Company profile · Vacation rentals · Advertiser

Airbnb ads: 17,392 Meta ads, 2,527 active in the last 14 days

Airbnb runs 17,392 Meta ads, 2,527 active in the last 14 days to 13 Nov 2026, in 112 countries. It has raised $3.8B. Last recorded equity round: Undisclosed round, $1.3M, Jun 2026. Spytrend collects these observed ads directly from the Meta Ad Library; the counts describe advertising activity, not ad costs or sales.

Airbnb advertises places to stay, and among the Pages behind its links is a separate one named Airbnb Public Policy. Spytrend has seen 17,392 ads leading to airbnb.com up to 13 Nov 2026, 2,527 of them active in the last fourteen days, in 112 countries, with the United States far ahead of France, the United Kingdom and Germany.

Website: airbnb.com
Category: Vacation rentals
Advertises on: Meta

2,527 ads active in the last 14 days to 13 Nov 2026 Ad data of 13 Nov 2026Page updated 13 Nov 2026 What this data is and how we count itAd Examples

Airbnb's ad metrics

How many ads does Airbnb run? 17,392 Meta ads, 2,527 active in the last 14 days to 13 Nov 2026. Every number on this page comes from ads that lead to airbnb.com, collected since 1 Mar 2026. Spytrend counts ads, not ad spend and not impressions.

Total ads17,392Meta ads that lead to airbnb.com, since 1 Mar 2026

Facebook pages: 153
Landing sites: 6
Unique creatives: 1,459
Longest-lived ad: 2,538 days

First seen Mar 2026 · new ads in 9 of 9 months

Active in the last 14 days2,52715% of all its ads are active in the last 14 days to 13 Nov Launched+55822% of the ads active in the last 14 days started 7–13 Nov Countries112

United States29%
France11%
United Kingdom6%

Share of ad placements · +109 more countries Video ads43%Video 7,339Image 9,917

Airbnb, Meta ads that lead to airbnb.com · data of 13 Nov 2026
Metric	Value	What it counts
Total ads	17,392	Every ad whose link leads to the domain or a subdomain, including partner pages, since 1 Mar 2026
Active in the last 14 days	2,527	Found in the Meta Ad Library as active in the last 14 days to 13 Nov 2026, 15% of all its ads
Launched	558	Launched 7–13 Nov 2026, 22% of the ads active in the last 14 days
Unique creatives	1,459	Different images and videos behind the ads, duplicates matched
Longest-lived ad	2,538 days	From its first to its last launch date in our data
Countries	112	An ad shown in two countries counts in both; 33 countries had ads active in the last 14 days
Video share	43%	7,339 video ads against 9,917 image ads, all ads with stored media
Facebook pages	153	Pages that ran ads leading to Airbnb's sites, partner pages included
Landing sites	6	Domains and subdomains the ads lead to; airbnb.com takes the most

What changed in the last 90 days

What changed in Airbnb's ads over the last 90 days? Last 90 days (16 Aug – 13 Nov) against the 90 days before (18 May – 15 Aug), next to similar companies.

+17 pts video share of new ads · peers +0.1 pts

Airbnb's video share rose 17 points in 90 days

Video took 61% of its new ads with media, against 44% in the 90 days before. The similar companies moved a median +0.0 points.

How we computed this

FindingVideo took 61% of its new ads with media, against 44% in the 90 days before. The similar companies moved a median +0.0 points.

Check1,227 ÷ 2,802 = 43.8% → 4,542 ÷ 7,490 = 60.6%; peer median +0.0 pts

Rulevideo share = video ÷ (video + image); shown when |change − peer median change| >= 5 points and media coverage >= 80 % in both windows

DataMeta ads that lead to airbnb.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1

2.6× new ads · peers 1.3×

Airbnb launched 2.6× more new ads in 90 days

It launched 7,501 new ads between 16 Aug and 13 Nov 2026, against 2,921 in the 90 days before. The 20 similar companies changed by a median 1.3×.

How we computed this

FindingIt launched 7,501 new ads between 16 Aug and 13 Nov 2026, against 2,921 in the 90 days before. The 20 similar companies changed by a median 1.3×.

