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AppSumo ads: 5,276 Meta ads, 112 active in the last 14 days

AppSumo runs 5,276 Meta ads, 112 active in the last 14 days to 13 Nov 2026, in 159 countries. It has raised $100K. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.

First seen advertising on Meta in March 2026, mostly from its page “AppSumo”, with ads that lead to appsumo.com.

Website
appsumo.com
Category
SaaS
Advertises on
Meta

112 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples

AppSumo's ad metrics

How many ads does AppSumo run? 5,276 Meta ads, 112 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to appsumo.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.

Total ads5,276Meta ads that lead to appsumo.com, since 1 Mar 2026
Facebook pages
12
Landing sites
2
Unique creatives
1,581
Longest-lived ad
629 days
First seen Mar 2026 · new ads in 9 of 9 months
  1. Mar
  2. Apr
  3. May
  4. Jun
  5. Jul
  6. Aug
  7. Sep
  8. Oct
  9. Nov
Active in the last 14 days1122% of all its ads are active in the last 14 days to 13 NovLaunched+1715% of the ads active in the last 14 days started 7–13 NovCountries159
  1. United States6%
  2. United Kingdom6%
  3. Germany5%
Share of ad placements · +156 more countriesVideo ads25%Video 1,327Image 3,933
AppSumo, Meta ads that lead to appsumo.com · data of 13 Nov 2026
Metric Value What it counts
Total ads 5,276 Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026
Active in the last 14 days 112 Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 2% of all its ads
Launched 17 Launched 7–13 Nov 2026, 15% of the ads active in the last 14 days
Unique creatives 1,581 Different images and videos behind the ads, duplicates matched
Longest-lived ad 629 days From its first to its last launch date in our data
Countries 159 An ad shown in two countries counts in both; 28 countries had ads active in the last 14 days
Video share 25% 1,327 video ads against 3,933 image ads, all ads with stored media
Facebook pages 12 Pages that ran ads leading to AppSumo's sites, partner pages included
Landing sites 2 Domains and subdomains the ads lead to; appsumo.com takes the most

What changed in the last 90 days

What changed in AppSumo's ads over the last 90 days? Last 90 days (16 Aug – 13 Nov) against the 90 days before (18 May – 15 Aug), next to similar companies.

−79% new-ad placements in 6 countries · peers −33%

AppSumo's ad placements in 6 countries fell 79% in 90 days

Ad placements in Spain, Norway, Austria, Hong Kong, Belgium and Ireland fell from 2,201 to 455 (an ad in two of these countries counts twice). The similar companies changed by a median −33% in the same countries. 34% of its new ads ran in the United States, against 70% in the 90 days before.

How we computed this
FindingAd placements in Spain, Norway, Austria, Hong Kong, Belgium and Ireland fell from 2,201 to 455 (an ad in two of these countries counts twice). The similar companies changed by a median −33% in the same countries. 34% of its new ads ran in the United States, against 70% in the 90 days before.
Check455 ÷ 2,201 = 0.207; peers median 0.67 over 13 peers
Rulecountries with >= 100 ads in w1 and ads(w2) ÷ ads(w1) <= 0.25; shown when >= 300 ads in w1 and the peers' median ratio in the same countries >= 0.5 (so it is not a collection change). An ad in two countries counts in both.
DataMeta ads that lead to appsumo.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1
0.8× new ads · peers 1.4×

AppSumo's new ads fell to 0.8× in 90 days

It launched 595 new ads between 16 Aug and 13 Nov 2026, against 706 in the 90 days before. The 19 similar companies changed by a median 1.4×.

How we computed this
FindingIt launched 595 new ads between 16 Aug and 13 Nov 2026, against 706 in the 90 days before. The 19 similar companies changed by a median 1.4×.
Check595 ÷ 706 = 0.84; peer median 1.38; 0.84 ÷ 1.38 = 0.61
Ruleratio = ads(w2) ÷ ads(w1); shown when ratio ÷ peer median ratio >= 1.5 or <= 1/1.5
DataMeta ads that lead to appsumo.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1

AppSumo launches 7 new ads a day

How often does AppSumo launch new ads? 1,301 ads in 180 days, 595 in 90 and 170 in the last 30. The busiest single day was 7 Jun 2026, with 109 new ads.

