To write a hook for an ad, describe your product in a few words, pick a niche if you want examples from your market, and press Generate hooks. You get 10 opening lines, each labelled with its angle, written with the openings of ads that ran for a month or more as examples.
A hook is the line a viewer hears or reads in the first three seconds. This page writes ten of them for one brief.
[ What you get ]
Ten opening lines, each labelled with its angle
You describe the product, and the generator writes ten different ways to open an ad for it: a question, a confession, a problem stated first, a number held back as a placeholder. The examples it works from are opening lines of Facebook and Instagram ads that ran for a month or more, picked from your niche when you choose one.
What comes out:
- Ten hooks. One or two short sentences each, short enough for the first seconds of a TikTok, Reels, Shorts or Facebook video.
- The angle of each one. A label such as Question or Social proof, the same words the ad library uses to filter ads by hook type.
- One-click copy. Copy a single hook or all ten at once, ready for a script or a test.
The generator does not invent numbers, prices or results. Where a number would help, it leaves a placeholder such as [number] for you to fill with a fact you can back up.
[ How to use it ]
Ad hook generator: three steps
Describe the product
Write what you are advertising in a few words. A detail such as who it is for or the problem it solves makes the hooks more specific.
Pick a niche, if you like
Choose a niche if you want examples from your market, or leave it on any niche. Press Generate hooks.
Copy the hooks you like
Read the ten lines, keep the ones that sound like your brand and replace any placeholder with a real fact.
Your first run is free, no sign-up; after that, your email unlocks one more. A new brief or a different niche gives a new set.
[ Limits ]
Free version limits
Your first run is free, no sign-up. Leave your email for one more, then create a free Spytrend account: it opens the full ad library, and paid plans add fresh ads and every filter.
One run writes ten hooks for one brief, in English. The same brief returns the same hooks, so reword the product or change the niche for a different set.
[ Why marketers use it ]
More openings to test — written like the ones that already held attention
Most of an ad’s results are decided before the product appears: a viewer who scrolls past in the first three seconds never sees the offer. Testing several openings on one video is the cheapest test there is, and the bottleneck is usually writing them.
A media buyer about to launch a new creative asks for ten openings, keeps three and shoots each as a separate first scene.
A founder writing their own ads uses the angles as a checklist: if every opening they have is a question, the list shows what they have not tried yet.
Ten generated lines are a starting point. In Spytrend you can search the ads that sell the same thing and read how the ones that ran for months actually open.
[ Go further with Spytrend ]
Hooks in context: the ads, advertisers and countries behind them
This tool writes openings for one brief.
Spytrend is an ad intelligence platform for Facebook and TikTok advertising: a full five-year archive of ads, AI-classified into 33 business categories, with every advertiser assembled into a single card — all ads, pages, domains and countries in one place. Every ad in it carries the opening it was paid to show.
Two jobs where a list of hooks is not enough
- Choosing which opening to shoot. Search the ads that sell the same product and see which openings advertisers kept running for months, next to the ones they switched off within a week.
- Matching the market you sell in. The same product opens differently in different countries. In the library, the same search filtered by country shows how.
What you can see next to an ad
- The whole ad around the hook. The video, the text, the landing page and the call to action, with the date it started.
- The advertiser behind it. Every ad they run, with their pages, domains and countries on one card.
From a hook to the ads that use it, in three steps
- Search what you sell. Type the product the way you described it here.
- Open the ads that ran longest. An ad still running after months is one its advertiser keeps paying for.
- Read how they open. Hold your ten hooks up against the first lines of those ads and keep the ones that stand out.
Why the ads, not the list
A generated line has never been tested. An opening that an advertiser paid to show for months has, in the only test that counts. The library puts both side by side.
How to start
Create a free account and search the product you just described. The free account opens the ad library; paid plans add fresh ads and every filter.