Check7,501 ÷ 2,921 = 2.57; peer median 1.31; 2.57 ÷ 1.31 = 1.96

Ruleratio = ads(w2) ÷ ads(w1); shown when ratio ÷ peer median ratio >= 1.5 or <= 1/1.5

DataMeta ads that lead to airbnb.com, by launch date. Periods 2026-05-18 … 2026-08-15 and 2026-08-16 … 2026-11-13. Spytrend ad data of 13 Nov 2026 · insights-v1

Airbnb launches 83 new ads a day

How often does Airbnb launch new ads? 10,422 ads in 180 days, 7,501 in 90 and 1,847 in the last 30. The busiest single day was 2 Sep 2026, with 763 new ads.

New ads

30 days90 days180 days

AirbnbSimilar companies, median (20), scaled to Airbnb

Metric: New ads by launch date · Period: 15 Oct – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to airbnb.com. Counts of ads, not ad costs.

New ads: 1,847
Per day: 62
Busiest day: 243 on 9 Nov
Days with new ads: 29 of 30

AirbnbSimilar companies, median (20), scaled to Airbnb

Metric: New ads by launch date · Period: 16 Aug – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to airbnb.com. Counts of ads, not ad costs.

New ads: 7,501
Per day: 83
Busiest day: 763 on 2 Sep
Days with new ads: 88 of 90

AirbnbSimilar companies, median (20), scaled to Airbnb

Metric: New ads by launch date · Period: 18 May – 13 Nov 2026 · Source: Spytrend Meta ad data, ads that lead to airbnb.com. Counts of ads, not ad costs.

New ads: 10,422
Per day: 58
Busiest day: 763 on 2 Sep
Days with new ads: 167 of 180

New ads by launch date · window ends 13 Nov 2026 · counts of ads, not ad spend
Period	New ads	Per day	Busiest day	Days with new ads
30 days 15 Oct – 13 Nov	1,847	62	243 9 Nov	29 of 30
90 days 16 Aug – 13 Nov	7,501	83	763 2 Sep	88 of 90
180 days 18 May – 13 Nov	10,422	58	763 2 Sep	167 of 180

Image makes 57% of Airbnb's ads

Which formats and buttons does Airbnb use? The 17,392 Airbnb ads counted by format, on the same data date, 13 Nov 2026.

Ads by format · all ads since 1 Mar 2026 and ads active in the last 14 days to 13 Nov 2026
Format	Total ads	Share of all ads	Active in the last 14 days
Image	9,917	57%	779
Video	7,339	42%	1,747
No stored media	136	1%	1

Real ad creatives

Its most-used creative carried 232 ads

Which creatives does Airbnb reuse most? These three carried the most ads; the dates are the first launch of an ad with the creative (the day Spytrend first found one when Meta gives no start date) and the day Spytrend found the newest one.

Airbnb image ad, used in 232 ads, first launched 13 Apr 2026, newest ad found 24 Oct 2026

232 ads · image · first launched 13 Apr 2026 · newest ad found 24 Oct 2026

Open in Ad Research

Airbnb image ad, used in 188 ads, first launched 18 May 2026, newest ad found 23 Oct 2026

188 ads · image · first launched 18 May 2026 · newest ad found 23 Oct 2026

Open in Ad Research

Airbnb image ad, used in 186 ads, first launched 18 Jun 2026, newest ad found 26 Oct 2026

186 ads · image · first launched 18 Jun 2026 · newest ad found 26 Oct 2026

Open in Ad Research

See all 1,459 Airbnb creatives with the ads that use them

Ads ran in 112 countries; the United States has 29% of placements

Which countries do Airbnb's ads reach? Ads ran in the last 14 days in 33 of the countries shown. Showing 60 of 112 countries by placements. A placement is one ad shown in one country. The geography report counts 21,904 placements.

