To find influencers in a niche, pick YouTube or Instagram, choose a niche and a country, and press Show creators. You get the top ten creators there, ranked by the audience they reach and how recently they posted, with their subscribers or followers. The first three are shown in full.
One niche in one market: the creators who reach the biggest audience there and are still posting.
[ What you get ]
The top ten creators in one niche and one country
You get a shortlist instead of a blank search box: the ten creators a niche is built around, in order. It replaces the slow way, scrolling hashtags and recommendations and guessing which channels are still active.
What comes out:
- The creator. Name, @handle, picture and a link to the profile for the first three places.
- Audience. Subscribers or followers, and for YouTube the average views a video gets.
- Places four to ten. Hidden in the free preview: you see their place in the list, not the creator.
The list is ranked from the creators we have collected, not from every account on the platform, and it never shows contact details.
[ How to use it ]
Find influencers by niche and country: three steps
Pick a platform
YouTube or Instagram. The niches and countries in the pickers change with it.
Choose a niche and a country
Leave either on All to widen the list. The page opens on a ready list; your first lookup is free, no sign-up.
Open the profiles
Each of the first three places links to the creator’s profile, so you can watch their latest posts before you reach out.
Shortlisting for a campaign? Run the same niche in two or three countries: a creator who tops a small market is often easier to book than the one who tops the biggest.
[ How the ranking works ]
Audience that is actually reached, weighted by recent activity
On YouTube, a channel’s place comes from its subscribers capped by the average views its videos get, so a big channel whose videos reach few people does not outrank a smaller one that is watched. On Instagram, from followers.
Both are weighted by how recently the creator posted: a creator who posted in the last month counts in full, and one who has not posted for a year is left out. Only creators with at least 10,000 subscribers or followers are ranked.
Niches are the categories we label creators with; countries are where the creator is based. A creator can appear in their niche, in their country and in the lists for all niches and all countries.
[ Limits ]
Free version limits
Your first lookup is free, no sign-up. Leave your email for one more, then create a free Spytrend account: it opens the full ad library, and paid plans add fresh ads and every filter.
The list the page opens on is free to read. Each list shows ten places, and places four to ten are hidden. Contact details are never shown, and TikTok creators are not in the search yet.
[ Why marketers use it ]
Start outreach from a shortlist — not from a hashtag
Finding creators by hand means scrolling hashtags and recommendations, then checking each profile for size and recent posts. A ranked list does that first pass for you.
A brand entering a new country takes the top of that country’s list in its niche as the first outreach batch, and checks each creator’s audience before it pays for a post.
An agency compares the same niche across countries to see where the biggest audiences are, and which markets are still open to smaller creators.
[ Go further with Spytrend ]
The ads brands run, beside the creators their audience follows
This page ranks the creators of one niche in one country.
Spytrend is an ad intelligence platform for Facebook and TikTok advertising: a full five-year archive of ads, AI-classified into 33 business categories, with every advertiser assembled into a single card — all ads, pages, domains and countries in one place.
Two jobs a creator list cannot do on its own
- Writing the brief. The ads that brands in the niche keep running show which hooks and formats work there, so the creator’s brief starts from evidence.
- Seeing who else pays for the audience. An advertiser’s card lists every ad, page and country, so you can see how hard competitors already push the audience you are about to buy.
How to start
Create a free account and search a brand in your niche. The free account opens the ad library; paid plans add fresh ads and every filter.