AppSumoSimilar companies, median (19), scaled to AppSumo

020406015 Oct22 Oct29 Oct5 Nov12 Nov

Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to appsumo.com. Counts of ads, not ad costs.

New ads
170
Per day
6
Busiest day
52 on 16 Oct
Days with new ads
17 of 30

AppSumoSimilar companies, median (19), scaled to AppSumo

02040601 Sep1 Oct1 Nov

Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to appsumo.com. Counts of ads, not ad costs.

New ads
595
Per day
7
Busiest day
52 on 16 Oct
Days with new ads
50 of 90

AppSumoSimilar companies, median (19), scaled to AppSumo

0501001501 Jun1 Jul1 Aug1 Sep1 Oct1 Nov

Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to appsumo.com. Counts of ads, not ad costs.

New ads
1,301
Per day
7
Busiest day
109 on 7 Jun
Days with new ads
103 of 180
New ads by launch date · window ends 13 Nov 2026 · counts of ads, not ad spend
Period New ads Per day Busiest day Days with new ads
30 days 15 Oct – 13 Nov 170 6 52 16 Oct 17 of 30
90 days 16 Aug – 13 Nov 595 7 52 16 Oct 50 of 90
180 days 18 May – 13 Nov 1,301 7 109 7 Jun 103 of 180

Image makes 75% of AppSumo's ads

Which formats and buttons does AppSumo use? The 5,276 AppSumo ads counted by format, on the same data date, 13 Nov 2026.

Ads by format · all ads since 1 Mar 2026 and ads active in the last 14 days to 13 Nov 2026
Format Total ads Share of all ads Active in the last 14 days
Image3,93375%51
Video1,32725%61
No stored media160%0
Real ad creatives

Its most-used creative carried 16 ads

Which creatives does AppSumo reuse most? These three carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.

Video AppSumo video ad, used in 16 ads, first launched 25 Sep 2025, newest ad found 19 Aug 2026

16 ads · video · first launched 25 Sep 2025 · newest ad found 19 Aug 2026

Open in Ad Research

Image AppSumo image ad, used in 12 ads, first launched 7 Dec 2024, newest ad found 7 Jul 2026

12 ads · image · first launched 7 Dec 2024 · newest ad found 7 Jul 2026

Open in Ad Research

Image AppSumo image ad, used in 11 ads, first launched 14 Jul 2025, newest ad found 1 Jun 2026

11 ads · image · first launched 14 Jul 2025 · newest ad found 1 Jun 2026

Open in Ad Research

See all 1,581 AppSumo creatives with the ads that use them

Ads ran in 159 countries; the United States has 6% of placements

Which countries do AppSumo's ads reach? In the last 90 days, 34% of new ads ran in the United States, down from 70%. Ads ran in the last 14 days in 28 of the countries shown. Showing 60 of 159 countries by placements. A placement is one ad shown in one country. The geography report counts 50,169 placements.

Top 10 countries by share of placements · all ads since 1 Mar 2026
Country Share of placements Active in the last 14 days
United States US6%35
United Kingdom GB6%28
Germany DE5%32
Philippines PH5%37
France FR5%28
Brazil BR5%30
Mexico MX5%36
Malaysia MY4%26
Spain ES4%25
Italy IT4%28
50 more countries by placements
Country Placements
Japan JP2,123
Norway NO1,976
Romania RO1,956
Austria AT1,933
Sweden SE1,830
Singapore SG1,638
South Africa ZA1,552
Hong Kong HK1,275
Poland PL1,137
Canada CA998
Australia AU784
Netherlands NL665
United Arab Emirates AE615
Belgium BE599
Portugal PT510
New Zealand NZ467
Ireland IE334
India IN248
Pakistan PK226
Vietnam VN219
Hungary HU205
Greece GR196
Chile CL193
Ukraine UA192
Kenya KE189
Morocco MA188
Ghana GH187
Jordan JO187
Bosnia and Herzegovina BA185
Croatia HR184
Switzerland CH175
Czechia CZ171
Zimbabwe ZW160
Tanzania TZ154
Latvia LV151
Barbados BB149
Bangladesh BD147
Myanmar MM144
Kazakhstan KZ122
Mali ML109
Argentina AR82
Peru PE81
Togo TG73
Mauritania MR71
Egypt EG68
Indonesia ID64
Colombia CO61
Uzbekistan UZ58
Taiwan TW53
South Korea KR38
New ads by country · top 10 of the 49 countries with new ads in the last 180 days · last 90 days (16 Aug – 13 Nov 2026) against the 90 days before (18 May – 15 Aug) · an ad shown in two countries counts in both
Country Last 90 days 90 days before Change
Philippines224498−55%
United States200494−60%
United Kingdom186603−69%
Canada182560−68%
Germany170555−69%
Mexico167456−63%
Brazil159540−71%
Italy159445−64%
Malaysia155506−69%
Singapore155446−65%

