11,608 video ads against 7,822 image ads.
What does Arata advertise?
Its leading message is “Less Fall, Fuller Hair” (33% of ads active in the last 14 days to 6 Nov 2026), followed by better routine value (25%) and follicle energy science (18%).
Which companies advertise like Arata?
By the mix of ad categories, Arata's closest peers are Vedix, Nat Habit, Innovist, Plix and Everdrop. Arata ranks 4th of the 9 companies in that set by ads active in the last 14 days.
How much has Arata raised?
Spytrend Startups records $5.5M of disclosed funding for Arata. The last recorded round: Series A, $4M, Dec 2024. Its reported valuation is $22.9M as of Dec 2024.
How fast is Arata growing?
Spytrend saw 11,746 new Arata ads in the 90 days to 13 Nov 2026, against 6,586 in the 90 days before.
Why does Spytrend show more ads than other libraries?
Spytrend counts every ad whose link leads to arata.in or its subdomains, including ads run from partner pages, once each.
Where does this data come from?
Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.
See every Arata ad, not a summary of them
The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.
- All 19,565 Arata ads, with filters for country, format and launch date
- Every one of its 2,213 creatives, with the ads that use it
- The same view for Vedix, Nat Habit, Innovist and any other advertiser