Top 10 countries by share of placements · all ads since 1 Mar 2026
Country	Share of placements	Active in the last 14 days
United States US	29%	675
France FR	11%	115
United Kingdom GB	6%	119
Spain ES	5%	59
Italy IT	5%	51
Germany DE	4%	55
Canada CA	3%	57
Mexico MX	2%	59
Brazil BR	2%	91
India IN	2%	49

50 more countries by placements
Country	Placements
Belgium BE	492
Netherlands NL	482
Australia AU	457
South Korea KR	339
Japan JP	329
Colombia CO	289
Indonesia ID	254
Thailand TH	242
Switzerland CH	232
Argentina AR	212
Greece GR	170
Philippines PH	162
Portugal PT	154
Turkey TR	125
Chile CL	123
Hong Kong HK	118
Vietnam VN	117
Dominican Republic DO	116
Taiwan TW	109
Malaysia MY	108
United Arab Emirates AE	86
Nigeria NG	81
Singapore SG	75
Sweden SE	75
Poland PL	65
Venezuela VE	58
Czechia CZ	56
Albania AL	52
Panama PA	51
Egypt EG	47
Hungary HU	47
South Africa ZA	47
Costa Rica CR	46
Kenya KE	42
Morocco MA	41
Jamaica JM	41
Ireland IE	40
Norway NO	37
Pakistan PK	36
Guatemala GT	34
El Salvador SV	31
Peru PE	31
Saudi Arabia SA	31
Ghana GH	29
Ecuador EC	27
Austria AT	26
Uzbekistan UZ	25
Romania RO	25
Iceland IS	25
Montenegro ME	25

New ads by country · top 10 of the 110 countries with new ads in the last 180 days · last 90 days (16 Aug – 13 Nov 2026) against the 90 days before (18 May – 15 Aug) · an ad shown in two countries counts in both
Country	Last 90 days	90 days before	Change
United States	3,190	1,627	+96%
United Kingdom	330	178	+85%
India	257	120	+114%
France	238	647	−63%
Australia	160	95	+68%
Brazil	153	229	−33%
Mexico	139	222	−37%
Canada	136	217	−37%
South Korea	121	136	−11%
Thailand	118	96	+23%

“Find your ideal stay” leads 37% of its ads active in the last 14 days

What do Airbnb's ad messages say? Spytrend analyzed 471 ads and identified 7 messages. We read the text of 471 Airbnb ads, which held 323 different texts. The message names below are our reading of those texts; the shares and the quotes come straight from the ads.

Message analysis through 13 Nov 2026 (page ad data through 13 Nov 2026) · share of all ads analyzed for Airbnb and of those active in the last 14 days of that period
Message	What the ads say	All read ads	Active in the last 14 days
Find your ideal stay	Airbnb presents distinctive homes suited to your preferences, budget, pets, and group needs, with reviews and vetted luxury options providing reassurance. “How to have the goodest summer”	26%	37%
Earn from your home	Listing your space can bring in extra income, help fund vacations, and offer an alternative to labor-intensive side jobs, although earnings vary. “You would have to walk a whole lot of Chihuahuas to make as much as you could by listing your space on Airbnb.”	15%	15%
More trip convenience	Airbnb promotes flexible payment options and a broader trip-planning platform that includes rental cars, hotels, and bookable services. “Rental Cars. Now on Airbnb”	12%	12%
Memorable local experiences	Tours, cooking classes, and other locally rooted activities promise authentic discoveries and lasting memories. “Hike & Highland Cow at New Beginnings Historic Farm”	11%	3%
Getaways worth taking	Trips promise relaxation, connection, romance, and memorable moments through inviting settings and playful social scenarios. “How to make your ex spiral”	11%	14%
Book before others do	Viewers are urged to stop scrolling and reserve their getaway before someone else books the home they want. “Plane heute deine nächste Auszeit.”	7%	5%
Hosting with help	Co-hosts and Airbnb support can make starting and managing a listing easier by helping with setup, guest arrivals, and cleaning. “Whether it’s setting up your listing, welcoming guests, or cleaning, a co-host can help.”	7%	5%

Offers in the ads

Offer stated in the ad · number of ads that state it
Offer	Example line	Ads
Pay later	“Book now, pay later on select stays.”	21 ads
First stay discount	“Your first stay comes with 10% off.”	6 ads
Japan stay discount	“일본 감성 숙소 최대 2.5만원 할인 받으세요!”	4 ads
Interest-free installments	“Pague em até 6x sem juros.”	3 ads
Rental car credit	“get $100 back in Airbnb credit.”	2 ads

Buttons the ads use

Call-to-action button · share of ads
Button	Share of ads
Learn more	65%
Sign up	31%
See details	2%
Shop now	1%

What to take from it. Airbnb's ads point mostly at booking: its largest Page carries the brand name, and Book now is the top button among the ads active in the last fourteen days, and vacation rentals, hotels and home furnishing are the busiest categories. Spanish, French and other language subdomains send people to pages in their own language. A Page named Airbnb Public Policy also runs ads that lead to airbnb.com. A set of personal-name Pages and unrelated shops also linked to airbnb.com; treat them as outliers. For a travel or marketplace brand the lesson is one clear button per ad and one site that every Page sends people to, with language versions where the audience needs them.