“Grow your business” leads 26% of its ads active in the last 14 days

What do AppSumo's ad messages say? Spytrend analyzed 426 ads and identified 7 messages. We read the text of 426 AppSumo ads, which held 255 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.

Message analysis through 3 Nov 2026 (page ad data through 13 Nov 2026) · share of all ads analyzed for AppSumo and of those active in the last 14 days of that period
Message What the ads say All read ads Active in the last 14 days
Create faster with AI The ads promise to turn prompts, ideas, speech, and existing files into polished content, websites, and apps with less manual work. “🚨 Only $59 for Lifetime Access” 24% 18%
Grow your business The ads promote better search visibility, stronger content, and automated outreach as ways to attract audiences, capture leads, and win customers. “Create articles that rank #1” 17% 26%
Simplify daily work The ads offer easier scheduling, client management, and collaboration through tools that remove complexity and consolidate scattered workflows. “🚨 Only $5 for Lifetime Access” 16% 22%
Act before prices rise The ads encourage immediate purchases through seasonal sales, returning deals, lowest-price claims, and warnings that offers will end. “Stick it to expensive software 🤘” 15% 0%
Escape software subscriptions The ads position affordable lifetime access as an alternative to recurring software bills and paying full price. “🚨Only $29 for Lifetime Access🚨” 12% 11%
Unlock member rewards The ads invite viewers to join AppSumo Plus for exclusive deals, additional discounts, and spending rewards. “Save More & Grow Faster with Plus” 4% 0%
Trusted by entrepreneurs The ads use purchaser testimonials, entrepreneur trust claims, and the founder's endorsement to make the tools and savings feel credible. “What Buyers Say About LeadOcean” 3% 3%

Offers in the ads

Offer stated in the ad · number of ads that state it
Offer Example line Ads
Lifetime access“Only $29 for Lifetime Access”237 ads
Software discount“up to 95% off”69 ads
Extra sale discount“plus an extra 10% off for Sumo Day.”38 ads
Plus joining reward“get $100 to spend when you join Plus in 2025!”10 ads
Affiliate earnings“Keep 100% of every TidyCal and SendFox sale”2 ads

Buttons the ads use

Call-to-action button · share of ads
Button Share of ads
Get offer74%
Shop now14%
Learn more5%
Sign up3%
What to take from it. AppSumo launches 45 ads a week rather than in bursts: 12 weeks with new ads out of 12.

AppSumo raised $100K in disclosed funding

What financial figures does AppSumo disclose? Spytrend Startups records $100K of disclosed funding for AppSumo. The last recorded round: Seed, Jan 2016.

$100K

Raised in total

See AppSumo on Spytrend Startups

The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.

AppSumo ranks 7th of 9 by ads active in the last 14 days among similar companies

How does AppSumo compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: AppSumo and eight peers, listed by similarity, closest match first. By ads active in the last 14 days AppSumo ranks 7th of 9 (112).

Similar companies by ad-category mix · ads seen and active in the last 14 days to 13 Nov 2026
Company Category mix Main message Total ads Active in the last 14 days Main country
AppSumo, this page — Create faster with AI 5,276 112 United States 6%
Grammarly 89% Faster writing with AI 1,684 53 United States 16%
Canva 89% Easy professional design 45,785 1,639 United Kingdom 14%
Adobe 88% Bring ideas to life 79,330 5,414 United States 11%
Framer 87% AI without compromise 7,661 323 United States 18%
Viktor 86% Coworker that finishes work 8,758 245 United States 40%
Perplexity 85% — 15,096 86 United States 20%
Wispr Flow 82% Speak instead of typing 8,752 1,931 United States 11%
Lovable 82% Describe it to build 4,126 435 United States 20%

A dash in “Main message” means Spytrend has not read that company's top message yet.