Airbnb raised $1.3M in Jun 2026

What financial figures does Airbnb disclose? Spytrend Startups records $3.8B of disclosed funding for Airbnb. The last recorded round: Undisclosed round, $1.3M, Jun 2026. Its reported valuation is $89.6B as of Nov 2026.

$3.8B

Raised in total

$1.3M

Undisclosed round, Jun 2026

$89.6B

Valuation as of Nov 2026

See Airbnb on Spytrend Startups

The figures come from Spytrend Startups as of 13 Nov 2026, which records funding from filings, company announcements and press reports; a total is the sum of the recorded rounds or the total the company reported, and some rounds are self-reported. Estimates and figures the company has not disclosed are left out.

Airbnb ranks 2nd of 9 by ads active in the last 14 days among similar companies

How does Airbnb compare with similar advertisers? “Similar” comes from Spytrend's match on the mix of ad categories over the 90-day window ending 13 Nov 2026. Nine companies with ads active in the last 14 days qualified: Airbnb and eight peers, listed by similarity, closest match first. By ads active in the last 14 days Airbnb ranks 2nd of 9 (2,527).

Similar companies by ad-category mix · ads seen and active in the last 14 days to 13 Nov 2026
Company	Category mix	Main message	Total ads	Active in the last 14 days	Main country
Airbnb, this page	—	Find your ideal stay	17,392	2,527	United States 29%
Roadsurfer	66%	Book before availability disappears	5,240	794	Switzerland 10%
POVISON	46%	Elevated home style	20,877	968	United States 93%
Livspace	46%	Faster home readiness	17,226	2,519	India 99%
IKEA	45%	Affordable home upgrades	33,074	2,859	India 14%
Castlery	44%	Limited Time Savings	18,815	1,135	Australia 35%
Watermark Retirement Communities	37%	A Home That Fits	2,729	415	United States 100%
Stanley Martin	36%	Attainable New Homes	2,442	82	United States 100%
FunNow	36%	More affordable enjoyment	5,726	914	Taiwan 64%

Compare the companies below with Airbnb by how much of their volume comes from their largest Page, by how strongly they lean on a booking button, and by how many language versions of their site their ads open.

Why Spytrend shows 17,392 ads where other libraries show fewer

What explains Airbnb's ad numbers? These are the measured differences in its ads.

We count every ad that leads to the sites, including ads run from partner pages (153 Facebook pages in total), not only the ads of one official page.
We count subdomains too: airbnb.com and its subdomains are one company, not six.
We count each ad once, by its launch date, and we keep an ad that launched before March 2026 if it still ran then.

Landing sites of Airbnb's ads · ads that lead to each site · data of 13 Nov 2026
Landing site	Ads	Active in the last 14 days	First and last launch
airbnb.com	15,464	2,388	before Mar 2026 – 12 Nov 2026
es.airbnb.com	1,456	139	before Mar 2026 – 10 Nov 2026
fr.airbnb.com	341	0	before Mar 2026 – 31 Jul 2026
news.airbnb.com	97	0	before Mar 2026 – 16 Sep 2026
th.airbnb.com	32	0	7 Oct – 20 Oct 2026
es-l.airbnb.com	2	0	12 Mar – 19 Aug 2026

New ads by launch month · Before Mar 2026 – 13 Nov 2026 · counts of ads, not ad spend
Month	New ads
Before Mar 2026	2,308
Mar 2026	792
Apr 2026	1,771
May 2026	1,900
Jun 2026	872
Jul 2026	1,083
Aug 2026	1,127
Sep 2026	3,028
Oct 2026	3,018
Nov 2026 (to 13 Nov)	712

Definitions, data and limits

Definitions

Total ads: Meta ads whose link leads to airbnb.com or a subdomain, each counted once. Includes ads from partner pages that link there.
Active in the last 14 days: Ads the Meta Ad Library showed as active in the last 14 days to 13 Nov 2026, by our last check. Meta keeps an old status for some ads, so an ad not checked in those 14 days is not counted.
New ads: Ads counted by their launch date in the Meta Ad Library.
Unique creatives: The different images and videos behind the ads, after Spytrend matches duplicates.
Countries: Countries where an ad was shown. An ad shown in two countries counts in both.
Video share: Video ads divided by all ads with stored media.
Key insights: The last 90 days against the 90 days before, each compared with the median of similar companies. An insight needs at least 100 ads in each period and at least 5 similar companies.

The data

Sources and dates for this page
Ad data date	13 Nov 2026
First ad seen	1 Mar 2026
Ad source	Meta Ad Library, collected by Spytrend. Meta's guide to the Ad Library
Company sites	airbnb.com
Funding, ARR and valuation	Spytrend Startups, 13 Nov 2026, from company announcements and press reports
Insight model	insights-v1

Limits

Spytrend collects ads since March 2026. An older ad is in the data only when it still ran then, so a first ad date can be earlier.
The number of ads we collect changes from month to month, which is why changes are compared with similar companies.
The page counts ads. It does not show ad spend or impressions.
An ad Spytrend did not see is not proof that the company did not advertise.

Headings, short summaries and the takeaways are written by an AI model from these numbers and checked by rules. Every figure comes from Spytrend data, and message names are an AI reading of the ad texts. Report a mistake.

Questions about Airbnb's ads

How many ads does Airbnb run?

Spytrend saw 17,392 Meta ads that lead to airbnb.com between 1 Mar 2026 and 13 Nov 2026. 2,527 of them were active in the last 14 days to 13 Nov 2026.

Is Airbnb advertising now?

Yes. 2,527 ads were active in the last 14 days to 13 Nov 2026, and 558 new ads appeared in the 7 days before that.

Which countries do Airbnb's ads target?

The ads ran in 112 countries. The United States took 29% of placements, France 11% and the United Kingdom 6%.

Does Airbnb use video ads?

Yes. 43% of its ads with media are video: 7,339 video ads against 9,917 image ads. Video took 61% of the ads launched in the last 90 days, up from 44% in the 90 days before.

What does Airbnb advertise?

Its leading message is “Find your ideal stay” (37% of ads active in the last 14 days to 13 Nov 2026), followed by earn from your home (15%) and getaways worth taking (14%).

Which companies advertise like Airbnb?

By the mix of ad categories, Airbnb's closest peers are Roadsurfer, POVISON, Livspace, IKEA and Castlery. Airbnb ranks 2nd of the 9 companies in that set by ads active in the last 14 days.

How much has Airbnb raised?

Spytrend Startups records $3.8B of disclosed funding for Airbnb. The last recorded round: Undisclosed round, $1.3M, Jun 2026. Its reported valuation is $89.6B as of Nov 2026.

How fast is Airbnb growing?

Spytrend saw 7,501 new Airbnb ads in the 90 days to 13 Nov 2026, against 2,921 in the 90 days before.

Why does Spytrend show more ads than other libraries?

Spytrend counts every ad whose link leads to airbnb.com or its subdomains, including ads run from partner pages, once each.

Where does this data come from?

Ad data comes from the Meta Ad Library, collected by Spytrend and dated 13 Nov 2026.

What is the Airbnb Public Policy Page?

It is a Page with that name whose ads lead to airbnb.com, so Spytrend counts them under Airbnb. Its name points to policy topics rather than travel.

See every Airbnb ad, not a summary of them

The ad library behind this page is the product: every ad with its creative, country, format and launch date, and the same view for any advertiser you name.

All 17,392 Airbnb ads, with filters for country, format and launch date
Every one of its 1,459 creatives, with the ads that use it
The same view for Roadsurfer, POVISON, Livspace and any other advertiser

Airbnb's funding and ARR

Open Airbnb's ads in Ad Research · See pricing

Other Vacation rentals advertisers

All Vacation rentals advertisers · All companies