Why Spytrend shows 5,276 ads where other libraries show fewer

What explains AppSumo's ad numbers? These are the measured differences in its ads.

  • We count every ad that leads to the sites, including ads run from partner pages (12 Facebook pages in total), not only the ads of one official page.
  • We count subdomains too: appsumo.com and its subdomains are one company, not two.
  • We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.
Landing sites of AppSumo's ads · ads that lead to each site · data of 13 Nov 2026
Landing site Ads Active in the last 14 days First and last launch
appsumo.com 5,273 112 before Mar 2026 – 12 Nov 2026
try.appsumo.com 3 0 before Mar 2026
New ads by launch month · Before Mar 2026 – 13 Nov 2026 · counts of ads, not ad spend
Month New ads
Before Mar 2026 1,329
Mar 2026 154
Apr 2026 208
May 2026 117
Jun 2026 271
Jul 2026 200
Aug 2026 255
Sep 2026 198
Oct 2026 265
Nov 2026 (to 13 Nov) 36

Definitions, data and limits

Definitions

Total ads
Meta ads whose link leads to appsumo.com or a subdomain, each counted once. Includes ads from partner pages that link there.
Active in the last 14 days
Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
New ads
Ads counted by their launch date in the Meta Ad Library.
Unique creatives
The different images and videos behind the ads, after Spytrend matches duplicates.
Countries
Countries where an ad was shown. An ad shown in two countries counts in both.
Video share
Video ads divided by all ads with stored media.
Key insights
The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.

The data

Sources and dates for this page
Ad data date13 Nov 2026
First ad seen1 Mar 2026
Ad sourceMeta Ad Library, collected by Spytrend. Meta's guide to the Ad Library
Company sitesappsumo.com
Funding, ARR and valuationSpytrend Startups, 13 Nov 2026, from company announcements and press reports
Insight modelinsights-v1

Limits

  • Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
  • The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
  • The page counts ads. It does not show ad spend or impressions.
  • An ad Spytrend did not see is not proof that the company did not advertise.

Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.

Questions about AppSumo's ads

How many ads does AppSumo run?

Spytrend saw 5,276 Meta ads that lead to appsumo.com between 1 Mar 2026 and 13 Nov 2026. 112 of them were active in the last 14 days to 13 Nov 2026.

Is AppSumo advertising now?

Yes. 112 ads were active in the last 14 days to 13 Nov 2026, and 17 new ads appeared in the 7 days before that.

Which countries do AppSumo's ads target?

The ads ran in 159 countries. The United States took 6% of placements, the United Kingdom 6% and Germany 5%.

Does AppSumo use video ads?

Yes. 25% of its ads with media are video: 1,327 video ads against 3,933 image ads.

What does AppSumo advertise?

Its leading message is “Grow your business” (26% of ads active in the last 14 days to 3 Nov 2026), followed by simplify daily work (22%) and create faster with ai (18%).

Which companies advertise like AppSumo?

By the mix of ad categories, AppSumo's closest peers are Grammarly, Canva, Adobe, Framer and Viktor. AppSumo ranks 7th of the 9 companies in that set by ads active in the last 14 days.

How much has AppSumo raised?

Spytrend Startups records $100K of disclosed funding for AppSumo. The last recorded round: Seed, Jan 2016.

How fast is AppSumo growing?

Spytrend saw 595 new AppSumo ads in the 90 days to 13 Nov 2026, against 706 in the 90 days before.

Why does Spytrend show more ads than other libraries?

Spytrend counts every ad whose link leads to appsumo.com or its subdomains, including ads run from partner pages, once each.

Where does this data come from?

Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.

See every AppSumo ad, not a summary of them

The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.

  • All 5,276 AppSumo ads, with filters for country, format and launch date
  • Every one of its 1,581 creatives, with the ads that use it
  • The same view for Grammarly, Canva, Adobe and any other advertiser
AppSumo's funding and ARR

Open AppSumo's ads in Ad Research · See pricing

Other SaaS advertisers

All SaaS advertisers · All companies